Scott Lindsay

Learn how to maximise your lead gen strategy with TikTok Ads and HubSpot 🚀 Led by HubSpot's Head of Marketing for Northern Europe, Laura Lane and TikTok's Nicholas O'Connor, Product Partnerships, you'll discover what's possible with TikTok Ads, all while: 🔍 Exploring best practices for TikTok lead generation - learn what works and what doesn't. 💡 Learning how to align your marketing efforts with seasonal trends and holidays to create impactful campaigns that resonate with your audience. Register via the link in the comments to join us on the 3rd of December at 3 pm GMT 🗓️

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Google Marketing Live EMEA is behind us and here's the exclusive bonus content from the follow-up after the conference: 😎 Google's AI Cheat Sheet, featuring 25 use cases and practical examples of using AI to drive growth. 👥 Answers from Google's experts: Most questions asked during the live stream now have found their answers. You can check them out in the comments section here > https://lnkd.in/dkrxqJvm. Google will post more answers in the coming days. 🎞 Watch GML EMEA 2024 on demand here > https://lnkd.in/dfAEaFVX #gml #googlemarketinglive #ai #questionsandanswers #googlepartnership

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After 23 days of running the Google ads at just £1 per day we have a CTR of 7.34% (Google considers 1% to be good) Find out how we do this. Free 1 hour recorded Zoom where we apply our methodology to your website - leading by education, book your call and save your business some money by focusing on the right keywords. https://lnkd.in/ebmzvBMj

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After 23 days of running the Google ads at just £1 per day we have a CTR of 7.34% (Google considers 1% to be good) Find out how we do this. Free 1 hour recorded Zoom where we apply our methodology to your website - leading by education, book your call and save your business some money by focusing on the right keywords. https://lnkd.in/ebmzvBMj

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Are you selling to Gen Z? Here’s what you need to know. Gen Z isn’t just revolutionising the sales team—they’re also the new buyer. They value transparency, self-guided discovery, and ethical business practices. If your sales tactics don’t align with these values, you risk losing their business. Our article dives into what makes Gen Z tick and how to adapt your sales strategies to meet their expectations and keep them coming back. https://lnkd.in/dtYUQVmD #sales #team #sdr #everythingoutbound

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Are you REALLY following your money? 💸 Revenue attribution isn't just about assigning credit; it's about understanding what works, where, and why. In this video, we break down how HubSpot's multi-touch attribution can revolutionise your marketing game. ✨ Key takeaways: 1️⃣ Optimise your marketing spend for maximum ROI. 2️⃣ Use data to enhance strategies and improve campaigns. 3️⃣ Personalise customer journeys with multi-touch insights. 4️⃣ Align sales and marketing with unified goals. 5️⃣ Justify every penny to stakeholders with transparent reporting. 6️⃣ Eliminate inefficiencies and focus on what drives results. HubSpot's revenue attribution reporting is a game-changer. Ready to optimise and grow? #Hubspot #CRM #Findmore

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Launch Powerful Email Campaigns with Targeted Leads Fuel your email marketing with laser-focused precision. Buy UK Data offers business email databases sorted by industry and location. This ensures your messages reach the perfect audience, maximising impact. Bypassing irrelevant contacts saves you resources. Our system allows you to purchase only the data segments most relevant to your needs. This lets you reach new, qualified leads while keeping costs down. Our comprehensive database boasts over 1.5 million active contacts across the UK. Gain access to valuable information, including names, email addresses, phone numbers, postal addresses, and company names – everything you need to connect with potential customers. https://bit.ly/43SNo38 #BuyUKData #EmailMarketing #DataBase #EmailMarketingList

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💡 Olga’s Top Tip for Google Ads! Don’t waste your budget on irrelevant clicks! Regularly check your Search Term Report to spot irrelevant search terms and add them as negative keywords. 🚫 This ensures your ads only show up for the most relevant searches, saving money and boosting your campaign performance. 🎯 Smart optimisation = better ROI! Are you doing this regularly?

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Getting the most out of your marketing technology has never been more important. From better data, automation programmes and ROI, the power of your MarTech has never been so crucial. So read our tips on how to get the most out of your systems. #MarketingOperations #ContextMarketing #MarketingTechnology

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Why do you need to optimise your landing pages for local audiences? Can this really help improve the performance of your local Google ads? Read on to find out. Recruitment Google Ads: 5 Simple Ways to Improve Your Quality Score - Recruitment Traffic https://lnkd.in/dzykrX6

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📅 🚀𝗔𝘀 𝘁𝗵𝗲 𝘆𝗲𝗮𝗿 𝗱𝗿𝗮𝘄𝘀 𝘁𝗼 𝗮 𝗰𝗹𝗼𝘀𝗲, it’s the perfect time to optimise your marketing strategies and end on a high note.   🎯 𝗥𝗲𝗳𝗼𝗰𝘂𝘀 𝗬𝗼𝘂𝗿 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀: Double down on what’s working and cut what isn’t.  🎁 𝗔𝗱𝗱 𝗛𝗼𝗹𝗶𝗱𝗮𝘆 𝗖𝗵𝗲𝗲𝗿: Use festive messaging to connect emotionally with your audience.  📊 𝗔𝗻𝗮𝗹𝘆𝘀𝗲 𝘁𝗵𝗲 𝗗𝗮𝘁𝗮: Review this year’s performance to plan for an even better 2024.  Need a partner to help you wrap up the year in style? We’re here to make it happen! Let’s talk about how to maximise your marketing impact. 💡  #YearEndMarketing #HotMustardAfrica #DigitalMarketingTips #FinishStrong 

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Marketing effectiveness continues to be a key priority for businesses, with only one in three leaders and senior marketers feel they have a mature, embedded effectiveness culture. Optimising your marketing effectiveness is a key way to achieve top-line growth, and at Bright, we specialise in supporting organisations (especially large and complex ones) to be more agile and effective. We offer Agile Marketing training courses, strategic marketing effectiveness assessments, as well as marketing strategy and activation support, to help marketing leaders get the most from what they have, and more easily demonstrate the value of their marketing efforts. https://lnkd.in/eqBMixRG #agilemarketing #b2bmarketing #marketingeffectiveness

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In today's competitive digital landscape, increasing leads and improving lead quality are essential for business success. Effective marketing now focuses on targeting the right prospects with precision, delivering personalised content, and optimising campaigns for maximum impact. 🚀 Boost Your Facebook Ads with HubSpot CRM! Discover how integrating your Facebook Ads with HubSpot CRM can elevate your marketing strategy: 🔹 Enhanced Lead Quality: Improve lead quality through precise audience targeting, offline conversion tracking, and personalised ads. 🔹 Advanced Targeting: Utilise HubSpot’s segmentation tools to create specific audience lists, improving ad spend efficiency by reaching only the most relevant prospects. 🔹 Comprehensive Reporting: HubSpot consolidates Facebook’s data with your marketing data, providing a unified view of your campaign performance to aid in data-driven decision-making. 🔹 Seamless Integration: Manage Facebook, Google, and LinkedIn Ads in one place with HubSpot, streamlining workflows and simplifying campaign management. 🔹 Optimised Ad Spend: Use HubSpot Ad Events to track lifecycle changes, focusing on high-quality leads and aligning your ad spend with your business objectives. Learn how to harness the full potential of HubSpot and Facebook Ads to drive better results and achieve your marketing goals. Whether you're looking to improve lead quality, manage budgets efficiently, or develop a data-driven strategy for ROI optimisation, this integration provides the tools and insights you need. Read the full guide here: Optimising Facebook Ads with HubSpot CRM https://lnkd.in/eeHSaTqV #DigitalMarketing #FacebookAds #HubSpot #LeadGeneration #MarketingStrategy #CRM #HubSpotAds

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🚨 Wait… you're really skipping Q4 campaigns? If you’re selling in Western markets like Europe, Q4 isn’t just another quarter - it’s your biggest opportunity to boost sales. Think Black Friday, Cyber Monday and Christmas shopping… all rolled into one. 🎁 So, how do you make the most of it? ✨ Plan your influencer campaigns around key dates (Black Friday and beyond). ✨ Maximize social reach with targeted content and the right keywords. ✨ Promote gift-giving ideas to boost your average order value - people are already thinking about presents! 🎄 The bottom line? Q4 can transform your year - but only if you approach it the right way. 💪 If you’re unsure where to start or need some feedback on your strategy, feel free to reach out! I’m happy to share some insights to help you get the most out of this season. 👋 

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Maximise your Google Ads performance with our FREE downloadable checklist! 📄 Make sure your campaigns are optimised and running at full potential. Grab your copy now ➡️ https://lnkd.in/eQuz8tns #GoogleAds #MarketingTips #FreeDownload #LinkDigital

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