Karima-Catherine Goundiam

Karima-Catherine Goundiam

Toronto, Ontario, Canada
8K followers 500+ connections

About

I am driven by the power of connectedness and the transformative potential of…

Experience

  • B2BeeMatch Graphic
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    Toronto, Ontario, Canada

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    Paris, Île-de-France, France

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    Paris, Île-de-France, France

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    Montreal, Quebec, Canada

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    Ottawa, Ontario, Canada

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    Canada

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    Toronto and Rest of the world

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    Canada

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    London, United Kingdom

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    Toronto, Ontario, Canada

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    Paris Area, France

Education

  • McGill University Graphic

    McGill University

    Graduate courses included the following :
    - Ecomm
    - Marketing Research
    - Buyer Behaviour
    - Marketing Communications - A Strategic Approach
    - International Marketing
    - Service Marketing

  • France

Licenses & Certifications

Publications

  • Solving The Mystery Of The Next Generation Marketing Technology

    Mapp

    Had the opportunity to be part of a white paper publication with Mapp Digital via Visionary Marketing

    As a group of business professionals, we discussed marketing and data convergence and provided insights into :

    - How will marketers adapt to the new business landscape?
    - Will the two worlds of marketing and advertising collide?
    - Should the silos within the business be removed?
    - Are you fully able to control your data?
    - What are the different steps to a successful…

    Had the opportunity to be part of a white paper publication with Mapp Digital via Visionary Marketing

    As a group of business professionals, we discussed marketing and data convergence and provided insights into :

    - How will marketers adapt to the new business landscape?
    - Will the two worlds of marketing and advertising collide?
    - Should the silos within the business be removed?
    - Are you fully able to control your data?
    - What are the different steps to a successful data convergence?

    You can and should download the whole paper here :
    https://mapp.com/resources/solving-the-mystery-of-the-next-generation-marketing-technology/

    See publication
  • Collaboration tools and digital transformation (for Alcatel-Lucent)

    Alcatel-Lucent Enterprise

    I've published multiple articles about collaboration, digital transformation, and diversity on the Telecom giant blog.

    - Collaboration tools are the entry-level of digital transformation
    - How many tools do we use to communicate?
    - Collaboration in the new era of business practices
    - From Silos to a Culture of Diversity and Inclusion

    See publication
  • Leaders who follow

    CPA Magazine

    Tamar Satov, Senior editor at CPA Magazine, interviewed me for her article on reverse mentoring.
    You can read about the insights I shared with Tamar in the CPA Magazine article.

    Other authors
    See publication

Projects

Honors & Awards

  • JoAnna Townsend Excellence Award

    Organization of Women in International Trade (OWIT)

    This award recognizes an outstanding woman in Ontario who, through her business and personal networks, acts as a trade advocate and mentor for women, fostering opportunities that actively support women entrepreneurs or professionals to achieve success in international business.

Languages

  • English

    Native or bilingual proficiency

  • French

    Native or bilingual proficiency

  • Spanish

    Limited working proficiency

  • French

    Native or bilingual proficiency

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