Kenneth Mørk

This has been a while in the making & I'm over the moon to be bringing some of the world's best known #Composable #CDP brands together for a LIVE #webinar this autumn: ➡️ Lytics ➡️ Hightouch ➡️ RudderStack Joined by MetaRouter & a Global Brand to share their views & experiences. 💯 This is one not to be missed! 💯 #martech #customerdataplatform #customerdata #data #realtimedata #realtimemarketing #realtime #personalization #digitalmarketing #firstpartydata #cmo #cdo #1stpartydata #vendorselection #datastrategy #rfp #segmentation #crm #cto #cio #customerdataplatform #dwh #technology #teckstack #martech #martechstack #dwh #datawarehouse #idr #idres #idresolution #serverside #eventsforwarding #cookieless

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How do you get a deeper understanding of what drives value in your market and what your customer intentions are? How do you use these insights to tap into your potential customers decision journey earlier? That's key questions we address in the upcoming seminar. If you are nearby Zürich we got an interesting session coming up soon.

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Today, I’ll do something I very rarely do. Talk about an actual feature in our product. AI-synonyms. It’s really cool and it’s an upgrade we rolled out to all clients for free! 🎁 One of our awesome clients, Legeakademiet.dk, an online toy shop, got early access to our AI-Synonyms feature and saw a very nice boost in search engagement. The new feature applies Artificial Intelligence (AI) to solve the problem of zero search results. To improve the search experience, it identifies potential alternative keywords or queries that produce relevant results. As an e-commerce manager you can continue adding synonyms manually in the Dashboard, but also take your mind off those cases that are out of your reach. Today, artificial intelligence is everywhere, including deep within our products. A generative tool, but also a deep learning engine that knows everything about your store's products. Search with spelling errors and you’ll get great search results. Search for something out of stock or not in the store’s product lineup and you’ll still get great search results. The toy store saw a direct conversion rate of 7.9% and an indirect conversion rate of 22.7% when we observed performance with AI-Synonyms engagement. The feature prevents zero-result pages, reducing bounce rates and abandoned carts. Turning out-of-stock scenarios and mistakes into opportunities 🚀 Lukas Rogvall Rasmus Leth Skjoldan Philip Andersen Brian Petersen Casper Emil Sciuto Rouchmann Mads Gustafsen Alexander Stefansson Just add 🧠 Kasper Refskou Jensen Hello Retail #ecommerce #personalization #productintelligence

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On November 14 we're doing a new product launch. As part of this launch we're trying something for the first time. We've rented out a cinema in Copenhagen. 📽 The goal is to make the night one big melting pot of nice people combining Dreamdata employees, customers and friends of the house. Cinema ticket, popcorn and soda for everyone. 🍿 🥤 So, what are we watching? Given the massive image below the main course is obviously already disclosed. 😄 The primi dish though will be two things: 1. Finally getting a chance to explain what Dreamdata does to my friends. 🎉 2. Explaining to our customers how our new Dreamdata Data Hub empowers them with complete data control and transparency to ensure easy, immediate, and reliable reporting. Strength and honor! ⚔️ #b2bmarketing #productmarketing #productlaunch

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Testing creatives is fun—until you're left wondering why one flopped while another soared. Thats exactly the problem we dived deep into with the Paid Social team at Bluebird Media / NoA. Here's the step by step process we discussed to crack this. 1. Use a creative tracker with unique UTM for every creative asset - Asset Information : Type/Supplier/Concept/Theme/Video/Static - Content Information : Template/Type/Length/HookText/HookLocation/CTA - Performance Results : 3secVTR/CTR/Conversions/CPA 2. Find best performing Creatives - Consider Ad creatives that has contributed for more that 20% of conversion from the campaign or has taken up 20% of the budget in the first 10 days as High, 20%-10% as medium, and less than 10% as low. 3. Creative Performance Dashboard - Group the high-performing creatives together and look at the commonalities; the most common elements can then be used to give feedback to the creative team to expand on winning creative themes. Check the 1st two comments for the tracker and dashboard, make a copy and use it yourself :) Thanks Joel and Adam for having me at the office, loved meeting everyone in person. Missed Niroshan for this session, hopefully next time :) Agnes Törnerud Emma Blomqvist Tobias Compier Malin Aronsson Rafae Ahmad Jeppe Zäll Dennis Kumric Filip Sjövall Anna Näveri Lisa Johansson Lisa Bergström Sofia Schelin Moritz Lang Desirée Andersson #creativetesting #paidads #moreforless

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Martech in 2025 - More products, More AI, More Data, More Silos? I spent last week diving into Scott Brinker and Frans Riemersma’s new report, Martech for 2025. Lots of GenAI - no surprise there. Also not surprising? The number of martech tools keeps growing. The landscape already features over 14,000 products, and with AI speeding up development cycles, there are bound to be even more. The part I enjoyed the most is about the universal data layer. Scott has been talking about this for a while, but now it is a very central part of the story: “From a martech stack perspective, the key to this is a universal data layer that aggregates data from all the different applications in your stack and makes it available for any other app to use.” I love this because it is the founding hypothesis of Dreamdata: Every AI-driven insight, prediction, and automation depends on having clean, structured, and unified data. And it can’t stop at just marketing or sales - the entire GTM team needs access to the same data to make it work. You need a platform that can receive all this data and turn it into a meaningful data layer for analytics (like attribution) and activation (like audience building and signals for sales). At Dreamdata, we meet awesome, very data savvy B2B companies. We work with them, and see firsthand how challenging it is to build a truly usable data platform. Despite being best in class, they hit the same roadblocks: fragmented systems, disconnected data, and limited visibility. Modern data infrastructure like composable CDPs or the modern data stack sounds great in theory. But for most companies, it’s just not an option. Too many data warehouses are simply dumping grounds for disconnected data. Good luck making sense of it. If there’s one thing this report drives home, it’s this: Data is the foundation - Dreamdata (I had to say it) #martech2025

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🚀 We’ve Rebranded! New logo. New positioning. New offer. New ICP. But why? Because only a small fraction of B2B SaaS companies make it past £1M ARR, and my job is to make sure you are one of them. Beyond that, I want us to work together long-term to 10X your ARR. 𝗪𝗵𝗮𝘁 𝗪𝗲’𝗿𝗲 𝗢𝗳𝗳𝗲𝗿𝗶𝗻𝗴 The outcome is simple: 2x your visitor-to-signup conversion rate and cut unqualified leads by 50% within 30-90 days—no delays, no endless revisions, no missed targets. We’re working with B2B SaaS founders and CEOs in the £500K to £1M ARR range to help you break the £1M ceiling within a year. 𝗛𝗼𝘄 𝗪𝗲 𝗗𝗼 𝗜𝘁 Phase 1: 🚀 Landing page in 7 days or website in 21 days - Strategy call to map out your goals and requirements - A high-converting landing page or website tailored to deliver⚡ results Phase 2: 📈 3-month CRO retainer - Ongoing optimisation of your landing page or website to double visitor-to-signup conversions and reduce unqualified leads by half within 30-90 days - Biweekly check-ins to track your progress and keep up momentum 𝗢𝘂𝗿 𝗣𝗿𝗼𝗺𝗶𝘀𝗲 If we don’t hit your conversion and lead quality targets in 30-90 days, we keep working at no additional cost until we do. No risk, just results. 𝗪𝗵𝗼'𝘀 𝗧𝗵𝗶𝘀 𝗙𝗼𝗿 (𝗔𝗻𝗱 𝗡𝗼𝘁 𝗙𝗼𝗿) This is a great fit for you if: - You’re a founder or CEO of a SaaS company between £500K and £1M ARR, with 5 to 20 employees, you’ve found product-market fit, and you want to scale beyond £1M ARR within a year - You’re ready to cut churn and attract a steady flow of high-quality users. - You’re looking for fast, sustainable results This is not for you if: - You’re not able to take the actions necessary to grow your SaaS - You don't have the resources to invest in your growth - You’re not interested in increasing conversions, lowering churn, or scaling beyond £1M ARR 𝗡𝗲𝘅𝘁 𝗦𝘁𝗲𝗽𝘀 If you're ready to scale beyond £1M ARR, let’s talk. Book a strategy call through our website, and we’ll assess whether we're the right fit to help. https://lnkd.in/exSX96D8 P.S. Thoughts on our new logo?

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With 6,000 - 7,000 marketing messages hitting us every day 📱💥, standing out can be a real challenge.   In our upcoming live webinar: "How to Create Ads That Catch Attention and Drive Engagement", our stars Christopher Strandell and Erik Annerberg will reveal the most common ad mistakes (don’t worry, you’re not alone! 😉) and show how our customers have cracked the code to grab and hold attention. 🔑   Here’s a sneak peek at what’s on the agenda: - Understanding the digital advertising landscape 🌐 - The golden ticket to standing out ✨ - How to create effective ad designs in multiple formats (in just 3 clicks! 👩‍💻)   Save your spot and learn how to avoid these mistakes! Hit the link in the comments to sign up 👇 #InZynk #Advertising #SaaS #AdDesign #AdEngagement #Webinar

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Truth or Bear ✨🐻 2024 has been a stand out year for incredible ads and campaigns that have pushed the limits and set new benchmarks for social media success 📈. To celebrate some of this creativity, we caught up with Richie K., one of our digital account managers and Ronja Bjoernlund, our digital marketing intern and asked them a little bit about what their favourite campaigns were in 2024. And their insights did not disappoint. Which campaigns caught your eye this year? Share in the comments - we would love to hear your thoughts. #digitalmarketing #2024success #employeespotlight

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At Shore Studio, we're on a mission to reshape the creative industry and become one of the leading creative agencies in the Nordics. 🌟 What drives us? As entrepreneurs, we’ve felt the transformative power of a strong brand firsthand. 💪 We also saw a gap in the market for efficient, affordable brand growth solutions. Traditional options were often slow, expensive, and inconsistent. Why we created Shore: 🦸‍♂️ We believe creativity is the only true superpower a brand has in today’s world. At Shore, we're dedicated to helping you tap into that superpower - at scale. ✨ Our promise to you: At Shore, you never have to choose between quality and cost. Our promise is simple: be more than a client, be a member. We focus on delivering consistent, high-quality creative creative work with no surprises. 🤝 The future of creativity: In a world where AI is changing the marketing landscape, staying current and adaptable is key. Brands that embrace rapid change will succeed. Brands that don't will suffer. At Shore, we’re here to guide you through this evolution, helping you expand your creative capabilities efficiently and effectively. 🚀 Don't make it more difficult than it has be. Join us on this exciting journey and see how we can help your brand shine. ✨

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### 🚀 Big Audience Machine Secures €350k to Transform Marketing Teams Exciting news in the marketing world! 🌟 Stockholm-based Big Audience Machine (BAM) has successfully secured €350,000 in funding, setting the stage to empower small marketing teams and businesses. Founded by Adam Chrigström, BAM addresses a common pain point: the struggle that smaller marketing teams face in producing engaging content efficiently. In an era where content is king 👑, many small businesses often lack the resources and manpower to keep up with the growing demands of digital marketing. BAM's innovative approach aims to level the playing field, enabling these teams to create impactful marketing strategies without the overwhelming costs typically associated with larger agencies. With this fresh influx of capital 💰, BAM is poised to enhance its platform, providing small marketing teams with tools that simplify content creation, analytics, and audience engagement. The investment will also support the development of features tailored specifically to the unique needs of small businesses, making it easier for them to reach their target markets effectively. Chrigström believes that by equipping smaller teams with the right resources, they can not only compete but thrive in the crowded market. This funding round is not just a financial boost; it symbolizes a shift towards inclusivity in marketing technology. 🌍 As we witness the rapid evolution of marketing solutions, especially designed for nimble businesses, BAM is leading the charge. The promise of a more democratized marketing landscape is an exciting prospect for entrepreneurs and marketers alike. Stay tuned as BAM rolls out new features that will undoubtedly reshape how small teams approach their marketing efforts. Together, let's embrace the future of marketing with innovation and collaboration! 🎉 #Marketing #Startup #Innovation #ContentCreation #SmallBusiness #Investment #DigitalMarketing #BigAudienceMachine

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Our next Studio Herrström WORKSHOP is coming soon! How to Make It Big as a Music Tech Brand Join us on June 13th as we dive into the essentials of creating a standout Music Tech brand. This virtual event is free and highly personalized, with only 10 spots available. Who should attend? • Music Tech companies that are facing tough competition. • Music Tech Founders who need guidance on how to smartly invest in brand identity. • Brand teams who want to take things to the next level. • Marketing heads who are struggling with consistency. What will we cover? • How to create a distinctive brand that differentiates you from your competitors. • Guidance on how to have a brand identity that's right for the stage you're at and where to go next. • Guidance on how to identify, understand, and truly connect with your audience. • Direction on how to create a red thread in your visual communications. Date: June 13th, 12:00 EST on Zoom Apply for a seat here: https://lnkd.in/d7wegd8Q We help music tech companies go beyond, and this workshop is here to do just that. Can’t wait to see you there! Erik Herrström #musicindustry #musictech #musicbrand

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Please talk to me. I recently spoke at the excellent EFF-day hosted by Sweden’s Advertisers Association, discussing the evolving role of the marketing department. During my talk, I joked about the fact that many working in marketing today can’t even name the 4 Ps—product, price, place, and promotion. Afterward, people told me that even in this esteemed audience people were whispering, “What are the 4 Ps?” It’s clear that, for many, marketing has become synonymous with promotions. Only. And I get it! If you’ve started your career in a digital role, where your success is measured by metrics specific to your function, why would you bother with the bigger picture? But eventually, that broader perspective will catch up. Even the most brilliant tactics won’t drive results if the product is priced wrong, targeted at the wrong audience, or has the wrong features. Sooner or later, you’ll need to engage with the full picture. And as is often the case, talented individuals rise into leadership roles, where bigger decisions await. I want to understand how we can better support the next generation of marketing leaders. So, I’m looking to connect with: Young marketers, ideally under 30 With a few years of experience in the field Skilled at what you do, but who haven’t focused much on extended education. Let’s talk, exchange insights, and share experiences. I just want to understand how marketing looks from your perspective. Is this you, or do you know someone who fits the bill? My inbox is open.

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🚀 Jumpstart Collective's CXO Spotlight Series Continues 🚀 We’re excited to feature Axel Dench, Brand Strategy Consultant at Ryppl Branding, in our latest CXO Spotlight Series interview. We get it. Marketing budgets are getting tight in anticipation of better times ahead. However, Axel offers a fresh perspective that we wholeheartedly agree with. He dives into the challenges businesses face during economic downturns and makes a compelling case for strategic marketing investment. Drawing from a remarkable story of the 1930s Great Depression, he highlights how the Kellogg Company doubled its ad spend while competitors pulled back. An audacious move that cemented their market dominance for decades. Axel's key takeaway? In uncertain times, bold and proactive marketing isn't just a risk; it's an opportunity to stand out and drive long-term success. Our CXO Spotlight Series brings you dynamic interviews with thought leaders to: 💡 Uncover industry challenges and opportunities. 🌟 Share inspiring insights from top performers. 🚀 Explore the evolving world of marketing and leadership. 👉 If you’re a CMO, CXO, or thought leader with unique insights to share, we’d love to feature you. Reach out via [email protected] or visit our website: https://lnkd.in/gYVaApq Stay tuned for the full interview with Axel and many more. Together, we’re reshaping what success looks like in business and beyond. #CXOSpotlight #LeadershipInsights #MarketingExcellence #BrandStrategy #EconomicResilience #JumpstartCollective

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Every great website starts with a bold creative vision—turning that vision into reality takes a true partnership. At Goodc, we worked with CLIPATIZE to bring their B2B marketing website to life. Hearing feedback like this from Jan Kuczyński, Chief Creative Officer & Partner at CLIPATIZE, reminds us why we love what we do. Their high expectations for design and performance pushed us to deliver a fast, secure, and user-friendly platform that exceeded their standards. The result? A seamless collaboration that turned creative ideas into a functional, scalable website. Check out what Jan had to say about working with Goodc below! #testimonial #goodc #clipatize #b2bmarketing

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Ever heard of the SCALE formula for partnership programs? Haafiz Doosa from Inflektion broke it down on my podcast. From solving gaps to customizing funnels, aligning audiences, leveraging deals, and mastering exclusivity. This approach is a true game-changer for growth. Check out this clip for some serious insights! What part of the SCALE formula stands out to you? 🎥 Watch the full episode on YouTube: https://lnkd.in/gZjf6Ath 🎧 Catch the audio version here: https://lnkd.in/g2dMeEkJ #PartnershipGrowth #AffiliateMarketing #howtoscaleaffiliatemarketing

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Does marketing and brand matter when you are fighting financial crime? The answer is.... (drum roll in the background) Yes! A trustworthy and relatable brand makes all the difference. Sanja Gabler from Trapets and I had a lunch to inspire one another. She had a couple of success factor to ensure brand success that I can share with you: - Ensure that you invest in creating a strong organisational culture. - Setup strong project management essentials to be able to focus on the most trust building scopes, targets and make sure you have enough budget and time to deliver. - Never lose the experimental mindset, to keep evolving your brand as the company grows and the market evolves. In the end. How your existing and potential customers perceive your brand will tell you what kind of “brandimal” you are, not your brand manual, even though that can help you make it happen. #brand #branding #cmo #banking #fintech #financecrime #aml #saas

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This is one bold move by Klarna that’s being talked about in the business world 🤯 In our opinion, the mindset of AI replacing humans should be shifted to AI aiding in workflows to supercharge your current workforce. What do you guys think will be the result of this move? #klarna #ai #tech #technology #fintech #business #finance

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𝗩𝗼𝗶𝗰𝗲 𝗼𝗳 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲 𝟮.𝟬 – 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗚𝗮𝗺𝗲-𝗖𝗵𝗮𝗻𝗴𝗲𝗿𝘀 𝗼𝗳 2024🚀 We’re back with more leaders pushing boundaries and shaping the future of influencer marketing. Their innovative strategies and visionary thinking continue to elevate how brands engage with their audiences. Meet our next 3 game-changers: ✨ Wanja Sören Oberhof, Co-Founder and CEO, Social Chain & WAOW Group Wanja is driving social media-driven brand growth, helping Social Chain revolutionize digital marketing by connecting brands with engaged online communities. ✨ Roger Patterson Patterson, Co-Founder, Launch Academy HQ and Later An entrepreneurial leader, Roger is the visionary behind Later, a leading social media marketing platform, bringing innovation and impact to the startup world. ✨ Ted Murphy, Founder, Chairman, and CEO, IZEA A pioneer in influencer marketing, Ted has led IZEA to the forefront of content creation, transforming how brands and influencers collaborate through authentic, engaging campaigns. Discover our blog's full lineup of visionary leaders—link in the comments🔗 #VoiceOfInfluence2024 #InfluencerMarketing #GameChangers #Leadership #Innovation #DigitalMarketing #IndustryLeaders

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