Voice of the Marketer

THE BIGGEST RISKS YIELD THE GREATEST REWARDS. By taking bold, creative leaps to be authentically different AND the commitment to deliver on promises - especially, in a low-trust industry like insurance! In this latest conversation, Shreyas Achar, Head of Marketing Plum, shares how they've built a distinctive brand character that's turning heads and winning hearts: 1️⃣ Brand personality that stands out in a sea of sameness 2️⃣ Clever, memorable campaigns that people actually enjoy 3️⃣ Injecting humor and humanity into every touchpoint 📽 Watch/listen to the whole conversation [link in comments] #MarketingInnovation #InsuranceDisruption #Branding101

HACKS FOR SCALING DEEP TECH? JUST ONE. Julian C. Schildknecht, from MicroHarvest shares insights on how to steer your startup from breakthrough ideas to scalable success by keeping the main thing, the main thing. 🎧👇 Key gems: 1️⃣ Alignment is everything—If you’re not on the same page, you’re just scrambling. 2️⃣ Build an obsessed crew—Driven teams solve problems faster and deeper. 3️⃣ Do less, but better—Success comes from nailing a few things exceptionally well. 🔗 link in comments

DON'T LET YOUR MARKETING CAREER HIT A PLATEAU. Your future CMO self will thank you! In this latest conversation, Dhruva Shetty, SVP Marketing & Strategy Rocketium, spills the beans on: ✅ Dominating the revenue sweet spot that most miss ✅ The hidden skills that separate CMOs from the pack ✅ How to think like a CFO 📽 Watch/listen to the whole conversation [link in comments] #MarketingStrategy #CareerGrowth #CMOInsights #RevenueGrowth #MarTech #LeadershipSkills #FinancialAcumen

PLG IS AN EFFICIENCY MULTIPLIER FOR YOUR GROWTH ENGINE. Jennifer Montague, VP Growth at Onomondo, explains why PLG is more than just a "growth trend" and has the potential to drive the most capital efficient growth for your team and business! How? 1️⃣ Lowers CAC and accelerates time-to-value 2️⃣ Users become your best marketers 3️⃣ Scalability on autopilot 🎥 Watch/listen to the full conversation: [Link in comments] #ProductLedGrowth #PLG #GrowthMarketing #SaaS #UserAcquisition #CustomerExperience #StartupGrowth

NO HYPE, JUST HONEST CRYSTAL BALL GTM PREDICTIONS. Hint: It involves a radical shift in thinking. Thank you, Amit Pande for helping us peek into the future! 🎥 If you're curious about the 'why', then watch/listen to the full conversation: [Link in comments] #FutureOfGTM #GoToMarketStrategy #AIMarketing #BusinessGrowth #MarTech #DigitalTransformation

G(R)O(W) - TO - MARKET, DONE RIGHT. In this latest conversation, Amit Pande, ex-CMO Aviso AI & Tact.ai, shares everything you need to know as a GTM leader. 1️⃣ Talent Alchemy: Invest in people with adjacent skills. The future belongs to versatile teams that can adapt and innovate across disciplines. 2️⃣ Stack Smarts: Be frugal, but strategic. Optimize your existing tech stack while making calculated bets on emerging tools that align with your growth vision. 3️⃣ Data Renaissance: Ditch stale systems of record. Embrace dynamic, real-time data ecosystems that fuel agile decision-making and personalized customer experiences. 🎥 Watch/listen to the full conversation: [Link in comments] #MarketingStrategy #GoToMarket #MarTech #TalentDevelopment

REVOPS IS THE NERVOUS SYSTEM OF A THRIVING BUSINESS. Yes, you read that right. Divya Sharma Dixit simplifies the why and how: 1️⃣ See through the fog of daily operations and keep your eyes on the prize. 2️⃣ Slice and dice company objectives into bite-sized, actionable goals. It's like LEGO for grown-ups, but way more profitable! 3️⃣ Build processes that scale with your company. 🎥 Watch/listen to the full conversation: [Link in comments] #RevOps #BusinessGrowth #OperationalExcellence #ScalingUp

INTEGRATED MARKETING IS AN INSIDE JOB. Ever wonder why some marketing campaigns feel disjointed while others hit you with a unified punch? Lisa Vecchio pulls back the curtain, reflecting on her time at Aircall. "Integrated marketing isn't just about coordinating channels. It's about rallying your entire organisation behind one big, powerful idea." Watch/listen to the whole conversation here 👉 https://lnkd.in/gnmyJ6uE

CONTENT THAT KEEPS ON GIVING. Ever feel like you're constantly chasing the next big content idea? In this latest chat with B2B SaaS marketing expert Lisa Vecchio, she drops a truth bomb from her time at Hootsuite: 'Great content isn't a one-and-done deal. It's about mastering the art of value exchange.' Watch/listen to the whole conversation here 👉 https://lnkd.in/gnmyJ6uE

CUSTOMER VIEW > CHANNEL VIEW IS A MINDSET. Particularly in e-commerce. Because, consumer insights are valuable, but how valuable? Can you use them to create more value than it costs to get them? What does it take to move the dial in your favour? This conversation with Ilse Van Dyck unpacks everything 👉 https://lnkd.in/gYAXCfuJ