Andreas von Loeper

Today I read a very interesting article in the German Handelsblatt about the topic of transformation and what you can do wrong and right as a top manager. In general, the message is: Courage to be courageous! Reading through the article, I was able to take a few things away with me: Problem 1: waiting for the perfect information. Problem 2: Powerless middle management. Decisions are delegated to the top. Problem 3: The scapegoat culture. Problem 4: Whitewashing. The theater of success. Problem 5: Risk aversion and discouragement. Problem 6: Clinging to the status quo. Problem 7: Managers select employees based on similarity. Safe pair of hands instead of out of the box. Problem 8: Lack of communication between managers and their employees. I will remind this list every day for the next few weeks and check and improve myself. It's not just for me, my team deserves the best manager, too.

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Are you interested in knowing more about how LinkedIn could be beneficial for you and your business? anawo communications have laid out some of the basics to get you started 👍

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👂PODCAST: THE TRANSFORMATION OF CONRAD FROM B2C TO B2B 👂 In this exciting digital kompakt podcast episode, our CEO Ralf Buehler Bühler talks about how Conrad Electronic Group switched from B2C to B2B without losing sales and why open communication during a transformation process is a key factor for success. (Of course, the latter makes my Communication & Brand Team particularly happy😊👏) digital kompakt is a leading business podcast for digital entrepreneurs in which Joel Kaczmarek interviews the most important executives and experts in the digital economy on strategies, trends, best practices and success principles. You will find out...  ...how Ralf Bühler and Conrad Electronic have kept their sales stable despite advancing digitalization.  ...the importance of open communication during the transformation process. ...how smaller companies can also shop on B2C platforms. ...how Conrad Electronic sees growth prospects in the area of digital procurement. ...in which areas Conrad Electronic uses artificial intelligence. ...more about the transformation of Conrad Electronic. ...about Ralf Bühler's personal goals, leadership approaches and professional hacks. ...how Conrad Electronic was able to maintain its flexibility and delivery capability by using digital processes. I really enjoyed it – as always. Have fun listening! 💙 #digitalkompakt #transformation #leadership #allpartsofsuccess

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Viscosity Index Improvers Market – Industry Trends and Forecast to 2028 https://lnkd.in/dV-x5Wp3 #innovation #management #technology #creativity #entrepreneurship #sustainability #inspiration #insights #outbreak #impact

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Technologies such as AI have no value, unless we come up with a clear vision what to do with them! 🤔 Thank you Martin Szelgrad for inviting me to take part in a group discussion at Austrian Federal Computing Centre about the role of AI in the Austrian and European economy. And thanks for featuring my statement in the latest edition of the Report Verlag magazine! 🚀 I highlighted 2 things during this discussion: 👉 We need to build up our own expertise in Europe and we need to do it quickly. A great opportunity is to link AI to areas where we have already a leading position, such as tourism in Austria. Österreich Werbung / Austria Tourism is already taking big steps in this direction. AI Hubs where we proactively advance our own developments in a collaborative approach will accelerate the process. 👉 A clear vision is what we would like to achieve is essential. Where are we headed? The vision motivates all players to contribute and more importantly to stay here and strengthen our economy rather than moving abroad. What can we do to accelerate to speed up the uptake of AI in Austria and Europe? Thanks for an inspiring discussion! Lara Spendier Borislav Nikolov Günter Stessl Dr. Gerald Bader Thomas Steirer We missed you Martin 👥 Giesswein, such a bummer you couldn't make it! #techinnovation #AI #humantech #digitization

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🇪🇺🆔 eIDAS 2 Status Tracker - Germany ⏸️: Potential delays following the break up of the Federal Government Coalition on November 6. Several implementing acts might sit in a holding pattern until a new government will be making required decisions. The „Scholz paper“ (agenda for economic growth and jobs) of Nov 6 - which was part of the coalition break up reasons - did not include hints on digital topics being a major priority, unlike strengthening national defense an stimulation of the economy. ⏸️ eIDAS Implementation Act II Status: Stakeholder consultation statements to be reviewed, followed by a cabinet decision. ❓ Implementation measures planned for early 2025 threatened by open budget situation. To be clarified from stakeholder consultation for example: Associations such as InsureLab are calling for the deletion of Section 12 Paragraph 1 Sentence 3 GwG within the framework of Article 5. Read the statements: https://lnkd.in/eFrY7EqQ ⏸️ NIS-2 Implementation Act Status: Overdue EU deadline expired - Committee consultation pending. ❓ Entry into force in March 2025 questionable. Christian Democrats might re-use their suggestions once they formed a new government after the election. Pre-election compromise unlikely when this posting was written on November 9. #eIDAS #eIDAS2 #NIS #DigitalIdentity #DigitaleIdentität

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How do you think AI affects the PR profession? This interesting survey asks good questions on an important topic. Share 10 minutes of your precious time, take this survey and make Jonas Scherhaufer happy 🙂! 

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𝗧𝗵𝗲 𝗙𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 - 𝗮𝘁 𝘁𝗵𝗲 𝗶𝗻𝘁𝗲𝗿𝘀𝗲𝗰𝘁𝗶𝗼𝗻 𝗼𝗳 𝗔𝗿𝘁 & 𝗦𝗰𝗶𝗲𝗻𝗰𝗲. Egon Zehnder and dentsu welcomed CMOs, Marketing leaders and CEOs/MDs for an event in Hamburg as many of us started into a week dedicated to the OMR festival. Marketing is a mix of science and art. 𝗦𝗰𝗶𝗲𝗻𝗰𝗲 - 𝗻𝗲𝘄 𝘁𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝗶𝗲𝘀 𝘀𝘂𝗰𝗵 𝗮𝘀 𝗔𝗜. 𝗔𝗿𝘁 - 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗶𝘁𝘆. Every day we hear: Technology is impacting everything. Also in marketing and media. But what is hype, what is trend and what creates sustainable added value? 𝗛𝗼𝘄 𝗱𝗼 𝘄𝗲 𝗽𝘂𝘁 𝘀𝗰𝗶𝗲𝗻𝗰𝗲 𝗮𝘁 𝘁𝗵𝗲 𝘀𝗲𝗿𝘃𝗶𝗰𝗲 𝗼𝗳 𝗮𝗿𝘁? 𝗛𝗼𝘄 𝗱𝗼 𝘄𝗲 𝗸𝗲𝗲𝗽 𝘁𝗵𝗲 𝗿𝗲𝗶𝗻𝘀 𝗶𝗻 𝗼𝘂𝗿 𝗵𝗮𝗻𝗱𝘀? And what tools, processes and, above all, leadership approaches are needed for this? We investigated these questions with the help of: ⭐ Aline Santos Farhat, who inspired with insights into her marketing philosophy, her approach to AI adoption and eye-opening background information on some of the most iconic campaigns of the past decades. ⭐ Sabine Zantis talked about the AI roadmap at Deichmann and shared specific examples of AI usage from process optimisation to content creation. ⭐ Thomas Walter showed us live on stage how to set up AI-based Marketing assistance. Thank you to our speakers for their inspiring contributions and to all guests for the engaged discussions. Thank you to our partner dentsu, particularly to Karin Zimmermann - Georg Berzbach - Judith Weiand - Christian Liedgens - Miriam Duma. Thank you to my colleagues who helped to develop this event: Eva Tholen - Meike Rosenfeld - Stefanie Julia Meisch - Lene Rabeler - Dr. Gesa-Kristina Petersen. #MarketingFuture #AIinMarketing #LeadershipDevelopment #OMR

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EU #AIAct - next show of our Otto Group #Meetup #Speakeasy: We welcome industry and legal representatives to discuss practical business implications of the AI Act for retailers and marketplace platforms. See you tomorrow!

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🎙️💥 𝗥𝗘𝗟𝗘𝗔𝗦𝗘𝗗 – The brilliant finale of asap digital | podcast 2nd season will be provided by none other than ‘Marketing Man of the Year’ Ulrich Klenke, Global Chief Brand & Marketing Officer of Deutsche Telekom. Now available on any major podcast platform as well as on YouTube. 🎧 Spotify: https://lnkd.in/eX9dX2Qf 🎧 Apple Podcasts: https://lnkd.in/e96RkVRw 👀 YouTube: https://lnkd.in/eXY5hgnx Tune in to episode #20 and benefit from shared principles of Telekom's impressive path to Europe's # 1 most valuable company brand of all times, and # 9 on the globe among the tech elite. As is typical for Ulrich, he not only generously shares his valuable experiences with Martin Boeing-Messing, you & me, but also spreads the well-deserved praise across all of Tim Höttges' remarkable leadership team, as you will find out yourself. The episode is a true source of inspiration for anyone looking for 🌟 accelerating innovation 🌟 building trust at a next level 🌟 achieving outstanding results 🌟 differentiate with impact 🌟 growing with transparency. As always, we can't wait to hear all your thoughts and feedback on this episode and on the last season. Stay tuned for season 3, which starts non-stop. #asapdigital #podcast #digitalimpatience #digitalization #transformation #brand #trust #responsibility #telecommunication #connection

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🤖 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗱𝗮𝘁𝗮, 𝗯𝗶𝗴 𝗽𝗿𝗼𝗯𝗹𝗲𝗺? 𝗔𝗜 𝗿𝗲𝗮𝗹-𝘁𝗶𝗺𝗲 𝗶𝘀 𝘁𝗵𝗲 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻! 📊⚡ In my experience, many digitalization projects fail - but why? The core issue lies in unoptimized processes and unclear goals for data collection. Often, data becomes an end in itself, serving no meaningful purpose. This leads to inefficiency and frustration, turning what could have been transformative into a missed opportunity. But here’s a counterexample that showcases what you can achieve with the right approach to digitalization and data: Plataine AI software. Instead of letting data stagnate, it leverages artificial intelligence to optimize processes in real time and deliver measurable value. 📈✨ ✅ Proactively improves processes, reducing errors and downtime before they even occur. ✅ Transforms raw data into actionable insights, eliminating the guesswork in decision-making. ✅ Enhances operational efficiency, ensuring resources are used to their full potential. ✅ Provides real-time adaptability, keeping businesses agile and ready for change. This example demonstrates that digitalization only succeeds when data serves a purpose - improving efficiency and driving results. Otherwise, it risks becoming an expensive exercise in futility. Which brings us to an important question: Is digitalization failing because of poor planning, or are we relying too heavily on technology without aligning it to business needs? Let’s discuss your thoughts and experiences in the comments! Best Regards #CobotUli ULMO Consulting & Marketing #ArtificialIntelligence #Innovation #Technology #SmartManufacturing #Industry40 #Automation #DigitalTransformation #FutureOfWork - 𝘱𝘢𝘺𝘦𝘥 𝘱𝘰𝘴𝘵 -

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Whether it's #media like The Economist now calling Germany "desperate, " or Handelsblatt with a special issue on 60 ideas about how to get Germany back on track. Whether it's individuals like Stefan Schaible, #CEO of Roland Berger in #Handelsblatt, calling for suspending the #debtbrake to avoid a "horror scenario," founders Josef Brunner, Sarna Röser and Frank Dopheide with their initiative Unternehmer in Bewegung, Verena Pausder's Startup-Verband's "#Innovation #Agenda for World Class made in Germany" or Magdalena Oehl's and Gülsah Wilke's book with Fabian Kienbaum, Sebastian Dettmers, Hauke Schwiezer and others on how Germany needs to reinvent itself, or Ex-#Nato strategist Stefanie Dr. Babst in her relentless effort for Ukraine: There are #ideas galore from every corner of the #democratic #spectrum about what needs to be done to get #Germany out of its downward spiral. It just appears that key decision makers who've sworn an oath of office that they will devote their strength to the welfare of the German people and protect it from harm are simply not listening. We need a new #mindset. Everybody needs to chip in, collaborate and get going. If not now, when then? It's already 5 past 12.... https://lnkd.in/eUNEp9Cu https://lnkd.in/eQhDCu2G https://lnkd.in/eEVaP2fN https://lnkd.in/e83kXmxW https://lnkd.in/ejc6fz9d

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This is exactly the reason why we do NOT want to jump on the AI bandwagon so easily ... ... a soulless, overdrawn, stereotypical avatar of a woman who is supposed to build an emotional bridge to Germany? What sort of sterile and heartless bridge is that? Why not work with real humans who simultaneously represent Germany's diversity and appeal to us emotionally? And to achieve a video or chat functionality in 20 languages, you could have worked with a premium language service provider like Interprenet. 😉 German National Tourist Board #AI #AIcampaign #AIavatar #AIinfluencer

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🗣 Announcing our Cashwalk Premium Partner: SevenAccelerator SevenAccelerator is an early stage Venture Capital unit of ProSiebenSat.1 Media SE whose aim is to identify strong founders and startups at an early stage and help them to become category leaders in their segment through their media volume, as a sparring partner and through operational support. In their own words..... SevenAccelerator: START. SCALE. SUCCEED. We are one of the leading accelerator programs in Germany and Austria with more than 30 early-stage consumer-driven companies in our portfolio. We provide you with media convertibles, tailored media deals and our full expertise to boost your brand awareness and accelerate your growth. We invest premium TV and digital media into ambitious, scalable B2C startups with mass market-ready products and services which want to take the next big leap on their growth journey. 3 reasons why SevenAccelerator is the right investor for your startup:  1️⃣ SevenAccelerator offers startups access to the full premium, 360° media reach of ProSiebenSat.1 Group. Our integrated network of premium TV channels, streaming, digital video and podcasts as well as influencers allows you to reach every target group with scale. 2️⃣ Early stage startups benefit from our holistic services and expertise including campaign creation/planning/optimization, consulting and mentoring on all media and creative matters: from spot testing to introductions to experienced production agencies. 3️⃣ Companies can accelerate their growth through our unique investment approach and profit from our cash-free and flexible media convertible deal construct. This allows you to boost your company valuation and minimize the equity that needs to be issued in the future. 3 things that grab our attention in a startup:  1️⃣ Passionate founders who truly believe in their product/service and focus on delivering added value to consumers. 2️⃣ Heterogeneous teams with diverse professional experience and industry expertise who are open to questioning their own decisions. 3️⃣ And foremost attractive, highly digital and scalable B2C business models in GAS (Germany, Austria, Switzerland) which address a mass market and benefit from long-term TV brand building effects. ........ Wow ! Increase your funding chances and build lasting connections, no matter the event.    Connect with SevenAccelerator today !! ....... #Cashwalk #SevenAccelerator #invest #entrepreneur #funding #vc #pitchevent #premiumpartner #investment #startup #scale

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Eine grandiose Deloitte-Studie! Einige Key Insights zu Future of Corporate Affairs: 1. Reputation is the highest priority for 2024, followed by people and culture change 2. Data & Insights remain the most desirable future competency to strengthen within CA teams https://lnkd.in/dA4T-u2a

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🚀 Krea Launches Text-to-Video Model: The Race for Text to Video Generation Heats Up! 🎥 OpenAI's SORA has been creating buzz with impressive text-to-video demos, but there's a catch - it's not open to the public yet! Meanwhile, KREA AI is making strides in real-time text-to-image generation. 😮 ⏰ The Clock is Ticking - SORA risks falling behind if it doesn't act fast - KREA is pushing the boundaries of real-time text-to-image - The race for AI-powered content generation is heating up 🎬 The Future of AI-Generated Content Text-to-video and real-time text-to-image have the power to revolutionize: - Marketing and advertising - Entertainment - And beyond! 📈 High Stakes for OpenAI and KREA - OpenAI needs to maintain its position as an AI leader with SORA - KREA is making a name for itself in the AI space - Both companies are racing to deliver groundbreaking AI-powered tools Will SORA deliver on its text-to-video promise, or will KREA's text-to-image steal the spotlight? Share your thoughts below! 💬 #SORA #Krea #TextToVideo #RealTimeTextToImage #AIContentGeneration 📘 Master the art of creating powerful AI-generated content with my book "Prompt DOT AI - Art of Writing Generative AI Prompts"! Follow da sachin sharma for more AI insights and updates! 🚀

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Our future is digital 🚀 Lerne WTS Digital jetzt genauer kennen!

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𝗧𝗵𝗲 𝗙𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲: 𝗞𝗲𝘆 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗕𝗩𝗗𝗪 𝗙𝗼𝗰𝘂𝘀 𝗚𝗿𝗼𝘂𝗽 𝗠𝗲𝗲𝘁𝗶𝗻𝗴. We explored the latest trends in #SocialCommerce and #ConversationalCommerce, discovering how these innovations are reshaping the digital market and revealing shifts in consumer behavior and preferences in Germany. 🛒 A highlight was Dara Kossok-Spieß (Handelsverband Deutschland e.V. (HDE)) insights on trends and current developments in online commerce. Check them out here 👉 https://lnkd.in/drDihJHA Exciting times ahead for #DigitalCommerce! 💡     #Riverty #BVDW #Ecommerce #FutureOfCommerce

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Every beautiful journey becomes more beautiful in hindsight. After 4 intense, exciting, and insightful years at Bertelsmann SE & Co. KGaA, with a heart filled with gratitude and admiration for the company and the people, effective next month, I have decided to move on. When I joined Bertelsmann from ZDF, the reasons were #Creativity and #Entrepreneurship. Instead of reporting about what people do, I wanted to be doing myself. After a couple of months in the Future Leaders Program, I had the privilege of finding a role that combines my passion for emerging markets with my passion for innovation - the privilege of joining Bertelsmann Investments. This gave me the opportunity to work with some of the brightest minds in the company on our strategy in emerging markets, and under the guidance of Shobhna Mohn become part of a team that as one of the first, European Corporate VCs, invested significantly in the African continent. This opened my eyes for the transformative impact blockchain technology can have in the emerging world, where still, more people have access to connectivity than to the global financial system, and I am sure we will see African countries leapfrogging into Web3 sooner than most of us can imagine. In the last two years I focused on the disruptive impact of Web3 on our organization, and what we have achieved fills me with pride and gratitude. Incepting B3 - The Hub in the midst of crypto winter has been a bold decision, and I am incredibly grateful for the support I received for this initiative from Carsten Coesfeld, Deniz Pielsticker, and Shobhna Mohn. Your foresight has helped raising the level of understanding about Web3 through the entire organization. Through Generative Ventures and our investments in Greenfield Capital , our partnership with MunichX and the depth we were able to reach, BI now has a lasting reputation among the most credible enterprises in Web3. My journey would not have been possible without many remarkable individuals - from Dr. Hays Steilberg, Pamela Taylor and Gabi Schnurr who believed in my potential and hired me for the future leaders program, to Joern Caumanns, Pankaj Makkar, Rohit Sood, Annabelle Long, Will Wang, Gero Hesse, Daulins Emilio, Urs Cete, Sim Blaustein and Jan Rettel for the countless opportunities to learn and grow under your mentorship and of course, probably more than anybody else, Shobhna Mohn, who brought me into Bertelsmann Investments, allowed me to contribute, learn and grow. I am deeply grateful to my colleagues, friends and team that I had the privilege of working with. You will be what I will be missing the most! I am excited about the future and look forward to announcing my next steps soon. But rest assured, you will find me at the beating heart of Web3. 😉 And whenever anyone in the #Bertelsphere needs any guidance, inspiration or feedback in Web3, I’m only one call away. Thank you for everything. 🙏

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