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Personalized, synchronized, and smarter than ever, AI is turning CTV into the most efficient ad channel out there. We’re not talking future. We’re talking now. 👇 Explore how AI and GenAI are transforming Connected TV from the ground up. 🔗https://hubs.ly/Q03dgzdt0 #CTV #AI #Programmatic #AdTech #Personalization #FraudPrevention #CreativeOptimization

As part of our special #GetSmartWithMediasmart Ramadan 2025 series, we’re excited to bring you our last video. In this edition, we feature the dynamic Mayank S., CMO of Domino's Pizza Indonesia, who offers a creative analogy for multi-screen strategy for Ramadan, where the appetizer represents early engagement, the main course is media spending, dessert is emotional resonance and the aftertaste stems from an optimized strategy. Don’t miss this insightful conversation – tune in now! Eid Mubarak to everyone! May this festive season bring peace, joy and prosperity🌙 Nikhil Kumar | Pankaj Lad | Ahmad Saad I. | Daniel Adam's Siahaan | Clare Ngeow | Phonsasi Toomthong | Cha Duritan Vargas | Dipali Rana | Saurabh Kauthale | Sidhesh Kudalkar | Shubham Nagpal | Ramgopal Iyer

Major events like music festivals are more than just gatherings of music lovers — they’re key moments to tap into powerful location-based insights! By analyzing how attendees engage with the event in real-time and where they are, you can fine-tune your campaigns and reach them with precision. Swipe through to discover how mediasmart uses Location Intelligence through Location-Based Audience to help you create more impactful campaigns during big events! #mediasmart #LocationIntelligence #LocationBasedInsights #MusicFestivals #ProgrammaticAdvertising #MarketingStrategy Julia S. Taísa Pereira Gabriel P. Jaqueline Sobral Aline Alves Raquel Miguel Fernando Marques Bruno Coutinho Ricardo Andre Guilherme Guilherme Oliveira Utyama Eduardo Mora

Following our previous post, we’re excited to share the next video in our #GetSmartWithMediasmart series for Ramadan 2025. In this segment, industry leaders provide valuable insights into consumer behavior and how to connect with the right audiences across a range of screens. In the second video of our series, Arindam Bhattacharyya 🏳️🌈, CSO at dentsu Indonesia, delves into how CTV is ushering in Viewership 3.0, with families gathering to watch content, particularly during Ramadan. He shares his insights on how brands are adjusting their media strategies to take advantage of this shift. Dive into this insightful chat — watch it now! Nikhil Kumar | Pankaj Lad | Ahmad Saad I. | Daniel Adam's Siahaan | Clare Ngeow | Phonsasi Toomthong | Cha Duritan Vargas | Dipali Rana | Saurabh Kauthale | Sidhesh Kudalkar | Shubham Nagpal | Ramgopal Iyer

Remember flipping through channels? ⏪ Traditional TV is fading, and CTV is taking over. Are you ready for the change? Learn how to adapt your advertising strategy and reach your audience effectively. Dive in: https://hubs.ly/Q03c7Bzr0 #CTVadvertising #CTV #CTVSync

As the biggest cricketing season kicks off, brands are doubling down on connected TV as a key advertising channel. In a recent exchange4media article, Nikhil Kumar, Chief Growth Officer at mediasmart , highlighted strategies for IPL 2025, emphasizing the value of an integrated approach that extends brand messaging across CTV, mobile, DOOH, and retail. Key takeaways include: - Advertisers are using CTV’s immersive experience and digital precision to target premium audiences with scalable campaigns. - Interactive ads, like QR codes, boost engagement with instant product page access. - Multi-screen campaigns sync messaging across devices, ensuring a seamless IPL viewing experience. Shoutout for the coverage to exchange4media, Shantanu David & Jagruti Verma Read the full article here: https://lnkd.in/dN5gecsf #IPL2025 #CTV #Multiscreen Nikhil Kumar | Nishant Khurana | Vinayak More | Ramgopal Iyer | Sidhesh Kudalkar | Ourvi Sharma | Vivek Singh | Arpit B. | Tushar Singh | Shubham Nagpal | Mehak Arora | Pallavi Singh 

What a day at Panasonic do Brasil's Digital Week! ✨ This edition of #mediasmartConnect, in partnership with Repense Comunicação, was an incredible opportunity to exchange insights with 60 industry professionals, dive deep into programmatic innovation, and explore the future of omnichannel advertising. From inspiring conversations to real-world case studies, we’re proud to empower advertisers with data-driven solutions that deliver real impact! A huge thank you to Panasonic do Brasil, Repense Comunicação, and everyone who joined us — your engagement and curiosity made this event truly special!

As Ramadan brings people together in reflection and connection, Indonesian consumers are interacting with brands across multiple devices, from smartphones to connected TVs, shaping new consumer behaviors that brands must understand to craft impactful, cross-channel experiences. We're thrilled to present a new series of #GetSmartWithMediasmart for Ramadan 2025, bringing key insights from some of the most diverse and dynamic leaders across Southeast Asia, as we embrace the spirit and gratitude of the final weeks of this blessed month! In our first video we feature Nur Hidayat Dwi Santoso, GM of Media and Channel at Telkomsel, as he explores multiscreen marketing strategies designed to resonate with the cultural nuances and evolving consumer behaviors during Ramadan in Indonesia.  Don’t miss this insightful conversation — watch now! Nikhil Kumar | Pankaj Lad | Ahmad Saad I. | Daniel Adam's Siahaan | Clare Ngeow | Phonsasi Toomthong | Cha Duritan Vargas | Dipali Rana | Saurabh Kauthale | Sidhesh Kudalkar | Shubham Nagpal | Ramgopal Iyer

The Tech-Driven Renaissance is ushering in a new era of consumer engagement, where cutting-edge innovations are at the forefront. We had a very insightful panel discussion today at the exchange4media Pitch CMO Summit 2025, where our Chief Growth Officer, Nikhil Kumar, led an engaging discussion on The Tech-Driven Renaissance – Leveraging Emerging Tools for Next-Gen Consumer Engagement alongside a distinguished panel of industry experts like Kedar Ravangave - Executive Vice President - Marketing, Kotak Mahindra Bank, Sujala Martis Director - Consumer Marketing – India, Platinum Guild International, Shwetal Basu Senior Vice President, Head - Brand & Marketing, Polycab India Limited, SENTHILKUMAR V G, Head- Marketing & Branding, Bank of Baroda, Mandar Natekar Co-Founder & Chief Executive Officer, NeuralGarage(VisualDub.ai), Satish Kadu Founder & Chief Executive Officer, YOptima The panel delved into how the powerful tools like predictive analytics and personalized strategies, are creating deeper, more meaningful connections with next-gen consumers   Nikhil Kumar | Nishant Khurana | Vinayak More | Pankaj Lad | Ramgopal Iyer | Sidhesh Kudalkar | Ourvi Sharma | Vivek Singh | Arpit B. | Tushar Singh | Shubham Nagpal | Mehak Arora | Pallavi Singh #PitchCMO #mediasmart #Tech #Innovation

With a mix of samba and networking, Carnival season was the perfect excuse to bring together our teams from mediasmart, Appnext, Jampp, and Newton for an unforgettable celebration in Brazil 🎭 With nearly 120 guests, including clients, industry partners, and other friends from our mobile community, we shared insights, great conversations, and of course, lots and lots of fun! Obrigado to everyone who joined us! This is just the beginning of an exciting year ahead 🎊