𝗧𝗶𝗰𝗶𝗻𝗼 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗠𝗮𝗴𝗮𝘇𝗶𝗻𝗲: 𝗦𝗲𝗰𝘂𝗿𝗶𝘁𝘆 - 𝗧𝗵𝗲 𝗡𝗲𝘄 𝗪𝗼𝗿𝗱 𝗳𝗼𝗿 𝟮𝟬𝟮𝟱 🛡️ In today's rapidly evolving landscape, security has become a paramount concern, whether it's physical, digital, or economic. The alarming findings of the OECD reveal that counterfeit and illicit products have increased to 2.5% of global trade and 5.8% of imports into the EU over the past few decades. 📈 With the rise of sophisticated counterfeit products, SICPA, a pioneer in authenticated security solutions for brands, leverages its customer-centric approach to develop advanced authentication and traceability solutions, securing both brands and end-consumers. 👉 Discover the insights of SICPA’s experts Xavier Urbaneja, MBA, PhD and Roberta Sirio in the latest edition of Ticino Management, focusing on “Security”: https://lnkd.in/ekRxK8nf #TicinoManagement #Security #CyberSecurity #Innovation #DataProtection
Le classifiche rischiano di incoronarla a fine anno parola del 2025. Senza dubbio una delle più significative: “Sicurezza”. Politica e digitale ne hanno fatto il proprio refrain in questi tempi insidiosi. Che sia fisica o logica, che ci si confronti a pericoli naturali o cyber, fondamentale è giocare d’anticipo. L’esito è incerto, ma… potrebbe anche essere l’occasione per nuove conquiste. Intervengono Xavier Urbaneja, MBA, PhD e Roberta Sirio, rispettivamente Head of Brand Protection Market e Business Director B2B di SICPA, e Adrian Schurr, Ceo di MOUNT10 AG. Lo #SpecialeSicurezza di Susanna Cattaneo, in #TicinoManagement di Eidos Swiss Media. #security #defense #cyberthreat #cyber #digital #hacking #cyberdefence #virus #spyware #spy #trojan #business #pmi #planning #server #artificialintelligence #AI #innovation #switzerland #Currency #IdentityProtection #SecurityPrinting #trust #zerotrust Antonia Condon François-Xavier Verly Amal Rabbani Katriona Skea Lara Rossi Remi Oudinot Alessio Nardolillo Kim Dahmen-Chappell #Cybersicherheit #data #SwissFortKnox #zug #lausanne #ITResilienz #BackupLösungen #sicpa #mount10 #ticino #lugano #eidosswissmedia