Jessica Lohmann Ⓥ

Great tips so far. My question would be -- why are you receiving aggressive feedback? Is it because your marketing is manipulative, i.e. using greenwashing to say you're eco-friendly when you're really not? If that question is triggering, then there seems to be a reason for the aggression. :) Marketing shouldn't be abused to drive the sale, but, the majority of marketing materials ARE manipulative to persuade people to buy things they don't need which is really sad. So, if your marketing is ethical and you're being honest, you shouldn't even run into this problem. However, if for some reason you do, seek the conversation with the author, and remain respectful.

Don't let perfectionism trap you back! Instead of getting stuck trying to make everything 'just right,' launch early, gather real feedback from your clients, then refine and release again. Like software development, it's about building in small steps - not getting it perfect on day one. You'll save money, time, and energy, plus you'll know you're creating something people actually want. Quality matters, but waiting for everything to be perfect means missing chances to help others. Get your work out there, learn from feedback, and watch your ideas get better with each round. Your clients will appreciate being part of the journey as early adopters!

Thoughtful responses build trust and reflect your values. Disrespectful attacks or disgusting comments don’t deserve a response. For respectful or constructive feedback, always reply thoughtfully. Humor can work if it aligns with your brand—stick to respectful, curious, and grateful tones. Avoid sarcasm or personal insults disguised as humor. If emotions run high, take a breather. Respond only when you’re ready to listen and consider new perspectives. When comments harm your community, set boundaries while staying aligned with your brand's ethics.

To humanize your brand, be authentic and ethical. You’re already human. Whether it’s your personal brand or a company, there are humans behind the screen. If you try to be someone you’re not, your audience will notice and you'll feel like crap. Your brand voice should stay true to your values—don’t change it to fit what you think people want. Adjust your tone to meet your audience where they are, but stay genuine. Respect + honesty are inherently professional. Most importantly, align your business with creating a better world. The corporate systems in our crazy divided world now harm nature + humanity. To humanize your brand, operate ethically + solve problems without exploiting people or the planet. It’s about integrity, not tactics.

To stand out in a saturated market, niche down. 1) Focus on a specific target market or skill set, and solve a particular problem for that audience. Like if you had a knee fracture, you'd go to an orthopedic surgeon, not a general practitioner. Your clients also need to feel you deeply understand their unique challenges. 2) Research is essential—identify a niche with purchasing power and make sure you're passionate about the niche and have the ability to solve their problem. 3) Conduct interviews to understand their needs and tailor your offer. This clarity makes you the go-to expert, differentiating you from generalists and allowing you to create an irresistible solution for your audience.

Looking at your data helps you grow by showing what's really working - but don't get overwhelmed! Pick just a few key numbers that matter to your goals and keep an eye on them. When you track these regularly, you'll spot what's working and where you can do better. You don't need fancy tools or endless spreadsheets - just keep tabs on what's important to you. As your business grows, you'll naturally figure out what else to measure. Keep it simple and you'll make smarter choices that help both you and your clients.