• by Laurie Sullivan  @lauriesullivan, April 8, 2025

Data and privacy have come to a new client-facing platform from advertising solution company Ogury that aims to help brands overcome the loss of targeting signals when serving ads across the open internet.

To overcome signal loss, the company developed a method of targeting personas—anonymized groups categorized by common attributes, interests, and purchase intentions — instead of tracking individuals.

Ogury calls the tool Personified Advertising and describes it as “persona-based targeting” that leverages zero-party data collected through large-scale surveys —supported by billions of data points such as contextual, semantic, bid request, and campaign delivery data — refined by AI and applied at the placement level.

It’s within Ogury One, the name of the platform that gives brands and agencies direct access to Personified Advertising. It uses zero-party data and proprietary personas.

The company said the technology functions with or without IDs to maintain addressability across the open internet. It combines traditional targeting approaches with privacy-safe aggregated data. The company compared this method to solutions limited only to contextual targeting or alternative IDs.

Through the platform, advertisers gain access to data from Ogury’s 2.5 billion unique devices per month on mobile and desktop, across 49 countries. It is available through a self-serve portal and API-integrated solution. Capabilities include the ability to build personas with plain text or keywords, planning, targeting, audience-matching capabilities, and more.

The platform also offers campaign set-up and optimization through the intuitive Ogury One dashboard or advertisers’ preferred campaign management tool or demand-side platform (DSP), requiring minimal technical expertise.

Detailed analytics for campaign monitoring and optimization are available in the platform or through direct integration with clients' business intelligence tools.