Basile Agay

WHO WANTS A McDonald's Big Mac Menu for 1 USD ? When you launch a #retail app such as KooulMaroc, and especially in the #food #delivery space, with the objective of promoting it, and getting #downloads and #orders, and you don’t have a deep pocket to lose #money for years .. you are facing this critical question : Where should I put my #marketing budget ? 4 options come to me : 1 - full budget on offline ads 2 - full budget on online ads 3 - mixed budget on both with nice promotions 4 - 0 budget on both and full budget on #promotions to propose the lowest products #prices possible and EVER to users Then I started to ask myself whether my marketing budget should go to Meta / TikTok / YouTube or benefit to my #customers 🤔🧐 USE CASE : Let’s say the first target for our startup would be to have 1% market share on food delivery in the 5 big Moroccan cities, that might actually do around 1,000,000 orders a month i.e very first target would be 10,000 orders a month for KooulMaroc. With only 50,000 usd monthly marketing budget, I can offer 10,000 McDonald's #bigmac menus or TACOS DE LYON #steakhouse menus at 1 usd each.. do you think I would need any #ads with this offer to get the needed virality ? It doesn’t change my 10% comission on the public price .. doesn’t change the restaurant agreed profitability on KooulMaroc orders, doesn’t change delivery cost for Kooul deliverers .. the only thing that changes is that my customer benefits from 100% of my #marketing budget .. I am not saying this is a sustainable solution but when you’re small, facing the big, how should you tackle your launch, from downloads to conversion, activation and retention without following the general & costly path of digital marketing …? PS : With only 35,000 usd monthly marketing budget, I can offer #for #free 10,000 menus of any Moroccan restaurant that has a Menu public price of 3.5 usd or less ….#Aladdin KFC #snackorange #burgerlesdaltons #latelierduboucher Burger King® Maroc - General First Food Services and many others … BELOW THE POTENTIAL MENU PRICES IF 100% OF MY MARKETING BUDGET GOES TO CUSTOMERS …FOOD FOR THOUGHT E-Morocco for everyone 🇲🇦🇲🇦 Support Moroccan Tech, Be & Download Kooul https://lnkd.in/eb9vu24g ORA TECHNOLOGIES

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What you need to know this week in 🇫🇷 French Tech Updates: 🤦‍♂️ My thoughts on this tweet and the reactions it sparked 🤴 Why San Francisco is the Iron Throne of the startup world 🤖 Mistral reportedly raising again at a $5b valuation 💶 5 French startups who raised €22.75M Get the whole update here! https://lnkd.in/eaYbFT94 #startups #venturecapital #frenchtech #ai

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Soooo pretty much how French VC has always been. VC firms suing each other. LPs firing GPs. LPs taking funds back. VCs suing entrepreneurs. It's always been a dramatic scene. 🇫🇷 🐓🍷🥖 https://lnkd.in/eK8JbgDA #vc #venrurecapital #startups #entrepreneurs #entrepreneurship #tech #technology #innovation #money #business

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Big update - We're joining STATION F! 🚀 I couldn't be prouder to announce that me and Alexis Hespelle are joining the Founders Program - their most selective track for early-stage startups that want to change the game. Here's the wild part: A year ago, we were just two guys obsessed with making online shopping feel human again. Today? We're building Humind alongside startups that are literally reshaping tech. Our mission hasn't changed - we're making e-commerce deeply personal using AI that actually understands what people want. But now we've got 50,000m² of pure innovation energy to make it happen faster! 💪 Massive thanks to Roxanne VARZA and the STATION F crew for believing in us. Thank you Marwan Elfitesse, Héloïse Nogues, Hafssa Maldji, Chloé LE COSSEC 🎈, and Louis Comte for your trust and support. 🙌 Watch this space - the future of shopping is about to get a lot more exciting! ✨ #StationF #EcommerceInnovation #StartupJourney #TechForGood #AIStartup #ParisTech

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Whether you're a French startup founder or investing in the French tech ecosystem, this is a must-have resource: The Serena 2024 Edition of the Ultimate VC List is live! Fundraising can be incredibly time-consuming. That’s why, back in 2016, Serena created the Ultimate VC List to streamline the process for entrepreneurs in France. Now an interactive platform, it has supported over 100,000 entrepreneurs and VCs in the ecosystem. Some key trends Sébastien Le Roy and Maxime Furet spotted when putting this edition together: 🚀 The French VC ecosystem is thriving with new funds like Resonance, OVNI Capital, Yellow, and Varsity, signaling a vibrant and expanding market. 🌍 There’s increased interest from US and European funds for French startups, particularly in AI and climate tech, and a rise in non-traditional investors such as Business Angel Clubs and Family Offices (which are now covered by a new section). 🔧 Infrastructure investors are playing a critical role in funding innovative hybrid models amid global warming challenges. ♻️ The growing presence of impact VCs highlights the focus on socially and environmentally impactful investments.

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The new edition of 🇫🇷 French Tech Updates is here with everything you need to know this week including: 💶 Microsoft's plan to invest €4 billion in France 🇬🇧 Balderton Capital expanding their team in Paris 🚀 blisce launching a new €150m climate fund Read the full update here 👉 https://lnkd.in/emHq97VS #frenchtech #startups #venturecapital #vivatech

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A must read for every founder (and investor) in B2B marketplaces. ⤵️ All credits to Fabrice Grinda + FJ Labs 👏🏽 https://lnkd.in/eB7uGzyH #firstdegree #founders #investors #whyrelationshipsmatter
#alwaysbelearning #sharingknowledge

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💟 This is the kind of news that makes you love Venture Capital! 🦄🇫🇷 Some will only remember the €1.5 billion exit for a French company. It's not a UNICORN valuation, it's a real EXIT! 3️⃣ 6️⃣ Some will only remember the x36 multiple on investment. 💥 Some will only remember the €175 million proceeds returned to the funds with a single operation. 👑What I'll remember, is Denis Ladegaillerie's passion, vision, and ambition. These are the keys to success. Excited to share this fantastic news for Believe, for Ventech, but also for the entire Tech ecosystem! 🚀 #VentureCapital #SuccessStory cc France Digitale

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Big day for Fleet ! 🚀 In 2019, Alexandre and I launched the company with a simple and transparent MacBook leasing solution for startups. We solved a real problem: how to easily equip teams with MacBooks without tying up too much cash. Five years later, Fleet is much more than that. Today, we help companies deploy and secure their IT in complex environments (hybrid work, international expansion). We are excited to unveil our new website and brand identity! 🎉 These new colors represent who we are today: a complete, premium, and global IT solution for national and international companies. Our service is built on 5 pillars: 1️⃣ Global IT Procurement Simplified: Rent and manage IT equipment from a single platform to streamline operations and increase visibility across your global IT fleet. 2️⃣ Integrated Security: Standardize security practices with our MDM solution, implementing uniform policies and automating updates and compliance. 3️⃣ Seamless Onboarding: Our HRIS integration ensures a smooth onboarding experience for HR and new hires, from hire to fully equipped. 4️⃣ Comprehensive IT Support: As your external IT department, we handle global logistics, provide premium support, and offer damage insurance. 5️⃣ Sustainability at Renewal: Promote digital equity and reduce e-waste with our recycling and donation options at renewal. Thank you to all the team for making this happen. Ready for the next stage 🚀

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The Future40 list is out... and congratulations to the selected start-ups! You’ve made it to the cool kids' table at Station F. 🍾 But let’s take a step back: this list is a snapshot. A fantastic moment, no doubt, but the real magic happens after the spotlight fades. The true challenge is figuring out which of these rising stars will go all the way and become the next unicorn 🦄. And that’s not about picking them from a list—it’s about watching their journey unfold, understanding their growth, and knowing when to get involved. Here’s the thing: you don’t have to wait a whole year to do that. ➡️ For innovation leaders: Sure, mappings are amazing, but what if you could stay ahead of the curve all year long? Pitch and Rise helps you track the evolution of start-ups, so you can spot the next big one before it even hits the list. So thank you to all the Future40 start-ups for inspiring us! But we’re already thinking ahead: who’s going to be on next year’s list? With Pitch and Rise, you don’t have to wait to find out. PS: Roxanne Varza, Xavier Niel, we’d love to hear who you think is going to make the next leap. We’ll be here with our radar on. 😏 #Future40 #StationF #Innovation #Startups #PitchAndRise

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The new edition of 🇫🇷 French Tech Updates is here with everything you need to know this week including: 🚀 A new accelerator program at STATION F 💶 Startups who raised €296 million 👩‍💻 Interesting job opportunities with French startups 📆 Upcoming startup and VC events Read the full update here 👉 https://lnkd.in/eTMUZiDy #frenchtech #startups #venturecapital

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This is interesting! Do keep working on it Naza Metghalchi! In our experience, we often see the desire to use existing tools (e.g. CoPilot) for individual activities that are actually enterprise processes in disguise. For example, drafting a policy or job description. Sure, one person could draft a JD, but in practice it involves a hiring manager's expertise, an HR leader (for org chart), a recruiter, and often other stakeholders. An AI equipped to help the initial author often fails to automate enough of the workflow to be considered valuable. Then, teams revert back to previous workflows. I'm curious to see where users draw the line between high/low complexity and individual/enterprise processes. And if this is a gradient, where along each axises will we find the most value addition?

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🗺️ Have a look at DigitalFoodLab's Top France FoodTech 30! Each year, we screen the 900+ French FoodTech active startups to list the startups that are the most exciting and the best representative of what's happening right now in the ecosystem. One month after its publication, we are quite happy to learn that a first startup (Sencrop) has announced its exit. Not too bad! What can we learn when we look at this map and compare it to the previous one? 1️⃣. There is a very noticeable evolution. Until now, from one year to the next, the landscape has been pretty much the same, but now there is significant activity with multiple new “relevant” and cool startups being launched all over the agrifood value chain. However, there is a strong downside: many of the companies we removed have lost some of their relevance simply because they have failed or are slowly shutting down (such as Ÿnsect, Pyxo or Jungle). 2️⃣ We observe a structural change in what’s making the French FoodTech ecosystem. It is much more B2C-focused than it was a couple of years ago, with notable food science (HappyVore, La Vie) and delivery (Le Fourgon, Bene Bono, La Fourche…) startups catering their products and services directly, and quite successfully, to consumers. That’s really new for French startups. Now, the next challenge for most of them will be to scale internationally, something that has not yet been successfully done by a French FoodTech player. 3️⃣ The ecosystem is still waiting for its “champion”, notably after the recent news on Ÿnsect. The number of success stories remains quite limited, and the absence of a “massive success”, even if some seem to be almost there, slows down the growth of investments and the creation of new exciting ventures. 👉 For the list of the startups, ask me in the comments! #foodtech #agtech #mapping #france

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A recent report by Institut Montaigne highlights an important reality: despite France's strong technological position, we currently represent only 3% of the global quantum market... With just 5 startups in a world of 85, we are lagging in commercializing “end-to-end” quantum solutions. As we move into the next phase of our national quantum strategy, we must transform our technological advances into commercial successes. 🤝 At Pasqal, we believe in the potential of quantum computing to disrupt industries, from pharma and chemistry to manufacturing, energy, and finance. We are already building the quantum reality alongside key industry players EDF Thales CMA CGM Airbus BMW Group aramco This is a strategic turning point that could redefine the global competitive landscape. ⚛️ The report outlines key recommendations to bridge the gap, including strategic investments in quantum computing, sensors, and communications, which are critical for positioning France at the forefront of this emerging market. I encourage everyone in the quantum community and beyond to read this insightful analysis by Institut Montaigne. #QuantumComputing #Innovation #Technology #Deeptech #Business

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🚀 Fleet: From Laptop Leasing to Global IT Companion for SMEs 🚀 I’m thrilled to share this great article by Romain Dillet from TechCrunch, which dives deep into Fleet’s evolution and growth journey! 🖥️ Fleet started as a simple laptop leasing service, helping companies rent hardware instead of making large upfront investments. But we quickly realized that SMEs need more than just devices. As businesses face increasing challenges in IT management, cybersecurity, and global logistics, we’ve expanded our offerings to provide a full suite of IT services. Today, we offer much more than laptops. Fleet now provides software solutions, cybersecurity tools, and even insurance services, allowing businesses to manage their IT infrastructure from a single platform. Our partnerships with financial institutions and tech providers have enabled us to create a seamless experience for our clients, allowing them to focus on their growth while we handle the tech. What’s unique about Fleet is our ability to scale globally without raising external capital. We’ve remained bootstrapped and profitable, proving that a solid strategy and operational efficiency can fuel sustainable growth. We now support +100 000 users from +1 500 companies across 120 countries, with July 2024 being our best month ever in terms of revenue. But our growth isn’t just about numbers — it’s about helping SMEs implement IT best practices and strengthen their cybersecurity. Whether it’s equipping teams with the latest devices, managing software solutions like MDM, or offering insurance coverage, Fleet is positioning itself as the one-stop shop for everything IT for SMEs. Our vision is to continue expanding, helping businesses of all sizes streamline their IT operations and focus on what really matters: innovation and growth. 👉 Dive deeper into Fleet’s story by reading the full article here: https://lnkd.in/e4RvjVVh

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Crunch Lab, a startup from our portfolio, has just raised $3.5M in a seed round led by Multicoin Capital ! Big big congrats to Jean & Arnaud and the whole team for the amazing work. I witnessed impressive dedication from the whole team to close this round and reach new heights. What does Crunch Lab la do? Crunch Lab makes it easier for big companies to unlock the value in their data by running machine learning competitions through their community, CrunchDAO, which has over 6,000 data scientists, quants, and ML engineers. These experts compete to build AI models that give companies actionable insights, mainly to the finance industry. With this funding, Crunch Lab will ramp up their operations and dive into new data-rich markets. Bravo! Link in the comments for the full article.

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