According to a 2024 survey, over one-third of Gen Z consumers in Europe have used artificial intelligence (AI) during their purchase process at some point. In comparison, around 56 percent stated that they have never used AI while shopping.
Share of Generation Z using artificial intelligence (AI) during the purchase process in Europe in 2024, by frequency
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PwC. (December 18, 2024). Share of Generation Z using artificial intelligence (AI) during the purchase process in Europe in 2024, by frequency [Graph]. In Statista. Retrieved April 09, 2025, from https://www.statista.com/statistics/1563242/generation-z-use-of-ai-while-shopping/
PwC. "Share of Generation Z using artificial intelligence (AI) during the purchase process in Europe in 2024, by frequency." Chart. December 18, 2024. Statista. Accessed April 09, 2025. https://www.statista.com/statistics/1563242/generation-z-use-of-ai-while-shopping/
PwC. (2024). Share of Generation Z using artificial intelligence (AI) during the purchase process in Europe in 2024, by frequency. Statista. Statista Inc.. Accessed: April 09, 2025. https://www.statista.com/statistics/1563242/generation-z-use-of-ai-while-shopping/
PwC. "Share of Generation Z Using Artificial Intelligence (Ai) during The Purchase Process in Europe in 2024, by Frequency." Statista, Statista Inc., 18 Dec 2024, https://www.statista.com/statistics/1563242/generation-z-use-of-ai-while-shopping/
PwC, Share of Generation Z using artificial intelligence (AI) during the purchase process in Europe in 2024, by frequency Statista, https://www.statista.com/statistics/1563242/generation-z-use-of-ai-while-shopping/ (last visited April 09, 2025)
Share of Generation Z using artificial intelligence (AI) during the purchase process in Europe in 2024, by frequency [Graph], PwC, December 18, 2024. [Online]. Available: https://www.statista.com/statistics/1563242/generation-z-use-of-ai-while-shopping/
