Sylvestre & Co.

When was the last time you showed up as your full self at work? At Sylvestre & Co, we believe bringing your authentic self to the workplace isn’t just a buzzword; it’s a key to meaningful connections and powerful growth. That’s why we’re proud to sponsor the Women In Research (WIRe) Toronto event, “Show Up & Connect Authentically,” happening on April 10th. 🌟 What to expect: - Engaging conversations with like-minded professionals  - Opportunities to build genuine, supportive relationships  - Delicious appetizers and refreshing beverages 📍 Danforth Sidebar, Toronto, Canada  📆 Thursday, April 10th, 7–9 PM ET This event is open to women in marketing research and the men who support them, because authentic connections strengthen our industry for everyone. ✨ Free to attend -- but RSVP is required! Don't miss your chance to connect authentically. 👉 Register here: https://lnkd.in/e8QVxDwi P.S. Make sure to introduce yourself to Sylvestre & Co.'s Kathleen Jackson and Clari Sant'Anna while you're there! #WIReToronto #MarketResearch #Networking #AuthenticConnections #WomenInResearch

The best insights don't live in reports. They live in the conversations they spark, the strategies they shape, the bold decisions they inspire. When we build empathy right, it moves people. It challenges assumptions. It pushes brands to act with more clarity, confidence, and purpose. At Sylvestre & Co., that's why we don't just deliver findings—we craft shared learning journeys that make sure insights aren't just heard, but truly felt and acted on. What's an insight that changed the way you saw your business? Sound off in the comments! #InsightsThatMatter #EmpathyInAction #StrategicResearch

If there’s one secret weapon for uncovering insights, it’s listening—deep, intentional, active listening. At Sylvestre & Co., we don’t just hear words; we listen for meaning, emotions, and what’s left unsaid. And we do it as a team. Empathy isn’t built in isolation—it’s built in collaboration and connection. Together, we make qualitative research a team sport where every voice matters, and every insight counts. Listening is our collective superpower. Ready to strengthen yours? Discover our 7 keys to successful active listening. https://hubs.li/Q03cc5p-0

The New Frontier: Insights Leadership Under Pressure What really happens once insights pros earn that coveted seat at the table? In this week’s episode of Insightful Inspiration, I had the pleasure of chatting with the brilliant Karen Lynch, Head of Content at Greenbook. We dove into the very real challenges insights leaders are facing today — juggling strategic expectations, limited resources, and the growing complexity of today’s business challenges. Karen brought both data and heart to the conversation, with a few fun surprises (yes, even a cameo from Maggie 🐶). If you’re navigating what’s next for insights leadership — this one’s for you. Listen now via Sylvestre & Co.’s latest post 👇 #InsightfulInspiration #Podcast #InsightsLeadership #GRITReport #QualitativeResearch #KarenLynch

The New Frontier: Insights Leadership Under Pressure Join host Isabelle Landreville as she welcomes Karen Lynch, Head of Content at Greenbook, to explore the evolving role of insights professionals. Now that insights leaders have earned their "seat at the table," how can they maximize their influence while facing increased pressure, limited resources, and demands for innovation? Drawing from the latest GRIT Report findings, this episode offers practical strategies for insights professionals looking to elevate their impact in today's challenging business environment.

At Sylvestre & Co., empathy isn’t just a buzzword—it’s our ultimate superpower. Empathy enables us to uncover the truth beneath the surface, hear what’s unsaid, and truly connect with human experiences. But empathy doesn’t happen in isolation—it’s a team effort. ✨ Kathleen Jackson reads between the lines and uncovers hidden insights. ✨ Clari Sant'Anna turns complex ideas into crystal-clear narratives. ✨ Jordan Brown crafts insights that stick and inspire action. ✨ Catherine Cadieux-Fredette listens with curiosity, always seeking clarity. Together, we don’t just study human experiences—we immerse ourselves in them, guiding organizations to see the world through fresh eyes. When empathy is built right, it moves people, sparks action, and changes everything. What’s your superpower when it comes to understanding people? Let us know in the comments! #EmpathyIsATeamSport #QualitativeResearch #SuperpowerInsights

The most powerful insights don't just arrive in a report—they emerge through shared journeys of discovery. At Sylvestre & Co., every project is a shared learning experience. A space where teams come together to listen deeply, challenge assumptions, and co-create understanding. Because empathy isn't something you outsource. It's something you build—together, through meaningful collaboration and genuine curiosity. Here's to deep human understanding that fuels action! What's your most valuable lesson from a collaborative research journey? Share your story in the comments! #QualitativeResearch #ConsumerInsights #EmpathyBuilding

Empathy isn’t just something we research. It’s something we practice—with each other, with our clients, and with every consumer we engage. At Sylvestre & Co., we know that real, actionable insights don't come from a one-size-fits-all approach. They emerge from shared learning journeys—custom-crafted, deeply collaborative, and fundamentally human-centered. Because building empathy takes more than passive listening. It requires active engagement, diverse perspectives, and the courage to challenge, refine, and elevate each other's thinking. This collaborative approach doesn't just produce better research—it creates understanding that transforms how businesses connect with people. How does your team practice empathy in your work? Share in the comments! #CollaborativeInsights #EmpathyInPractice #HumanCenteredResearch

Empathy isn't built in a vacuum. It thrives in collaboration, in shared conversations, and in the space where different perspectives meet. The most powerful insights emerge when strategists, moderators, anthropologists, and clients unite their diverse viewpoints. This collaborative approach doesn't just produce better research—it creates understanding that transforms businesses. At Sylvestre & Co., we've seen firsthand how qualitative research becomes a team sport that builds bridges between brands and the humans they serve. Here's to qual! The ultimate team sport of building empathy that drives meaningful change. What's your experience with collaborative research? Has a team approach ever revealed insights you might have missed alone? Share your stories in the comments! #QualitativeResearch #Empathy #InsightsThatMatter

Here's what makes focus groups powerful: 1️⃣Real-time analysis of responses 2️⃣Rich contextual information 3️⃣Non-verbal cues that add depth 4️⃣Dynamic group interactions 5️⃣Safe spaces for honest sharing Because sometimes, the most valuable insights come from the spaces between the words.