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I'm the founder and CEO of a Colorado-based digital agency, serial entrepreneur, father…
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Articles by Chris
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Our founder, Adam Ortman, was recently featured on the Harvard Murray Consulting podcast, where he shared some insider strategies on how to build a…
Our founder, Adam Ortman, was recently featured on the Harvard Murray Consulting podcast, where he shared some insider strategies on how to build a…
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Finally catching up after an energizing week at Shoptalk. Two big takeaways for anyone leading eCommerce teams: 🚨 Structured, high-quality product…
Finally catching up after an energizing week at Shoptalk. Two big takeaways for anyone leading eCommerce teams: 🚨 Structured, high-quality product…
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Examining your attribution path will allow you to truly understand the value of each channel and how they each contribute to the conversions that…
Examining your attribution path will allow you to truly understand the value of each channel and how they each contribute to the conversions that…
Shared by Chris Rodgers
Experience
Education
Publications
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Industry Insight: How SMBs Can Implement Effective SEO
PC Mag
Colorado SEO Pros CEO Chris Rodgers talks search engine optimization (SEO) strategy, artificial intelligence (AI), and why link building is dangerous for companies.
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5 Common Mistakes Small Businesses Make
Forbes
Small businesses in particular can dominate local search if they employ good search engine optimization (SEO) techniques. However, according to Chris Rodgers, CEO and Founder of Colorado SEO Pros, there problems most small business encounter when it comes to their website copy. He shares the five most common SEO mistakes you can avoid with just a bit of awareness and planning.
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An SEO expert reveals 3 ways to make your online resume stand out to recruiters
CNBC
Recruiters are always on the hunt for new talent. This means you could secure your dream job without even applying.
But in order to attract headhunters to your online resume there are a few technical things you have to think about, says Chris Rodgers, CEO of Colorado SEO Pros. Namely, how to make your resume stand out among thousands of others. -
WHAT EFFECT CAN FAKE FOLLOWERS HAVE ON YOUR SOCIAL MEDIA MARKETING?
AMEX Open Forum
It used to be that customers trusted social media marketing accounts and readily engaged.
But now, because of the preponderance of businesses buying fake followers and engagement known as bots, people aren't so ready to believe. -
12 Local SEO Tips From SEO Agency Founders
Entrepreneur
If you’re not a tech expert, local SEO can be daunting. From the outside, it may seem like a lot of speculation and experimentation without consistent results. And yet, it can have a big impact on your business success.
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The Ultimate Guide to Penguin 4.0
Colorado SEO Pros
It’s now been over a month since Google’s Penguin 4.0 rolled out. Time for the dust to settle and the impact to become clear. Here’s everything you need to know about Penguin 4.0 and how it’s changing–and will continue to change–the SEO landscape.
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The Top 5 Reasons Your Enterprise SEO Campaign is Failing
Inc.com
Enterprise SEO is more complicated than regular SEO, but with a heavy-hitting brand or well-established website, the opportunities for success are big.
Google favors major brands, and if you leverage enterprise site authority in the right ways, the outcome can be incredible. But it's easy to make mistakes that doom your enterprise SEO campaign's ability to deliver. -
The Top Three KPIs for Measuring SEO Performance in 2016
Huffington Post
SEO has changed dramatically over the past few years, and measuring success through key performance indicators isn’t as straightforward as it used to be. Not long ago, rankings and organic traffic were the primary indicators of SEO success. While rankings are still a good barometer of what’s happening with a site’s search visibility, they certainly don’t tell the whole story anymore.
Today’s SEO manager (or agency) must be able to understand a variety of data points, variables, and even…SEO has changed dramatically over the past few years, and measuring success through key performance indicators isn’t as straightforward as it used to be. Not long ago, rankings and organic traffic were the primary indicators of SEO success. While rankings are still a good barometer of what’s happening with a site’s search visibility, they certainly don’t tell the whole story anymore.
Today’s SEO manager (or agency) must be able to understand a variety of data points, variables, and even search engine-related events as well as what strategies improve campaign performance over time. Below are the top three KPIs we use in my company to measure SEO success for our clients, and why they are important. -
Your Guide to Kicking Ass in a Post-Keyword-Planner World
Colorado SEO Pros
It’s that time of year again. When SEOs fight the collective urge to storm Larry Page’s house with pitchforks.
Except this time, it’s not a Google Update that’s got SEOs a-Twitter. It’s a change to Keyword Planner that’s making it harder for us to get keyword data and traffic–the cornerstone of what we do for a living.
But this change isn’t all bad for SEOs. Like a good algorithm update, this will probably hurt the amateurs and help white-hat agencies…..even if it doesn’t feel…It’s that time of year again. When SEOs fight the collective urge to storm Larry Page’s house with pitchforks.
Except this time, it’s not a Google Update that’s got SEOs a-Twitter. It’s a change to Keyword Planner that’s making it harder for us to get keyword data and traffic–the cornerstone of what we do for a living.
But this change isn’t all bad for SEOs. Like a good algorithm update, this will probably hurt the amateurs and help white-hat agencies…..even if it doesn’t feel that way right now.
Curious? Read on and I’ll show you why this change could help you.
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Sometimes I think brands forget about how all the channels play together. Remember people are all over the place consuming info.
Sometimes I think brands forget about how all the channels play together. Remember people are all over the place consuming info.
Liked by Chris Rodgers
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🎉 Trellist is celebrating 30 years! For 27 of those 30 years, I am proud to be part of a company that has spent three decades at the…
🎉 Trellist is celebrating 30 years! For 27 of those 30 years, I am proud to be part of a company that has spent three decades at the…
Liked by Chris Rodgers
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Well the #tariffs have hit and are causing quite the commotion... Luckily we have global trade experts in-house to break it down for D2C…
Well the #tariffs have hit and are causing quite the commotion... Luckily we have global trade experts in-house to break it down for D2C…
Liked by Chris Rodgers
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🌆 Excited to have contributed to an insightful article by my long-time friend Melissa Marsh and her team at PLASTARC, Inc. for WORKTECH Academy…
🌆 Excited to have contributed to an insightful article by my long-time friend Melissa Marsh and her team at PLASTARC, Inc. for WORKTECH Academy…
Liked by Chris Rodgers
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On to #applied, #autonomous, and #agents.
On to #applied, #autonomous, and #agents.
Liked by Chris Rodgers
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SEO didn’t die in 2025. ☠️ It got promoted — from content monkey to revenue surgeon. TikTok is for discovery. YouTube is for learning. Reddit is…
SEO didn’t die in 2025. ☠️ It got promoted — from content monkey to revenue surgeon. TikTok is for discovery. YouTube is for learning. Reddit is…
Liked by Chris Rodgers
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Yes, that’s me - on vacation, on a flamingo float, reading a book about marketing. And no, I’m not sorry for crashing your "business feed" like…
Yes, that’s me - on vacation, on a flamingo float, reading a book about marketing. And no, I’m not sorry for crashing your "business feed" like…
Liked by Chris Rodgers
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🎉 Trellist is celebrating 30 years! I’m proud to be part of a company that has spent three decades at the intersection of marketing, technology,…
🎉 Trellist is celebrating 30 years! I’m proud to be part of a company that has spent three decades at the intersection of marketing, technology,…
Liked by Chris Rodgers
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LOVE LOVE LOVE this tip!!! Phrase match is also becoming a disaster. #digitalmarketing #campaigns #digtialadvertising Kinetic319
LOVE LOVE LOVE this tip!!! Phrase match is also becoming a disaster. #digitalmarketing #campaigns #digtialadvertising Kinetic319
Liked by Chris Rodgers
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