Brad Heller

Incorrect Generalizations with Amitai: einfach = simple vielfach = complicated nullfach = impossible

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Should I hire in-house or should I outsource❓ I get this question a lot. Here’s just one way to look at it: In-House Dev Team is + Great for deep collaboration and long-term projects. + You get full control of the team. + They align with your vision. But… - It's expensive. - Salaries, benefits, and compliance. It all adds up. Outsourcing on the other side + It’s flexible and fast. + You can scale up or down as needed. + And access global talent. But… - Risks include communication gaps. - And less control. What’s the best choice? For startups or short-term needs: ✔️ Outsourcing is often smarter. For long-term growth: ✔️ Building an in-house team works best. In the end... It depends on your goals, strategy and budget. I’m curious 🤔 ❓ Which do you prefer - Hiring in-house or outsourcing❓ I’d love to hear your thoughts! #globalworkforcesolutions

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Over the past few months I’ve written an extensive tutorial on how to build software applications with Node.js and React. I’m sorry to tell you that this experience didn’t teach me anything about B2B sales, though. But hopefully, it’s still useful for some people out there. From the introduction: The approach of this tutorial is to teach its readers how to build a fully working software application from zero to production. This means two things: 1. You are not required to have done any kind of software development before getting started with this tutorial. It will introduce and explain everything that is needed to build applications in full detail, assuming no prior knowledge or experience. This is the “from zero” part. 2. Building on the foundational knowledge it teaches in the first half, the tutorial will then, step by step, guide you through the process of building a real, full-fledged, and completely working software application, again explaining every detail along the way, and shows how to “deploy” that application — that is, how to make that application available on the Internet for anyone to use. This is the “to production” part. Speaking of B2B sales: I’m afraid you cannot buy this tutorial. That’s because I’m making it available for free, as a series of posts on my blog. The first three parts are already published: https://lnkd.in/e2XCYm3p https://lnkd.in/eW7wUc_d https://lnkd.in/eAU6kgH9 No, you do not need to sign up to my newsletter to get access to the tutorial. That’s mainly because I don’t have a newsletter. Also, no need to follow me (although admittedly, it might help to get you notified whenever I’m publishing a new chapter). Furthermore, please don’t be disappointed if clicking on the tutorial links won’t present you with a cookie banner. That’s because my blog doesn’t use any cookies. No, not even those from Google Analytics, as I’m not using that either. This means I will have no idea how many people will read the tutorial — which makes sense because let’s face it, who is going to consume this kind of long-form, deep-dive technical content nowadays anyway. And in text-only form, of all things! Should you nevertheless decide to dive into the text, expect to learn how to program using JavaScript and TypeScript, how to use these languages to build rock-stable backend applications with Node.js as well as elegant frontend applications with React and Redux, and finally, how publish a complete and integrated software solution on Amazon AWS. Ok, that’s it. If you want to access the bonus chapters, simply subscribe to… — just kidding. There are no bonus chapters. Everything you need to learn to build useful software products is right in the… normal chapters, I guess? Happy reading!

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Give Rails a chance, or if not, at least watch DHH's highly entertaining and inspiring RailsWorld keynote about Rails 8, especially if you are in the web development business. The sentiments about simplicity and developer empowerment really resonated with me. Even if you don't adopt Rails, it seems important to question assumptions about what modern web development is, whether it needs to be so complicated, and what effect that has on business. I'm excited to build something again...with Rails. https://lnkd.in/ggkYzjhe

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Excited to be at LeadDev Berlin for the first time! Chatting with other lead devs and engineering managers, I've noticed a pattern: Tech decisions: We all struggle with choosing the right stack. It's not just about the coolest tech, but what fits our teams and projects best. People management: As technical folks, we often find the "people" part challenging. Balancing coding time with leadership duties is a common hurdle. Imposter syndrome: Many of us feel we're not 'manager material'. It's reassuring to know I'm not alone in this. It's comforting to realize these aren't unique problems. We're all figuring it out as we go. What's your biggest challenge as a tech leader? #LeadDevBerlin

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I'm very interested in how companies manage to combine business and open source, and this interest has grown since I joined Storyblok. At Storyblok we have an entire team dedicated to open source SDKs, and most of the engineers who build our headless CMS also contribute and maintain our packages. This costs money, of course, and comes with other problems, such as having to maintain not just one product, but a collection of tools exposed to the public, each potentially with its own set of problems and maintenance overhead. Why do we do this? This is not an easy question, and I think many companies and individuals can answer it in different ways. My entire career has been built on open source, so I know many of its benefits, but for a company it's different, and I'm starting to find some interesting answers. For starters, open sourcing our SDKs and tools promotes transparency, allowing developers to understand and trust our integrations. It also fosters innovation through collaboration, leveraging the collective expertise of the global developer community. This accelerates problem solving and creates valuable learning resources for developers at all levels. And engineers are happier when they contribute to open source, which is no small thing. I'm curious, what are your thoughts on the role of open source in business? I will continue my exploration... #opensource #business

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Systems > SMART goals - especially in software development In April, I participated in the Berlin company run for the second time. So I was interested to see how I did compared to last year. I don't use Strava or heart rate monitors much, so I didn't know what to expect. Still, I was pretty sure I could beat last year's performance. That's because I've been doing a variety of workouts 5 times a week for the past few months. 📌 Set up a good system and the score takes care of itself The same goes for software development. If you want to increase your test coverage, start pair or ensemble programming on tests. If you want to get better at public speaking, find ways to practice in meetups and team all-hands. If you want to make progress on your project, start with a workshop and have regular discussions on Slack and in meetings. SMART goals makes sense when you have predictable processes. I don't find that useful in software development or in my personal life. And not motivating either.

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Highly recommend this course for anyone who wants to wrangle, ahem I mean develop, people brilliantly!

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Fantastic talk by Ketty ZAKARIASY at API Conference Berlin today, on the top reasons API Strategies fail: 1. Copy-pasting market trends without customization. 2. Lack of business alignment and budget. 3. Over ambitious goals without realistic planning. 4. Failure to involve key stakeholders. 5. Inadequate tools and infrastructure. 6. Poorly aligned governance model. 7. Inconsistent adherence to best practices. 8. Poor developer engagement. Want someone to talk to your organisation about API strategy? I recommend Ketty! 🚀 Missed Ketty ZAKARIASY's great talk? Catch up on it on the devmio app. #APIConference #APIStrategy

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One of the more requested examples: how to use the Code Interpreter SDK inside a Next.js app with streaming enabled and using the Vercel's AI SDK

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"Our CTO is leaving. We need to find a Head of Engineering rather quickly, but we've got no job description" Here's what happened next for this tech start up... We met with a CEO on a sunny Thursday afternoon, expecting some good news about the two software engineers we helped find last month. 🗣️ "Our CTO is leaving, but this is confidential" he said, oozing the confidence that most CEO's have, assuring me everything will be fine. 🗣️ "We need someone of similar calibre to fill his position... as soon as possible" These were some big boots to fill. We had no knowledge of the situation before joining the call. We needed to think on our feet. Fast forward thirty minutes, we got it. We understood the skillset we were looking for - both technical and personality. We were happy to 𝗴𝗼 𝘁𝗼 𝗺𝗮𝗿𝗸𝗲𝘁 𝘄𝗶𝘁𝗵 𝗻𝗼 𝗷𝗼𝗯 𝗱𝗲𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻. 🗣️ "Great, I'm confident about this one. And you're happy to leave this with me after my recent success?" 🗣️ Catching me off guard, he discouragingly replied "Well, I've got a call with someone tomorrow. I know him from way back." That call wasn't needed. We needed to demonstrate why this should be left with us. We assured results within five working days. ⏳ 𝗧𝗵𝘂𝗿𝘀𝗱𝗮𝘆 ➟ 𝗠𝗼𝗻𝗱𝗮𝘆 - five profiles shared. 👔 𝗙𝗶𝘃𝗲 𝗳𝗶𝗿𝘀𝘁 𝘀𝘁𝗮𝗴𝗲 ➟ 𝗧𝗵𝗿𝗲𝗲 𝗳𝗶𝗻𝗮𝗹 𝘀𝘁𝗮𝗴𝗲𝘀 - 100% CV to interview ratio. 📝 𝗢𝗳𝗳𝗲𝗿 𝗮𝗰𝗰𝗲𝗽𝘁𝗲𝗱 - Twenty two days from first call. He met with the ex-CTO, CEO, two Founders and the soon to be investors wanted to do their own DD... he passed all the checks. If you're a tech start up with hires of this importance, you need someone who get's it, and cares. Thirty minutes of your time + no JD + 22 days = a result that even the investors will be pleased with. We're open to one, maybe two more partnerships to replicate stories like this in 2025. Message me.

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Check out my guided solution for one of my favorite Katas! Learn JavaScript, German and how to properly clean-up after your dog! https://lnkd.in/epwU_VQj Hajime! 🙏 #javascript

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Recently, my manager asked me to highlight my top three achievements at work over the past two quarters. At first, I hesitated, but then I realized I had made some significant strides. It made me think that we should reflect on our accomplishments more often to remind ourselves that our efforts are truly paying off. So, here are my recent achievements: 1. Highest-ever client satisfaction score for an external technical service - 9.3/10. This was for a code review service, which was largely successful due to significant process automation, including the use of the https://lnkd.in/dieQSK6N, and focusing more on the key pain points raised by the clients. 2. Integrated a new Spryker package https://lnkd.in/dPkGQW56 during a fixathon, and within just a month, it has already reached over 2,000 downloads. It is the IncrementalInstaller module that executes installation scripts once per environment and stores plugin information in the database. It works similarly to a database migration system but is also suitable for data manipulation tasks. 3. Completed the first code patch via Spryker's contribution platform https://lnkd.in/dwUebmMW. Being the first is always challenging, but I’m particularly proud of paving the way by creating guidelines for my colleagues who are interested in contributing to Spryker’s product themselves. I wonder if these can be called achievements.

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👉We have been chatting to a couple of new clients in Germany this week, about using freelance Developers/Engineers outside of Germany (Nearshore), the same questions pop up; ✔How do we know if they are good or not? ✔How much can we save? ✔How quickly can they start? 👀Like anything, there is pros and cons to everywhere, but we have built a network of Freelance Nearshore Engineers who have been rigorously vetted with technical expertise guaranteed, that could save you a 50% reduction on your current freelance rates. If you are interested to understand more about this option and how this could help your business. 🚨Feel free to book a call in my Calendly and let’s see if we can help - https://lnkd.in/eygXyhaz

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Vercel Ship 2024 Keynote starting now. At the UpLeveled GmbH #nextlevelcodingschool as one of the view coding bootcamps worldwide we always work with the latest Next.js version out there 👩‍💻🚀 https://lnkd.in/dbvTf8yp #vercel #nextjs #next #viennacodingbootcamp #amsterdamcodingbootcamp #stateoftheart #techstack #codingbootcamp #learntocode #learncoding

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From: CEO, To: CPTO Subject: Headcount Freeze... Your mind races as you consider how you are going to hit targets. A sense of panic sets in. What about my open VP Engineering (VPE) vacancy? That one can't be frozen. Surely not... You call your CEO. → 𝗖𝗣𝗧𝗢: Hi Charlotte, Just got your message. I intend to progress with the VPE hire as agreed last week. → 𝗖𝗘𝗢: I'm glad you called. I wanted to discuss that role in person. The VPE is included in the freeze. -- 😱 You are speechless You are from a product background A small "t" CPTO You 𝗻𝗲𝗲𝗱 a VPE to help mature engineering and ensure technology is having as much 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗶𝗺𝗽𝗮𝗰𝘁 as possible. You have enough challenges to deal with in product. This was acknowledged and agreed with the board You are not sure how much longer you can cope without a VPE -- → 𝗖𝗘𝗢: Can the Engineering Managers help? → 𝗖𝗣𝗧𝗢: I don't think so. We did not expand this layer as our team grew. We should have but we didn't get budget approval. This has left Engineering Managers with large remits and workloads are becoming unmanageable. Furthermore, Tech Leads are now expected to line manage, many of them doing this for the first time. Engineering Managers are spending the vast majority of time supporting first time managers. They are operational I need strategic. Hence the VPE. → 𝗖𝗘𝗢: Do you have any other suggestions? → 𝗖𝗣𝗧𝗢: I'll have a think and get back to you. -- 🌟 Hi CPtO 👋 I'm Ryan, The Product Minded CTO and I am going to take your pain away. Budgets are tight. I get it. What if I told you that access to 𝗽𝗿𝗼𝘃𝗲𝗻, 𝗶𝗺𝗽𝗮𝗰𝘁𝗳𝘂𝗹, 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 engineering 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 can be achieved for a 𝗳𝗿𝗮𝗰𝘁𝗶𝗼𝗻 of the 𝗰𝗼𝘀𝘁 of your proposed perm VPE? 𝗜𝘁'𝘀 𝗰𝗮𝗹𝗹𝗲𝗱 𝗙𝗿𝗮𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 → 𝗖𝗣𝗧𝗢 How does it work? I'll come into your organisation several times a week and lead engineering for you. • I'll seek to understand your business goals and assess current state of engineering • Work with the engineering managers to create an engineering strategy that unlocks your desired outcomes • Train your Tech Leads how to be great people managers and team leaders 𝗜𝗺𝗮𝗴𝗶𝗻𝗲 𝗮 𝘄𝗼𝗿𝗹𝗱 𝘄𝗵𝗲𝗿𝗲… → 𝗣𝗲𝗼𝗽𝗹𝗲 are inspired, aligned and performing to a high standard → 𝗣𝗿𝗼𝗰𝗲𝘀𝘀 right sized enabling you to work effectively at scale → 𝗧𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆 an asset rather than a liability. 𝗥𝗲𝘀𝘂𝗹𝘁𝗶𝗻𝗴 𝗶𝗻... • Innovation driving top line growth • Costs actively managed • Risk within appetite. 𝗕𝗲𝗻𝗲𝗳𝗶𝘁𝘀 • Flexible (I'll stay as long as you are getting value) • Affordable (No bonus, equity, benefits) • No long term headcount commitment • Outcome focussed • Can start tomorrow! 𝗗𝗠 "𝗛𝗘𝗟𝗣" to continue the conversation

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🎙️ 𝒜𝓃𝒹 𝓉𝒽ℯ𝓇ℯ'𝓈 𝓃ℴ𝓉𝒽𝒾𝓃ℊ ℐ 𝒸𝒶𝓃 𝒹ℴ... 🎶 Yes, or rather, that line is dead wrong! There's always more you can do! I have Runic Code already up on my portfolio and featured on a number of job applications I sent out. But the API was taking forever to load. I learned a lot of optimization techniques and finally have that loading appropriately snappy, but... Somehow I broke like 𝗮𝗹𝗹 the rest of the functionality! 😱 Seriously! - Each user choice in the multiple choice quiz was incremented arbitrarily, like 0, 1, 2, 3, 4, 5, 6, 7, 8, 9 and I only offer 4 choices! - For awhile, correct guesses was 𝗮𝗹𝘄𝗮𝘆𝘀 showing 9. - The results were all wonky, like it randomly showed right and wrong answers. As you can imagine, these points are the important ones in a quiz app! But 𝓽𝓱𝓮𝓻𝓮'𝓼 𝓼𝓸𝓶𝓮𝓽𝓱𝓲𝓷𝓰 𝓘 𝓬𝓪𝓷 𝓭𝓸❗ Here it was just take a breath 🧘‍♀️, analyze what was wrong, identify what was causing it, &, most importantly, use my skills as a Software Engineer to fix each issue one by one. Note: I played Engineer hooky today and just worked at learning Klingon and using Adobe Premier Pro. Both need work, but I'm getting there! Remember nothing is totally broken, each and everyone of you can triumph over what's ailing ya! 🥰

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Mobile developers and engineers deserve better. Today, I’m connecting with those who feel: Undervalued. Unchallenged. Because here’s the truth: developers who feel appreciated, supported, and challenged aren’t looking to leave. For founders and CTOs building mobile-first products, keeping your team engaged doesn’t have to be complicated: 1. Create an environment where developers feel their work matters. 2. Build a culture that prioritizes growth, support, and collaboration. 3. Make feedback a two-way conversation, not just a process. The reality is, competitors, recruiters, and peers are always looking for cracks. The key to retaining top talent is ensuring they never feel tempted to look elsewhere. If you’re struggling to hire or keep Flutter, iOS, Android, or React Native developers, let’s talk. I specialize in helping startups and scaleups build teams where developers thrive and stay. What’s your biggest challenge right now? How can I help you solve it? #Flutter #MobileDevelopment #TechRecruitment #TeamRetention

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