oona.agency and BAAS unite in a strategic partnership: OONA/BAAS. The industry is changing. Traditional campaigns no longer cut it. Brands need deeper connections, authentic engagement, and strategies built around communities. That’s where we come in. With a community-first mindset, fueled by creativity and data, we’re aiming to set a new benchmark in influencer, PR, and social media marketing across the Benelux. 🔗 Read all about our partnership and vision: https://lnkd.in/euan8w_z
OONA/BAAS
Public Relations and Communications Services
Antwerp, Antwerp 9,587 followers
Community-first Communications Agency - Part of OONA/BAAS Group
About us
OONA/BAAS is a community-first communications agency that transforms brands into community heroes. We don’t target communities from the outside. We connect and create with them from the inside: knowing who to listen to, where to show up, and which stories to tell. By blending this approach with creativity and data, OONA/BAAS helps brands grow in a world built on connection. Based in Antwerp and Amsterdam, we are a Benelux partner with a global mindset. BE: http://www.oona.agency NL: https://baasamsterdam.com/
- Website
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www.oonabaas.com
External link for OONA/BAAS
- Industry
- Public Relations and Communications Services
- Company size
- 51-200 employees
- Headquarters
- Antwerp, Antwerp
- Type
- Privately Held
- Founded
- 2003
- Specialties
- Media relations, Influencer relations, Social media presence, Digital marketing, Website optimization, Growth marketing, Touchpoint analysis, Performance tracking, PR, and Creative production
Locations
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Primary
Get directions
Rijnkaai 22
Antwerp, Antwerp 2000, BE
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Get directions
Rokin 75
Unit 5.4
Amsterdam, 1012KL, NL
Employees at OONA/BAAS
Updates
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OONA/BAAS reposted this
What an inspiring evening! Together with The Social Hub (B Corp™) and Tony's Chocolonely we celebrated #BCorpMonth by bringing together a community of changemakers, sharing meaningful conversations over a chocolate-infused dinner. 🍫🍽️ At OONA/BAAS we believe that the strongest brands are the ones that don’t just speak to communities but grow within them. Real impact happens when brands connect with the people and partners who shape culture and drive change. A huge thank you to everyone who made this gathering possible and to the inspiring people who continue to raise the bar! #BCorp #CommunityFirst #ImpactThroughConnection #RaiseTheBar
Senior Communications Manager at Tony's Chocolonely | Social Impact | Sustainability | Human Rights
This week 2 B Corps, The Social Hub (B Corp™) x Tony's Chocolonely, came together for a chocolate infused dinner and to raise the bar for a better society, one bite at the time, as part of #BCorpMonth. 🙌🍫 Tony's is an impact company first, then a chocolate company and to us business should always be a force for good. Businesses do have an important role to play in society and money to us is a means to an end: ending exploitation in cocoa. So let's use our collective power to make the world a better place. Especially now with the current political state of the world it's up to businesses to take action to make the world more fair + sustainable. Let's raise the bar together! Thank you for hosting this amazing night Amber Westerborg Felicia Schreiner Kristina Dolgova Theo Bakana Milena Casu Christin Ho Charlie MacGregor Trix van der Vleuten and the amazing kitchen team. #bcorp B Lab Benelux
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OONA/BAAS reposted this
What I love most about my job? Starting from a bold idea in a presentation and seeing it come to life exactly as you had imagined it. Yesterday we launched the world’s first coffee capsule made for oat drink lovers for Nestlé Nespresso SA in collaboration with Oatly . And what better way to celebrate than with a Monday Morning Rave? From 7–10 AM, early risers joined us at the Brussels Nespresso boutique to dance, sip, and kickstart the week with a first taste of the Nespresso x Oatly blend, a delicious breakfast by chef Paul Delrez and beats by DJ Bibi Seck to extend the weekend with a bang 💃☕️ Thanks to everyone who showed up, danced, and made this coffee-fueled rave one to remember! 🙏 Big big thank you to Melissa Boeykens Julie Ongenaed for believing in the concept from start to finish. Shoutout to the hard work by our OONA/BAAS team Sofie Pintens Amy van Wingen Feline Lieben Francine De Caluwe Kristien Van lent. And thanks for the smooth collaboration EVERPRESENT EVENTS.
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OONA/BAAS reposted this
Loved bringing creativity, community & conscious craftsmanship together for IKEA 🧵 Last month, I had the honor to host a group of talented creatives for a weaving workshop with IKEA! Together, we transformed my atelier into a vibrant, spacious oasis and brought the art of weaving to life. This workshop was all about celebrating MÄVINN: IKEA’s Social Entrepreneur collection, handcrafted with natural fibers in collaboration with artisans and social businesses across Asia. More than just beautiful home accessories, each piece creates jobs and drives social impact. A collection close to my heart and hopefully yours too. 💛 Discover the new MÄVINN editions in July 2025 and January 2026! Thank you IKEA and Jelena Janssens for this partnership Big thank you to my colleagues from OONA/BAAS Jolien Belmans Isis Van Loon and Evi Boits 🫶🏼 Thank you Sacha Kleinblatt for the beautiful pictures But most of all thank you to all the creatives who joined, this was sooo much fun! #IKEAxOONA/BAAS #MÄVINN #SocialImpact
Have you heard of IKEA Social Entrepreneurship? In a nutshell: since 2012, IKEA has been forming long-term partnerships with social businesses worldwide, supporting them in their effort to provide work for people in vulnerable communities. By connecting social businesses to our value chain, we’re able to offer customers something truly special: unique, handcrafted home accessories made by skilled artisans. And what better way to introduce our Social Entrepreneurship initiative and resulting MÄVINN collection than hosting a weaving workshop at the atelier of local artist Julie Van den Meutter. By working with their hands, the group of creatives experienced how design and social impact come together. 💛💙 📷 credits: @sachakleinblatt.be #IKEABelgium #IKEASocialEntrepreneurship #MÄVINN
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OONA/BAAS reposted this
Last week, I was invited, together with my colleague Julie, by Zalando to attend their annual Agency Day at their headquarters in Berlin. With agencies from across the European market present, it was a moment to reflect on the impactful PR campaigns of the past year and get an exclusive preview of the plans we will be rolling out for our local market in 2025. A big thank you to the entire Zalando team for an insightful day, where I got to know the brand even better and connected with creatives and PR managers from across Europe.
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OONA/BAAS reposted this
Het Antwerpse marketingbureau oona.agency smelt samen met het Nederlandse BAAS. Beide bedrijven, samen goed voor een omzet van 20 miljoen euro, zijn gespecialiseerd in het in contact brengen van merken met community’s. 👉 Lees het volledige artikel hier: https://lnkd.in/eFXqhTwf Foto: oona.agency - een beeld uit een campagne van OONA voor het automerk Toyota, met de bekende Belgen Linde Merckpoel en GuiHome.
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Two leading agencies. One shared vision. This is OONA/BAAS. A glimpse of what brought oona.agency and BAAS here and a taste of what’s coming next! https://lnkd.in/euan8w_z
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OONA/BAAS reposted this
🔥 3.5M earned impressions, €395,600 social media value, 659 attendees & 817 social media posts! 🔥 At oona.agency, we believe in the power of community-first storytelling. With Levi Strauss & Co. Tailored Thursdays, we brought together the Dutch hip-hop and fashion scene in a unique series of events, powered by Complex. 🎤👖 Each edition had its own vibe: Edition 1: Focused on hip-hop, featuring Jiri11, Reanny, and DJ Claire Lyons. Guests embraced the double denim dress code, and key creatives styled their looks in advance. Edition 2: A soulful R&B night with Gaidaa, Kaya Imani, and DJ Nathifa Efia, plus customization booths where attendees personalized their Levi’s® pieces. Edition 3: A special Levi’s® 501 Day celebration, gifting guests the iconic denim, featuring Afrobeats artists JMANI and Yxng Le, and a summer barbecue in the Levi’s® courtyard. This project was about more than just fashion—it was about amplifying emerging talent, creating authentic connections, and shaping culture. Special thanks to Karim Afifi for his role as Creative Curator and BRAAS , for their invaluable support, and to all the artists who made these nights unforgettable! Want to see more of this event(s)? Check it out here 👉 https://lnkd.in/eThi3UZe #oonaagency #LevisTailoredThursdays #hiphop #fashion #community
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OONA/BAAS reposted this
What’s the secret to thriving early in your career and beyond? 🔑 Brit Starr chats with Shanice Engel, Managing Partner and Director of Business Development at oona.agency, to explore her journey to becoming the youngest managing partner at this powerhouse agency. If you're passionate about marketing trends, building brands, or personal growth, this episode is packed with insights and inspiration. Apple Podcasts: https://ow.ly/TG1250UH7bL Spotify: https://ow.ly/JmPE50UH7bK YouTube: https://ow.ly/kmtm50UGvZt #EarnedPod #Marketing
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Ready to meet the rulebreakers and futuremakers of 2025? 🎢 Our latest article highlights 22 changemakers redefining industries, empowering communities, and pushing culture forward. From sustainable fashion pioneers and visionary artists to inclusivity advocates and culinary game-changers, these trailblazers are inspiring new perspectives and reshaping what’s next. Dive into our article and get inspired! ⤵️ https://lnkd.in/ep4aB6bU