Mo Works

Facing digital transformation challenges in B2B? You're not alone. In our latest blog post, Mo Hamdouna addresses the digital transformation challenges facing the manufacturing, construction, logistics and energy industries - and discusses what these sectors can do to overcome hurdles and grow in 2025.  https://lnkd.in/ggzmvRha What’s your biggest challenge with digital transformation?

Highlighting Hume City Council 📰 We’re thrilled to have partnered with Hume City Council to strengthen connections with local residents through the ‘Hume Highlight’ community newsletter. Our goal was to create a more relatable, interactive, and culturally relevant publication that showcases the council’s initiatives, local stories, and events. From designing a fresh, modern look to curating engaging content, we revamped the newsletter to increase traffic to the website and enhance engagement with the community. 💬 Need some support with local government marketing in Australia? We're here to provide the solutions you're looking for.

Future-proofing Baw Baw Shire Council 🌿 We helped Baw Baw Shire Council redefine their brand with a clean, modern, and colourful new look! The fresh design mirrors their mission to build a prosperous future for their community. A new chapter begins: bright, bold, and full of possibilities! Need support with local government marketing? Book in your free 90 minute discovery session, and let’s chat about how we can help you reach your business goals - whether that’s place branding, marketing strategy, digital product development, or something else.

Waste management is going digital – are you keeping up? 🗑️📱 The waste and recycling industry is at a turning point. Yet, many waste companies are still relying on outdated websites, slow processes, and minimal digital engagement. Here’s where we see things heading: ♻️ AI-powered waste sorting and smart bins ♻️ Automated customer service with instant tracking ♻️ Short-form videos to educate and build trust Find out more about emerging trends and digital opportunities in the waste and recycling industry in our latest article:

Redesigning road safety with MyDriveHero🚦🚗  We teamed up with MyDriveHero to transform their app into a powerful tool for promoting safe driving! With a sleek new UI/UX redesign and a strategic rebrand, we positioned MyDriveHero as a leader in road safety, providing real-time alerts, challenges, and educational resources to users. At Mo Works, we enhance brands, develop innovative products, and drive commerce across industries. Ready to achieve something great? We’re ready when you are!

Game on for Mo Works & Benefit Cosmetics 👾 We’re excited to share the success of our latest collaboration with Benefit Cosmetics, to promote their iconic BADgal BANG! mascara. By combining innovative digital strategy with the power of gamification, we developed a space-themed interactive game. The result? Over 9,000 leads generated in just 4 weeks🌙 At Mo Works, we specialise in crafting innovative solutions that connect brands with their audiences in creative, impactful ways. Our team’s expertise in brand strategy, mobile app development, and digital marketing helped Benefit Cosmetics deliver an unforgettable campaign that resonated with their audience. If you're ready to take your brand to the next level and make an impact that’s truly out of this world, get in touch today for your free discovery session.

Without a solid framework, your marketing resources might be going to waste.  Here’s how to build an effective marketing strategy that can help optimise production, minimise post-harvest losses, and expand your market reach. Follow the 7 Stages of Ag Marketing – From production planning to customer feedback, each stage plays a role in aligning your product with market demands and improving profitability. Choose the Right Marketing Channels – Direct-to-consumer, wholesale, online, or cooperative marketing? Each channel offers different benefits. The right mix will depend on your target market, product type, and business size. Leverage Branding and Promotion – Developing a strong brand identity and effective promotional strategy can help differentiate your products, build customer loyalty, and even command premium prices. Ready to turn your agricultural marketing into a structured, profitable process? Let's chat. https://lnkd.in/gf2AKt5Y #AgMarketing #Agribusiness #MarketGrowth #MoWorks

Big impact, simple message, and plenty of sunshine to go around. 🌞 This message for Future NRG is turning heads in Geelong, reminding everyone that switching to solar doesn’t have to be complicated—especially with great customer service. It just makes sense. Have you spotted this billboard by the Mo Works team around Geelong? #MakingMoves #Geelong #Energy

A digital consultancy that specialises in your industry?  That's us. Our team of specialists integrate seamlessly with your team to support your business' success ⚡ From agritech event activations to education platform upgrades and energy brand refreshes, we've seen (and created) it all. Make a move. Get in touch with our team today.  #MoWorks #CreativeConsultancy #WebDevelopment #Marketing #Communications

The holiday season doesn’t have to mean a slow pipeline! 🎄 While other businesses are easing off, it’s your chance to stand out and capture potential leads. Here are three effective ways to keep your B2B sales and lead generation moving over the holidays: Optimise for Mobile – People spend more time on their mobiles over the holidays, so make sure your landing pages, forms, and funnels are mobile-friendly and easy to use on smaller screens. Send Holiday Coupons – Give prospects, customers, and even churned users a reason to reconnect by sending out festive discount codes. It’s an easy way to boost engagement and show appreciation. Get Festive with Email Marketing – The holidays are a great time to send warm, personalised messages, like a year-in-review email or a genuine holiday greeting. Keep it friendly and human to make an impact. Embrace the holiday spirit while staying strategic to keep your B2B leads flowing. Don't let the competition leave you behind – make a move and start the new year with momentum!  #B2BMarketing #HolidaySales #LeadGeneration #MoWorks