“We became friends at first sight.I had the pleasure of meeting Karima in a business venue where we both enjoyed dabbling...c'est a dire people dabbling,coffee,luncheons,new ideas,suffise it to say We Just Hit It Off....Karima is as dynamic as she is charming,intelligent,earthly..A People Person...decision maker...She chose Me! I always managed to make her Laugh...Starbucks baby...or Sushi anyone?....Sunnyside always when we were together...Miss you in Toronto....Come down soon to Montreal.xoxo Irene”
About
I am driven by the power of connectedness and the transformative potential of…
Experience
Education
-
McGill University
Graduate courses included the following :
- Ecomm
- Marketing Research
- Buyer Behaviour
- Marketing Communications - A Strategic Approach
- International Marketing
- Service Marketing -
-
-
France
Licenses & Certifications
Publications
-
Solving The Mystery Of The Next Generation Marketing Technology
Mapp
Had the opportunity to be part of a white paper publication with Mapp Digital via Visionary Marketing
As a group of business professionals, we discussed marketing and data convergence and provided insights into :
- How will marketers adapt to the new business landscape?
- Will the two worlds of marketing and advertising collide?
- Should the silos within the business be removed?
- Are you fully able to control your data?
- What are the different steps to a successful…Had the opportunity to be part of a white paper publication with Mapp Digital via Visionary Marketing
As a group of business professionals, we discussed marketing and data convergence and provided insights into :
- How will marketers adapt to the new business landscape?
- Will the two worlds of marketing and advertising collide?
- Should the silos within the business be removed?
- Are you fully able to control your data?
- What are the different steps to a successful data convergence?
You can and should download the whole paper here :
https://mapp.com/resources/solving-the-mystery-of-the-next-generation-marketing-technology/ -
Collaboration tools and digital transformation (for Alcatel-Lucent)
Alcatel-Lucent Enterprise
I've published multiple articles about collaboration, digital transformation, and diversity on the Telecom giant blog.
- Collaboration tools are the entry-level of digital transformation
- How many tools do we use to communicate?
- Collaboration in the new era of business practices
- From Silos to a Culture of Diversity and Inclusion
-
Leaders who follow
CPA Magazine
Tamar Satov, Senior editor at CPA Magazine, interviewed me for her article on reverse mentoring.
You can read about the insights I shared with Tamar in the CPA Magazine article.Other authorsSee publication
Projects
-
Deloitte Green Dot Digital Strategy
-
Award winning integrated marketing campaign including advertising, content strategy and digital technology.
Other creatorsSee project
Honors & Awards
-
JoAnna Townsend Excellence Award
Organization of Women in International Trade (OWIT)
This award recognizes an outstanding woman in Ontario who, through her business and personal networks, acts as a trade advocate and mentor for women, fostering opportunities that actively support women entrepreneurs or professionals to achieve success in international business.
Languages
-
English
Native or bilingual proficiency
-
French
Native or bilingual proficiency
-
Spanish
Limited working proficiency
-
French
Native or bilingual proficiency
Recommendations received
17 people have recommended Karima-Catherine
Join now to viewOther similar profiles
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore More