mediasmart

What a day at Panasonic do Brasil's Digital Week! ✨ This edition of #mediasmartConnect, in partnership with Repense Comunicação, was an incredible opportunity to exchange insights with 60 industry professionals, dive deep into programmatic innovation, and explore the future of omnichannel advertising. From inspiring conversations to real-world case studies, we’re proud to empower advertisers with data-driven solutions that deliver real impact! A huge thank you to Panasonic do Brasil, Repense Comunicação, and everyone who joined us — your engagement and curiosity made this event truly special!

As Ramadan brings people together in reflection and connection, Indonesian consumers are interacting with brands across multiple devices, from smartphones to connected TVs, shaping new consumer behaviors that brands must understand to craft impactful, cross-channel experiences. We're thrilled to present a new series of #GetSmartWithMediasmart for Ramadan 2025, bringing key insights from some of the most diverse and dynamic leaders across Southeast Asia, as we embrace the spirit and gratitude of the final weeks of this blessed month! In our first video we feature Nur Hidayat Dwi Santoso, GM of Media and Channel at Telkomsel, as he explores multiscreen marketing strategies designed to resonate with the cultural nuances and evolving consumer behaviors during Ramadan in Indonesia.  Don’t miss this insightful conversation — watch now! Nikhil Kumar | Pankaj Lad | Ahmad Saad I. | Daniel Adam's Siahaan | Clare Ngeow | Phonsasi Toomthong | Cha Duritan Vargas | Dipali Rana | Saurabh Kauthale | Sidhesh Kudalkar | Shubham Nagpal | Ramgopal Iyer

The Tech-Driven Renaissance is ushering in a new era of consumer engagement, where cutting-edge innovations are at the forefront. We had a very insightful panel discussion today at the exchange4media Pitch CMO Summit 2025, where our Chief Growth Officer, Nikhil Kumar, led an engaging discussion on The Tech-Driven Renaissance – Leveraging Emerging Tools for Next-Gen Consumer Engagement alongside a distinguished panel of industry experts like Kedar Ravangave - Executive Vice President - Marketing, Kotak Mahindra Bank, Sujala Martis Director - Consumer Marketing – India, Platinum Guild International, Shwetal Basu Senior Vice President, Head - Brand & Marketing, Polycab India Limited, SENTHILKUMAR V G, Head- Marketing & Branding, Bank of Baroda, Mandar Natekar Co-Founder & Chief Executive Officer, NeuralGarage(VisualDub.ai), Satish Kadu Founder & Chief Executive Officer, YOptima The panel delved into how the powerful tools like predictive analytics and personalized strategies, are creating deeper, more meaningful connections with next-gen consumers   Nikhil Kumar | Nishant Khurana | Vinayak More | Pankaj Lad | Ramgopal Iyer | Sidhesh Kudalkar | Ourvi Sharma | Vivek Singh | Arpit B. | Tushar Singh | Shubham Nagpal | Mehak Arora | Pallavi Singh #PitchCMO #mediasmart #Tech #Innovation

With a mix of samba and networking, Carnival season was the perfect excuse to bring together our teams from mediasmart, Appnext, Jampp, and Newton for an unforgettable celebration in Brazil 🎭 With nearly 120 guests, including clients, industry partners, and other friends from our mobile community, we shared insights, great conversations, and of course, lots and lots of fun! Obrigado to everyone who joined us! This is just the beginning of an exciting year ahead 🎊

CTV is booming, but can you measure its impact? No cookies. No clicks. No outdated tracking. But that doesn’t mean no results. At mediasmart, we make CTV measurable and actionable. Because views are just the start. Ready to prove real impact? #CTV #Connected TV #CTVsync

The consumer journey today is anything but straightforward. As audiences interact across diverse touchpoints, brands must turn this challenge into an opportunity to build deeper connections and loyalty. We’re excited to announce that mediasmart has partnered for the exchange4media Pitch CMO Summit 2025. We’re proud of our continued association with this forum and this year, we’re delving into how brands can lead the way in adapting to evolving consumer behaviors by leveraging personalized experiences, data-driven tactics and advanced technology Our Chief Growth Officer, Nikhil Kumar will be moderating an insightful panel discussion on "The Tech-Driven Renaissance – Leveraging Emerging Tools for Next-Gen Consumer Engagement", alongside esteemed industry leaders such as Kedar Ravangave - Executive Vice President - Marketing, Kotak Mahindra Bank, Sujala Martis - Director - Consumer Marketing – India, Platinum Guild International, Shwetal Basu - Senior Vice President, Head - Brand & Marketing, Polycab India Limited, SENTHILKUMAR V G, Head- Marketing & Branding, Bank of Baroda, Mandar Natekar - Co-Founder & Chief Executive Officer, NeuralGarage(VisualDub.ai), Satish Kadu - Founder & Chief Executive Officer, YOptima Come join us and dive deeper into valuable insights at this prestigious forum! Nikhil Kumar | Nishant Khurana | Vinayak More | Ramgopal Iyer | Sidhesh Kudalkar | Ourvi Sharma | Vivek Singh | Arpit B. | Tushar Singh | Shubham Nagpal | Mehak Arora | Pallavi Singh | Deepak Singh

We're thrilled to present an exclusive new interview from our #GetSmartWithMediasmart series! Our first edition for LATAM, features Khalil Yaghi from Equativ , diving into the evolving ad tech landscape, omnichannel transformation, and the future of programmatic growth in Brazil. Don’t miss this insightful conversation — watch now! Thirsty for more insights? Watch the full series: https://lnkd.in/eyw9FwuC

Exciting news! mediasmart has integrated Nexd directly into our Creative Studio, allowing advertisers to build, test, and launch high-impact rich media and omnichannel ads—faster than ever!  Ready to elevate your omnichannel campaigns?

QR codes are a dynamic and idealistic creative format, offering an interactive bridge between passive TV viewing and active consumer engagement. In a recent article in IMPACT Weekly Magazine, Nikhil Kumar, Chief Growth Officer at mediasmart , shared his expertise on the impact of QR code marketing, alongside other leading industry figures. The article explored how QR codes have become a powerful marketing tool, allowing brands to connect offline content with online experiences, driving engagement, traffic and sales. As technology evolves, the potential for QR codes to enhance consumer interactions and provide valuable insights continues to grow. Key takeaways from the article included:   - Enhancing Experience: QR codes create immersive, engaging campaigns. Data Insights: They provide valuable consumer data to refine marketing strategies. - Adoption Challenges: Success depends on design, CTAs, and user behavior, especially on CTV. - Future: With smartphone growth, QR codes will evolve, incorporating AR and AI for stronger marketing. Shoutout for the coverage to exchange4media, Neeta Nair & Anushka Sengupta Read the article here or find your copy of IMPACT Weekly Magazine :  https://lnkd.in/d65KDjpK #QRcodeadvertising #Emergingtrends #Innovation

mediasmart remains at the forefront of martech innovation, showcasing its expertise at key industry forums! exchange4media Martech awards honours the trailbrazers and innovators who are reshaping the marketing landscape through cutting edge technology. It’s with great pride that we share mediasmart ’s multiple wins in this forum across major categories - Mother Dairy Fruit & Vegetable Pvt. Ltd. - Best Use of Martech for Omnichannel Initiatives, Best Use of Martech UNIQLO India - Best Use of Martech for Omnichannel Initiatives This recognition highlights our dedication to creating marketing strategies that truly engage and create a strong impact. We celebrate this win alongside our team and partners. Sakshi Rastogi | Hitesh Chawla | Richa Agarwal | Aditi Mathur Kumar | Abbhishek Chadha Nidhi Rastogi | Navin Sangwan | Harsween Kaur | Mayank Kumar | Anita Yadav | Shivang Goel Nikhil Kumar | Nishant Khurana | Vinayak More | Ramgopal Iyer | Sidhesh Kudalkar | Ourvi Sharma | Vivek Singh | Arpit B. | Tushar Singh | Shubham Nagpal | Mehak Arora | Pallavi Singh | Deepak Singh