Maryanne Tsiatsias

Sharing this Gartner guide to cross-functional collaboration for all marketers who struggle internally to get buy-in or work with their internal colleagues. This is always a 🌶 hot topic at the NZ Tech Marketers Emerging Leader Programme and one that I see play out in the organisations I work with, for a myriad of reasons. Fundamentally it is about shared objectives and understanding other's perspectives....but that can be easier said than done, especially for those who don't always have the experience. I'd love to know how you navigate this in your team - what works well or badly (you can PM me for that if you'd prefer 😜 ) https://lnkd.in/gGwwB9J6

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Have constrained resources impacted your digital strategy for 2025? Achievability doesn't mean scaled down ambition. A digital strategy that prioritises achievable outcomes ensures that your digital transformation, and your business, are sustainable. Learn more here: https://lnkd.in/gNPK-ivG

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When you look across the whole media landscape, arguably the most interesting channel right now is retail media. Supermarkets as publishers? Follow the eyeballs! They do. Tune in and listen to my chat with Paul Brooks and Alex Lawson 👍 #thecmoshow #cmo #marketing #retailmedia #podcast

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Qualtrics' fourth annual Consumer Experience Trends report reveals customer feedback rates are dropping along with a a growing scepticism towards AI in which just 14 per cent of Australian consumers trust organisations to use #AI responsibly. #cx #trends #customer #experience #AI

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Happy New Year! For those operating on the Australian Financial Year (FY), this is the first week of FY25. Much like the turning of the calendar year, a new FY is met with lots of anticipation and optimism. Many Marketing teams are being asked to do 'more with less' ... so there is no better time to re-read this ripper article by Mark Ritson. > Consumers don’t get tired of ads, only marketers do < There are several actionable takeaways for marketers toward the end of the article, but this one is my favourite: > Save this year's creative budget to spend on media A great tip at a time when budgets are being trimmed while expectations are not. Happy New Year, and may FY25 bring you all much success! https://lnkd.in/gG6pn2xt

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Sometimes simple is just “better” - but then again the thought, the process and the absolute magic (and talent) in the work is perhaps not so simple. Love these new ads and even more so the behind the scenes. Have a watch 👀 below. https://lnkd.in/g3kbxGsV & for behind the scenes https://lnkd.in/gSmkAjDa

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This is such a good new content series bringing in your thought leaders to capture their insights on key business topics #TrendingChats and then letting the viewer choose what they want to listen to. Check it out here https://lnkd.in/d7QVBY63

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Thrilled to see another leading organisation leverage the Planview platform to drive efficiency and accelerate growth. 🚀 Innovation meets execution — #BetterTogether 💡✨ Learn more about how we drive #customersuccess: https://lnkd.in/g6tZmq9f #Innovation #BusinessTransformation #Planview #CustomerSuccess

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It's getting to the time of the year - to reflect on the year that was, and plan for the year ahead. Researchers are probably knee deep in strategy planning, to focus the organisation on key priorities and support those critical decisions. Very timely as at our upcoming webinar, Dan Heath (NYT bestselling author) will be delivering an inspiring keynote on "Reset: How to change what’s not working". Based on his latest research findings, he'll be covering practical frameworks to overcome stagnation and inspire you to drive impactful, wide-scale change. Hope you could join us on the 26 Nov! Register here: https://lnkd.in/gYDQsqu6 #QualitativeResearch #UserExperience #ProductManagement #AI #MarketResearch #UXDesign

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Recent Gartner B2B research: "Strategy #1: Launch reward programs. A reward program can bolster customer loyalty through incentives such as discounts, cashback, redeemable points, and exclusive deals." At Synchro Marketing Australia we couldn't agree more! A B2B Loyalty Program we manage is the current Australian Marketing Institute Loyalty & Retention Marketing Excellence Award winner. Why? Results ... results ... results! If you'd like an exploratory discussion on how a Loyalty Program can make a difference to your business results, get in touch. #b2b #customerloyalty #roi

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Every 4 years we get a chance to revel in the inspiration and emotion that sport can bring. The joy and excitement of idolising an athlete is a core memory of my childhood (love you Bucks). Worth observing that Google's bright future is about squeezing the child-like wonder out of a hand-written letter, and putting it through the sausage maker of AI. Apple excitedly squished our instruments to make a thinner black mirror. Open AI stole ScarJo's identity to play out a tech-bro fantasy. Anyone running a brand needs to lean into the humanity. Real connection. Actual experiences. Tangibility. People are craving it. #brandstrategy #Google #Gemini #Olympics

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YouTube: Where Reach, Engagement, and ROI Align 🚀 Today's media landscape is fragmented, but one platform consistently attracts audiences: YouTube. 📈 It reaches 97% of online Australian adults and 90% of Kiwi adults, driving 2.2x higher long-term brand impact than other platforms. From building brand awareness to driving sales, YouTube offers effective engagement and proven ROI, allowing you to effectively reach your audience across various screens and formats. Ready to leverage the power of YouTube for your business? Learn more about how you can maximise your impact. ➡️ https://goo.gle/3N0nTW4 #ThinkWithGoogle

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The future of marketing is human-led Amid accelerating AI-led disruption to marketing, ANZ Executive Manager of Marketing Strategy and Capability, Kate Young - MAMI CPM, says human-led thinking and customer understanding remain paramount and that the foundational 4Ps – Product, Price, Place, and Promotion – remain the backbone of effective strategies. 💥 Read more in Mi3Australia’s latest article here: https://lnkd.in/gBSQaGS9 #futureofmarketing #marketingleaders #marketing #learninganddevelopment #ami Bronwyn Heys Nikki Moeschinger Kate Coleridge Australian Marketing Institute

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Do you have a strategic customer experience strategy? Tomorrow I am stepping into the moderator seat for Auscontact Association in a fireside chat with Angeline Elopre of Sprinklr to discuss the major challenges customers are facing when using social channels and how AI in your centres can assist in addressing these issues. Plus, we’ll delve into some real-world examples of brands successfully leveraging AI to streamline their overall customer experience strategy. Register today to be part of tomorrow’s discussion! https://lnkd.in/gvJQEnQp #webinar #customercare #social #generativeAI #contactcentres #cxstrategy #cx

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For the quarterly GTM AI workshop sessions we've conducted this year with Sales, Marketing and Enablement leaders, it's inspiring to see the proactive approach of Australian firms in deploying AI training and enablement programs for both current and new employees. According to new Seismic research, "77% of Australian firms have already deployed AI training programs for their current employees, while 76% extend these programmes to new hires." Australian Chief Revenue and Sales officers are particularly ahead, with "86% actively up-skilling their existing workforce in AI competencies". Additionally, most respondents have introduced custom AI training programs tailored to generational learning styles, underscoring that education will be as vital to success as the AI technology itself. Read more about the findings of Seismic's latest report in CFO Tech Australia:

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Download the BigCommerce 2024 ANZ Online Shopping Report. Get the latest data insights on preferred payments, delivery expectations, social media’s impact, and more trends impacting the state of ANZ commerce. In this report you’ll learn: - What consumers are buying online - Which payment methods shoppers are using - What conveniences shoppers find most important - Why consumers are abandoning their carts Available within link below. https://lnkd.in/dY7GA-pm

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Download the BigCommerce 2024 ANZ Online Shopping Report. Get the latest data insights on preferred payments, delivery expectations, social media’s impact, and more trends impacting the state of ANZ commerce. In this report you’ll learn: - What consumers are buying online - Which payment methods shoppers are using - What conveniences shoppers find most important - Why consumers are abandoning their carts https://lnkd.in/dY7GA-pm

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Some great marketers with some great thoughts on staying relevant in a changing industry thanks Paul McIntyre for supporting marketers staying relevant and growing their brands and careers Andrew Thornton Simon Cheng Chelsea Wymer CPM Anthony Voyage Australian Marketing Institute #marketingcareers #marketing

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Unveiling the Nuances Behind the Rise in Travel Advertiser Spend: A Deeper Dive Nielsen recently released interesting insights on the growth in travel advertiser spend in Australia during Q1, 2024. While any increase is good news, the article suggests a bullish outlook built on consumer demand. However, the reality is likely more complex. Traditionally, calendar Q1 sees lower spend from travel advertisers in ANZ, with the peak in Q4 due to seasonal factors. So, to see a quarter-over-quarter lift is interesting. But is this really being driven by Australians' love of travel and increased consumer demand or is it something else? The increased spend may not reflect heightened consumer demand but instead, is a more nuanced picture and a strategic response to challenges in the industry, such as low forward capacity for airlines, particularly on more lucrative and higher yielding longer haul routes with longer search-to-book and advance purchase windows. This might also reflect why the two leading advertisers in Q1 were airlines (TripADeal (Qantas owned) and Virgin). Despite forecasts of increased international travel by Australians in 2024, challenges such as sustained high inflation levels have resulted in increased travel expenses, slowing consumer demand. Moreover, global economic headwinds and rising fuel costs are limiting the growth in international departures. Thus, the higher Q1 spend may be aimed at stimulating demand amidst these challenges rather than reflecting a surge in consumer enthusiasm for travel. It's essential to consider the broader context when interpreting industry data. What are your thoughts? Source: https://lnkd.in/gem-59Gc

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