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How to stay out of spam folders (without tech headaches) Here are 5 steps to get your emails landing in the main inbox: 1️⃣ Create secondary domains You don’t want to use your main domain. It’s too risky. Better have other domains that forward to the main one. e.g: I use “tc9-agency(dot)com” that redirects to my main “tc9(dot)ai” domain. 2️⃣ Set up mailboxes Create new mailboxes that look like they’re yours. The sender as to be legit! e.g: I’m the face of my company, so I'm also the face of my campaigns. Mailboxes I use: → jeremy@tc9-agency(dot)com → jgrandillon@tc9-agency(dot)com Favor Gmail and Outlook mailboxes for better deliverability. And make sure you get all the technical settings (DNS, DKIM, etc) right! Note: Zapmail.ai takes care of steps 1 and 2 so I don’t have to 💪 3️⃣ Warm them up This step is crucial. Always warm up your mailboxes for 2 to 3 weeks, before using them in your campaigns. The Gmail or Outlook police won’t let you go from 0 to 100 overnight. 4️⃣ Use your favorite outbound tool Time to send those emails! But keep your sending limits below 30 emails per inbox and per day, to avoid the spam folder. Better use a tool that allows inbox-rotation if you want to do some volume! 5️⃣ Good practices Improve your results with: → Spintax → No links → Keeping it short → Text-only Emails → No spammy words → A/B testing (always) I definitely recommend using Zapmail to set up your email infrastructure in minutes and always hit your targets' main inbox. I hope this helps! P.S: What did I forget? 👀