Antonio Marcos Dos Santos

Invest in Google Ads real estate and reap the rewards 🚀 Many eCommerce store owners pour their budget into Google Ads💰 Very few actually optimise their campaigns with Google Ads assets that can seriously boost their results. Here’s the truth: Google Ads assets aren’t just extras—they’re essential tools that can make your ads stand out from the crowd. Imagine a potential customer is searching for your product. They see multiple ads, but yours stands out—with price details, product images, user ratings, and even a direct link to call or visit your site. You’ve given them exactly what they need to make a quick buying decision! Here’s a breakdown of the top Google Ads assets and why they’re game-changers: 1️⃣ Sitelinks - Give shoppers extra links to click on - “New Arrivals”, “Best Sellers” or “On Sale” 2️⃣ Price Extensions – Why not show your competitive pricing up front? 3️⃣ Call Extensions – Perfect for high-ticket items where shoppers might have questions before making a purchase. 4️⃣ Image Extensions – A picture is worth a thousand words, right? 5️⃣ Structured Snippets – Highlight the reasons you're better than the competition. Each of these assets enhances your ad’s relevance and visibility while reducing wasted clicks. That means better quality leads and higher conversion rates—all while maximising your ad spend 📈 If you’re serious about getting the most out of your Google Ads budget, don’t skip out on assets. They’re the hidden power-ups that can transform your ad performance! Let me know if you have any questions about how to set these up? #GoogleAds #Assets #PerformanceMarketing

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⚠️ Attention, please! 𝗢𝗞𝗥, 𝗞𝗣𝗜, 𝗮𝗻𝗱 𝗠𝗲𝘁𝗿𝗶𝗰𝘀: They are not the same! Cleber C. A. Galan, explica de forma simples, prática e intuitiva neste post abaixo! 👇

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Did you know that 52% of the companies listed on the Fortune 500 in 2003 no longer exist? Once you realize that companies come and go, but relationships last—at least as long as we're here—you start to see things differently. Commerce is just the excuse we use to connect people. So then you ask me, what is EVOLVE Uniqueness? We prioritize people—you, not the company you represent. People matter, and they always come first. In our case, it's people from all around the world. Your company? That's secondary. Because of this unique approach, I want to introduce you to one of our super connectors in the community. Meet Carolina Moreno. A year ago, I told her, "You will be part of this community. We have much to build together." She was hesitant because of her English. She took lessons, and in just over a year, she's made an impressive leap. Humans are remarkable, especially when they push their limits. Carol is also the founder of Mulheres no Ecommerce ( Women in ECommerce) (MNE). If you're unfamiliar with it, MNE is the largest community in LATAM, supporting over 60,000 underprivileged women through digital education. Please take a moment to watch her interview in English. Connect with our EVOLVE Ambassador. #evolve #community #ecommerce

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El plan de 2025 ya está hecho? Brasil es un país prioritario? The strategic plan for 2025 is ready? Brasil is a target country? Il piano strategico per il 2025 é fatto? Brasile é mercato prioritario? Participe de WSA Come to WSA Vieni a WSA! #wsa #brasil #brasilmarket #strategicplan

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A Sonepar está comprometida em fazer o que é correto em tudo o que faz. Por isso, incentivamos nossos colaboradores, assim como terceiros que trabalham conosco, a se manifestarem e expressarem suas preocupações. 📢 Para facilitar isso, o Grupo introduziu uma nova linha telefônica dedicada e local, que permite que indivíduos relatem preocupações em seu próprio idioma. A Sonepar busca transparência, ética e tratamento justo, garantindo um ambiente de trabalho seguro onde todos são tratados com integridade e respeito. Quando você se manifesta, fala também pelos outros! 🤝 ______________________________ Sonepar is committed to doing the right thing, in everything it does. That’s why we encourage our associates, as well as third parties working with us, to speak up and voice their concerns. 📢 To make this easier, the Group has introduced a new dedicated, local phone line that allows individuals to report concerns in their own language. Sonepar strives for transparency, ethics, and fair treatment, to ensure a safe workplace where everyone is treated with integrity and respect. When you speak up, you speak for others! 🤝 Find out more about our Speak Up Policy: https://ow.ly/pI9A30sGzZV #Sonepar #PoweredbyDifference #SpeakUp #Compliance #Ethics

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Bora falar de Growth? 🤩

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📈 Best Brazilian Brands 2023/2024: Fund & Thrive! Our excellent team in São Paulo has just released the 24th edition of the ranking listing Brazil's 25 most valuable brands. A look at the results shows that Brazilian brands are growing at a pace that aligns perfectly with the country's economic development. However, this edition has two main highlights — financial and health brands.   1️⃣💰 Financial brands represent 60% of the total value of the list. The strongest new entry this year is the fintech Stone, which appears directly at 12th place. Additionally, the brands PagBank and Nubank stand out with double-digit value increases.    2️⃣💊 In the health sector, the most significant rise in the ranking is Drogasil, with a 19% increase, and one of the three new entries is the pharma brand Droga Raia.   These results present an insightful opportunity to analyze how the #Fund and #Thrive arenas are evolving in Brazil and the rest of Latin America, with uncertainty growing among consumers due to escalating global instability. 👏🏽 Congratulations to all our colleagues in São Paulo for another wonderful report and launch! You can download the report here: https://lnkd.in/dYeKVD_x #MBMV24 #BrandValuation

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There’s a lot of different angles when networking/ uplifting & acknowledging as an entrepreneur myself giving The Daily Gratitude Movement(an international non-profit organization) is a frequency of positivity to navigate your day. Come and join as we are live right now. #Affirmations #Reciprocation #HighFrequency #Collaboration #Entrepreneurs https://lnkd.in/drw349iS

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I will start a series of weekly posts about the challenges and opportunities around the implementation of an effective GTM strategy

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Recentemente, tive o prazer de participar do GC Líderes Brasil Summit 2024 em São Paulo. O evento foi uma oportunidade fantástica para obter insights sobre as últimas tendências e melhores práticas em nossa indústria. Um dos destaques foi ouvir clientes que enfatizaram a importância da SymphonyAI como um parceiro chave nos processos de gestão de categorias. Grupo DPSP, Grupo Cimed, Libbs Farmacêutica Algumas conclusões: a. Um foco constante no consumidor, reconhecendo suas mudanças de comportamento e necessidades, é crucial. A Gestão Eficaz de Categorias conecta as soluções da indústria com o varejo para melhor atender aos consumidores, enfatizando a importância dessa parceria. b. Varejo e indústria devem buscar gerar novas demandas no canal farmacêutico, além de apenas soluções reativas para cenários como a pandemia. Explorar serviços adicionais e comunicação eficaz apresentam inúmeras oportunidades. c. A gestão da categoria Rx, embora seja um conceito novo, deve ser um foco para o canal. Abordar as necessidades dos pacientes com condições específicas requer um esforço colaborativo envolvendo serviços de varejo, ofertas de produtos, médicos e empresas farmacêuticas. Lucas Araneo Vanessa Massumoto Mariana Morais

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Great João Sousa 🚀🚀!! The evolution of internet search, from Google’s groundbreaking mission to today’s AI-driven tools like ChatGPT, reflects a shift towards more dynamic, personalized, and customer-centric experiences. As AI reshapes search and digital engagement, marketers and brands must adapt to harness these tools effectively, turning uncertainty into strategic growth opportunities. In Taptap Digital for instance, we’ve realized that AI is a powerful ally, capable of providing scale and strengthening our business proposition if you connect it to the core.

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Que podcast de Marketing digital e Ecommerce me podés recomendar?

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The Role of a Leader in Organizing Successful Corporate Events 🌟 Leadership in corporate event planning involves more than just overseeing logistics; it’s about guiding a team towards achieving the strategic objectives of the event with precision and foresight. 🔍 Visionary Planning: Effective leaders start with a clear vision, setting the tone and direction for the event. They ensure that every element aligns with the company’s broader marketing strategies, embedding the organization’s mission and values into every detail. 🤝 Team Coordination and Empowerment: By delegating tasks based on individual strengths, leaders enhance team morale and effectiveness, promoting creativity and accountability. 🔄 Agility and Decision Making: Quick, adaptive decision-making is essential to address unexpected challenges and foster innovation. 📈 Stakeholder Engagement: Leaders maintain regular communication with stakeholders, ensuring alignment and fostering collaboration. 🚀 Reflecting on Success and Learnings: Leaders constantly evaluate events to identify areas for improvement, fostering a culture of continuous advancement. Leadership in event planning is not merely about management. It’s about strategically guiding the event to success and inspiring everyone involved to aim for excellence. This leadership style ensures that events not only meet but exceed expectations, leaving a lasting impact on all participants. I cannot claim to judge whether I am a good leader; that is for my clients, my team, and fellow executives to decide. However, I do know that continual self-development drives progress. Engaging in constant learning, embracing challenges, exploring diverse perspectives, having conversations with more experienced individuals, and many other daily efforts contribute to striving always to be my best version and to be at least 1% better than yesterday. I am not speaking as an expert but as someone who learns every day. I share insights based on my experiences and the lessons I learn along the way. My approach to leadership is not about being perfect but about striving to improve and be slightly better each day.

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Vejam esse texto da Celebrity Packaged Goods👇👇 “CPG's Enlightenment Era I am not a pessimist. I believe content, culture, community and - yes, celebrity has introduced a shift in the way consumer commerce operates. But I want to pose a question today: how much of our understanding about the magnitude of these shifts are as profound realities as we think they are? I mean, surely the consumer today has evolved past visiting grocery stores with a list of household goods they need and simply selecting them on the basis of price and packaging that stands out. They had to have went to the store because their favorite influencer told them what to buy to or they saw that product in online content. Surely that's the new way to shop, right? There's just no way consumers are still stuck buying things the old ways. If they are, they aren't modern enough thinkers... Ladies and gentlemen, welcome to CPG's enlightenment era and the celebration of thought leadership and philosophy as a priority over those we service. The Enlightenment Era. For those of you who paid attention to European History in high school, you'll recall the Enlightenment Era as a time of radically altered thinking around political and societal issues. I'm not going to bore you with a history lesson, but a lot of important people spent a lot of time thinking about stuff. That's the short of it. The one thing I remember learning about this era is how little attention was given to poverty as a central issue. It seemed like so much thought was put into the best way to govern a society without actually considering the society itself. Everything was style points for innovative thinking. That's what I think is happening in CPG. In other words, the emerging brands industry is focused on hot new innovative ways to reach consumers that we've lost sight of the fact that the way the consumer shops for their needs has not evolved as much as we think. There was nothing wrong with the old way of building a brand. We've become obsessed with mindless marketing innovations. A celebrity brand partnership announcement, the latest attribution technology helping you track the very fingerprint someone checkout your products with, a brand new content strategy to reach a wider net of consumers.... Should we, maybe, stop to think maybe the consumer still just wants products that are available near them, that are effective and at a fair price point?”

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Inteligência Artificial no Marketing.

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