Understanding eCPM vs CPM 💡 In programmatic advertising, these two metrics provide insights into your revenue. While CPM reflects what advertisers are willing to pay, eCPM provides a clearer picture of your actual earnings across multiple revenue streams. To maximize your revenue potential, understanding these metrics is essential. In our latest article, we dive deep into: - An in-depth understanding of eCPM and CPM. - The impact of these metrics on your profitability. - Proven strategies to optimize eCPM and unlock greater revenue potential. Read the full article here: https://bit.ly/4iJo0TT #eCPM #CPM #ProgrammaticAdvertising #PublisherRevenue #AdTech
À propos
Opti Digital est une société AdTech innovante qui transforme la gestion publicitaire pour les éditeurs de médias. Notre mission : simplifier la monétisation publicitaire afin que les éditeurs puissent se concentrer sur la création de contenu de qualité pour leur audience, tout en optimisant significativement leurs revenus. Nos solutions de pointe se fondent sur l’intelligence artificielle : - Opti All-in-one : Plateforme de monétisation complète gérant automatiquement l'inventaire publicitaire pour maximiser les revenus sans compromettre les performances du site. - Opti Yield : Solution de prix plancher dynamique utilisant l'IA prédictive et réactive pour optimiser précisément le rendement. - Opti Engage : Format publicitaire attrayant, conforme aux normes IAB, semblable au format “story” des plateformes sociales et conçu pour maximiser les revenus de chaque emplacement publicitaire. Opti Digital se distingue par sa “stack” publicitaire ultra-légère et son intégration simplifiée via un tag unique. Notre technologie d'IA avancée permet aux éditeurs d'optimiser leurs revenus en temps réel, avec une transparence totale assurée par un tableau de bord analytique complet. Ce dernier comprend notamment des données d'audience en temps réel et des revenus par URL et par source. Partenaire de confiance d'éditeurs renommés tels que Vidal, Orange, Brainly, Grupo RBA, Snack Media, Adapex et Webedia en EMEA et Amérique du Nord, Opti Digital s'engage à fournir des solutions de pointe, sécurisées et éco-responsables. Notre approche vise à maintenir nos clients à l'avant-garde du marché tout en contribuant à réduire l'empreinte carbone de l'industrie publicitaire.
- Site web
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https://www.optidigital.com
Lien externe pour Opti Digital
- Secteur
- Services de publicité
- Taille de l’entreprise
- 11-50 employés
- Siège social
- Céret, Occitanie
- Type
- Partenariat
- Domaines
- Header bidding, Ad Exchange, SSP, Ads, display, video, native, Prebid, skin, accompagnement, programmatique, publicité, optidigital, adserver, iab, Ad format, Yield, AdTech, Dynamic Flooring, AI models, Analytics, Internet Publishing, Ad Exchanges, Website Monetization, Ad Optimization, Ad Network Management, Ad Server Optimization, Yield Management et Advertising
Lieux
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Principal
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2, Rue des Cortalets
Bureaux Vall-Up
66400 Céret, Occitanie, FR
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Carrer de Ramon Turró, 169
Talent Garden
08005 Barcelona, Catalonia, ES
Employés chez Opti Digital
Nouvelles
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(En Français ci-dessous ⬇️) This month, we had the privilege of taking part in MWC Barcelona for its 19th edition! Magali Quentel-Reme and Pablo Hernández Rodríguez had the pleasure of representing Opti Digital and engaging with publishers and advertisers from various industries, discussing the best technological approaches to optimize the monetization of their content through innovative solutions 💡 A big thank you to COHÉLIO, Pôle Action Média, and Banque Populaire du Sud the invitation.👇 Below you can find feedback from our CEO, Magali Quentel-Reme, alongside Anthony Douchy from anto.info! If you want to discover how our technologies can transform your monetization strategy, feel free to reach out! 🚀 https://bit.ly/4bXSSh3 - Ce mois-ci, nous avons eu le privilège de participer au MWC Barcelona pour sa 19e édition ! Magali Quentel-Reme et Pablo Hernández Rodríguez ont eu le plaisir de représenter Opti Digital et d’échanger avec des éditeurs et annonceurs de divers secteurs, en abordant les meilleures approches technologiques pour optimiser la monétisation de leurs contenus grâce à des solutions innovantes 💡. Un grand merci à COHÉLIO, Pôle Action Média et à la Banque Populaire du Sud pour l'invitation. 👇 Ci-dessous, retrouvez le retour de notre CEO Magali Quentel-Reme, aux côtés de Anthony Douchy de l'entreprise anto.info ! Si vous souhaitez découvrir comment nos technologies peuvent transformer la monétisation de votre média, contactez-nous sans hésiter ! 🚀 https://bit.ly/4bXSSh3 #MWC2025 #AdTech #ProgrammaticRevenue #Innovation
Aux côtés des startups du territoire, au-delà des frontières. 🌍 Partenaire du Pôle Action Média, la Banque Populaire du Sud a soutenu cette année deux startups locales : Opti Digital et anto.info, dans leur participation au Mobile World Congress à Barcelone, le plus grand salon de l'industrie de la téléphonie mobile. 🤝 Pendant 3 jours, Magali Quentel-Reme et Anthony Douchy ont pu pitcher l'expertise de leur entreprise, accueillir des prospects, partenaires et clients sur leur stand personnalisé, et saisir de nouvelles opportunités de développement. 🚀 #MobileWorldCongress #MWC #Entrepreneuriat #Innovation #BanquePopulaireduSud
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Today, we would like to welcome Danyyil P.! 🎉 As our Digital Marketing Manager, Danyyil develops and implements digital strategies, enhances brand awareness, and drives website traffic. He oversees both long-term campaigns and short-term efforts, ensuring our digital presence stays strong and effective. Дякуємо за вашу роботу, Даниїл! 💪 #DigitalMarketing #AdTech #TeamGrowth
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Boost Your Ad Revenue with Automatic Ad Insertion 🚀 Opti Digital's automatic ad insertion feature allows publishers to dynamically insert ads within their content without the need for manual coding. Ads are consistently placed in optimal locations across all pages, adapting in real-time to each article’s structure. This fully automated process not only saves time, reduces manual effort, and eliminates the need for complex coding but also maximizes revenue potential while ensuring a smooth, user-friendly reading experience. 💡 Key Benefits: - No more custom coding: Effortlessly manage ad placements without relying on technical scripts. - Effortless setup: A user-friendly interface allows quick and easy configuration of ad insertion rules. - Consistent ad placement: Ads are displayed based on a structured and repeatable logic across web pages, ensuring a uniform experience. - Improved revenue potential: Maximize ad impressions by strategically placing ads within content, enhancing visibility and ad performance. - Flexibility & control: Fine-tune ad positioning to align with your content layout, ensuring an optimal user experience. 👉 Get in touch today to discover how our feature can aid in your monetization efforts: https://bit.ly/4bXSSh3 #AdTech #AdMonetization #RevenueOptimization
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From predictive analysis to real-time bidding, AI is driving the future of AdTech 🤖 That’s why we’re happy to announce that Olly Aulakh, our Chief Revenue Officer, will be attending Advertising Week Europe in London from April 1-3! This event will cover the latest advancements in AI, featuring talks on AI-powered targeting and how generative AI is transforming workflows. If you’re attending as well, don’t miss the chance to connect with Olly and discuss how Opti Digital can elevate your ad monetization strategy thanks to powerful machine learning models 🚀 Schedule a meeting with Olly now: https://bit.ly/4bUI836
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We're proud of our CEO Magali Quentel-Reme for taking part in this impactful event! Female talent in programmatic is more present than ever 💪 #MujeresConImpacto #AdTech #8M
I help media publishers optimize their ad revenues | CEO & Co-Founder at Opti Digital | The Women In Programmatic Network Spain board member
Las mujeres en programmatic están liderando el cambio 🚀 Esta semana, en el evento "Mujeres con Impacto: Liderazgo y Futuro" de The Women in Programmatic Network, Iberia, tuve el privilegio de escuchar a voces inspiradoras que están impulsando el cambio en AdTech y más allá. Entre ellas, quiero destacar a Aina Arbona, Co-Founder de bordo y The Kollective, y Carla Colomer Matachana, Global Growth Manager de EXTE. Su energía y compromiso con la igualdad y el liderazgo fueron realmente inspiradores. Como bien demostraron, las jóvenes líderes vienen pisando fuerte, con ideas inspirantes para el crecimiento profesional de las mujeres, una visión clara de la sororidad y una determinación admirable. ¡El talento femenino está más presente que nunca, y el cambio es imparable! 💪 Gracias a Natalia López Papiol Isabel Flores Ruiz Mercedes Alonso Sena Tijana Vankovska Mario Torija The Trade Desk PubMatic IPG Mediabrands por hacer que este evento sea ¡no sólo posible, sino inolvidable! Y gracias a Mikel Lekaroz y Victoria Cáceres por vuestras palabras. #MujeresConImpacto #LiderazgoFemenino #AdTech #8M #WomenInAdTech #TWIPN
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Addressing Revenue Decline in the AdTech Industry 📉 For publishers, staying profitable has become harder than ever with the rise of ad blockers, declining eCPMs, stricter privacy regulations, and increased competition. Staying ahead in this environment is tough, but not impossible. Our latest #WhitePaper dives into this pressing issue and offers strategies to help publishers overcome it: ✅ Strengthening web performance ✅ Optimizing demand partnerships ✅ Implement the right ad stack 📥 Download our white paper now (form at the bottom of the page) and start setting up your media for long-term success and sustainable growth 💪 https://bit.ly/3DN6Ky2 #AdTech #WebPerformance #AdRevenue #AdStack
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Last week, we attended 1 TO FEW EXPERTS by Ratecard in Paris, where Magali Quentel-Reme and Nadia Rabhi exchanged insights on topics such as SPO and first-party data with fellow professionals. 💡 A big thank you to Ratecard for organizing such a valuable event, and to all the attendees for the engaging conversations. A special shout out to Youssef Youssef from Mediastay, Stéphane Gillet from Trainline, Steve TONG TONG from dentsu, and Alice Pottiez from COMME J'AIME. It was a pleasure meeting you all! ✨ #Ratecard #SPO #ProgrammaticAdvertising #Networking
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🚨 Fresh updates are on the way! 🚨 Curious? You should be... Stay tuned 👀 #AdTech #Monetization #Innovation
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MWC Barcelona 2025 - we’re halfway through already! ⏳ Taking part in the world’s most influential connectivity event has been a thrilling ride so far. We've been busy meeting publishers and advertisers from various industries, discussing how we can help them maximize their revenue. 💰 It's not too late! Make sure to drop by booth 8.1C54.5 to continue the conversation with our experts Pablo Hernández Rodríguez and Magali Quentel-Reme. #MWC2025 #AdTech #Revenue #Innovation