Seán Walsh

Data from the B2B Marketing Awards 2023 revealed that only 10% of thought leadership programmes are clearly aligned with sales and can demonstrate how they facilitate sales enablement. We are delighted to invite you to take part in this industry-first survey, in partnership with FT Longitude and CogniClick Sales Enablement . Dive deeper into the link between thought leadership, sales enablement, and ultimately commercial success: • Answer 10 quick questions • Be first to receive tailored insights • Benchmark your approach against peers Take the survey: https://lnkd.in/efXSJC4G

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For companies striving to excel in B2B sales, having accurate and insightful pipeline analytics is crucial for driving growth and achieving sales targets. 🚀 Dear Lucy transforms the way you manage your sales pipeline by offering a suite of powerful analytics tools directly integrated into your HubSpot CRM 🧡 : 🔸 Pipeline Review 🔸 Pipeline Analysis 🔸 Pipeline Snapshots 🔸 Pipeline Slippage & Leakage Discover more details on our blog 💡 #SalesAnalytics #PipelineManagement #HubSpotCRM #HubSpot #SalesGrowth #RevenueOperations #B2BSales https://lnkd.in/dPjnKSV8

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Are you ready to take your B2B marketing to the next level?  🚀 Whilst there’s no denying traditional inbound methods are important, companies are more regularly seeing content flatline due to a lack of pace and precision—this is where ABM comes in. 🎯 Learn about how an Account-Based Marketing strategy could be the right option for your company in our latest blog post. ⤵ 🔗 https://lnkd.in/eVxxmVUw

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What are the top priorities for UK & Ireland marketers? 🎯 Focusing on customer trust 🤖 Enhancing AI use 🛡️ Tackling data integration challenges are top priorities That's according to our latest State of Marketing report. Dive into how AI is transforming marketing strategies for better personalisation and efficiency: https://sforce.co/3yAjmpC

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How Behavioral Insights Can Supercharge Your ABM Campaigns 

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Did you know that companies with well-defined KPIs for their channel sales achieve up to 33% higher revenue growth than those without? In this article, we’ll break down the most critical KPIs to track in a channel program, from revenue growth to partner engagement, and explain why these metrics are indispensable for making data-driven decisions that fuel sustainable growth. Whether you’re a channel manager, sales leader, or executive, understanding these KPIs is key to maximizing your channel’s impact and aligning it with your broader business objectives. #channelsales #channelprogram #channelstrategy #channelpartners #channelfutures 💥 Article: https://lnkd.in/gV2ZxB-g

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75% of CMOs say ABM programs deliver the best ROI, according to a Forrester survey. But success depends on a strong sales and marketing partnership, built around a smart ABX model. When aligned, these teams work together across every stage of the buyer journey for greater results. Read the full blog to learn more about empowering your revenue team! https://lnkd.in/eNRMxVrk #transformtoabx #salesandmarketingalignment #CMO #MarketingStrategy #MarketingLeaders #RevenueTeam #ABMstrategy

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The way the 80/20 rule applies to your portfolio of accounts should inform where you invest your time and resources to drive long-term growth. That includes marketing resources. Our recent ABM benchmarking data reveals the most popular types of ABM used for each tier of accounts within the 80/20 hierarchy, demonstrating the blended ABM strategies that are in practice today. Find out what it could mean for your return on marketing investment here: https://bit.ly/4dxWCG2 #abm #b2bgrowth #b2bmarketing #accountbasedgrowth

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Are you looking to get more out of Sales Navigator in 2025? Dux-Soup automates outreach to your Sales Navigator lead lists, filling your pipeline and growing your business faster. - Save hours of time manually viewing profiles, and sending connection requests and messages - Analyse which messages are getting better acceptance and response rates, allowing you to improve success rates - Nurture prospects with drip campaigns, maintaining consistent communication with key accounts Why not start a free trial to get ready for 2025, so you can hit the New Year at full pace? https://lnkd.in/eimksuTZ #salesnavigator #leadgeneration #linkedin #linkedinautomation

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Successful ABM strategies integrate technology and personalization, leverage data for strategic decisions, and ensure a cohesive effort across all teams. Find out how using intent data can make your account-based motions more effective, measurable, and scalable by: 🤝 Integrating sales and marketing efforts 🔎 Applying the right attribution model 👍 Focusing on quality vs. quantity 💡Continuously learning and adapting Watch the webinar on demand ➡️ https://lnkd.in/e9at7A7d #ABM #B2BMarketing #IntentData

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🎯 Personalising Your Sales Approach with ABM Account-Based Marketing (ABM) focuses on targeting high-value accounts with personalised strategies. Explore how ABM can enhance your B2B sales efforts and improve customer relationships. Learn about effective ABM tactics and success stories. 🔍 Learn more: How has ABM improved your sales outcomes? 🌐 streamline.co.uk

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Imagine transforming your team from siloed to unstoppable – where "sales" is no longer a dirty word but a powerful tool for helping clients. This is exactly what Channel 3 Consulting achieved after partnering with us. 💡 In this inspiring video, discover how they unlocked their team's hidden potential and empowered every member to confidently engage with clients, not just to hit targets but smash them – all while creating meaningful solutions. Ready to see the magic unfold? 🎥 Watch the full testimonial and uncover how you can turn challenges into opportunities! #SalesTransformation #SalesMagic #ClientSuccess #UnlockPotential #SalesManagement #Testimonial #SalesTraining #Leadership #SalesIsNotADirtyWord

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Join the 79% of Sales Pros Winning with AI and Close More Deals (But Much Faster) Ditch generic pitches and personalise every interaction to engage prospects and skyrocket your sales. Get 5 proven cold email templates and discover how AI can transform your lead generation: https://lnkd.in/gxzW-Tka #AI #SDR #Sales #AITools #B2B #campaign

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An ABM approach can deliver substantial return on investment. Targeted and carefully considered interactions with your prospects and customers will have a direct impact on your performance metrics across marketing and sales. You can expect: ✅ Higher conversion rates ✅ Shorter sales cycles ✅ Higher average order values ✅ Higher retention rates and greater lifetime value Contact Team MPG to find out how we can help you create a robust ABM strategy for best impact: https://bit.ly/498Ngzh

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