Andrew Reid

IAB Canada's latest Barometer Report dives into the impact of sustainable advertising practices. Are brands missing out by not prioritizing eco-friendly standards? How is sustainability reshaping the advertising landscape? 💬 Read the key insights here: https://hubs.ly/Q02-4Lt-0 #SustainableAds #EcoFriendlyMarketing #IABCanada

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🚀 Unlock the Power of Storytelling in Alberta’s Tech Scene! 🚀 In the latest episode of Shift by Alberta Innovates, we dive deep into the art of storytelling with Leah Sarich, Head of Story at Thin Air Labs, and Kira Kelsie, startup marketing consultant at Kasm Consulting. Discover how compelling narratives can bridge the gap between complex tech innovations and the everyday Albertan. From simplifying intricate concepts to creating authentic connections, Leah and Kira share their expertise in crafting stories that resonate with audiences and foster engagement. 🔑 Key takeaways: - Using plain language to highlight the human impact of tech. - How to simplify messages without losing meaning. - Overcoming skepticism in industries like clean tech. - The role of community in building trust and credibility. Leah and Kira also explore the AI-driven marketing strategies and discuss the ups and downs of using tools like ChatGPT for authentic brand messaging. 💡 Founders, it’s time to share YOUR story! Start small, and build your storytelling muscle. Join networking events, engage with the community, and watch how your narrative can elevate Alberta’s thriving tech ecosystem. Whether it’s a coffee meetup, open house, or LinkedIn post, your voice matters. Listen to the full episode: https://bit.ly/4hY3781 #Storytelling #TechInnovation #AlbertaTech #Startups #CleanTech #AI #FounderMindset #ShiftByAlbertaInnovates #TechEcosystem #Community #MarketingTips

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Is your brand struggling to make ads that truly resonate and drive conversions? At Good Kids , we build high-impact ad campaigns using proven frameworks rooted in psychology, human behavior, and top-tier creative strategy. 💡 Here’s how we do it: Trigger Real Emotions 🎯 – We tap into key psychological drivers like survival, comfort, and social approval to create ads that make people feel. Multi-Format Delivery 🖼️ – From static images to TikToks and 3D renders, we maximize reach by designing across all platforms, using formats that work. Creative Execution 🎨 – Whether it's raw UGC for authenticity or high-production branded content, we tailor every execution to grab attention and drive action. Copy that Converts ✍️ – A/B tested headlines and strong, clear CTAs that speak directly to pain points and desired outcomes. Conversion Optimization 🔄 – We design ads that hook in the first 3 seconds, using visuals that stop the scroll, and showcase social proof. 🎯 Ready to take your digital campaigns to the next level? Let’s make ads that don’t just sell—they connect. Let’s build something great together. 💬 Book a free consultation today at https://lnkd.in/gnMgU_bw https://lnkd.in/gApCzq3K

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Simplify your marketing strategy with role-based insights! Discover how to unlock actionable recommendations and boost your ROI today. Contact us at (647) 500-7155 or visit Lightspeedweb.ca #Marketing #DataIntegration #BusinessGrowth #Analytics #Automation #LightSpeedWeb

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The rules of marketing have changed. Traditional data solutions? They’re falling short. Our latest blog dives into key insights every Canadian marketer needs to know: ➡️Why traditional data providers no longer meet modern needs. ➡️How to achieve greater precision and actionable results. ➡️Strategies for navigating tightened privacy regulations and shifting consumer behaviours. Curious about the strategies shaping smarter, future-ready marketing? Read more on our website! https://lnkd.in/eTN5CaRS #DataInnovation #MarketingInsights #MarTech

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In a recent online interview with ME +ai : A Marketing Education Community’s Liz Oke, Sonia Carreno, President of the IAB Canada, spoke about the profound influence of AI on marketing and marketing education. Read the full article here: https://hubs.ly/Q02tswSV0 #News #AI #Marketing #Interview #education

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We had a pleasure presenting to the Association of Canadian Advertisers (ACA) members earlier today! 📈 Chris Williams, CM and Winston Li dove into the powerful advantages of leveraging marketing mix models to elevate advertising strategies. Key takeaways: 🚀 Enhanced Decision-Making: How marketing mix models provide actionable insights for smarter advertising investments. 💵 Optimized Campaign Performance: Strategies for maximizing ROI and ensuring every dollar counts. 🔮 Future-Proofing: Adapting to evolving market trends and consumer behaviors with data-driven precision. A big thank you to the ACA members for the engaging discussion and insightful questions! 🙌 #MarketingMixModel #Advertising #DataDriven #ACA #MarketingStrategy #ROI

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Have a scintillating business idea that needs guidance, guardrails and structure? If you're in Canada, check out Innovation Cluster, a breakthrough nonprofit that helps you learn, incubate, network, and turn your vision into reality. This is one in a series of ad concepts we just presented to them. #nonprofit #b2badvertising #printadvertising #incubator

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Spotted: Tianshu (Tina) Shen and Chenchong Charles Zhu speaking about Loblaw Digital’s personalized recommendation systems at #TMLS2024! 🎤 The team dove into shopping behaviour across Loblaw Digital's different eCommerce verticals to examine practical use cases of in-session recommendations, then showcased our in-house recommendation model and how it generates personalized shopping experiences for our customers. 🔍 🎯 Thanks for having us Toronto Machine Learning Society (TMLS)!

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Our next Choice-Based Conjoint (CBC) workshop is all about transforming data into powerful, actionable insights that reveal what customers really want and how much they’ll pay. In this hands-on workshop, experts will guide you through each step: 1️⃣ Designing effective CBC studies  2️⃣ Analyzing responses to uncover key patterns  3️⃣ Using results to shape product features, set competitive pricing, and guide strategic decisions  4️⃣ Gaining skills you can directly apply to drive business impact This is a great opportunity to learn techniques for making smarter, consumer-focused decisions. 👉 Register now to reserve your spot: https://lnkd.in/g_2GzKsQ #SawtoothWorkshops #ChoiceBasedConjoint #VirtualWorkshop #MarketResearch #SawtoothSoftware

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Explore the heartbeat of Ontario's innovative startups with #FundedMagazine, proudly brought to you by Angel Investors Ontario. Register now at: https://lnkd.in/d8hw7jYf for your digital issues filled with exclusive content and investor insights. #StartupScene #AngelInvestors #BusinessIntelligence #AngelInvesting #OntarioStartups #FundedMagazine

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Great news! Next week, we'll be revealing our 2023-2024 Ivey Publishing Bestseller Award winners. But before that, check out these insights on how to write a bestselling case from some of our exceptional winning authors from 2022-2023. Key Points: 1. Research. This is the foundation of every great case. 2. Relevance. It's all about connecting theoretical concepts with real-world scenarios. 3. Readability. Learn about this and other tips for making your case engaging and accessible. Follow the link below to read the full article: https://lnkd.in/gjmt42nZ #IveyPublishingBestsellers #CaseWriting #CaseMethod #BusinessEducation #IveyPublishing

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The Venture Capital Association of Alberta (VCAA) is excited to share an upcoming two-part webinar series hosted by Michael Ho, Founder & CEO of The Priority Map. If you're a founder preparing for your Series A or refining your fundraising strategy, these sessions are packed with valuable insights you won't want to miss! 💡 Meet Michael Ho With a track record that includes raising venture capital, leading product for a company, being part of a sales team from zero to $100M, achieving two successful exits, and working as a VC, Michael now focuses on helping founders build a winning narrative and secure multiple term sheets. 📅 Session 1: Building Your Narrative from Seed to Series A When: September 26, 2024 from 4 - 5 pm MT Where: Virtual - Register here 👉 https://lu.ma/cqcgtld0 📅 Session 2: How to Run a Fundraising Process When: October 17, 2024 from 10 - 11 am MT Where: Virtual - Register here 👉 https://lu.ma/cqwz0m29 🎯 Key Takeaways from Both Sessions: 1. VC Expectations: Understand what venture capitalists are looking for in today's market. 2. Milestones & Roadmap: Learn essential steps to unlock Series A funding and attract multiple term sheets. 3. Investor FOMO: Discover how to create urgency among investors and secure term sheets. 4. Best Practices: Gain insights into key strategies, metrics, and timelines for a successful fundraising process. Join us for expert guidance on navigating the fundraising process! #venturecapital #fundraising #startupfunding #seed #seriesA #VCAA #startups

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