Louis de Fautereau

WHO WANTS A McDonald's Big Mac Menu for 1 USD ? When you launch a #retail app such as KooulMaroc, and especially in the #food #delivery space, with the objective of promoting it, and getting #downloads and #orders, and you don’t have a deep pocket to lose #money for years .. you are facing this critical question : Where should I put my #marketing budget ? 4 options come to me : 1 - full budget on offline ads 2 - full budget on online ads 3 - mixed budget on both with nice promotions 4 - 0 budget on both and full budget on #promotions to propose the lowest products #prices possible and EVER to users Then I started to ask myself whether my marketing budget should go to Meta / TikTok / YouTube or benefit to my #customers 🤔🧐 USE CASE : Let’s say the first target for our startup would be to have 1% market share on food delivery in the 5 big Moroccan cities, that might actually do around 1,000,000 orders a month i.e very first target would be 10,000 orders a month for KooulMaroc. With only 50,000 usd monthly marketing budget, I can offer 10,000 McDonald's #bigmac menus or TACOS DE LYON #steakhouse menus at 1 usd each.. do you think I would need any #ads with this offer to get the needed virality ? It doesn’t change my 10% comission on the public price .. doesn’t change the restaurant agreed profitability on KooulMaroc orders, doesn’t change delivery cost for Kooul deliverers .. the only thing that changes is that my customer benefits from 100% of my #marketing budget .. I am not saying this is a sustainable solution but when you’re small, facing the big, how should you tackle your launch, from downloads to conversion, activation and retention without following the general & costly path of digital marketing …? PS : With only 35,000 usd monthly marketing budget, I can offer #for #free 10,000 menus of any Moroccan restaurant that has a Menu public price of 3.5 usd or less ….#Aladdin KFC #snackorange #burgerlesdaltons #latelierduboucher Burger King® Maroc - General First Food Services and many others … BELOW THE POTENTIAL MENU PRICES IF 100% OF MY MARKETING BUDGET GOES TO CUSTOMERS …FOOD FOR THOUGHT E-Morocco for everyone 🇲🇦🇲🇦 Support Moroccan Tech, Be & Download Kooul https://lnkd.in/eb9vu24g ORA TECHNOLOGIES

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Lots happening in the #adtech landscape of #retailmedia with news that Criteo has been having M&A discussions with Skai for the past few weeks. A merger here would bring Criteo some additional demand from Skai clients, but the real benefit would be an established platform to unlock capabilities for Facebook, Instagram, Google and more to compliment the existing retailer relationships. This is hot on the heels of GroupM partnership with Pacvue, the commerce management platform bringing the following benefits to WPP's media buying arm: 🛒 Insights: Access to unified Amazon Marketing Cloud (AMC) Analytics via direct integration, bespoke queries & visuals, and the ability to create/deploy custom audiences in Amazon DSP 🛒 Media Management: Custom rules & algorithms with easy enablement to reduce campaign setup times, plus exclusive data integrations 🛒 Retail Operations: Integrated management of retail operations and media, with one interface and reporting dashboard Which also follows the January closure of the Omnicom acquisition of Flywheel, which will connect complementary data from Flywheel Commerce Cloud and Omni, to provide a holistic view of digital marketplaces and unlock new ways to automate, optimize, and measure their digital commerce and media spend. Lots going on... see below for the Digiday article on the potential Criteo/Skai merger and a great Marketecture Media podcast with Mark Mannino on the FlyWheel acquisition 👇 #retail #media #programmatic #advertising #martech #adtech #marketplaces #amazon #TopRetailExperts #GlobalRetailLeaders Amazon Ads Meta Alphabet Inc.

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🌟 Vivatech ‘24: France flexes it's innovation muscle 🌟 The event was a hub of innovation, showcasing the rapid integration and diverse applications of #AI, across many varied sectors. The luxury and make-up brands truly shined this year. LVMH’s Dream Garden was a playground of emerging technologies, replete emerging tech being implemented. 🧪 Bvlgari: Unveiled an AI-powered mixology experience to create unique scents 🌸 Guerlain: Used VR to create a multisensory olfactory landscape 🧳 RIMOWA: Showcasing their products using Apple’s Vision Pro for spatial computing and AR 👕 Loro Piana: Introduced an interactive display for designing digital avatars in virtual garments 📊 Dior: Deployed generative AI with its platform Astra to gather customer insights. 🌟 LVMH: A virtual garden of new startups and budding innovation 🌿 L’OCCITANE Group: Launching a virtual shopping destination 💍 SYKY: Collaborated with Xtended Identity for a digital and physical jewelry collection. 👗 DRESSX: Taking digital fashion above and beyond AR and VR Tech giants like Google, Microsoft, and Amazon showcased AI advancements, while startups highlighting AI's transformative power in healthcare and industry. AI’s role in marketing, arts, and finance was evident, with discussions on ethical AI development taking center stage. I had the honor of moderating the panel on "How to Mix #Luxury and #Gaming", welcoming Sapna Shah Parikh from Kendo Brands, Inc., 范中流Michael (字孤舟) from Galaxy Interactive and Deborah Harpur of Build A Rocket Boy who is busy bridging the brand world with gaming in the platform called @Everywhere. The intersection of luxury and gaming is gaining traction, and I'm excited to see how this space evolves. 🚀🎮 Grateful for the opportunity to engage and share with so many brilliant minds! Please share what tech you saw that really piqued your interest. #Vivatech2024 #Innovation #Tech #Frenchtech #FutureOfTech

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"Expense management isn’t just about processing receipts. It’s become a complex workflow that needs to balance compliance, control, and transparency." – Thibaud De Keyzer, Mobilexpense. Every product and service is going through a transformation, but I find, that sometimes we apply new technology before looking at the whole workflow and understanding where we can streamline the whole process. In my experience, by reviewing the whole process we can simplify and solve more problems than we even planned for. I experienced this in one of my financial projects in the past, where we were able to leverage an existing platform and streamline the feedback delivery process across the frontline. The ultimate goal Thibaud and his team are after is touchless expense management. Here are some key takeaways: → Integration and Localization For international operations, integrating expense management with various financial and compliance systems is crucial, especially with different regulations across regions. → Implementing AI AI-driven workflows that provide real-time insights, improve compliance and enhance operational efficiency. Companies now expect expense tools to be proactive, offering predictive capabilities and automated compliance. → Automation and Visibility Moving towards full automation and enhanced visibility for error prevention, predictive insights, and compliance management will lead to significant ROI gain through streamlined processes and improved employee satisfaction. I also had the pleasure of having a discussion with Thibaud during the speaker dinner, where we had a terrific discussion about how he is driving an inclusive work environment, why it is important to him and how he puts trust in his team to deliver…and they do! Look forward to collaborating in the future. 🤝 The link to the presentation is in the comments. #ExpenseManagenent #automation #AI #transformation #finance #ROI #collaboration TinyBox Academy

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As a pre-seed, seed, or even at series A, companies should ask themselves: "Will it become a 100 mio ARR company?" I had an inspiring (for me) conversation with Tycho Klessens from Peak on the topic. In most cases, the answer surprisingly is 🚫. We see this in the current wave, being AI now too... Why is this? And why do VCs say no - or when you should say no to VCs... ❌ A 20th FOMO exact copy of a copy of a copy (you see that a lot - A LOT). ❌ Not unique or disruptive enough, despite not being an exact copy ❌ The cap table is more often than not a real nightmare ❌ The product itself and the product-market fit ❌ Not being able to retain a continuous go-to-market fit ❌ The founders are key (will they take it to 100 mio, really?) Now this only means, Venture Capital may not be the way forward, in any of those cases, let alone a combination of multiple, up to sometimes all (perfect storms). But there are tons of great businesses, which are then destined for another path. From private equity to angel investors to going bootstrapped. Someone I consider as a friend throughout the years, the iconic duo Stefan Smulders with his co-founder Glenn Miseroy is an amazing example of such great things, with Expandi.io. Few can accomplish that. Top sport. It's nothing less than absolutely masterly how they managed to scale to 9 mio ARR throughout the years, now going to 10. I feel obliged to cheer, every time I hear more great news of another milestone reached - they're doing it, every day throughout the years. Consistently consistent. But without going for the VC model. Imagine they would have raised (and raised again). They would have given up a lot - and according to that is required in terms of growth performance, who knows where the company or they would be right now? This is a GOLDEN example of how VC isn't always the best way forward. So ask yourself, is your company going to scale to 100 mio ARR? In the required timeframe? Otherwise, you're playing with absolute fire - and another path might be more feasible. Yet end of the runway - a lot of people don't think straight, they're in survival mode. It's not because a VC would give you money, it's the smartest move to take it... Something to think about. Not to mention those 20 FOMO businesses out there that are merely not unique enough. Not everyone is Expandi.io, unfortunately. And taking the money is one thing - but earning it back, at the expected rates, is another... And most start-ups and scale-ups will never do 100 mio ARR, let alone become a "unicorn". It's all fun and games, start-ups, raising funding - until you have to deliver ROI. And you have to be able to deliver on that ROI. Otherwise, what's the point?

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Il📊 𝐄𝐜𝐨𝐧𝐨𝐦𝐢𝐜 𝐈𝐦𝐩𝐚𝐜𝐭 𝐨𝐟 𝐌𝐚𝐣𝐨𝐫 𝐄𝐯𝐞𝐧𝐭𝐬 🌟 𝐆𝐫𝐚𝐧𝐝 𝐏𝐫𝐢𝐱 𝐝𝐞 𝐌𝐨𝐧𝐚𝐜𝐨 𝐝𝐞 𝐅𝐨𝐫𝐦𝐮𝐥𝐞 𝟏: an impressive €90M* in economic benefits for #Monaco, driving tourism and local business growth. 🎬 𝐂𝐚𝐧𝐧𝐞𝐬 𝐅𝐢𝐥𝐦 𝐅𝐞𝐬𝐭𝐢𝐯𝐚𝐥 brings in €200M* to #Cannes, with visitors and events boosting hotel rates and local commerce. Amazing to see the significant economic impact figures of major events, highlighted by a digital media platform focused on investment. However, while the industry includes some publicly listed companies, official numbers are rarely recognized of the overall events industry. Stakeholders continuously try to emphasize and recognize the sector's importance. 🏢 𝐒𝐭𝐫𝐚𝐬𝐛𝐨𝐮𝐫𝐠'𝐬 𝐕𝐢𝐬𝐢𝐨𝐧: In our city, a clear vision has paid off. Investing €200M in the Palais des Congrès & Parc des Expositions Strasbourg Events which hosts 250 events annually, has not only boosted the economy but also enhanced our city's attractiveness. The impact of these events is estimated at over €130M per year, while also supporting hundreds of jobs and enriching #Strasbourg's intellectual capital. 🌍 𝐁𝐞𝐲𝐨𝐧𝐝 𝐄𝐜𝐨𝐧𝐨𝐦𝐢𝐜 𝐈𝐦𝐩𝐚𝐜𝐭: Events at the Palais des Congrès & Parc des Expositions Strasbourg Events contribute significantly to Strasbourg's cultural and intellectual vibrancy, making it a dynamic and attractive city. Let's continue to recognize and invest in the power of events (not only major ones) to drive economic growth and enrich our communities! 🚀 *figures communicated by Oak Invest in May 24

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💡 7,5€ Billion (with a B). That’s the annual amount the French state provides to innovative companies through just one program: the CIR (Crédit d'Impôt Recherche). As an entrepreneur, my companies have been fortunate beneficiaries! But did you know that beyond the CIR, there are also: CII, JEI, JEA, BPI, CIMA, CICE, ACCRE, ACRE, FSE, ANR, FUI, PGE, FSN, PIA, FISAC, PTZ, FCTVA, AIF, and 1,753 other official grants and subsidies available? Combined, they represent well over €20 billion annually in funding for businesses. 😢 The catch (number 1)? Accessing these funds is often a bureaucratic nightmare. This is where agencies step in—offering to handle the process but taking a significant cut in return. 🚀 Enter REKI. We’ve developed the first software platform designed to simplify access to these subsidies. With Reki, companies can: 🔍 Discover all eligible opportunities   📑 Automatically generate applications and required documents   💾 Manage and update key data for compliance REKI is led by a seasoned duo of non-dilutive funding experts: Cyril Fougères (ex-BPI and iii-financements) and Aurélien Sibiril (repeat CTO). If you are looking for non-dilutive fundings, simply complete for form on our website (link in comment) Go Meghan Regior Victor Gross Nic Touron Calliste Duru Quentin Le Gall Thibaud Elziere Amaury Sepulchre Quentin Nickmans 🥰 catch (number 2) France is not alone, most countries are doing the same and we are going after it too :)

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Malt has just released an analysis on the evolution of AI on the platform (skills, job titles, and job categories) from 2021 to 2024. With 800,000 freelance profiles and €800M worth of projects per year, there is plenty to say. For ex : 🧑‍⚖️ Demand for AI governance, safety, and ethics is up 366%, driven by new EU regulations. Thanks Thierry Breton 😉 Expertise in these areas has doubled but remains scarce. 🧑‍🏫 AI consulting and training demand has grown by 88%, outpacing supply (32%). ☁️ Cloud-related skills (Google Cloud, AWS, Microsoft Azure) are in high demand, with a 128% increase. 🤖 Chatbot demand has leveled off after a 2023 spike (+1.7%). Thanks Claire Lebarz and the whole team, super rich and interesting content. https://lnkd.in/efnAFxhg

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A new survey by Authentique, part of The ORDRE Group , shows that luxury consumers not only welcome Digital Product Passports, but want more detail and interactivity. Here are some key things the report says consumers want: ❓ Product Information: Detailed descriptions and specifications 📜 Certificates of Authenticity: Ensuring the product’s genuineness 🪡 Aftercare and Repair Instructions: Guidance on maintaining and repairing the product 🛠️ Warranty Information: Clear details on warranty coverage 🔃 Resale Information: Facilitation of secondhand sales with verified details

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At a time when, by 2025, the entire B2C retail sector in France will be faced with the "Oui Pub" (*) initiative, which will call into question the primary means of communication: the leaflet, all retailers are asking themselves what solutions and strategies they need to put in place to communicate effectively in the future … At a time when the discount model is prevailing and promotions are more than ever a key attraction, the appropriate operational, media and tactical choices need to be made quickly ...   In this context 🚀 more than ever, collaborative marketing and technical solutions that will promote and facilitate the management and construction of effective multichannel and multimedia communication are welcome. Today, PIMALION is certainly one of the tools and the online platform that offers a serious and comprehensive response 🚀 This SaaS platform makes it easy to organise and mix the product offering across all digital, print and online media with formidable efficiency. 🚀 While folders used to be the primary communication tool for B2C brands, today and in the future the number of media and meetings with consumers will have to multiply and diversify considerably. This requires significant agility, which only tools like PIMALION can bring to the market. 🚀   Marketing teams and players in retail communications need to prepare themselves immediately and put in place realistic operational solutions that are compatible with their objectives. PIMALION can help them meet these new challenges. 🌟 Thanks to its various publication modules and its powerful integrated graphics rendering engine, it is possible to build and supply all kinds of media, even complex ones.  The result 🚀 a file or document ready for publishing in a record time, and also in quantities that can be huge ("customization").  We therefore need to work together to develop and industrialize new processes to enable the very many offers (promotional and referential) to reach as many audiences and consumers as possible, inviting them to come and take advantage of them at the point of sale.   A large number of distributors and marketers already rely on Pimalion and benefit from the remarkable power of the system.    Would you like more information? Contact me 😊 Philippe Bindels, CSO, Pimalion +32475661365 [email protected]   (*) "Oui Pub" is an ADEME system, as a possible alternative to the "Stop Pub" system, which prohibits the distribution of unaddressed printed advertising matter (IPSA) unless authorisation to receive it is visibly indicated on the letterbox by the "Oui Pub" sign. 

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🏆 gebana: Switzerland's #1 Sustainable Brand! 🇨🇭 Exciting news! The latest Havas brand predictor is out, and gebana has achieved a surprising result: 🚀 8th Most Dynamic Brand in Switzerland 🌿 #1 Sustainable Brand in the country With over 4,500 participants, this survey paints a truly representative picture. We're both proud and humbled - it's a powerful reminder of our obligation to pursue our mission without compromise. 📊 Brand Awareness Surprise: We also measured gebana's prompted brand awareness for the first time. Before the big reveal, we had an internal guessing game: Lowest guess: 2% Most optimistic (mine 😂): 15% And the result was? We're at 18%! This means gebana is breaking out of its specialist bubble - every fifth Swiss person knows our brand! 🎉 Great news, but we still have got 82% to go! 💪 Join us on our journey to make sustainability the norm, not the exception. #gebana #Organic #FairTrade #Sustainability #SwissBrands #HavasBrandPredictor

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A lot of very interesting themes were explored by our client Nestlé International Travel Retail (NITR) during a press conference at TFWA Cannes, with the company underlining its very strong commitment to travel retail growth. General Manager Frédéric Porchet reiterated NITR’s ambition to make food the number one most-purchased category in the channel. Global Head of Category Development Nicola Wells identified six industry growth drivers as travel retail exclusives, sense of place, experiential retail, personalisation, sustainability and digitalisation – all of which are part of NITR’s VERSE model. Marketing Manager AURA SANCHEZ FARRERA described NITR’s offer in travel retail as consumer centric, targeting demand moments which effect over 90% of purchases in the channel. She also outlined outlined a NITR portfolio revamp with a focus on its brands’ popular sharing bags, a new and improved value proposition for KitKat (described as “the most influential chocolate bar of all time”)  and enhanced gifting ranges. It was also revealed that three new KitKat products, all exclusive to travel retail, will launch in 2025. Strong support of the travel retail-exclusive Nestlé Sustainability Sourced Cocoa range was highlighted. There were also positive updates on the After Eight brand, Nescafé coffee and NITR's vitamin, minerals and supplements offer. Read full details of all these themes at this link: https://lnkd.in/ecKevC3d #travelretail #airports #confectionery #chocolate

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NESTLÉ INTERNATIONAL TRAVEL RETAIL: DRIVING SUCCESS IN GLOBAL TRAVEL RETAIL. At TFWA in Cannes this year, I expected a lot - to see client partners old and new, look out for exciting new products and initiatives and perhaps even a change in mindset. This interview with Frédéric Porchet, General Manager and Aura Sanchez Farrera, Global Head of Marketing, succeeded in wrapping all these elements up in one. I was astonished at how much the NITR business has moved and progressed in a year. They are now clearly in top gear mode, and this 15 minute video encapsulates all key elements. At 37% currently of the Travel Retail business, the Food category is fast approaching Beauty, which currently sits at 39%. Are retailers buying into the vision that food can become the number one category? Yes, according to Frédéric, especially as they are now looking at concepts which go beyond confectionery to expand the footprint. Part of the vision, and central to everything that NITR does, is the advancement of sustainable actions across all brands. It's not just in moving to paper packaging, as in the case of KitKat sharing bags, but it is also expressed in the creation of new products like Nestlé Sustainably Sourced - a digitally connected, 100% Travel Retail exclusive which, according to Aura, is making real progress in TR with retailers and is unquestionably well received by consumers. NITR have their finger on the pulse and the new array of product lines from Kitkat Senses, KitKat Ball, After Eight and Sustainably Sourced Dark Chocolate Thins are clear evidence of this. I thoroughly recommend you watch this video. It is as enlightening and entertaining as it is informative. Here's the link: https://lnkd.in/dEr4WyfU #AfterEight AURA SANCHEZ FARRERA #ChineseTastes #ConfectioneryandFoodCategory Frédéric Porchet #KitKat #KitKatBall #KitKatSenses #NestléInternationalTravelRetail #NestléSustainablySourced #NestléSustainablySourcedDarkChocolateThins #PaperPackaging #Smarties #Sustainability TFWA (Tax Free World Association) #TravelRetail #TravelRetailExclusive

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[ALERT] ‼️ VIP tickets have already sold out to OutBound 2024 - The World's Premiere Sales & Leadership Training Conference! On stage this year are Brynne Tillman Anthony Iannarino Victor Antonio Mark Hunter Pablo Pefaur C. and yours truly. The skills, techniques, tactics, and strategies that you learn at outbound will give you a decisive competitive advantage to sell more, earn more, and win more! Do not way to secure your ticket 🎟️ #SellMore #SalesTips #SalesPros #Outbound #Conference #Sales #Leadership #Prospecting #Pipeline #Productivity

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Which acquisition levers should you invest in first? Here are 4 very different (and very effective) approaches. They are presented by : - Hélène DRAOULEC - CMO iAdvize - David Remaud - CMO iBanFirst - Eugene Ernoult - CMO Weglot - Erwan Gauthier - Growth & GTM folk What questions should you ask before choosing your channels? How do you test them? How to measure the effectiveness of initiatives? etc. All the answers are here 👉 https://lnkd.in/dGFudMQW (English subtitle available here) Or on podcast platforms 👉 https://lnkd.in/dz_FBP42 Let's grow 👊

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First snowy day in Paris = the perfect excuse for an early end-of-year recap❄️✨ 2024 𝒘𝒂𝒔 𝒂 𝒃𝒊𝒈 𝒐𝒏𝒆 𝒂𝒕 Defacto: 💶 €700M+ in financing 🏦 100,000+ loans granted 🌐 Embedded with 15 partners 👊 All achieved by our 24-person team But 2025 is going to be even bigger, and our team is growing! On the business-side we have 3 critical roles we're hiring now: - Field Marketing Manager - Partner Manager - Account Manager Want to shape strategy, embrace AI, and learn how to scale smart? DM me :) Plus, who doesn't love a good challenge to make lending sexy? #yearinreview #laas #embeddedfinance

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🌄As the sun rises on the French Riviera, it marked the culmination of a week rich with insights at #CannesLions2024. This year's Cannes Lions International Festival of Creativity was filled with inspiration. Every moment — from engaging panels to brand activations — was brimming with innovation and creativity. I had the pleasure of sharing Philip Morris International’s transformation story, and how we are working towards our vision of a #smokefreefuture in a responsible and innovative way. Reflecting on my time at Cannes, 3 key learnings stand out: 1. 𝐀𝐈 𝐚𝐬 𝐚 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐯𝐞 𝐅𝐨𝐫𝐜𝐞: AI is not just a tool; it’s a collaborator that can help enhances human creativity and innovation. It’s about harnessing AI to work alongside us, amplifying our efforts to build brands that resonate deeply with consumers. And a reminder: the human mind has strategic and creative capabilities that cannot be surpassed by technology! 2. 𝐒𝐚𝐟𝐞𝐠𝐮𝐚𝐫𝐝𝐢𝐧𝐠 𝐨𝐮𝐫 𝐟𝐮𝐭𝐮𝐫𝐞: At the Brand Safety Summit Series at which I spoke at with Rob Rasko, we navigated the complex waters of protecting our youth in the digital age. The consensus was clear: proactive measures and education are the lighthouses guiding our youth, and brands must step up to prevent access to unintended products or services – both online and offline. 3. 𝐓𝐡𝐞 𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐂𝐨𝐦𝐩𝐚𝐬𝐬: The Insight Lighthouse panel hosted by Dr. Liubov Ruchinskaya illuminated the path to true north in brand building—consumer centricity. It’s not just about the data; it’s about the stories behind the numbers that point us in the right direction. It was great to share the stage with Divya Kumar, Gabriela Barrios, Brigitte King, and Lyndsay Weir as we exchanged on what it means to keep the consumer at the heart of what we do. 💭As we anchor back into our daily roles, let’s ponder: How will these learnings influence our approach to brand safety and consumer engagement? Moira Gilchrist Bilge BALCI Andrea Gottfried Iro Antoniadou Carla Younes Stefano Vitali

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