Our latest research, which we presented at the Miix Analytics Inc. #IWD event last week, shows that while many professionals feel companies are making progress in gender equity, there are still different perspectives on how far we've come. What do you think—are workplaces where they need to be, or is there more work ahead? Contact us at [email protected] if you'd like us to present the findings to you and your team! #IWD #genderequity #consumerinsights #genderequityreport
element54
Market Research
Montreal, Quebec 534 followers
Our solutions guide clients to explore markets, test innovation strategies & evaluate/track marketing communications.
About us
element54 works with marketers to build their brands by: exploring markets, testing strategies and concepts/products, evaluating and tracking marketing communications. Our creative and pragmatic approaches to your business questions will always be rooted in research rigour but with the discipline to adapt to each client and brand circumstance. We offer a suite of qualitative and quantitative solutions for both consumer and B2B research. From understanding market opportunities and innovation, to optimizing and measuring brand and communications, to evaluating customer experience and gaining shopper insights, we’ve got you covered. Our Commitment to Your Success While we are proud of our business growth, we believe it is due to an unwavering focus on making sure that our clients’ research investment goes ‘beyond the obvious’ to be proactive and prescriptive towards meaningful business decision making. Our Team Always curious with a strong client focus, element54 is a strategic partner, with multi-disciplinary senior expertise at all phases of the research process. We are a transparent and passionate business partner, with the expertise to add consulting value to the business.
- Website
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http://www.element-54.com
External link for element54
- Industry
- Market Research
- Company size
- 11-50 employees
- Headquarters
- Montreal, Quebec
- Type
- Privately Held
- Founded
- 2008
- Specialties
- Market Research, Insights, Innovation, Technology, and Consulting
Locations
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Primary
Get directions
245 Avenue Victoria
Suite 500
Montreal, Quebec H3Z 2M6, CA
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Get directions
21 Camden St
Suite 200
Toronto, Ontario M5V 1V2, CA
Employees at element54
Updates
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We were honoured to be part of the Miix Analytics Inc. International Women’s Day event, where incredible conversations took place around gender equity, leadership, and representation. A huge thank you to Hilary Borndahl, Kira Williamson and the Miix Analytics team for hosting such an inspiring event and to all the sponsors for making it possible! #accelerateaction #womenleadership #internationalwomensday #genderequity
Congratulations to our dear friend Hilary Borndahl and the team from Miix Analytics Inc. for their incredibly inspiring #IWD day event. Bravo to Juliann Ng for the insightful mixed-method Quantitative and Qual AI study "Women & Equity: Perceptions, Barriers and Opportunities" which will be shared with attendees - DM either of us for a copy or to arrange a presentation. And thank you to all sponsors for your gracious support Dig Insights Dave Homer, CAIP Leo & Dragon Meghan N. Canadian Marketing Association Shopper1st
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Element54 is once again sponsoring the Miix Analytics Inc. International Women’s Event, taking place on March 5, 2025 in Toronto. This year, we're thrilled to be presenting at the event. We'll be sharing unique insights from Canadians, collected specifically for this event, and incorporating feedback from attendees to make it even more dynamic and impactful. Hope to see you there! Please register here: https://lnkd.in/g9rQU_cJ #iwd #networking #conference #insights #internationalwomensday
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As we welcome 2025, we’d like to focus on the importance of community, generosity, and taking care of one another. The reality is stark: in 2023, 23% of Canadians experienced food insecurity—the highest level in nearly two decades of tracking. And as we look ahead, Canada’s Food Price Report predicts a family of four will pay an additional $800 for groceries in 2025. Across North America, millions continue to rely on food banks to make ends meet. At element54, we believe in making a difference where it matters most. That’s why, in the spirit of giving, we’ve made a donation on behalf of our clients, partners, and friends to Food Banks Canada | Banques alimentaires Canada and Feeding America. Your continued support makes this possible, and we are deeply grateful. #happynewyear #giving #foodsecurity #gratitude
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As 2024 comes to a close, we’re taking a moment to reflect on the year behind us and the opportunities ahead. At element54, we know that every meaningful insight begins with curiosity and a closer look. This holiday season, we hope you find moments to pause, reflect, and discover what matters most—good health, connection, and a bit of joy along the way. From all of us at element54, we wish you a season filled with warmth, rest, and inspiration as we look forward to an exciting year ahead. Happy Holidays and all the best for 2025! #happyholidays #holidayseason #gratitude ---- Alors que 2024 tire à sa fin, nous prenons le temps de réfléchir sur l'année écoulée et aux opportunités à venir. En cette période de fêtes, nous espérons que vous trouverez le temps de vous arrêter, de réfléchir et de (re)découvrir ce qui compte le plus - une bonne santé, nos proches et un peu de joie tant qu'à y être! De la part de toute l'équipe d'Element54, nous vous souhaitons un temps des Fêtes rempli de repos, de ressourcement et d'inspiration...et une année 2025 des plus passionnantes. Joyeuses fêtes et tous nos vœux pour 2025 ! #joyeusesfêtes #saisondesfêtes #gratitude
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element54 reposted this
The boxes are on their way out for delivery! The element54 team came together to support “The Shoebox Project for Women”. We filled shoeboxes with essentials - grocery gift card, personal care items, thoughtful luxuries, and heartfelt messages to brighten the lives of local Women impacted by homelessness, to be treated with compassion and kindness. We are so proud to contribute to this meaningful cause and give back to our community. It was an inspiring team effort that allowed us to connect, reflect, and make a difference together. Let’s continue to spread kindness! Interested in hosting your own Shoebox-Raiser or learning more? Visit https://lnkd.in/eZBZDHqf to find a local chapter #shoeboxproject #kindness #giving #gratitude
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element54 reposted this
Merci a tous / thanks to those who braved the freezing rain to come out before the holidays to celebrate the Montreal #Insights Community. The Insights Association, Canada Chapter Montreal team has been led by the amazing Geneviève Pagé - who has gone above and beyond over the past 2 years with memorable social and inspiring conferences for clients and agencies. DM either of us if you'd like to get involved as we welcome the new incoming Canada President Hilary Borndahl. Open volunteer roles both Nationally and Locally. Best wishes for a meaningful and peaceful Holiday season.
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Dive into the art of narrative with our latest infographic, "Secrets of Effective Advertising Part 6: The Storytelling Arc." Discover how leveraging classic story structures can transform your advertising efforts and resonate more deeply with your audience. Want to know more? DM or email us at [email protected] for exclusive insights and tailored advertising research solutions! #advertisingtracking #adsuccess #storytelling #narrativearcs #adtesting
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Our President, Bernie Malinoff, recently illuminated the evolving landscape of advertising norms and strategies at the La Fleur's Magazine & TLF Publications, Inc. Austin 2024 Conference. Bernie’s presentation delved into the importance of creative quality in driving campaign success, supported by case studies and a meta-analysis of advertising performance. For a closer look at the creative strategies we discussed, you can download the presentation here: lnkd.in/ei6hBwdd Interested in bringing these insights directly to your team? DM Bernie for a personalized lunch & learn session! #element54 #advertising #creative #lafleurs #lotteryresearch #advertisingnorms
At the La Fleur's Magazine & TLF Publications, Inc. Austin 2024 Conference, I presented element54 insight into the shifting landscape of advertising norms, and the critical role of creative quality as a key driver of campaign success. Through case studies and a meta-analysis of advertising performance, our team shares practical strategies for harmonizing creative and media efforts. Watch or download the presentation here: https://lnkd.in/ei6hBwdd #advertising #creative #lafleurs #lotteryresearch #adresearch - and DM me for a lunch & learn for your team if interested.
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In Part 5 of our latest insights from “Secrets of Effective Advertising,” we look at the strategic use of celebrities in advertising. Using celebrities can increase attention, but attention doesn't always translate to emotional engagement. DM us on LinkedIn or connect with us at [email protected] for exclusive insights and tailored advertising research solutions! #adtracking #advertisingsuccess #adtesting #effectiveads #adinsights