From the course: Software Is Eating Your Car

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Balancing automotive and technology

Balancing automotive and technology

From the course: Software Is Eating Your Car

Balancing automotive and technology

- [Host] Do you see a place for the traditional automotive industry, or do you think this is just going to be dominated by tech companies? - [Expert] So this is an excellent question, and I think the jury is out, if I look at it today. And you do see them coming with very different capabilities. The auto companies come in, and they do understand the complexity of assembling the hundreds of parts, of playing regulation, understanding what they need to do to deliver a safe experience eventually. They also understand all the differences on the regional level because driving a vehicle in one place is very different from another place. Tech companies are learning this the hard way at the moment. But then on the other side, you have the tech companies that obviously are much faster. They are used to innovation at the speed of light, and they basically release new capabilities every few months, but they get to the point…

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