“I recently had the pleasure of collaborating with Padraig and the Layercake team. I’ve known Padraig for quite some time and I am always impressed by his unparalleled expertise in digital strategy and technology. I am always learning new things from Padraig’s remarkable depth of knowledge, but what sets him apart is his pragmatic and supportive approach to every project. He doesn’t just provide solutions; he ensures they are practical and seamlessly integrated! Working with Padraig is a masterclass in professional partnerships! ”
Padraig O'Donovan
Sydney, New South Wales, Australia
5K followers
500+ connections
About
HIGHLIGHTS
Extremely driven
Delivered multiple world first business and technology…
Services
Activity
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CANAL+ Group made history on January 29 by delivering one of the largest Champions League multiplex productions ever—covering 17 matches…
CANAL+ Group made history on January 29 by delivering one of the largest Champions League multiplex productions ever—covering 17 matches…
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💛 Today is Giving Day! For the next 24 hours only, your impact can go twice as far. Please support EndoGivingDay, every donation to Endometriosis…
💛 Today is Giving Day! For the next 24 hours only, your impact can go twice as far. Please support EndoGivingDay, every donation to Endometriosis…
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It's interesting just important great execution is in most things. No different in building a successful channel program. Worth a read for anyone who…
It's interesting just important great execution is in most things. No different in building a successful channel program. Worth a read for anyone who…
Liked by Padraig O'Donovan
Experience
Education
Volunteer Experience
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Aged Care Volunteer
Saint Josephs Aged Care Hunters Hill
- 6 months
Social Services
Publications
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Analyzing Streaming & Digital TV Audiences
https://www.elastic.co
OzTAM provides solutions to broadcasters throughout Australia collecting and analyzing digital television viewing data. We need to deliver strategy quickly and efficiently to broadcasters while logging hundreds of millions of events daily across many different technology devices, users, and pieces of content which led us to the Elastic Stack.
Other authorsSee publication -
OzTAM Uses AWS to Assist in Measuring TV Audiences Across Connected Screens
Metia Group - https://www.metia.com/
OzTAM run its online TV-measurement service Video Player Measurement (VPM) in the cloud using Amazon Web Services (AWS), read all about it in this Amazon published case study.
Other authorsSee publication -
OzTAM Case Study – Building a Defined Testing Approach
Planit Testing
OzTAM's Video Measurement Player (VPM) Data Quality
Courses
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Agile training - PMI- ACP
PMI: 1684080
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Mt Eliza Negotiation and Influence
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Projects
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Network Ten TENplayFreeviewplus (HBBtv) appplication
FreeviewPlus uses hybrid television technology to combine broadcast television and broadband.
It enables free-to-air television networks to introduce a range of new broadband services. Network Ten rolled out out the TENplay service on the platform in September in line with the National launch of the service.
I managed the implementation of TENplay catchup service onto Freeview Broadcast environment, it included:
- Integration with Freeviewplus app (EPG, Catchup, Reminder…FreeviewPlus uses hybrid television technology to combine broadcast television and broadband.
It enables free-to-air television networks to introduce a range of new broadband services. Network Ten rolled out out the TENplay service on the platform in September in line with the National launch of the service.
I managed the implementation of TENplay catchup service onto Freeview Broadcast environment, it included:
- Integration with Freeviewplus app (EPG, Catchup, Reminder, Favourites, Browse and Search functionality)
- HWW data integration and process flow management
- Managing development of light and fast application on time and in budget
- Omniture analytic implementation
- Advertising integration - pre and midroll implementation
- Player definition and development
- Video platform and video format integration (DRM and MPEG-DASH)
- HBBtv 1.5 compliance
- TV remote control integration
- Broadcast signal integration
Other creatorsSee project -
Network Ten TENplayFreeviewplus (HBBtv) appplication
FreeviewPlus uses hybrid television technology to combine broadcast television and broadband.
It enables free-to-air television networks to introduce a range of new broadband services. Network Ten rolled out out the TENplay service on the platform in September in line with the National launch of the service.
I managed the implementation of TENplay catchup service onto Freeview Broadcast environment, it included:
- Integration with Freeviewplus app (EPG, Catchup, Reminder…FreeviewPlus uses hybrid television technology to combine broadcast television and broadband.
It enables free-to-air television networks to introduce a range of new broadband services. Network Ten rolled out out the TENplay service on the platform in September in line with the National launch of the service.
I managed the implementation of TENplay catchup service onto Freeview Broadcast environment, it included:
- Integration with Freeviewplus app (EPG, Catchup, Reminder, Favourites, Browse and Search functionality)
- HWW data integration and process flow management
- Managing development of light and fast application on time and in budget
- Omniture analytic implementation
- Advertising integration - pre and midroll implementation
- Player definition and development
- Video platform and video format integration (DRM and MPEG-DASH)
- HBBtv 1.5 compliance
- TV remote control integration
- Broadcast signal integration
Other creatorsSee project -
TENplay Windows 8 Phone app
The TENplay Windows Phone app was created by our digital team at Network Ten and the team from Xamling.
The launch of TENplay on Windows Phone marks the 4th Microsoft platform that TENplay is available on, including Windows 8.1 desktop and tablets, Xbox One and Xbox 360.
The app allows users to access TEN, ELEVEN and ONE shows on-demand, straight after they have appeared on television, as well as real-time viewing, with live streaming of news and sporting events.
Viewers…The TENplay Windows Phone app was created by our digital team at Network Ten and the team from Xamling.
The launch of TENplay on Windows Phone marks the 4th Microsoft platform that TENplay is available on, including Windows 8.1 desktop and tablets, Xbox One and Xbox 360.
The app allows users to access TEN, ELEVEN and ONE shows on-demand, straight after they have appeared on television, as well as real-time viewing, with live streaming of news and sporting events.
Viewers can also create personalised playlists, lining up their television picks to watch whenever they want; pin favourite shows and genres to their phone dashboard for easy access; set up alerts and reminders for when their shows air; and access a complete television guide with full listings.
Other creatorsSee project -
TENplay on Fetch TV
TENplay on Fetch TV
Bringing you the best of TEN, Eleven and ONE, TENplay is available now on Fetch TV, the fast-growing service causing a set-top box stir that enables users to easily record TV shows and entire series, rent movies, watch premium TV channels, explore apps and watch catch-up content.
With TENplay on Fetch TV, users can watch their Ten favourites whenever they want. Episodes are available to enjoy straight after they’ve aired, so whether you want to relive a memorable…TENplay on Fetch TV
Bringing you the best of TEN, Eleven and ONE, TENplay is available now on Fetch TV, the fast-growing service causing a set-top box stir that enables users to easily record TV shows and entire series, rent movies, watch premium TV channels, explore apps and watch catch-up content.
With TENplay on Fetch TV, users can watch their Ten favourites whenever they want. Episodes are available to enjoy straight after they’ve aired, so whether you want to relive a memorable MasterChef moment or catch up on Offspring, TENplay has you covered.
Other creatorsSee project -
TENplay Android Application
TENplay experience for your Android handsets & tablets.
Watch your favorite Shows, news & sport updates, plus special live streams from wherever you are!
Existing TENplay members also get to sync up their playlists, favourites & video alerts, as well as reminders from our fully-featured TV guide.Other creatorsSee project -
Sochi on TENplay
Sochi on TENplay
Delivered 6 IOC live streams across Ten's digital platforms TENplay.
The solution was available on iOS and Android mobile and tablet, Responsive Web, Xbox, Windows 8 Desktop.
Featuring eight simultaneous live streams, including all of the action live as broadcast on TEN and ONE, as well as six dedicated live streams straight from Sochi.
The apps also provided access to live event results, athlete information, statistics and the medal tally, as well as a…Sochi on TENplay
Delivered 6 IOC live streams across Ten's digital platforms TENplay.
The solution was available on iOS and Android mobile and tablet, Responsive Web, Xbox, Windows 8 Desktop.
Featuring eight simultaneous live streams, including all of the action live as broadcast on TEN and ONE, as well as six dedicated live streams straight from Sochi.
The apps also provided access to live event results, athlete information, statistics and the medal tally, as well as a full schedule of events and coverage.
VOD content was also available via tenplay Xbox 360 and Xbox One, tenplay iOS, tenplay Windows 8 app and Sony Bravia IPTV app.
TENplay simulcaste more than 560 hours of live broadcast and thousands of hours of live content from the Sochi.Other creatorsSee project -
Live Streaming Ad Insertion/ Replacement
In an industry first and six months in the making, Network Ten, with content replacement technology provider Yospace delivered interactive, personalised ad content for its live simulcast output of the 2014 Sochi Games and other live streaming offerings.
This solution required integration work across broadcast, digital and advertising. Not only does the solution insert digital ads to the broadcast streams it also prevents the broadcast ads being delivered online - reducing the need for…In an industry first and six months in the making, Network Ten, with content replacement technology provider Yospace delivered interactive, personalised ad content for its live simulcast output of the 2014 Sochi Games and other live streaming offerings.
This solution required integration work across broadcast, digital and advertising. Not only does the solution insert digital ads to the broadcast streams it also prevents the broadcast ads being delivered online - reducing the need for manual intervention.
The solution uniquely harmonises technical elements from both the broadcast and digital domains for Network Ten to deliver a true broadcast experience with seamless and frame accurate replacement of the broadcast advertising. Now, Network Ten can apply its interactive digital ad inventory to ad breaks during the Sochi Games live coverage across a wide range of connected devices. The ability to perform targeted interactive ad-replacement is delivering a level of personalisation and interactivity to its advertising partners never previously seen on live simulcast.
The ability to execute targeted interactive ad replacement gives advertisers a level of personalisation and interactivity not previously seen in live online simulcasts. Ads are managed through DoubleClick, integrated with the Yospace system, to determine which ads are shown to each user/platform.
Other creatorsSee project -
xBox One - Tenplay Application
Network Ten launched the first xBox One free-to-air network, live and video on-demand, application as part of the global launch of xBox One in December 2103. The app is another enhancement to TENplay's offering and extends the reach of Ten’s TV anywhere strategy.
The project was successfully delivered in a tight timeframe and on budget. The build involved close and productive working relationship between Network Ten Digital Team, Object Consulting and the Microsoft xBox team.
The…Network Ten launched the first xBox One free-to-air network, live and video on-demand, application as part of the global launch of xBox One in December 2103. The app is another enhancement to TENplay's offering and extends the reach of Ten’s TV anywhere strategy.
The project was successfully delivered in a tight timeframe and on budget. The build involved close and productive working relationship between Network Ten Digital Team, Object Consulting and the Microsoft xBox team.
The xBox One app will showcase Network Ten's Sochi 2014 Winter Games and all of Network Ten's digital content.
Features/Functionality include:
- Supports Short Clip, Long form and Live Streaming video playback over eHLS
- Pre/Mid/Post roll ad support on Double Click for Publishers
- Social sharing to Facebook
- Built on Brightcove VideoCloud
- Omniture video tracking
Press release details:
http://tencorporate.com.au/files/Network_Ten_Launches_tenplay_Xbox_One_App.pdfOther creatorsSee project -
Ten Eyewitness News App
NETWORK Ten Eyewitness News app allows the public to post videos and photographs of breaking news events to Ten's website and personalise their news consumption experience by subscribing to their favourite topics and shows.
Jeremy Pudney -Director of News, Network Ten Adelaide on launch of the project
"It was a great thing to see the Eyewitness News app appear today. Your efforts have taken us from being a long way behind our news competitors, to being out in front."
Anthony…NETWORK Ten Eyewitness News app allows the public to post videos and photographs of breaking news events to Ten's website and personalise their news consumption experience by subscribing to their favourite topics and shows.
Jeremy Pudney -Director of News, Network Ten Adelaide on launch of the project
"It was a great thing to see the Eyewitness News app appear today. Your efforts have taken us from being a long way behind our news competitors, to being out in front."
Anthony Flannery - Network Ten news and current affairs chief is quoted key features including it "reflects the way people want to consume news and will also enable users to live-stream Ten's news bulletins as well as receive push notifications about local breaking news."
"Ten app seeks news from eyewitnesses" - THE AUSTRALIAN OCTOBER 07, 2013 3:15PM
http://www.theaustralian.com.au/media/ten-app-seeks-news-from-eyewitnesses/story-e6frg996-1226734205968#sthash.r1r8060B.dpuf
Other creatorsSee project -
Akamai Aqua Ion
Integration of Akamai Aqua Ion to support content delivery across all Tenplay web and mobile application.
Other creatorsSee project -
Janrain Social Adaptor
Network Ten integrated the Janrain social adapter to support social login and social sharing across Web (desktop, mobile and tablet), native mobile (iOS, Android, Windows Phone) and tablet (iOS and Android).
Other creatorsSee project -
TENplay iOS
TENplay iOS native application for Mobile and Tablet.
Relive your favorite shows AND watch live news and sport: entertainment as it happens, real-time viewing is all part of the TENplay package.
Create personalised playlists and track your top TV: with latest video alerts, and reminders for when your show is on TV and the app, TENplay connects you to what’s new.
Access a complete TV guide: featuring full free-to-air and Foxtel listings, with TENplay you’ll always see the…TENplay iOS native application for Mobile and Tablet.
Relive your favorite shows AND watch live news and sport: entertainment as it happens, real-time viewing is all part of the TENplay package.
Create personalised playlists and track your top TV: with latest video alerts, and reminders for when your show is on TV and the app, TENplay connects you to what’s new.
Access a complete TV guide: featuring full free-to-air and Foxtel listings, with TENplay you’ll always see the big picture.Other creatorsSee project -
Network Ten Xbox 360 App
The first free-to-air network video on-demand app available through Xbox in Australia and the first product release in Ten’s TV anywhere strategy.
- Supports Short Clip, Long form and Live Streaming video playback over eHLS
- Pre/Mid/Post roll ad support on Double Click for Publishers
- Social sharing to Facebook
- Built on Brightcove VideoCloud
- Omniture video trackingOther creatorsSee project -
Oracle Eloque Marketing Cloud Service
Integration of Oracle Eloque Marketing Cloud Service into Ten's Digital solutions.
Other creatorsSee project -
Brightcove Video Cloud
Selection and integration of Brightcove's Video Cloud System into Ten Digital to support all video content creation and delivery across all Ten's digital platforms.
Other creatorsSee project -
Windows Store - TENplay Application
TENplay app for Windows 8.1 debuts in time for the Network Ten's Sochi 2014 Winter Games. The app features live streams for the games, Ten News reports from the Games as well as Olympic related shows and full catch-up on all events and highlights packages from Sochi. The app features Live Tiles, resizable windows, list view in snapped mode, videos search, secondary tile pinning, Share Charm to email video links to friends, HLS to deliver high resolution videos from TEN, ONE, and ELEVEN shows…
TENplay app for Windows 8.1 debuts in time for the Network Ten's Sochi 2014 Winter Games. The app features live streams for the games, Ten News reports from the Games as well as Olympic related shows and full catch-up on all events and highlights packages from Sochi. The app features Live Tiles, resizable windows, list view in snapped mode, videos search, secondary tile pinning, Share Charm to email video links to friends, HLS to deliver high resolution videos from TEN, ONE, and ELEVEN shows, and serves pre-roll and mid-roll ads using VAST from DoubleClick’s servers.
Other creatorsSee project -
Sitecore Content Management
Selection and integration of Sitecore Content Management System into Ten Digital to support all content creation and delivery across all Ten's digital platforms.
Other creatorsSee project -
Ten Digital Sony Bravia
TENplay catch up TV service for Bravia TV sets and Blu-ray players.
The service offers TENplay content from Channel 10, Eleven and One.
Other creatorsSee project -
Digital Media Integration
Automated workflow for delivery of short form and long form video content into Ten's Online Video Platform Movideo.
Integration between Ten's scheduling solution Pilat IBMS, Flipfactory, Viz Ardome and Movideo to delivery catchup content online prior to broadcast transmission and schedule for available post transmission.
The project lead to an 85% reduction in operational overheads and increased revenue from timely online delivery.Other creators -
NRL Rugby League & NRL Touch Football Grassroot Digital Transformation
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Project to transition all National Rugby League and Touch Football Clubs, Associations, Regions, Leagues, Affiliates, States and Participants from their previous service providers to a purpose built best in class digital solution.
Other creatorsSee project -
OzTAM introduces 28 Day Video Player Measurement (VPM) Report
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OzTAM added a rolling 28-day Video Player Measurement (VPM) Report to the daily reports available on its website on Monday, 2 May.
OzTAM 28-day VPM reports encompass rolling 28-day data – that is, cumulative on-demand or ‘catch up’ viewing of participating broadcasters’ internet-delivered TV content during the previous four weeks.
Participating broadcaster are;
• Australian Broadcasting Corporation (ABC)
• Seven Network
• Nine Network
• Network Ten
• SBS
• Foxtel
Other creatorsSee project -
OzTAM phase 1 launch of Video Player Measurement Report
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OzTAM releases the initial phase of its Video Player Measurement (VPM) Report.
This VPM Report is Australia’s first official measure of the devices playing internet-delivered TV content (e.g., tablets, smartphones, smart TVs, desktop and laptop computers, and games consoles).
This means the first public reports based on broadcasters – which encompass rolling seven-day data (i.e., cumulative viewing during the previous seven days). OzTAM’s VPM Report is a separate and…OzTAM releases the initial phase of its Video Player Measurement (VPM) Report.
This VPM Report is Australia’s first official measure of the devices playing internet-delivered TV content (e.g., tablets, smartphones, smart TVs, desktop and laptop computers, and games consoles).
This means the first public reports based on broadcasters – which encompass rolling seven-day data (i.e., cumulative viewing during the previous seven days). OzTAM’s VPM Report is a separate and complementary service to OzTAM TV ratings:
• OzTAM TV ratings estimate the people viewing broadcast TV content on in-home TV sets.
• OzTAM’s VPM Report delivers market (census) level data on the devices playing live and on-demand video from participating broadcasters and their partners’ online services.Other creatorsSee project -
TENplay on FreeviewPlus
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FreeviewPlus is a new television service delivered via broadband providing a state of the art, interactive Electronic Program Guide (EPG) providing seamless access to catch-up TV across the free-to-air networks, including TENplay.
The TENplay app allows users to watch Network Ten’s full catalogue of Catch Up TV...... all at the touch of the red button
Network Ten worked closely with Freeview, Switchmedia and HWW to develop TENplay on FreeviewPlusOther creatorsSee project -
TENplay.com.au
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Re-platform of all existing Network Ten websites under one Sitecore website hosted at tenplay.com.au.
TENplay nominated for 3 AIMIA awards.
http://www.newsmaker.com.au/news/28826/three-aimia-awards-nominations-for-tenplay#.Uvnwcs5Ae5IOther creatorsSee project -
Recipes HUB
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Recipes HUB for TENplay;
Recipes maintenance application
Recipes publishing
My Saved recipes & Shopping Lists
Recipes Listing
Recipes end page
Recipes search
Recipes advertising integration
Recipes taxonomy and categorisation
Recipes Sharing
Recipes Ratings
Other creatorsSee project
Honors & Awards
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ANZ Sports Technology Awards - Broadcast & Media Technology - Category Finalist
The Australia and New Zealand Sports Technology Awards (ANZSTA)
Recognition of Layercakes Streamcake Media Streaming SaaS platform for Orchestration and Automation of Media workflows
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ANZ Sports Technology Awards - Sports Management Technology - Category Finalist
The Australia and New Zealand Sports Technology Awards (ANZSTA)
Recognition of Layercakes Streamcake Media Streaming SaaS platform for Orchestration and Automation of Media workflows
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Best Start Up Tech Company - Finalist
SpotsPro OTT Awards
This award recognises the most impactful technology company entering the OTT industry.
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Winner
Content + Technology
Layercake recipient of the Content + Technology 2023 Award for Innovation in Live Event Technology for the Streamcake Live Production Orchestration and Automation solution for Media Workflows
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Best of Smartphone (Entertainment) - Finalist
AIMIA - Digital Industry Association for Australia
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Best of Tablet (Entertainment) - Finalist
AIMIA - Digital Industry Association for Australia
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Best of Websites and Online Services (Entertainment) - Finalist
AIMIA - Digital Industry Association for Australia
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Best Entertainment Site : Network Ten
Site of the Year 2013 - Australia/New Zealand Category Winners
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Best Sitecore 7 Site : Network Ten
Site of the Year 2013 - Australia/New Zealand Category Winners
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Best Sports and Leisure Site: Network Ten
Site of the Year 2013 - Australia/New Zealand Category Winners
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