The Advertising Standards Council of India

Dipanjan Chaudhuri, Head of Industry Relations, Asia-Pacific Google; spoke on the topic ‘Future Forward: AI in Action’ at Global Adda 2025, during the launch of the Adnext: The AI Edition report. He showcased the potential of AI and how AI can reshape the future of marketing communications, unlocking new possibilities for innovation and strategy. AdNext: The AI Edition Title Supporter: Games24x7 #GlobalAdda #Artificialintelligence #AIInAdvertising #ASCI #ICASGlobalSummit #Showcase #ICAS #AI #Google

Hindustan Unilever Case Study: Masculinity Over the Years – A Kitchen’s POV Ashwini Rao, Head - Home & Hygiene, Unilever; and Sooraj Santhanam, Head Innovation Home & Hygiene, Unilever; at Global Adda 2025 during the launch of the Manifest: Masculinities Beyond the Mask report, explored masculinity from a unique perspective in their case study on Vim Bar, discussing how their brand is challenging traditional gender roles in the kitchen and redefining masculinity in everyday life. Read the new report here: https://lnkd.in/gvifdBfh #GlobalAdda2025 #MasculinityInAdvertising #BrandResponsibility #MeninAdvertising #Manifest #CaseStudy #VimBar #Masculinity

Bajaj Auto Case Study: Evolving Codes of Masculinity in Advertising, presented by sukesh nayak, CCO, Ogilvy; and Suraj Nair, Brand Lead, Bajaj Auto Ltd; at Global Adda 2025 during the launch of the Manifest: Masculinities Beyond the Mask report, highlights the evolving codes of masculinity in advertising, with a focus on their iconic brand, Bajaj Pulsar. The discussion explored how the brand is adapting and evolving with changing societal norms and resonating with modern audiences. Read the new report here: https://lnkd.in/gvifdBfh #GlobalAdda2025 #MasculinityInAdvertising #BrandResponsibility #MeninAdvertising #Manifest #CaseStudy

Diageo India Brand Case Study: Scripting New Definitions – Championing an Equitable and Balanced World As masculinity narratives evolve, Diageo shares how they’ve approached redefining masculinity in its advertising. At Global Adda 2025 during the launch of the Manifest: Masculinities Beyond the Mask report, Ruchira Jaitly, CMO, DIAGEO India and Kartik Smetacek, CCO, L&K Saatchi and Saatchi; discussed real-life strategies and challenges, showcasing how their brand navigates societal expectations while embracing modern perspectives on masculinity and promoting an equitable world. Read the new report here: https://lnkd.in/gvifdBfh #GlobalAdda2025 #MasculinityInAdvertising #BrandResponsibility #MeninAdvertising #Manifest #CaseStudy

At the ASCI Academy's Global Adda, the panel discussion on “AdNext: Navigating Innovation and Responsibility” explored the evolving role of AI in the advertising industry. Moderated by Tanu Banerjee, Partner, Khaitan & Co., the session brought together thought leaders such as Kunal Guha, Director, Privacy - Chrome & Android, Google, Sameer Chugh, Chief Legal Officer, Games24x7, Mary Engle, EVP - Policy, BBB National Programs, USA, and Prof. Chandradeep (CD) Mitra, Founder & CEO, PipalMajik Panel Supporter: Khaitan & Co The discussion focused on balancing AI-driven innovation with ethical responsibilities, data privacy, and consumer trust. Panelists delved into the impact of AI on human creativity, responsible gaming, and the importance of building AI frameworks in advertising. AdNext: The AI Edition Title Supporter: Games24x7 #GlobalAdda2025 #AIInAdvertising #ConsumerTrust #Advertising #Adnext #ASCIAcademy #PanelDiscussion

At the ASCI Academy's Global Adda, the panel discussion on "Men 2.0 - Navigating the Traps" discussed into the complexities of evolving masculinity in today's world in advertising. Moderated by Binaifer Dulani, Founding Partner & Creative, Talented; the session featured insightful perspectives from industry experts Arvind Mohan, Founder & Managing Partner, Religious Brands; Anila Vinayak, CMI Head: Foods, South Asia, Unilever; Paromita Vohra, Filmmaker, Writer; Guy Parker, Chief Executive - Advertising Standards Authority UK, President - International Council for Advertising Self-Regulation (ICAS) The discussion focused on redefining power, purpose, and identity in media and advertising, touching upon young men’s anxieties, shifting from scarcity to abundance mindset, breaking stereotypes, and embracing inclusive masculinity. Delving into how brands can reshape narratives to create more inclusive portrayals, the panelists also explored the role of storytelling in challenging stereotypes and building loyalty through authenticity. #GlobalAdda2025 #MasculinityInAdvertising #PanelDiscussion #BrandResponsibility #MeninAdvertising #Manifest

At AdNext: The AI Edition, Haripriya Vellodi and Ishtha Kapoor from Parallel shared the learnings from the study around the perception of AI in the Indian industry, its adoption, consumer mindset towards AI acceptance, and responsible integration. Key highlights were the potential of AI in optimising ad spends, speed and scale creating room for creative strategy, boosting personalisation - better consumer experience etc., and its responsible use for greater trust building and broader adoption. AdNext: The AI Edition Title Supporter: Games24x7 Read the full report here: https://lnkd.in/dTWyKQ3k #AIandCreativity #ADNEXT #FutureOfAds #GenAI #ASCIAcademy #AI #DigitalTransformation #Advertising

Arvind Mohan, Founder of Religious Brands, shared key insights from the study findings at the launch of the Manifest: Masculinities Beyond the Mask report. He emphasised redefining masculinity by moving beyond narrow ideals and embracing diverse identities by expanding rather than replacing them. The report suggests partnering with men on a journey from limited Mard to the fullness of Admi, where masculinity is valued, not negated. Read the report here: https://lnkd.in/dCGzuGic #MasculinitiesBeyondTheMask #InclusiveMasculinity #DiverseNarratives #GenderEquality

The "Tomorrow's Regulations: A Look into the Future" event, wrapped up with a captivating Jazz Fusion performance by Rajeev Raja Combine. The fusion of jazz rhythms with Indian classical melodies created a mesmerising atmosphere, leaving the audience inspired and adding a perfect cultural touch to the event’s close. Associate Supporter: Lexplosion Solutions - Innovating Legally #GlobalDialogues2025 #CulturalPerformance #RajeevRajaCombine #FusionMusic

Sibylle Stanciu-Loeckx, Director of International Council for Advertising Self-Regulation (ICAS), shed some light on the global regulatory hotspots. She emphasised the growing need for effective advertising self-regulation worldwide and highlighted several emerging challenges that require urgent attention, including data protection, privacy, DEI, and ESG. Sibylle also discussed the role of the ICAS Global Think Tank in addressing these issues and shaping the future of responsible advertising on a global scale. Associate Supporter: Lexplosion Solutions - Innovating Legally #GlobalDialogues2025 #ICAS #SelfRegulation #ThinkTank #DEI #ESG #DataProtection #ConsumerTrust #Privacy #DPDP