Darren Shaw

Let me start with saying… I LOVE Shopify but… 👇👇 I truly believe that their Shopify capital product is and will be part of the big reason for the demise of so many sub $10 million brands ❌ For 1 - did you know that just taking the loan is a clear violation of almost every bank covenant? Of course you don’t… You’re a merchant who has a cool product that people love… not a finance expert 🤦‍♂️🤦‍♂️ But it only takes one click and then the vicious cycle starts (imagine getting half a million dollars with a click??) With rates that are close to criminal in Canada 🇨🇦 (not sure about the US) Here are my 4 main reasons I despise Shopify capital… 1.Cost of Financing: Although Shopify Capital provides quick access to funds, the cost can be higher compared to traditional loans. Merchant cash advances, for instance, may carry higher effective interest rates due to their fee structure, which could make them more expensive over time . 2.Repayment Tied to Sales: For merchant cash advances, repayment is a fixed percentage of daily sales. This means that during slower business periods, though payments are lower, they will continue until the full amount is repaid. This can extend the repayment period unpredictably if sales drop . 3. Potential for Debt Cycle: Easy access to funds and the ability to renew capital before fully paying off existing advances can potentially lead businesses into a cycle of debt if not managed carefully . 4. No Benefit from Early Repayment: Unlike traditional loans where early repayment might save on interest, Shopify Capital’s merchant cash advances have a fixed fee that does not decrease with early payment, meaning there’s less incentive to repay early . I’ve wanted to post about this for a long time and could never quite articulate my disdain… but this is it 👆 Am I wrong? 🤷‍♂️

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I closed $4,985 on Monday in the DMs (Without even getting on a call) Here’s my sales process 1) I Open GTA V Deliver a FEW Pizzas Strategize and Execute Heists Buy Businesses such as a METH LAB or Document Forgery Lab That's it If you need help with more Money Making Ideas Online 1) Comment “METH Lab” to get the details or 2) Delete your Profile

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Scaling Your Manufacturing Brand on Shopify Shouldn’t Hurt This Much Imagine this: you’ve built a Shopify business from scratch. Your product is selling, customers love it, and sales are climbing. It’s everything you’ve dreamed of. But behind the scenes, it’s chaos. • You’re drowning in spreadsheets. • Bundling products has turned your inventory into a guessing game. • Your 3PL keeps making mistakes, and you can’t seem to track down the root cause. What once felt exciting now feels exhausting. Scaling shouldn’t hurt this much—but without the right setup, it does. The good news? There’s a way to simplify. Check the comments for a link to my Shopify Manufacturer’s Guide—your first step to regaining control and scaling without the stress.

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If you're a small business owner or solo entrepreneur looking to cut down on hiring contractors or employee salaries, then these tools could be a game changer for you. Here is my favourite tool from each row: ↳Ideation: ChatGPT or any of the big LLM models are still the best in the market. ↳Concept Development: Notion AI - I use this everyday. I store so much business information in Notion, and having their AI features to help structure and develop everything is so important. ↳Business Analysis: Cody AI - Known for delivering detailed business analysis and insights, helping users understand complex data quickly. ↳Prototyping/Content Creation: Leonardo AI has recently overtaken MidJourney as my favourite AI image generator. They just have more flexibility, and as they recently were bought out by Canva, I fully believe in their long term vision. ↳Development: I have personally worked with the 10web team and really love their tool. They basically automates website creation, allowing you to build fast, responsive websites with minimal effort. Would recommend. ↳Marketing: For all my marketers out there, Wordtune is huge for enhancing marketing copy by refining tone, improving clarity, and making content more engaging. Let me know your thoughts and please re-share if you found this helpful!

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To underscore the significance of speed to lead in B2B outreach, let's take a look at some compelling statistics: *) 80% Decrease Odds of Qualifying Leads: According to Vendasta, the odds of qualifying a lead decrease by 80% if the lead is not contacted within the first five minutes. *) 10X Less Likely to Have Leads Respond: Research shows that leads are 10 times less likely to respond if they don't hear back from a sales representative within the first five minutes of expressing interest. *) 73% of Leads Never Get Followed Up With: Shockingly, InsideSales reports that a staggering 73% of leads never receive any form of follow-up from sales teams. *) 30% of Prospects Go to Competitor if Not Contacted: Website Builder found that 30% of prospects will go to a competitor if they are not contacted promptly by a sales representative. Here are some strategies to Improve Speed to Lead Given the compelling statistics, it's clear that improving speed to lead should be a top priority for B2B sales organizations. Here are some strategies to achieve this: *) Utilizing Automation Tools: Implementing automation tools such as chatbots and email autoresponders can help acknowledge leads instantly and initiate the sales process. *) Implementing Immediate Response Systems: Establishing protocols for immediate response to inbound inquiries ensures that no lead is left waiting for a follow-up. *) Prioritizing Lead Engagement: Training sales teams to prioritize lead engagement and providing them with the necessary resources to respond promptly can make a significant difference. #AImarketing #AIforB2B #AIautomation #AIChatBot #AIworkflow

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𝐄𝐜𝐨𝐦 𝐁𝐫𝐚𝐧𝐝𝐬 𝐒𝐩𝐞𝐧𝐝𝐢𝐧𝐠 $𝟏𝟎,𝟎𝟎𝟎+ 𝐨𝐧 𝐏𝐚𝐢𝐝 𝐀𝐝𝐬 𝐄𝐯𝐞𝐫𝐲 𝐌𝐨𝐧𝐭𝐡 You NEED this 𝐀𝐦𝐚𝐳𝐨𝐧 𝐋𝐢𝐬𝐭𝐢𝐧𝐠 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧 checklist to create 𝐡𝐲𝐩𝐞𝐫-𝐜𝐨𝐧𝐯𝐞𝐫𝐭𝐢𝐧𝐠 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐩𝐚𝐠𝐞𝐬 that skyrocket your sales. I'm giving away my exact 𝟒𝟑-𝐒𝐭𝐞𝐩 𝐂𝐡𝐞𝐜𝐤𝐥𝐢𝐬𝐭 for FREE. We’ve helped countless Amazon brands scale their listings to the top using this proven process. Now it's YOUR turn. This isn’t just another lead magnet... It's a 𝐥𝐢𝐬𝐭𝐢𝐧𝐠 𝐜𝐡𝐞𝐜𝐤𝐥𝐢𝐬𝐭 that can 2-3x your conversion rate on Amazon. PS: Like 👍 & Comment "List" I'll DM you the link 🔗 to the full checklist! Follow Meredith Judge for more valuable insights on optimizing your Amazon listings

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Simplest way to permanently boost 2nd purchase rates by 5 - 10%: 1) Login to Shopify & look up your 'top items bought together' 2) Find the #1 product frequently purchased together with your bestseller 3) Create segment: purchased bestseller but DID NOT purchase complementing product 4) Setup a cross-sell email/sms flow 5) Repeat for top 3 - 5 bestsellers Profit. 💸

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Understanding your LTV isn’t optional—it’s essential for your business, especially with BFCM around the corner. To crush BFCM, you need to know which products offer the highest LTV. (See attached image) That LTV data is from one of my turnarounds, Overtone Color LLC, and shows a breakdown of first order products and corresponding historical LTV. You can see a wide disparity in LTV generated between the top and bottom products: the top product (Rose Silver Conditioner Kit, on the left side of the chart) leads to a 52.5% higher LTV! Here's how to put this data to work: 1️⃣ Identify Your Top Products: Analyze which products offer the highest long-term value (you can use gross margin/customer as a stand-in). 2️⃣ Adjust Your Marketing: Feature these high-LTV products prominently in your BFCM campaigns. 3️⃣ Continue to Leverage Data: Use further insights to keep your offers optimized, especially a few months after you launch new products. Don’t let BFCM slip by. Implement these steps now and make sure your campaigns are optimized to >actually< make money over the holiday.

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Here’s how Shopify actually started. In 2004, Tobias Lütke wanted to sell snowboards online. But he had no idea how. That's when he realized it was harder to start an online store than to start a business. Here’s what happened 👇 Tobi and his co-founder Scott Lake tried every e-commerce platform available. But everything was either outrageously expensive or a nightmare to use. Most people would give up. Instead, Tobi had an idea. He was a software developer, so why not build his own platform? He coded a custom solution and both of them launched their snowboard shop, Snowdevil. But then something surprising happened. Other entrepreneurs started asking them the same thing: "Can we use this platform to sell our products too?" That’s when Tobi and Scott had a lightbulb moment. They didn’t just solve their own problem—they solved a problem for millions of future entrepreneurs. So in 2006, they pivoted from selling snowboards to selling the platform itself. They named it Shopify. But the early days weren’t easy. Investors didn’t believe in them. E-commerce wasn’t mainstream yet. And they barely survived the first few years. But Tobi and Scott doubled down on their belief that the future of business was online. Fast forward to today: 1. Shopify powers over 5 million stores worldwide. 2. It’s valued at over $100 billion. And Tobi? He’s one of the most successful self-made entrepreneurs in history. Lesson: The best businesses don’t start with a big idea. They start with solving your own problem—and betting on the future when no one else does. Would you have believed in Shopify back then? #startups #success #entrepreneurship #pivot

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If you want to learn how you can sell an Amazon KDP account for 6-7 figures... Comment "Sell" & I'll send you my full breakdown on exactly how to do it.

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We see it too often...some websites are horribly outdated (like the 90s called and they want their websites back). The truth is: a $1 billion institution with a bad website might look like a $100 million one, and a $100 million institution with an awesome website can look like $1 billion one. Your website is, in many ways, your self-fulfilling prophecy. A bad one leads to bad business results. A good one leads to improved business results. Don't balk at $30,000 for a website but spend $30 million on a branch. Many people visit your website first. The ultimate test is if you like your website. If you wouldn't use it...don't be surprised if others don't. And in this situation, a good 2025 resolution might be to get it redesigned. #creditunions #websites #websiteredesign #marketing #branding

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100k on Shopify: It's Not Rocket Science (But I Can Still Help) Dreaming of that sweet 6-figure revenue month on Shopify? Forget fancy gimmicks, the key to success lies in the fundamentals: - Stellar Product & A+ Customer Service: This is your foundation. Customers gotta love what you offer and feel amazing interacting with your brand. - Website that Wows: Think smooth user experience, clear navigation, and visuals that convert. Your site should be an extension of your amazing product. - Content Machine: Consistent, high-quality content fuels your ads, keeps customers engaged, and establishes you as an authority. Nail these 3, and 100k is absolutely within reach! But wait, there's more! While the fundamentals are crucial, scaling your success takes expertise. That's where we come in. We can help you: - Craft a winning ad strategy to reach the right audience. - Optimize your website for conversions. - Develop a content calendar that keeps your audience hooked. Ready to unlock the full potential of your Shopify store? Let's chat about building your 100k roadmap!

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Losing traffic at checkout on your Shopify store? Let’s break it down. Here are three reasons why your customers are bouncing: Unexpected costs—shipping and taxes can crush conversions. If your customers don’t see the full price upfront, they’ll bail. Not allowing guest checkout is a killer move. People want a fast, hassle-free experience. Make them sign up, and you risk losing them entirely. Mobile optimization is non-negotiable. If your checkout process isn’t smooth on mobile, you’re losing a massive chunk of potential sales. Fix these issues, and you’ll eliminate your bottleneck. Transform your checkout experience, and watch your conversions skyrocket!

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You’re NOT killing it on Shopify if... → You’re not prioritizing email collection → You’re not using forms to collect email + phone → You’re not using an app to automate your marketing emails → You’re not personalizing your marketing emails → You believe you need to do it all yourself → You prioritize planning over action Building a Shopify brand is incredibly hard. I've worked with over 1,000 ecommerce brands. Yes, that is much more than most. → I sold my last company for $250M → I launched a 5-star “Built for Shopify” app → I really know how to do email/sms automation And also, yes, I’m helping businesses just like yours. Do you ever feel confused? → How do I collect email addresses? → How do I set up fully automated email flows? → How do I build a revenue flywheel that continuously sells? The solution? Stop listening to everyone. ↳ Start listening to those who’ve done it and can do for you. Stop getting distracted by the next big thing. ↳ Start executing and working with the best. No, you don’t have to listen to me. But stop listening to folks that haven’t done it before. Few out there today have built real businesses. Fewer have real, hands on Shopify experience. It's time to start growing your ecommerce brand. Follow me Lou Mintzer to make more money with email.

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Most people lose buyers because they don't move the agenda forward. Imagine a potential buyer says: "I need to think about it" Instead of telling them, "Okay, sounds good. Speak to you when you're ready." You must book a second call with them. That way, you will avoid the “chasing game.” In this video, I teach you how to master this skill.

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Shopify stores... Why are you ignoring your best customers? Just secured a new customer? Well don’t let them slip away. Instead of constantly chasing new leads, nurture the customers you already have! Here's how: Focus on post-purchase emails. These aren't just thank you notes; they're opportunities to build brand loyalty and drive repeat sales. Take care of your existing customers, and they’ll take care of your business. Ready to turn one-time buyers into lifelong fans? Start today.

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You need to assume that your best seller might go out of stock if it's on an amazing sale. If that's the case, have a backup sale for a different product ready to go once you hit that 0-inventory status. But don't just have the product ready - have all the as collateral, the email blasts, the copy prewritten. Have your backup sale item ready to fire off in seconds (probably minutes but whatever)!

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