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Jiostar unveiled record-breaking viewership figures from the opening week of its TATA Indian Premier League (IPL) 2025 broadcast.
Kicking off on March 22, the cricket league has notched a cumulative watch time of 49.56 billion minutes across the JioHotstar platform and Star Sports Network so far.
On JioHotstar, digital viewership of the first three matches was 40% higher than last season, fueled by a 54% surge in connected TV consumption. The first three matches have accumulated 1.37 billion views and 21.86 billion minutes of watch time.
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On the television side, the opening weekend of the popular cricket league set new records, drawing over 253 million viewers and clocking 27.7 billion minutes of watch time, which forms a 22% surge from last year, as per BARC data.
The average television viewership rating for the first three matches was up by 39% compared to the previous season.
“The record-breaking viewership across digital and TV platforms over the opening weekend of TATA IPL 2025 reaffirms the tournament’s unmatched popularity bolstered significantly by the wide reach of our platforms and our commitment to creating deeper fan connections, in turn redefining how India experiences sports,” said Sanjog Gupta, CEO of sports at JioStar.
“With cumulative watch time of 4,956 crore minutes, this season has begun on an extraordinary note. As the tournament unfolds, we look forward to continuing to deliver an inclusive, intuitive and interactive IPL experience by serving every fan with a suite of customized viewing options, creating unmissable moments, unforgettable stories, and a truly immersive IPL,” he added.
Kiran Mani, CEO of digital at JioStar, said: “IPL 2025 is setting a new benchmark for how India engages with live sports and entertainment at an unmatched scale. The opening weekend showcased the power of innovation in creating richer, more interactive experiences, allowing fans to connect with the game like never before. At the same time, our partners are tapping into one of the most engaged audiences ever, driving deeper and more meaningful connections. As we continue to expand IPL’s reach, bringing the game to newer audiences, we move closer to our ambition of lighting up a billion screens and making this season a historic moment in how sports and entertainment are experienced in India.”
JioStar provides over 25 feeds in 12 languages for the IPL, with over 170 cricket experts appearing across both Star Sports Network and JioHotstar. The platform also features live chats, polls, predictions and virtual watch parties.
