According to a survey, 60 percent of generation Z consumers wanted automated and personalized generative artificial intelligence (GenAI) support in 2024. In addition, over half wanted artificial intelligence to automatically order products they frequently purchase.
Share of generation Z consumers preferring the use of generative artificial intelligence (GenAI) in the purchase process worldwide in 2024, by stage
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Capgemini. (January 14, 2025). Share of generation Z consumers preferring the use of generative artificial intelligence (GenAI) in the purchase process worldwide in 2024, by stage [Graph]. In Statista. Retrieved April 07, 2025, from https://www.statista.com/statistics/1605535/gen-ai-use-preferences-of-gen-z-shoppers/
Capgemini. "Share of generation Z consumers preferring the use of generative artificial intelligence (GenAI) in the purchase process worldwide in 2024, by stage." Chart. January 14, 2025. Statista. Accessed April 07, 2025. https://www.statista.com/statistics/1605535/gen-ai-use-preferences-of-gen-z-shoppers/
Capgemini. (2025). Share of generation Z consumers preferring the use of generative artificial intelligence (GenAI) in the purchase process worldwide in 2024, by stage. Statista. Statista Inc.. Accessed: April 07, 2025. https://www.statista.com/statistics/1605535/gen-ai-use-preferences-of-gen-z-shoppers/
Capgemini. "Share of Generation Z Consumers Preferring The Use of Generative Artificial Intelligence (Genai) in The Purchase Process Worldwide in 2024, by Stage." Statista, Statista Inc., 14 Jan 2025, https://www.statista.com/statistics/1605535/gen-ai-use-preferences-of-gen-z-shoppers/
Capgemini, Share of generation Z consumers preferring the use of generative artificial intelligence (GenAI) in the purchase process worldwide in 2024, by stage Statista, https://www.statista.com/statistics/1605535/gen-ai-use-preferences-of-gen-z-shoppers/ (last visited April 07, 2025)
Share of generation Z consumers preferring the use of generative artificial intelligence (GenAI) in the purchase process worldwide in 2024, by stage [Graph], Capgemini, January 14, 2025. [Online]. Available: https://www.statista.com/statistics/1605535/gen-ai-use-preferences-of-gen-z-shoppers/
