About: Niche perfume
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Niche perfume is an alternative to mass perfume production. Niche is limited by the clientele and therefore with a limited sale range, thus the goal of niche houses is not to sell as much as possible. These companies are generally smaller than the major fragrance firms like Coty Inc., Puig, and Firmenich, but bigger than "indie perfume" lines that are generally owned and operated by the perfumer themselves.
