Karen Nelson-Field PhD

Hot on the heels of our recent article about how AI is shattering innovation cycles, this week we're diving into what New Zealanders really think about artificial intelligence. Our latest Ipsos AI Monitor 2024 reveals a nation grappling with both the excitement and apprehension of this transformative technology: - 69% of Kiwis say they have a good grasp of AI, but only 40% know which products and services actually use it. - A mere 43% are excited about AI-powered offerings, while a whopping 66% say AI makes them nervous. - Over half (54%) believe AI will make the spread of online misinformation worse in the coming years. That's the 2nd highest concern globally. - Looking ahead, 64% think AI will profoundly change their daily life in the next 3-5 years. And a quarter of Kiwi employees believe AI could replace their job entirely within 5 years. These figures paint a picture of a society that understands the revolutionary potential of AI, but harbours deep reservations about its implications. As someone who's passionate about the positive impact of AI in my own life, I believe it's crucial that we address these concerns head-on. The data is clear: AI is here, and it's only going to become more prevalent. And if you missed our previous article on how AI is reshaping market research and innovation, I highly recommend giving it a read. The future is unfolding before our eyes.

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The latest Ipsos New Zealand Issues Monitor provides a compelling snapshot of the issues that matter most to Kiwis right now. A few key takeaways: • Inflation and cost of living pressures remain the #1 concern by far. Despite some signs of easing, 60% of New Zealanders still cite this as a top issue. • Crime has resurged as the 2nd biggest worry, overtaking healthcare. This likely reflects increased media coverage of violent incidents. • On the political front, perceptions are shifting. Labour has regained ground and is now seen as equally capable as National in managing housing affordability. However, National maintains a strong lead on economic management. • Delving deeper, the data reveals a stark generational divide. Younger Kiwis are far more focused on housing costs, while over 50s prioritize healthcare and crime. In a rapidly changing world, understanding the pulse of public sentiment has never been more critical. The Issues Monitor offers invaluable insights into the hopes, fears and priorities driving New Zealander society today.

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Our Ipsos Cost of Living Monitor shows that a quarter of New Zealanders are struggling financially and most New Zealanders are expecting things like groceries and utilities to continue to get more expensive during the year. This is the 3rd time we’ve run this monitor in New Zealand so you can see how things are moving over time. And as it’s a global survey, you can compare our results with other countries too. Click on the link below to find out what New Zealanders are thinking about all things financial…

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Take a look at the latest New Zealand Ipsos Issue monitor. No surprises that inflation/cost of living remains the top concern but what does this mean for business and consumer spending. From my observations people are still spending but are more cautious on where and what they spend on. Over the past couple of months I have experienced exceptional service making me want to return to retail and food outlets. I have also received and observed some terrible experiences leading to me avoiding these business. Read the full report below to understand what issues your customers are facing. Business that are customer centric, offer good service at reasonable prices while creating a safe and positive atmosphere will continue to succeed.

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AI is top of everyone's minds at the moment. Experience management platforms are using AI to redefine experiences, helping your organisation to increase efficiencies. We've been partnering with organisations to chat through how we can help you overcome any hesitation and show you how to get the most out of AI safely and securely. Check out our AI monitor below ✌

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✨ Launch Alert! After 4 intense years of diving deep into 4.7 billion biometric data points and trillions of engagement signals, I’m beyond excited to introduce my latest work, The Attention Economy: A Category Blueprint. 📘 This book lays out a bold vision for the future of the attention economy—not just how it should look, but how it shouldn’t. It’s my call to embrace an attention-driven future where data quality, effective metrics, and a touch of humor lead the way (look out for cameos from Bob Hoffman, Kim Kardashian, a professional thief, and Gary the Snail). But this book is more than research; it showcases real-world applications of rigorous attention tests and realworld integrations. This book tells the truth about our marketplace, where it’s headed, and what it truly means to measure and capture attention in today’s outcomes economy. We go from the day media “died” to a future where reach can be 'equalized' once again. To our incredible customers and partners: you are, in so many ways, co-authors of this journey. Your courage to challenge norms has driven the research and innovation shaping our industry. This book is a testament to you and the boundaries we’ve pushed together. Thank you for daring to think differently. 🙏 Happy reading, everyone! And for those already asking—yes, I’m done, no more books. 😉 Amplified Intelligence #TheAttentionEconomy #BookLaunch #AttentionMetrics #MediaMeasurement #AdvertisingInnovation #AttentionScience

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With ongoing economic challenges meaning compressed marketing budgets, it's critical to understand Australia’s #MarketingEffectiveness landscape. We want to hear from Aussie marketers because your voice matters to shape the culture of effective marketing. Have your say by completing our short marketers' survey (as you enjoy a cuppa) and you'll receive a complimentary copy of the full, in-depth #KantarAustralia x WARC state-of-the-industry report. https://loom.ly/u-vwDrI

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With the cost-of-living crunch hitting consumers hard, 47% of Aussie marketers are shifting focus towards performance marketing due its cost-effectiveness as shown by Kantar’s new research report. Another way to stretch marketing dollars? Quality data. A reliable way to stretch marketing-dollars. Read the full Kantar report for further insights here: https://lnkd.in/grkWMVvH #costofliving #datacollaboration #marketing

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Exciting to be featured across the News Corp Australia mastheads with themes from our Annual Consumer Trends Report. On the eve of the Budget, we know that cost of living is biting many Australians hard. From persistent inflation, rising costs of basic items, adult children not able to afford to 'leave the nest' and 46% of working Aussies likely to get a 2nd income in the next 12 months - I'm sure many are hoping this Budget will deliver some financial relief 😟 👉 The non pay-walled version: https://bit.ly/4bf6t2A #budget2024 #marketresearch #demography #consumerinsights #business #consumertrends #australianbusiness #shopperinsights

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This is what we have been saying at Amplified Intelligence now for 7 years. Attention data fixes this - it finds the gaps and equalizes reach. https://lnkd.in/giU2i66p

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With the government’s budget released this week our deep dive into the cost of living tells us more New Zealanders are concerned about job losses and expecting increased mortgage rates than citizens in other countries that are also experiencing high inflation. This report provides some great insight into how inflation is impacting New Zealanders and their expectations over the next 12 months. #ipsos #inflation #budget24 #consumerinsights

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📈 Serious about Growth in 2025? The 2025 Australian Consumer Trends Report will be released early February. Sign up today to get the report first and start 2025 smarter than ever. Your future self will thank you 🤩 👉 Pre-register here: https://bit.ly/3ZCbLAm Sneak peek of what's inside: 💥 The top 5 consumer behaviours reshaping industries 💥 Clear strategies to turn trends into ROI 💥 Predictions from top market and brand research experts #marketresearch #consumertrends #marketing #demography #populationdata #brand #business #growth #shopperinsights #shoppermarketing

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Uhrenholt is a global Food distributor that needed to find a local market research solution that was: 1. Commercially-minded 2. Flexible 3. Cost-effective 4. Global So they chose Insights Exchange. I love that we can provide insights that make an impact and all using fractional, independent research specialists. This enables companies like Uhrenholt to stretch their marketing budgets and do more with less. Are you a Food or Beverage company looking to scale your growth, but don't have in-house insights capability? DM me and we can book a call. #shopperinsights #marketresearch #fractionalinsights #data #globalresearch #consumerinsights #foodtrends #foodandbeverage

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Interesting WARC review of price discounting and advice to avoid, where possible. Interesting in view of the confectionery price discounting happening in supermarkets in Australia at present. https://lnkd.in/g_68E3zu

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NOT ANOTHER POST ON LIQUID DEATH !!? Is there really anything to learn here for marketers who haven’t had the opportunity (and won’t have any such opportunity), to use death metal to inspire their positioning?   This post is to point out there really is, and it’s a build on all that well-founded advice to be Distinctive. I have put this thought in a booklet - just so I can use as many pictures as words. A few pages, but not too much text... I promise! Keen to know if you think this notion of “emotive clarity” I’m suggesting might help marketers aiming to be distinctive across all their touchpoints? Note, I’m not so much suggesting emotive clarity as a “law”, more a useful “lens”. (I know Mark Ritson is sick of hearing about Liquid Death, but IS an advocate for "relative differentiation" - so this perspective on one means to achieve that should be of interest to those wondering "how?")   Check out the booklet here: https://lnkd.in/g64RMJpY   #Differentiation, #Distinctiveness #LiquidDeath #KantarAustralia #BrandStrategyUnpacked Byron Sharp, Mark Ritson, Tom Roach, Drew Spencer Leahy, Dan White, Dom Boyd, Graham Staplehurst, Irene Joshy, Jonathan Sinton, Jon Foged, Jeannie Duhigg, Mary Kyriakidi, Myles George, Carol Horsley, Lindsay Gorton-Lee, Insights by Kantar

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✨ As promised, all the content from our fantastic Kantar Ignite event is now live! 👀 You can watch our great speaker and panel sessions like this one Mark Ritson shared, or if you prefer a snappy summary of the insights from the day, you can download our Insights Unlocked report. 💡It's all right here so please jump in and do get in touch if you have any questions; https://lnkd.in/eJiqcnwR Amy McCoy Helen Pearson Dom Boyd Sarah Hazlehurst #KantarIgnite #Brands #MarketingEffectiveness #Marketing #Insights

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🚀 New Kantar Study Reveals Key Insights on Marketing Effectiveness in Australia 🇦🇺 In today’s economic climate, Australian marketers are increasingly focused on performance marketing and sales promotions, but is this short-term approach sustainable? 🤔 Kantar's latest report, Destination: Marketing Effectiveness, sheds light on the current state of the industry and the traits of high-performing organisations.

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Plenty of #RetailMedia insight and practical info contained in this double-header from the IAB Australia Retail Media Committee. Firstly the new 'Retail Media State of the Nation' uncovers the perspective of advertising decision makers - agencies, trading desks & advertisers - and compares results with previous reports and our European counterparts. Secondingly, the Retail Media Council is pleased to release the 'Retail Media Measurement Principles & Guidance' a collaborative project that brings an Australian lens on setting out five key principles: 🛒 Transparency & Consistency 🛒 Accuracy & Reliability 🛒 Shopper Centricity 🛒 Privacy & Security 🛒 Compliance with Industry Standards & Best Practice A few key findings from the 🐨 🦘State of the Nation: 🛒 Most retail media spend in #Australia (60%) is being diverted from other advertising budgets, including traditional media channels and #social media. 🛒 Investment is being driven by the ability to reach shoppers at the point of sale, and the access to retailer data 🛒 40% of advertisers and agencies have secured new budget or non-media budgets for retail media (up from 31% in 2023). 🛒 #FMCG, #Health & #Beauty and #Retail are the top three categories of advertisers or agency clients executing retail media campaigns pointing towards a primarily endemic advertiser base for retail media currently 🛒 Morgan Stanley estimates retail media spend in Australia will grow to $2.8 billion in 2027, up from $1 billion in 2022 Check out the links below to download 👇👇 Let us know your feedback! #retail #media #shoppermarketing #trademarketing #ecommerce #PPC #amazon #marketplaces #agency #programmatic #data #1PD #cookies #datacleanroom #cleanroom #commercemedia #forecast #research IAB Southeast Asia and India IAB IAB Europe Gai Le Roy Lachlan Brahe Simon Porter Kirsty H. Robert Williams Ben Williams Heath Irving Peter Barry Dan Richardson Eric Batscha Melissa Polglase Hope Williams Sam Bauers Harrison Bland Kasey Jamison Nick Smithwick Dani Carlo (née Colubriale) Chloe Sanderson Hugh Cameron Laura Kleiman Jen Lotz Luca D'Alessandro Cristine Gonzales John Harvey Faurholt Jason Rickard Rebecca Penn Adrian Vallelonga Vartika Arora-Patel Michael Levine Oliver Morton Marc Lomas Barry McGhee Manuela C. Ben Allman

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The latest Ipsos New Zealand Issues Monitor reveals that inflation / cost of living remains the key concern facing the country today, and that crime / law & order has regained its spot as the second most important issue at 35%. New Zealanders’ overall mean rating of the new Coalition Government’s performance is unchanged at 4.6 out of 10, and when asked which political party New Zealanders believe is most capable of managing these issues, National’s grip on being the party seen 'most capable' of managing all five of the top-5 issues has loosened. Read more here about what's worrying your clients and customers: Carin Hercock Amanda Dudding Bart Langton Aiden Regan Jonathan Dodd Lance Webb Andy Gregory Kania Sugandi Jade Phillips Sara Beccari Trish Roberts #newzealand #crime #inflation https://lnkd.in/gQ22aKZb

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