“I had the privilege to report directly to Benoit for 5 years, as part of the commercial leadership that he created at Allurion, and he stands out as an exceptionnal leader and mentor, who has enabled hyper-growth for our organization, commercial team, and in my carreer. He combines a unique skillset that enables him to drive teams and companies to incredible success. He is an incredibly smart, visionary, inspiring leader, with extraordinary track records, while always remaining humble, willing to learn, and listening to field feedbacks. He provides clear strategic vision, ambitious goals, and gives us the confidence and tools to go above and beyond them. He is not afraid to go into details, and be hands on when needed, while trusting and empowering his teams on a daily basis. He also has an extraordinary capacity to make work fun, and created a unique culture that we all feel immensely grateful to have been a part of.”
Benoit CEO Founder BCC
Paris, Île-de-France, France
12 k abonnés
+ de 500 relations
Services
Contributions
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What does a senior marketing specialist do?
Leadership is an essential part of marketing as brand consistency leads to brand equity : strong brands are consistant across all Chanels and countries, so it takes strong leadership to influence all stakeholders involved in the way a brand comes to life at global level if you want to achieve ultimate level of brand consistency and equity !
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What does a senior marketing specialist do?
Digital and AI tools enable marketers to test innovative ideas in a much more agile and cost effective manners than before. We can now track with very accurate data the ROI of innovative campaigns developed at lower cost than ever before. Marketing was an art, it’s now a science that leverage wealth of data to empower innovation and higher agility.
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What does a senior marketing specialist do?
Strategy is the starting point of any successful launch : whatever the product quality is, if the strategy is not data-driven, it will fail. Never rush into execution, but you validate a bullet proof strategy based on up to date insights that will give you confidence that are targeting the right audience, with the right value proposition, content and media. You don’t have to get it right from the first time as long as you have the right KPIs and tracking mechanism in place to access on a pilot launch if you have the right strategy, then you can be agile and adjust before scaling up to full launch.
Activité
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Dont miss the Laboratoires Vivacy symposium at #AMWC Friday next week: you will receive the 5 RoC Skincare tested by 35 clinics in France in…
Dont miss the Laboratoires Vivacy symposium at #AMWC Friday next week: you will receive the 5 RoC Skincare tested by 35 clinics in France in…
Partagé par Benoit CEO Founder BCC
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As I WFH today, allow me to debunk some common misconceptions about my travel as a Chief Medical Officer ✈️ (and what that flight map was all about)…
As I WFH today, allow me to debunk some common misconceptions about my travel as a Chief Medical Officer ✈️ (and what that flight map was all about)…
Aimé par Benoit CEO Founder BCC
Langues
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English
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French
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German
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