Damir Fazlic

As I stated in my Canadian Research Insights Council (CRIC) panel discussion, Canadians are near the top of the 32 country list when it comes to “Products and Services using Artificial Intelligence make me nervous”... at 63%. That number is 34% in China and in Italy it barely tops 40%. Our industry, and our clients' brands need to continue to proceed cautiously as the integrate #GenAI into their client/customer facing endeavours. https://lnkd.in/g4SKSESy Ipsos in Canada

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Time for a change? #Canada abstract of the latest #ipsos Global Advisor report (Nov 2024): #healthcare remains the top issue for Canadians and has grown in importance. #inflation remains a key concern but is softening (-15pts YoY) while more Canadians are expressing concern over #immigration (+15pts). 7 in 10 Canadians now say the country is heading in the wrong direction (+5pts YoY) and describe the current economic situation as bad (+2pts YoY).

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Yesterday at Canadian Research Insights Council (CRIC) National Conference, Ipsos in Canada's Kelly Becker did a stellar job of bringing concrete examples of how GenAi is revolutionizing the Innovation process. From generating #UnmetNeeds through to product ideation, product selection, concept writing and testing, GenAI is resulting in better performing concepts, faster. (And, she gave a masterclass in effective presentation skills) #GenAi, #InnoExplorer, #Ipsos, #Innovation

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NEW @Ipsos Update for August includes Ben Page review of current state of play (cost of living is #1 world worry for 28th consecutive month). Also featuring: * Poll digest: 86% in Greater Toronto region say it’s facing a traffic and congestion crisis * AI latest: new analysis on how it can be affectively be deployed to test ads and enhance customer experiences * US election special: 9 in 10 Democrats AND Republicans are worried that the threat of violence could throw the country into chaos * How advertisers can boost impact by ensuring their messages truly reflect today’s diverse societies Browse the updates and download the reports you’re interested in: https://lnkd.in/ezGbvCwe

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POLLS: January 2025 Ipsos Update includes round-up of survey stats from around the world: 🌍 35% of us (across 33 countries) say a rogue AI program will cause significant havoc. Happy New Year! In other polls... CANADA: 84% are comfortable expressing their cultural identity while feeling Canadian BRAZIL: 64% say companies mislead people on Black Friday MALAYSIA: 46% have bought something on an e-commerce platform recently PAKISTAN: Eight in ten have experienced smog in the last month NORWAY: 44% of men aged 18-29 are using Twitter every week Explore all of this and more here https://lnkd.in/eWQWjuMx

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Here's video 2 of 2 for the inca Conversational AI solution, which won the 2024 Innovation and Advancement in Marketing Research Award by the Canadian Research Insights Council (CRIC). It explains how inca AI Coding works. Surveys provide the ‘what’ metrics that are important for business KPIs but fail to deliver the ‘whys’ that enable business improvement strategies to be identified and actioned, because they often lack insight from open-ended answers; and coding is a pain. Imagine if you could massively increase the insight from open-ended questions easily. Imagine if you could do this without having to change existing workflows or disrupt the methodology or continuity of trends. With inca, now you can. inca is the conversational AI purpose-built for marketing research. It supercharges surveys from data collection to data analysis through the combination of inca SmartProbe and inca AI Coding. inca integrates with any survey platform and with any analytics dashboard through APIs. It is easy to set up and inexpensive to run. inca works from design/preparation to data collection to analysis, and always puts the researcher at the centre. - In design/preparation, the researcher can “brief” inca SmartProbe with specific research objectives. - In data collection, inca SmartProbe automatically sends intelligent probing questions specific to the answer given and research objectives, seamlessly to the respondent. inca SmartProbe flags low-quality responses – The researcher can add the demerit score as a live quality check. - In analysis, inca AI Coding automatically summarizes and codes OE responses. It can ​​create a code frame from scratch or follow an existing code frame. Researchers can easily modify and optimize AI-coded results. Please get in touch if inca could add value to your insight needs! Phil Sutcliffe Josh Seltzer Santosh Kolagati Lara Schefers Ellie Ma inca | Nexxt Intelligence #conversationalai #marketresearch

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I'm excited to share this short video about inca | Nexxt Intelligence 's award-winning AI Coding capability. The perfect companion to inca SmartProbe so you can quickly code the rich verbatims participants give when you plug SmartProbe into your surveys. Please get in touch if you'd like to try inca AI Coding (or inca SmartProbe API) for free #superchargeyoursurveys #marketresearch #insights #conversationalai

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ATP Canada Software & Services is the North American representative of DataExpert and Rubiklab. We are working together to present an ongoing series of informative webinars. I will be hosting the next one this coming Friday. We invite you to our upcoming webinar on December 6th, 10 AM Eastern Time (4 PM CET): Data Storytelling 2.0: Dashboards for a Smarter Future.   Join us for an exciting session exploring the evolving role of dynamic dashboards in making complex data accessible and actionable, with a special focus on their application in the future of Market Research. ✅The growing importance of dynamic dashboards in simplifying complex data. ✅How dashboards unlock deeper insights to drive better decision-making. ✅Emerging trends in data visualization, especially in the Market Research industry. ✅The role of AI in transforming dashboards and enhancing data storytelling.   Register here: https://lnkd.in/ekfk-Naq   We look forward to having you with us for this insightful session. Please feel free to share the link with your colleagues. #datavisualization #MRdashboards

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This was a highly entertaining webinar that walked us through data visualization from ancient times to the present to the near future! If you weren't able to attend please email me at [email protected] and I will make sure that you get a link to the recording. You won't be disappointed! #datavisualization #displayr #dashboards #marketresearch

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Customer Journey Mapping helps businesses understand customer experiences, pain points, and satisfaction. While qualitative research like focus groups and interviews offer deep insights, relying only on them isn't enough. Over 90% of journey maps lack quantitative data, crucial for C-Suite decision-making. Numbers from journey data, VoC, quant research, support analytics, and financial metrics drive strategic priorities. Quantitative data empowers leaders to: - Focus on key opportunities - Understand business impact - Tell precise stories Proactive journey management leads to: - 30%-50% revenue growth - 30-point retention improvements - 30-50 point NPS increases Learn more at the link below: https://lnkd.in/dQR7cbUR #shopperinsights #insights #consumerinsights #consumerresearch #customerinsights #customerjourney #consumerjourney #pathtopurchase #customerjourneymapping #journeymap #CX #P2P #marketresearch #b2bresearch #b2cresearch #personas #cxinsights #cx #customerexperience

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Discover how Abacus Data MRP utilizes advanced modeling to provide accurate electoral predictions and insights at granular levels. Subscribe today for cutting-edge electoral insights! #cdnpoli #mrx #polling #elections #electiondata

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I've been working on this for the past few weeks, and I'm excited to share. One of the most important things our team at Abacus Data does is help our clients understand audiences, identify unmet needs, and develop strategies to meet them. That process involves really understanding what people think and feel and in our public affairs and policy work, the ideological dimensions and foundations of people are foundational. My new work challenges the traditional notion of a simple left-right political spectrum in Canada, revealing a more nuanced, multi-dimensional landscape. By surveying 1,500 Canadians in December, our research mapped voters’ economic and cultural values, identifying five distinct ideological segments that defy conventional ideological boundaries. Rather than fitting neatly into “progressive” or “conservative” boxes, or on a left/right spectrum, Canadians hold complex and sometimes contradictory beliefs, blending progressive economic preferences with cultural caution, or vice versa. Far from a stable political centre, public opinion is fluid and responsive to changing circumstances. For instance, a group of voters who supported Justin Trudeau’s Liberals in 2021 may pivot to Pierre Poilievre’s Conservatives today—not because their core values shifted, but because different issues now resonate more strongly. Inflation, housing affordability, and cultural anxieties have risen in prominence, while traditional assumptions about Canadians’ inherently progressive nature no longer hold universally true. These findings have important implications not only for political campaigns, but also for leaders in business, labour, advocacy, and policy. Organizations seeking to persuade, mobilize, or market must recognize that appeals to a single dimension—purely economic or purely cultural—will often fail. Instead, leaders must craft strategies that address a mix of values: embracing economic fairness while acknowledging cultural attachments, promoting policies that feel both forward-looking and grounded in familiar traditions. As Canada approaches another federal election and continues to navigate global and domestic uncertainties, the capacity to understand and speak to these multi-dimensional viewpoints will be a decisive factor. By recognizing that Canadians are economically interventionist yet culturally cautious, and tailoring messaging and policies accordingly, leaders can better align with public sentiment, build trust, and influence outcomes. The era of relying on a one-dimensional ideological scale is over, and those who adapt to this richer, more textured understanding will better understand and thereby shape Canada’s political, economic, and social future. I'd love your feedback in the comments and if you have any questions, please reach out. #cdnpoli #ideology #canada #conservative #liberal #progressive #opinions #mrx #polling #polls https://lnkd.in/g8DYZhvx

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With disruption and change being the ever-present new “normal,” business resilience matters more today than ever before. Consider: ✅️ Only 52% of high-performing companies—those with above-peer-set revenue growth and profitability—outpaced their peers continuously through the business cycle running from 2019 to 2023. ❌️ 48% with above peer-set profitability and revenue growth at the outset slipped below their peers in terms of growth, profitability, or both four years later. ❌️❌️ Of these, 11% saw a complete reversal of fortune, falling from the highest performance levels to the lowest, trailing behind their competitors. 🤔 What made the difference? 💡In our research we found that most succesful companies developed a higher ability to extract “returns on resilience,” meaning navigating short term disruption while committed to build strength across business functions to achieve fast-growing revenue and high profit margins over the long term. Read our new article! 👇 https://lnkd.in/dtA9_8jC Muqsit Ashraf Rachel Barton Miguel G. Torreira Ladan Davarzani Emily Thornton Gargi Chakrabarty Ana Ruiz Hernanz Francis Hintermann H. James Wilson Mona Peloquin Laura Ross

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Welcome to the September Ipsos Update! This is a good one - read on for perspective on synthetic data, global education, AI-assisted curation, healthcare persona bots, and more … deep dive into the latest research and thinking from Ipsos teams around the world. 🔎 https://lnkd.in/gbv2is7G #IpsosUpdate #Education #AI

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Here is a great new free text processing tool from #NewMR sponsor yasna https://lnkd.in/eEbfawpH Yasna.ai has released a free tool to simplify the analysis of open-ended survey responses and customer reviews, making it easier for researchers to extract insights from unstructured qualitative data. The tool is powered by Yasna.ai’s advanced analytics engine, designed to handle the complexities of text analysis with speed and accuracy. It automates processes like coding, percentage calculations, summarization, and provides results in just minutes. Marat Sustavov, Tanya Berlina

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Data is everywhere. But transforming that data into actionable insights is the true challenge, especially in the complex world of Customer Journey Mapping. At Gold Research, we understand that the value of data lies not in its collection, but in how it's interpreted and applied to drive meaningful change. 1. Insight to Action The power of data comes when insights are turned into strategic decisions. Companies need processes in place to act on data effectively. 2. The Role of Quantitative Data Combining qualitative and quantitative data provides a full picture, making insights credible and actionable, especially for the C-Suite. 3. Continuous Journey Mapping Journey mapping is an ongoing process. Regular updates ensure strategies stay relevant and effective. 4. Real-time Data for Immediate Impact Gold Research's methods gather real-time data, enabling swift responses to emerging customer needs and pain points. Gold Research is committed to helping companies navigate this challenge, ensuring that every data point is leveraged to its fullest potential, ultimately driving growth and enhancing the customer experience. For more insights on how to turn your data into action, visit https://lnkd.in/dwfe3kXD #shopperinsights #insights #consumerinsights #consumerresearch #customerinsights #customerjourney #consumerjourney #pathtopurchase #customerjourneymapping #journeymap #CX #P2P #marketresearch #b2bresearch #b2cresearch #personas #cxinsights #cx #customerexperience

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The slides and recordings from yesterday's NewMR #AI webinar are available at https://lnkd.in/eyb9uy4y The presentations were: Seamless Qual Research: Uniting Zoom and Advanced AI for a streamlined Workflow, with Jiten Madia Jiten Madia from flowresAI, a web app that helps researchers transform their Zoom account into a fully-fledged qualitative research hub. Training Gen AI on Creative Models to Advance Product Innovation with Jenny O'Connor & David Lundahl, InsightsNow. Explore the transformative power of Generative AI in product design. This presentation showed innovative co-creation techniques using AI to enhance creativity, efficiency, and collaboration across various industries. Making the Impossible Possible: Unlocking Insights with Synthetic Data with Renee Smith & Ziad Elmously, Toluna Leveraging synthetic boost samples can help clients unlock insights and more value from already collected (tabular) data. Yes, we said that part out loud. But it takes the right models and processes to realize that value for clients. Judge for yourself as Renee & Ziad share what they learned as they developed Toluna’s recently launched HarmonAIze Boost capability.  

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First impressions matter, but lasting satisfaction is earned through trust and loyalty. Businesses that prioritize satisfaction research can: • Measure key touchpoints to track performance. • Identify hidden pain points and opportunities for growth. • Develop strategies to keep customers coming back for more. Gold Research Inc.'s Satisfaction Research services go beyond surface-level metrics, helping businesses uncover the deeper insights needed to enhance relationships and build loyalty that lasts. Discover more: https://lnkd.in/dZQdefFU #shopperinsights #insights #consumerinsights #consumerresearch #customerinsights #customerjourney #consumerjourney #pathtopurchase #customerjourneymapping #journeymap #CX #P2P #marketresearch #b2bresearch #b2cresearch #personas #cxinsights #cx #customerexperience

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