Dr. Bettina Maisch

@Continuous Innovation Network (CINet) turns 25! 🎯 Join us in Hamburg, 15-17 September 2024 The conference will be hosted by the Institute for Organizational Design and Collaboration Engineering of the Hamburg University of Technology (TUHH), and will be preceded by a PhD workshop, and Young Academics workshop. ♾️Follow us on Linkedin to stay aligned on future events and projects: @Continuous Innovation Network (CINet) #WhatIsIt 💡 The Continuous Innovation Network (CINet) is a global network set up to bring together researchers and practitioners working in the field of Continuous Innovation and related areas of research and practice. The mission of CINet is to progressively become a school of thought on Continuous Innovation. Consistent with this mission, CINet organizes an annual conference. #ContinuousInnovation #CINet25

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🚀 𝙳𝚛𝚒𝚟𝚒𝚗𝚐 𝙴𝚄 𝙿𝚛𝚘𝚜𝚙𝚎𝚛𝚒𝚝𝚢: 𝚃𝚑𝚎 𝙵𝚞𝚝𝚞𝚛𝚎 𝚘𝚏 𝙺𝚗𝚘𝚠𝚕𝚎𝚍𝚐𝚎 𝚅𝚊𝚕𝚘𝚛𝚒𝚜𝚊𝚝𝚒𝚘𝚗 🚀 Today, at the European Commission´s Annual Stakeholder Conference, there was an insightful panel discussion on "Unlocking Innovation: Drivers and Facilitators for Industry-Academia Co-Creation." Moderator: 🔹 Ellen Enkel, Professor of Business Administration and Mobility, University of Duisburg-Essen Panelists: 🔹 Bert Pluymers, EU.FFICIENT Project Coordinator and Industrial Research Manager, KU Leuven 🔹 Sofia Magkia, Head of Innovation Office, NCSR "Demokritos” 🔹 Matthias Müllenborn, Senior Director Public Private Partnership, Novo Nordisk 𝙼𝚢 𝚔𝚎𝚢 𝚃𝚊𝚔𝚎𝚊𝚠𝚊𝚢𝚜: - 𝚄𝚗𝚒𝚟𝚎𝚛𝚜𝚒𝚝𝚢 𝚊𝚗𝚍 𝙸𝚗𝚍𝚞𝚜𝚝𝚛𝚢 𝙲𝚘𝚕𝚕𝚊𝚋𝚘𝚛𝚊𝚝𝚒𝚘𝚗: "Universities push the state of the art, while industries push the state of the use." A community of expert facilitators is essential for fostering this collaboration. - 𝙼𝚞𝚝𝚞𝚊𝚕 𝚄𝚗𝚍𝚎𝚛𝚜𝚝𝚊𝚗𝚍𝚒𝚗𝚐: Understanding each other's efforts is crucial for successful innovation. A strategic vision from both sides is necessary to work towards common goals. - 𝙸𝚗𝚗𝚘𝚟𝚊𝚝𝚒𝚘𝚗 𝙵𝚕𝚘𝚠𝚜: "Co-creation allows innovation to flow in both directions." Bridging people and creating a transparent environment early on builds trust. This includes addressing IP questions right from the beginning. - 𝙰𝚕𝚒𝚐𝚗𝚖𝚎𝚗𝚝 𝚊𝚗𝚍 𝙲𝚘𝚖𝚖𝚘𝚗 𝚅𝚒𝚜𝚒𝚘𝚗: Success in projects requires alignment, a common vision, and a joint journey. Effective communication and a shared culture are vital, along with the need for facilitators and skilled staff. Effective collaboration between academia and industry can drive innovation and prosperity! 🌟 #Innovation #Collaboration #KnowledgeValorisation #IndustryAcademia #EUProsperity #EUResearchArea #valorisation #GrowingTheFuture #LegumeGeneration #GeneBEcon_EU https://lnkd.in/dWrXT4Nf

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Years of hard work have led to a new milestone: The Vision Paper for Social Innovation in Germany has just been published! Curious about the 7 levers behind "30 𝐁𝐢𝐥𝐥𝐢𝐨𝐧 𝐛𝐲 2030"? Here they are: 1️⃣ Shared vision: Impact Agenda 2030 2️⃣ Unified voice of social economy 3️⃣ Make social innovation top policy priority 4️⃣ Raise € 10 bn. new impact finance 5️⃣ 10 impact unicorns 6️⃣ Impact startups as new rockstar sector 7️⃣ Save € 10 bn. social costs Yes this is a utopia, but an evidence-based one. We can do this, if we have the will. Let's go. Full Vision Paper 2030: https://lnkd.in/eUf8T4PK Kudos for their relentless work on pushing the topic in national and international policy Zarah Bruhn, Nina Hildebrandt, Nicole Burkhardt and new ally Mario Brandenburg! I am sure this will be a major push for social innovation in Germany, and will hopefully inspire others across the globe (so please share it widely). It has been a pleasure to support the development process with a wonderful and truly multi-sector (and fun 😄) advisory board. Niklas Adalberth, Filipe Almeida, Jeroo Billimoria, Sir Ronald Cohen, Antje von Dewitz, Sidonie Michaela Yeats Fernau, Nicolas Hazard, Lubomila Jordanova, Christian Kroll, Anja Langenbucher, Johanna Mair, Víctor Meseguer Sánchez, Felix Oldenburg, Helmut Schoenenberger, Fabian Strüngmann, Eva Welskop-Deffaa, Muhammad Yunus #ESCP ESCP Business School Kellogg College, University of Oxford Euclid Network (EN) TIRESIA Polimi #socialinnovation #visionpaper #impactrepublic #advisoryboard #policy #7levers

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How can we collect multilevel data on entrepreneurial ecosystems in a consistent and comprehensive way? In this new #openaccess article, Sophia Hess (University of Stuttgart) presents a structured guideline enabling researchers to collect and organize ecosystem-, firm-, and founder-level data for longitudinal analyses of individual EEs. Using an EE dataset from Germany as a case example, the paper demonstrates how the guideline offers diverse applications for both researchers and policymakers. 🔗 Read the full article here: https://lnkd.in/gC9Epzjs

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Implementing Sustainable Cities is now published and available through the #Routledge link. In the book, cities and any interested stakeholder can learn how #sustainability goals are being localized, programs resourced and governed. We also took a sample of 40 cities worldwide to report on the various projects that are chosen to implement each of the 17 UN Sustainable Development Goals. It’s the third book in a trilogy to provide data on what cities can do to innovate around sustainability, how to measure it, and with this book, how to get it done. Why is this important? Since launching the #UNSDGs (to which all nations agreed to contribute in 2012) it was clear that the goals could not be successfully reached if we did not have a top down and bottom up engagement of society. Cities are the most important contributor because that is where action can be taken by citizens, businesses and civil society with the help of governments, yet less than 3% of the 10,000 cities over 100,000 population have reported on their progress 12 years later. It is true that not all cities choose to report officially but we can probably agree that not enough is being done fast enough to work on these critically important goals to our planet. All of the contributors to these books are hoping that by sharing their practices, their insights, they can incentivize more leaders, official and unofficial, to collaborate toward action. Happy reading to all those who believe in the cause.

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Excited to see the #EC European Innovation Council (#EIC) and the European Institute of Innovation and Technology (#EIT) topping the list of Europe’s and Global top-performing investors, as reported by #Sifted! The ranking showcases the impact of public funding on driving innovation and supporting high-growth startups. The EIT, which leads the leaderboard, has fueled the growth of 22 companies through its diverse programs in Digital, Manufacturing, Climate, Food, InnoEnergy, Health, and Mobility. The European Innovation Council, ranked #6, continues to empower groundbreaking European innovations. on a personal note: For Greece and other widening countries, we are keen to see how the #EIC #PreAccelerator will perform, as it addresses critical gaps in the innovation ecosystem, particularly for early-stage deep-tech startups. Participation in the EIC Accelerator has been challenging for us, with lower success rates compared to more established ecosystems, emphasizing the need for initiatives like the Pre-Accelerator. This program offers targeted support to advance startups from TRL 4 to TRL 5-6, enhancing their investor readiness, market positioning, and technology validation. With lower but much needed funding, the Pre-Accelerator enables startups to refine business models, conduct market research, and navigate regulatory and certification needs. Furthermore, awardees gain access to the EIC Business Acceleration Services, including mentorship, coaching, and networking, which are crucial for improving their competitive edge and appeal to investors. Drawing from my experience coordinating EIT Health in Greece, where we supported over 90 startups and helped 34 secure funding of up to €70K, I’ve seen how targeted programs can significantly enhance the capabilities of innovators. The Pre-Accelerator could serve as a much-needed stepping stone for startups in widening countries, preparing them for larger-scale funding opportunities like the EIC Accelerator while fostering equitable growth in Europe’s innovation landscape. Proudly, the ICCS at the National Technical University of Athens is home to the #EITDigital Satellite Office, reinforcing our commitment to advancing Europe's digital and tech ecosystem. #Innovation #EIT #EIC #Startups #Growth #ICCS #ISENSE I-SENSEGroup/ICCS

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📢 Call for Papers: Eu-SPRI 2025 We’re inviting contributions to our session, “Wicked Problems, Just Solutions: Place-Based Approaches for System Transformations”, at the Eu-SPRI 2025 Conference at TU Dortmund University Join Philipp Späth and me to further the discourse on crafting context-sensitive, place-based agendas and strategies for system transformations! 🗓 Submission Deadline: 31 January 2025 🌐 Read more here: https://lnkd.in/gB67iaPu CIRCLE, Lund University The University of Freiburg #EuSPRI2025 #CallForPapers #InnovationPolicy #JustTransitions #sustainabilitytransitions #transformativeinnovation

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💡 Interested in using AI to improve acute care? Please read this systematic and rigorous review of the relevant research. Kudos to the team at RWTH Aachen University - Lea Mareen Meyer, Dr. Susan Stead, Torsten Oliver Salge, and David Antons (The University of Bonn) for sharing their unique insights with the research community.

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🌍 Can e-commerce ecosystems drive sustainability? I’m super excited to share our latest publication in Electronic Markets - The International Journal on Networked Business: "E-commerce ecosystems as catalysts for sustainability: A multi-case analysis" 🚀 Together with my amazing co-authors Tobias Wulfert, Robert Woroch, Thorsten Schoormann and Leonardo Banh, we explored how platforms like Amazon, Etsy, and Walmart contribute to the UN Sustainable Development Goals (SDGs). 🎯 Key takeaways: ✅ E-commerce ecosystems play a crucial role in tackling issues like climate action, poverty reduction, and social equality. ✅ Collaboration among platforms, sellers, and manufacturers is key to sustainable innovation. ✅ Each platform has its own approach: Amazon focuses on global partnerships, Walmart addresses social issues, and Etsy champions handmade diversity. 💡Our research highlights the untapped potential of e-commerce ecosystems to drive systemic change toward a sustainable future. With the right design and governance, these ecosystems can balance growth with societal impact. A huge thank you to my co-authors for the inspiring collaboration—and to everyone passionate about sustainability for keeping this conversation alive! 📖 Curious? Check out the full paper here: https://shorturl.at/qcFQk #Sustainability #Ecommerce #SDGs #GreenIS #Teamwork

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I wrote a policy paper on the past, present and future of innovation agencies in Europe, available here: https://lnkd.in/ebvzNQJu. The paper argues that the European Union needs a more effective innovation policy implementation in the face of mounting geo-political and climate challenges. Its broad experimentalist approach to innovation policies gives Member States and regions autonomy for policy design. However, this often requires more effective organisations and capabilities to take advantage of the policy space. Thus, European countries face quite a substantial rethinking of how innovation policy is designed and implemented through innovation agencies. This policy paper argues that on all levels of European governance, policymakers should pay closer attention to designing and developing organisational ecosystems for innovation, focusing on fostering new capabilities. The paper argues that European innovation agencies today face two broad challenges. First, they are tasked with, or engaged in, transforming socio-technical systems (e.g., food, mobility); and second, socio-technical systems fall under over-lapping systems of governance (e.g., food system includes elements from energy, waste management, health, and other policy areas), typically governed by different governmental bodies. The transformation challenge indicates that innovation agencies require a broad spectrum of new capabilities across multiple systems. The governance challenge indicates the need for inter-organisational or distributed capabilities (e.g., division of labour and coordination across multiple organisations). This report discusses how innovation agencies are responding to this dual challenge and what critical steps could be taken to increase their capabilities to tackle the challenges effectively. The paper draws heavily on the book I co-wrote with Wolfgang Drechsler and Erkki Karo (available here: https://lnkd.in/e3jRCuGs). cc Dan Hill Piret Tõnurist Stephanie Daimer Ralf Lindner Susana Borrás Wolfgang Polt Matthias Peitz Weber Matthias Jakob Edler Luc Soete Philippe Larrue

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Practice OR science - wrong: practical AND scientific relevance   The preliminary programs for the 17th AIMAC Conference started today in Lisbon. In the Paper Development Workshop, I was able to give a brief impulse on the question of the impact of research. Even if other voices argue in favor of an either-or, in my view management, marketing, or cultural management research as an applied science can only succeed through an AND. I need practice identifying relevant research topics, acquiring research funding, and receiving support (e.g., conducting case studies) during data collection. In the end, I MUST also produce relevant, usable, and easy-to-understand results so that my practice network will want to continue working with me on research in the future.   I presented three ideas from my own research life in the short keynote speech: 1️⃣ Switching my KPIS away from focusing on citations (e.g., i- and hi-index on Google Scholar) towards a balance with additional measurement of visibility on social media platforms such as LinkedIn (e.g., followers, impressions). 2️⃣ Design research as a third research strategy alongside qualitative and quantitative research 3️⃣ Practice-oriented science communication such as my earlier pop-up exhibition "Farbrausch trifft RAL 4010" or the current project "Brückenbau Marke".   How do my fellow researchers see the relationship between academia and practice (OR or AND), and how do you ensure relevance in practice?   Thanks to my fellow panelists Danilo Dantas, Dr Rita Kottasz, and Ruth Rentschler OAM MAICD and the organizers Jennifer Wiggins and Alex Turrini for the invitation. #brand #brandmanagement #brandscience #marken #markenführung #markenpolitik #markenwissenschaft #wissenschaftskommunikation #brückenbaumarke #profbaumgarth #ijam #aimac2014

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🧐 🔍 What does that mean to integrate societal impact assessment into Research & Innovation projects? One case study shared in the international group working on standard definition of societal impact of R&I: the 2024 HLF Working Group. Since 2023, SoScience is using the Impact Pathway framework, developed by the European Commission, to structure & launch emerging R&I projects - stemming from our open innovation programs. This framework helps us evaluate EX ANTE the possible and potential impact of R&I projects to: 🔥 maximize their potential positive societal impacts 🔥 prevent or/and reduce potential negative impacts Learn more about this experiment here below 🌐 This post is part of a series dedicated to the outputs and actions defined by the HLF working group on the topic of the societal impact of R&I #HLF2024

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How does AI impact entrepreneurship? A preprint of our literature review is available now. In joint work with Trevor McLemore and Alina Sorgner, we discuss definitions of AI, opportunities for entrepreneurs, influence of AI on entrepreneurial performance, initial evidence on AI usage by entrepreneurs, and entry barriers for AI startups. Widening the context, we outline how the transformation of labor markets through AI affects entrepreneurship, the role of AI in entrepreneurial ecosystems, and AI regulation. We identify many open questions for entrepreneurship research and adjacent disciplines and look forward to seeing more research in this exciting area! We prepared the review to be published in Foundations and Trends in Entrepreneurship. #AI #entrepreneurship

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Another really interesting special issue in the making at Project Management Journal Project Management Institute This one on Future Making through Projects.

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50 global reviewers can't be wrong! "Finally, a book that can tell you how to make innovation systems actually work." In our upcoming book, we delve into critical principles for establishing world-class innovation ecosystems within organizations. Key highlights include: Essential elements for creating an enterprise innovation capability and fostering a culture conducive to success: - 3 foundational frameworks - Critical commercialization considerations - A logical roadmap Exploring the significance of effective governance in today's landscape and its impact on innovation outcomes: - The 6 phases of IMS governance - Strategies for developing and executing innovation campaigns - Promoting enterprise-wide collaboration Insights on navigating as innovation capabilities evolve: - Shifting towards a decentralized innovation model - Drawing inspiration from natural patterns Guidance on monitoring success within innovation management systems: - 9 crucial questions for assessing progress - The importance of clear objectives and tangible outcomes Stay tuned for the release of our book, packed with valuable insights for leaders looking to drive innovation within their organizations. #Innovation #Leadership #BookRelease Innovation 360 Group AB

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I had the privilege of speaking with Franziska Graf at the Drucker Forum about the relevance of Peter Drucker's insights on knowledge work. It's quite shocking how much Drucker, a product of the intellectual and political culture of Austria in the early 1900s, the rise of totalitarianism and fascism in the 1920s and 1930s, and the industrialization of America following the second World War, has to teach us about our current world of upheaval and unrest. If we listen to the wisdom of the past, we are better equipped to navigate our future. https://lnkd.in/guAU2pj8

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What does it take to embed co-design into policymaking as a standard practice? In the article Co-design in Policymaking: From an Emerging to an Embedded Practice, the authors highlight the transformative potential of co-design. For me, it serves as a powerful reminder that co-design, a participatory and design-driven approach, values creativity and collaboration. The authors also emphasise: Co-design brings unique contributions to policymaking by:  💡 Broadening participation, especially for those often excluded from policy discussions. 💡 Encouraging creative speculation to imagine desirable futures. 💡 Using prototyping to test and refine policy ideas iteratively. However, embedding co-design as a routine practice requires overcoming significant barriers, including: 🚧 Entrenched power dynamics 🚧 Resource limitations 🚧 Resistance to change within traditional policymaking structures Practical steps for integration include: 👉 Aligning co-design with established processes 👉 Building institutional capacity 👉 Fostering a culture of inclusivity and creativity The goal? To transform co-design from a "nice-to-have" into a core element of effective policymaking. #CoDesign #Policymaking #Participation #PolicyChange #CollaborativeDesign 

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📚 New #OpenAccess Publication in Qualitative Market Research Jonathan David Schöps & Philipp Jaufenthaler (2024) Semantic network analysis in consumer and marketing research: application areas in phygital contexts Link: https://lnkd.in/dvnw9XfV Abstract: Purpose - Large-scale text-based data increasingly poses methodological challenges due to its size, scope and nature, requiring sophisticated methods for managing, visualizing, analyzing and interpreting such data. This paper aims to propose semantic network analysis (SemNA) as one possible solution to these challenges, showcasing its potential for consumer and marketing researchers through three application areas in phygital contexts. Design/methodology/approach - This paper outlines three general application areas for SemNA in phygital contexts and presents specific use cases, data collection methodologies, analyses, findings and discussions for each application area. Findings - The paper uncovers three application areas and use cases where SemNA holds promise for providing valuable insights and driving further adoption of the method: (1) Investigating phygital experiences and consumption phenomena; (2) Exploring phygital consumer and market discourse, trends and practices; and (3) Capturing phygital social constructs. Research limitations/implications - The limitations section highlights the specific challenges of the qualitative, interpretivist approach to SemNA, along with general methodological constraints. Practical implications - Practical implications highlight SemNA as a pragmatic tool for managers to analyze and visualize company-/brand-related data, supporting strategic decision-making in physical, digital and phygital spaces. Originality/value - This paper contributes to the expanding body of computational, tool-based methods by providing an overview of application areas for the qualitative, interpretivist approach to SemNA in consumer and marketing research. It emphasizes the diversity of research contexts and data, where the boundaries between physical and digital spaces have become increasingly intertwined with physical and digital elements closely integrated – a phenomenon known as phygital. Keywords: #DataVisualization #QualitativeMarketResearch #SemanticNetworkAnalysis #AutomatedTextAnalysis #ExploratoryDataAnalysis #Phygital #ComputationalTextAnalysis Stockholm Business School, Stockholm University Stockholms universitet Universität Innsbruck

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