Vadim Manakov

Zielgruppen-Segment für Remarketing (Google Ads)

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Lead-Generierungseffizienz Tool & Analyse: https://lnkd.in/erJedeMc #leads #kunden #vertrieb #marketing #onlinemarketing #seo

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Was sind eigentlich LSI Keywords und wozu braucht man sie? ChatGPT sagt dazu folgendes "LSI Keywords: LSI keywords are words and phrases that are related to your main keyword. They provide context to your content and help search engines understand it better. You can use SEO tools to identify LSI keywords. These tools typically analyze the top-ranking pages for a given keyword and identify the most commonly used related keywords." Wollt ihr wissen was eure LSI Keywords zu einem bestimmten Thema sind? Nutzt einfach unser kostenloses SUBSEO LSI Keyword Tool. Link im ersten Comment. Als Beispiel auf der Seite wurde der Begriff "SEO" verwendet. Schaut euch die Ergebnisse an. Optimization: Once you've identified the LSI keywords and main topics, you can optimize your content by including these keywords and covering these topics in a comprehensive and useful way. Remember that the goal is to provide value to your users, not just to rank high on search engines. #lsi #lsikeywords #seo #seotools #freeseo #freeseotools #ranking #subseo

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If you're investing in #PPC and not in #SEO, you're leaving yourself open to these kinds of pricing games that negatively impact your bottom line. Sure, there are strategies you can employ (like this post mentions - targeting the #2 position instead of the top position) - but it's ultimately a monetization channel for Google and they're going to ensure that the Golden Goose keeps laying golden eggs for as long as they possibly can. If you're looking to get back control of some of your marketing dollars and have been hesitant to invest in SEO, it's time we talk. New Media Advisors can help.

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+ 11.46% increase in conversion rate for Upswing Poker ✅ All we had to do was to instill more trust in the site. Easy right? Well, easier said than done, haha. So what we did to get closer to that, was this: - Added statistics about the client’s community - Added a relevant customer review above the fold This usually leads to more trust as it’s a form of social proof and credibility. And lucky for us, we were right:  ✅ + 11.46% increase on CVR  ✅ + 2.99% increase on Cart Page

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I've owned a Google Ads agency for 15+ years and grown it to 7-figures and over $300 mil in total managed ad spend. Here's why the traditional agency model no longer works. 1. A lot of people strike out on their own as freelancers but get stuck at the $100k/year mark because they don't have the entrepreneurial streak necessary to break through. Stuff like not being able to stomach the risk or being willing to give up a portion of their earnings to hire someone. Which is fair enough - but it's a big reason people stagnate. 2. Ad platforms want us gone. As you read this, they're actively building new capabilities designed to squeeze out what is currently the role of the ad account manager. Google, Facebook, Microsoft - they're all trying to do this and will succeed to some extent (already have, to be fair). Between the entrepreneurial gap and the need to be something more than a campaign button-pusher, what worked even 5-7 years ago will not work in 2025. How do I know this? Why can you trust what I'm saying? How do you know I'm not a guru after your money for some nebulous "coaching" service? Well, my agency was an example of this done wrong: • Ecommerce + lead gen • Servicing many different industries • Focussed on fiddling with ad accounts I sorted some of that out and we now do a lot more than just campaign tweaks. But there's nothing "specialist" about being a Google Ads agency for everyone vs. having a dialled in and drilled down process that deals with the very specific needs of a single line of business, like beauticians or insurance providers - or anything else that sells well on search engines. And this is where I want budding and growing Google Ads agencies to right themselves when they're still fresh and nimble i.e. capable of changing without a painful restructuring. https://lnkd.in/e_m5pkXM ----- It sounds hyperbolic, but traditional agencies and old school freelancers really are dying. Learn how to future-proof your PPC agency with my Perfect Agency Framework: - Get new agency leads in 24 hours - Close 80% of qualified leads - Hire realistically, not based on lies you've been fed about unicorns - Get consistent results for your clients - Deliver exceptional Google Ads results 👉🏻 edleake.tv/forge-framework

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Not intent with the current efforts to keep everybody on the search results page, they've decided to insert dynamic links on your content to drive even more people back to them. It's interesting because Google's reach here in the UK is declining again as people move to alternatives. My thoughts for a while have been that Google is trying to do too much whilst not getting the basics right. The AI results are useless, Gemini as a whole is largely the same and not even close to the outputs that ChatGPT is capable of. But I don't think they will get very far with this latest effort because of the growing backlash and I'm sure regulators will have something to say about it. Another baffling choice by Google.

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What happened in MAY? [SEO Recap] 𝗚𝗼𝗼𝗴𝗹𝗲’𝘀 𝗖𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁 𝗟𝗼𝘀𝘀 𝗼𝗻 𝗦𝗲𝗮𝗿𝗰𝗵 𝗘𝗻𝗴𝗶𝗻𝗲 𝗠𝗮𝗿𝗸𝗲𝘁 𝗦𝗵𝗮𝗿𝗲𝘀 𝗔𝘀 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿𝘀’ 𝗚𝗿𝗼𝘄𝘀 Interesting data shows Google's consistent search market share loss since last August while competitors like Bing and Microsoft are showing YoY growth. Link: https://lnkd.in/e46ufZyr 𝗥𝗲𝗱𝗱𝗶𝘁 𝗶𝘀 𝗦𝗲𝗲𝗶𝗻𝗴 𝗘𝘅𝗽𝗹𝗼𝘀𝗶𝘃𝗲 𝗦𝗘𝗢 𝗚𝗿𝗼𝘄𝘁𝗵. 𝗕𝘂𝘁 𝗜𝘀 𝗜𝘁 𝗧𝗿𝘂𝗹𝘆 𝗛𝗲𝗹𝗽𝗳𝘂𝗹 𝘁𝗼 𝗨𝘀𝗲𝗿𝘀? Reddit has experienced explosive SEO growth. The platform's rise in search rankings raises questions about the quality and intent behind this growth. Link: https://lnkd.in/eWHf8Sjm 𝗜𝘀 𝗥𝗲𝗱𝗱𝗶𝘁 𝗧𝗮𝗸𝗶𝗻𝗴 𝗢𝘃𝗲𝗿 𝗟𝗼𝗰𝗮𝗹 𝗦𝗘𝗥𝗣𝘀? 𝗔𝗻 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀 𝗼𝗳 𝟴𝟬𝟬 𝗦𝗲𝗮𝗿𝗰𝗵 𝗧𝗲𝗿𝗺𝘀 A study by BrightLocal 🇺🇦 analyzes 800 keywords to see if Reddit is taking over local search results. Link: https://lnkd.in/eTssPczj 𝗡𝗲𝘄 𝘄𝗮𝘆𝘀 𝘄𝗲’𝗿𝗲 𝘁𝗮𝗰𝗸𝗹𝗶𝗻𝗴 𝘀𝗽𝗮𝗺𝗺𝘆, 𝗹𝗼𝘄-𝗾𝘂𝗮𝗹𝗶𝘁𝘆 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗼𝗻 𝗦𝗲𝗮𝗿𝗰𝗵 Google details its latest efforts to combat spam and low-quality content in search results. Stay updated! Link: https://lnkd.in/eyqEHGsb 𝗜𝘀 𝗔𝗜 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗗𝗲𝘁𝗲𝗰𝘁𝗮𝗯𝗹𝗲? 𝗔𝗻𝗱 𝗱𝗼𝗲𝘀 𝗚𝗼𝗼𝗴𝗹𝗲 𝗲𝘃𝗲𝗻 𝗖𝗮𝗿𝗲? Matt Diggity created a YouTube video that goes into the question of whether Google can detect AI-generated content and if it even matters to them. Link: https://lnkd.in/eATTmhhY 𝗦𝗲𝗰𝗿𝗲𝘁𝘀 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗔𝗹𝗴𝗼𝗿𝗶𝘁𝗵𝗺: 𝗚𝗼𝗼𝗴𝗹𝗲 𝗦𝗲𝗮𝗿𝗰𝗵’𝘀 𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝗹 𝗘𝗻𝗴𝗶𝗻𝗲𝗲𝗿𝗶𝗻𝗴 𝗗𝗼𝗰𝘂𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 𝗛𝗮𝘀 𝗟𝗲𝗮𝗸𝗲𝗱 There has been a leaked that showed 14,000 ranking factors used by Google Search Engines. This has been analyzed by Michael King from iPullRank. Link: https://lnkd.in/e2RHUhyS 𝗚𝗼𝗼𝗴𝗹𝗲 𝗥𝗼𝗹𝗹𝗲𝗱 𝗢𝘂𝘁 𝗔𝗜-𝗣𝗼𝘄𝗲𝗿𝗲𝗱 𝗢𝘃𝗲𝗿𝘃𝗶𝗲𝘄𝘀 𝗧𝗼 𝗨𝗦 𝗦𝗲𝗮𝗿𝗰𝗵 𝗥𝗲𝘀𝘂𝗹𝘁𝘀 Google rolled out AI-powered overviews in US search results, aiming to provide more comprehensive information directly on the search page. Link: https://lnkd.in/eRTf8Fqy 𝗚𝗼𝗼𝗴𝗹𝗲’𝘀 𝗔𝗜 𝗙𝗮𝗰𝗲𝗱 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗠𝗼𝗰𝗸𝗲𝗿𝘆 With the release of AI overviews, Google has faced mockery according to NBC News. As seen from social media posts from users, the tool has been providing misleading information. Link: https://lnkd.in/eP_7-u_B Did I miss any top SEO news or updates? Let me know in the comments! #SEO #digitalmarketing #marketing #business #businessgrowth 🔔 Follow for more SEO insights that built an 8-figure brand within a year.

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Everybody talks about seasonal bid adjustments for upcoming BFCM. But hardly anybody explains how to use them properly. You definitely miss out on additional revenue if you only use your regular settings. Let me explain: Since the conversion rate is naturally much higher on these days than on regular days, you may restrict the algorithm during these peak periods because achieving your target ROAS is much easier. This also applies to your budget. With seasonal bid adjustments, you can prepare the algorithm with expected budget or conversion rate changes. So you don't miss out on those additional sales. So how do you use them properly? We can't predict the future, but your historical data is a good starting point. 1. 𝗔𝗻𝗮𝗹𝘆𝘇𝗲 𝘆𝗼𝘂𝗿 𝗱𝗮𝘁𝗮 𝗳𝗿𝗼𝗺 𝗽𝗿𝗲𝘃𝗶𝗼𝘂𝘀 𝘀𝗮𝗹𝗲 𝗽𝗲𝗿𝗶𝗼𝗱𝘀. Look for changes in conversion rate on campaign type and device level. Also, check your spending during this timeframe. 2. 𝗖𝗿𝗲𝗮𝘁𝗲 𝗮 𝗻𝗲𝘄 𝗦𝗲𝗮𝘀𝗼𝗻𝗮𝗹 𝗯𝗶𝗱 𝗮𝗱𝗷𝘂𝘀𝘁𝗺𝗲𝗻𝘁 Go to Tools > Budgets and Bidding > Adjustments and hit the blue + icon. 3. 𝗦𝗰𝗵𝗲𝗱𝘂𝗹𝗲 𝘆𝗼𝘂𝗿 𝗦𝗲𝗮𝘀𝗼𝗻𝗮𝗹 𝗯𝗶𝗱 𝗮𝗱𝗷𝘂𝘀𝘁𝗺𝗲𝗻𝘁 𝗮𝗵𝗲𝗮𝗱. Fill in the results of your data analysis. Adjust your expected CVR and budget changes per campaign type and device accordingly. 𝗕𝗼𝗻𝘂𝘀 𝘁𝗶𝗽 Be sure to analyze the days following Black Friday closely. Sometimes, you might see a sharp drop in CVR. In this example, though, the opposite happened. The CVR remained high after Black Friday, but the volume declined. Here, we'll test budget adjustments specifically for the post-event period.

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𝐇𝐨𝐰 𝐜𝐚𝐧 𝐰𝐞 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐞 𝐠𝐫𝐞𝐚𝐭 𝐢𝐦𝐚𝐠𝐞𝐬 𝐟𝐨𝐫 𝐞𝐯𝐞𝐫𝐲 𝐥𝐨𝐜𝐚𝐥 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬? 🤔 𝐖𝐡𝐲 𝐀𝐈 𝐢𝐬𝐧´𝐭 𝐭𝐡𝐞 𝐦𝐚𝐠𝐢𝐜 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧 (𝐲𝐞𝐭), 𝐛𝐮𝐭 𝐢𝐭 𝐬𝐭𝐢𝐥𝐥 𝐡𝐞𝐥𝐩𝐬 𝐠𝐞𝐭𝐭𝐢𝐧𝐠 𝐛𝐞𝐭𝐭𝐞𝐫 𝐫𝐞𝐬𝐮𝐥𝐭𝐬. Many SMB advertisers still don't have high-quality images. Especially when we receive input from social media, the quality often isn’t enough to create ads that meet the premium standards of high-impact creatives. With the rise of all the hyped text-to-image LLMs like DALL-E promising amazing images within seconds, it seemed like the solution was finally here. We put significant resources into testing these models, but the results didn’t meet our expectations, and here’s why: ➡️ 𝐒𝐜𝐚𝐥𝐢𝐧𝐠 𝐜𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞𝐬: Most of the models are still in beta and not ready for real-world applications. For example, Midjourney is only available via a Discord public beta—you can’t implement it in a live application (e.g. via API). ➡️ 𝐒𝐩𝐞𝐞𝐝 𝐚𝐧𝐝 𝐜𝐨𝐬𝐭 𝐢𝐬𝐬𝐮𝐞𝐬: Inference speed and costs are still too high to use AI image generators at scale. We tested running open-source models like Flux-1 by Black Forest Labs on our own instance in Paperspace, but the MLOps effort was enormous, and it was both too slow and too expensive to scale. ➡️ 𝐐𝐮𝐚𝐥𝐢𝐭𝐲 𝐩𝐫𝐨𝐛𝐥𝐞𝐦𝐬: Most importantly, the quality isn´t good enough (yet). Sure, AI-generated images look great in all the marketing demos, but in real-life scenarios, they’re most of the times still too generic—or worse, too cartoonish. In our case they don’t match the unique brand identity of local businesses. If we create an image for a real restaurant, it needs to look authentic to that specific restaurant, or every guest will instantly know it’s not real. AI couldn’t fully solve our problem (at least not yet). But we discovered that AI is great at optimizing images and making them better. (Probably nothing new as every iPhone does that.) We realized that many open-source models can do this on a large scale, offering low inference times at reasonable costs. Now, we use latest Stable Diffusion model by Stability AI to upscale, denoise, and enhance all low-quality images, making them retina-ready for every device. Additionally, the AI seamlessly extends image edges, allowing us to adjust aspect ratios and adapt visuals for any ad format. Our AI-driven image upscaler enlarges and extends low-resolution images without losing any picture quality. We now have a simple, but powerful use case, how Gen-AI is helping us optimize thousands of images every day and consistently deliver excellent results. #StableDiffusion #Midjourney #MLOps #GenerativeAI #AdTech

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Google Ads Lead Gen case study: how Niklas scaled his client from €28K/mo to €553K/mo in 1.5 years. Since he's in The PPC Hub, we were able to help him on various parts of this journey... So we decided to co-create an actionable case study. Niklas is the CEO of Radyant and scaled this Lead Gen client super fast in a short time in 5 phases: Phase 1: Auditing the account. Phase 2: Creating a solid foundation. Phase 3: Integrating OCT (steer on QLeads). Phase 4: High-impact experimentation. Phase 5: Scaling beyond Search. I'm sharing the complete case study in tomorrow's issue of The PPC Edge. This one's different from regular case studies and is very actionable with real actions and real results. Want me to send it to you on Monday, 12:15 pm CET? Join 19.000+ subscribers to The PPC Edge here: https://lnkd.in/er-pXEcj ♻️ Repost if you want others to benefit from this case study too!

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3 Google Ads Strategies You’re Probably Not Using – But Should Be 𝟭. 𝗨𝘀𝗲 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝗦𝗰𝗿𝗶𝗽𝘁𝘀 Scripts are powerful tools to automate your processes and uncover insights. My three must-have scripts: 𝗣𝗠𝗮𝘅 𝗜𝗻𝘀𝗶𝗴𝗵𝘁 𝗦𝗰𝗿𝗶𝗽𝘁 𝗯𝘆 𝗠𝗶𝗸𝗲 𝗥𝗵𝗼𝗱𝗲𝘀: Gain clearer insights into how Performance Max budget is distributed across Display, YouTube, Search, and Shopping, to optimise account performance with greater precision. 𝗟𝗶𝗻𝗸 𝗖𝗵𝗲𝗰𝗸𝗲𝗿: It automatically scans your account for broken URLs and sends an alert, ensuring none of your ads are sending traffic to 404 pages. 𝗔𝗻𝗼𝗺𝗮𝗹𝘆 𝗖𝗵𝗲𝗰𝗸𝗲𝗿: This monitors unusual spikes or drops in impressions, clicks, or costs, keeping you ahead of any performance issues. 𝟮. 𝗠𝗮𝘅𝗶𝗺𝗶𝘀𝗲 𝗥𝗲𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: Remarketing is a classic that too few businesses use to its full potential.  The most effective tactic? Remarketing lists for search ads—targeting people who already know your brand or product, making them far more likely to convert. 𝟯. 𝗟𝗲𝘃𝗲𝗿𝗮𝗴𝗲 𝗔𝗱 𝗖𝘂𝘀𝘁𝗼𝗺𝗶𝘀𝗲𝗿𝘀: Dynamic keyword insertion, countdown timers, and location-based customisations are often overlooked, but are key in Q4 for creating urgency, boosting conversions and making ads more relevant. Want to know more? Listen to this week’s podcast episode now! https://lnkd.in/eNEzh9qR #googleads #ppc #googleadsscript

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🚀 A/B Testing in Google Ads: Small Tweaks, Big Results 🚀 A/B testing is one of the most effective ways to improve the performance of your Google Ads campaigns. By experimenting with different versions of your ads, you can uncover what resonates best with your audience and optimize for higher conversions. Here’s how to do it right: 🔍 What is A/B Testing? In Google Ads, A/B testing (or split testing) involves creating two or more versions of an ad to see which one performs better. You can test different elements like headlines, descriptions, CTAs, and even landing pages. 💡 What to Test? 1. Headlines and Descriptions: Try different wording to see which appeals most to your audience. 2. Call-to-Action (CTA): Experiment with phrases like “Shop Now” vs. “Learn More” to see what drives more clicks. 3. Landing Pages: Direct users to different landing pages to see which one converts better. 4. Ad Extensions: Add or modify extensions to test if they increase engagement. 📊 Analyze the Results Monitor metrics like CTR, conversion rate, and cost-per-conversion to determine which ad performs best. Let each test run long enough to gather sufficient data before making conclusions. 💼 Optimize and Scale Once you identify a winning ad, implement those elements across your campaigns. Continuous testing ensures you’re always fine-tuning for the best possible results. A/B testing helps you make informed, data-driven decisions, improving your ad relevance, boosting ROI, and getting more out of your Google Ads campaigns! #GoogleAds #ABTesting #DigitalMarketing #AdOptimization #PPC #MarketingTips #ConversionRate

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How to focus on new customers 🎯 How to identify new customers 🔎 Best Practices and implementation tipps 📚 All in my latest search engine land article 👉 https://lnkd.in/eC3VThzn #ppc #googleads #searchengineland

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Articles about the missuse of authority by Forbes to achieve great organic rankings in Google have been circulating the whole year. By today, Google has finally punished them, but as it seems by a manual penalty and not algorithmic. Meaning that other authority sites (most of them being news sites) stay unpunished, although they have been doing the same thing as Forbes. This is again a PR stunt by Google, trying to look better and gain trust by users who don‘t understand the SEO game. Their algorithm still has major spam issues and that is fine, but these PR stunts never end. Before 10-15 years it was entertaining, almost funny, now it is just… They claim to punish those who buy and sell backlinks, but still they don‘t punish authority sites which obviously do that for very long, especially on subdomain. The only practical suggestion I can give is - don‘t buy such backlinks. Today they don‘t help and someday they may hurt you hard. This is a good example that expensive doesn‘t guarantee quality. They are selling backlinks from such subdomains from $1500 - $10000 per article. Just skip it, there are much better ways to invest your marketing budget.

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Quick Google Ads Tip (90% of Google ads specialists don't know) Make sure to turn off Account Level Automated Assets #googleads

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3x MEHR Conversions in Google Ads mit Klicks maximieren

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