Dharma Media Consultants

Dharma Media Consultants scooped up seven awards at the STAKES PR Awards 2024, including the ultimate prize: PR Agency of the Year! 🏅 These wins reflect the passion, creativity, and hard work we bring to every campaign. At STAKES, we have won accolades for: 🏆 Healthcare: Continuum Care (Sukino Continuum Care) 🏆 Not for Profit: Education (Maker Bhavan Foundation) 🏆 Reputation Management: PE-VC (Indian Venture and Alternate Capital Association (IVCA)) 🏆 Not for Profit: Gender Diversity (Winpe) 🏆 Public Sector: Industry Body (Indian Venture and Alternate Capital Association (IVCA))  🏆 Startups: Biotechnology (Eyestem Research) A big thank you to our client partners for trusting us to tell their stories and, of course, to our incredible team for consistently going above and beyond. Here’s to many more milestones together! 🚀 Agency Reporter Shutapa Paul #StakesPRAwards #AgencyOfTheYear #TeamDharma #PRAwards2024 #CelebratingExcellence #DharmaMediaConsultants

Our anniversary special edition is here—Winpe’s Annual Report 2025 is now live on our website. Our report ‘Winpe At Five: Changing the Face of Investing Through DEI’ brings together our impactful journey, milestones, impact metrics, and expert insights from industry leaders like Anita George, Bala Deshpande, Renuka Ramnath, and Zia Mody. Check it out now! [Link in comments] #growth #milestones #leadersinsights #privateequity #venturecapital #DEI #annualreport #diversity #Winpe

Wondering what’s new in the world of social media? Here’s a quick roundup to keep you in the loop: 👉 Instagram is updating their repost feature! Users can now repost directly to their feeds and not just their stories. Tapping the repost icon under a post or reel lets you add a caption to make it appear like a regular post and boost reach and engagement. Reposts will also have a dedicated tab on the profile page for better content discovery. 👉 Facebook is reviving the “OG” vibe with a Friends tab. Meta is bringing back a friends-only feed for posts, stories, and reels, shifting the focus to personal updates over artificial intelligence (AI)-driven content. With birthday reminders, friend requests, and online status all in one place, it’s a step towards making Facebook feel more like it used to. 👉 If you’re on Telegram Premium and X Premium, you can now chat with Grok AI directly on Telegram. The chatbot offers witty, real-time insights and is here to compete with ChatGPT. This move extends X’s AI reach beyond its platform, signalling its broader ambition to integrate AI into everyday digital conversations. 👉 Instagram’s long-awaited Edits app is slated for release in the coming weeks. While the app will launch for free, Meta may later introduce premium AI-powered features. With tools like AI-generated backgrounds and image animation, Edits will offer a sleek new way to create content beyond Instagram’s built-in features. 👉 YouTube is doubling down on creator success with upgraded tools and smarter ideation. New AI-powered features like "Hooks" for engaging intros, "Brainstorm from anywhere" for content ideas, and "Quick saves" to store concepts are making content planning seamless. It’s all part of YouTube’s push to keep creators ahead of the curve. #YouTube #ContentCreation #Shorts #AI #SocialMediaTrends

Team Dharma at Startup Mahakumbh 2025! With the first edition being graced by Hon’ble Prime Minister Shri Narendra Modi, Startup Mahakumbh has made a return, more dynamic and impactful. From 3rd to 5th April, 2025, at Bharat Mandapam, New Delhi, this edition unfolds the vision of ‘Startup India at 2047: Unfolding the Bharat Story.’ Driven by India’s leading startup ecosystem pioneers, this landmark event actively shapes the future of AI, deeptech, healthtech, fintech, agritech, climatetech, gaming, defence, mobility, and beyond. As Viksit Bharat 2047 remains the vision, Startup Mahakumbh 2025 highlighted the policies, people, and partnerships propelling India towards becoming a global leader in innovation and entrepreneurship and we are glad to be supporting it. Indian Venture and Alternate Capital Association (IVCA) | IAN Group (formerly Indian Angel Network) #StartupMahakumbh #BharatInnovates  #ViksitBharat #StartupIndia #Entrepreneurship #Innovation #StartupEcosystem #FutureEntrepreneurs

Giving Silence a Voice! Monks, in collaboration with the Centre for Community Initiatives (CCI), has unveiled ‘My First Voice’—a groundbreaking AI-powered solution that lets nonverbal children speak in their own, personalized voice for the very first time. Just ahead of World Autism Day, this innovation is not just about communication—it's about dignity, identity, and connection. From hums and mumbles to “I love you, too,” this is where technology meets empathy. With a scalable solution and a powerful partnership, Monks and CCI are on a mission to empower millions of children across India. 🌍✨ read more: https://lnkd.in/dWa5MayH Pauzagin Tonsing | John Paite | Pausuanlal Guite #AIForGood #MyFirstVoice #AssistiveTechnology #DigitalEmpathy #Monks #CCIIndia #AutismAwareness #VoiceTechnology #WorldAutismDay #Adtechtoday

Did you know tech powerhouse Samsung Electronics started out as an exporter of dried fish and noodles? Back in 1938, Samsung was founded in Korea as a food trading business, shipping dried fish, flour, and noodles to China. By the 1950s and 60s, they branched into insurance, textiles, and even petrochemicals. Talk about a career switch! Then came the game-changer: Samsung Electronics in 1969. Their first product was a black-and-white TV in 1970. Fast forward a few decades, and now they’re well established in the field of smartphones, artificial intelligence, and futuristic tech—an innovation hub the world recognises as today. The takeaway here is to never be afraid to evolve. Your next pivot might just change the world. #Samsung #TechThrowback #DidYouKnow #BrandingTips #Innovation

The Power of Behind-the-Scenes Content in Humanising Your Brand Ever wondered what happens behind the scenes (BTS) at your favourite brands? BTS content isn’t just about polished ads—it’s where the real magic happens! It gives audiences an unfiltered glimpse into the people, processes, and passion driving a brand. In a world saturated with advertisements and promotions, BTS content makes brands seem more relatable and human. 👉 Authenticity Builds Trust BTS content works because it’s authentic. Consumers connect with the genuine, unscripted moments rather than overly produced marketing campaigns. Take Bombay Shaving Company, which often shares clips of product formulations, packaging trials, and team discussions. This transparency makes the brand feel approachable and trustworthy. 👉 Creating an Emotional Connection By revealing the effort that goes into a product or campaign, BTS content deepens the connection with the audience. When The Walt Disney Company shares footage of animators recreating classics like The Lion King or Aladdin, alongside interviews with the original voice actors, it evokes nostalgia. Fans relive childhood memories while witnessing the magic being reimagined, strengthening their bond with the legacy brand. 👉 An Engagement Magnet BTS content is also an engagement magnet, sparking curiosity and conversations. A case in point? Zomato’s playful videos of their social media team brainstorming tweets and footage of their rapid warehouse operations. This content blurs the line between brand and audience, inviting people to be a part of the journey rather than passive consumers. 👉 Document, Don’t Stage To get BTS content right, brands need to focus on documenting rather than staging—whether team celebrations, product testing mishaps, or even creative brainstorming. Chumbak Design Pvt. Ltd., for example, frequently shares snippets of artists designing new prints, which reinforces the brand’s vibrant, homegrown appeal. 👉 Real Voices as Brand Advocates Featuring employees, creators, and founders makes a brand more and relatable and gives real voices a platform. Good BTS content does more than just show what happens behind closed doors; it also makes audiences feel like insiders. This connection turns passive followers into engaged brand advocates, strengthening trust and loyalty. If you’re looking for advice on how to strengthen your brand strategy, reach out to us at info@dharmamedia.in! Our team of experts will be happy to show you the way. #BehindtheScenes #BrandStorytelling #MarketingTips #AuthenticContent

India’s startup ecosystem is on the brink of a historic shift, with 20+ startups set to launch initial public offerings (IPOs) in 2025. The trend reflects a growing preference for listing in India rather than global markets, fuelled by strong liquidity, regulatory support, and growing investor confidence. In a conversation with Peerzada Abrar of Business Standard, Anil Joshi, Founder and Managing Partner, Unicorn India Ventures, and Member, Indian Venture and Alternate Capital Association (IVCA)’s VC Council, spotlights the growing participation in Indian IPOs. "Indian startups have demonstrated stronger performance compared to their global counterparts, making IPOs a more attractive proposition for both companies and investors. Retail participation in the market has surged almost fourfold in four to five years, bringing in a new wave of investors," he noted. As SEBI's new IPO norms improve due diligence and environmental, social, and governance compliance, India is solidifying its position as the preferred destination for high-growth startups to go public. #StartupIPO #IndiaGrowthStory #VentureCapital #PrivateEquity #StartupEcosystem #IVCA #InvestIndia

At Dharma Media Consultants, women don’t just work—they thrive. tHERive@Dharma ensures every woman has the mentorship, flexibility, and opportunities she needs to grow, both professionally and personally. From leadership training and financial literacy to mental wellness and a truly flexible work culture, we empower women from diverse backgrounds to build successful careers. Together, we’re creating a world where women lead, succeed, and thrive. Thank you, Indian Venture and Alternate Capital Association (IVCA), for recognising our efforts! #tHERiveatDharma #WomenwhoLead #EmpowermentinAction

The best answer depends on the brand and its audience, but consumer backlash is usually the biggest challenge. People form emotional connections with brand mascots like the Amul Girl, Michelin Man, or the old Pepsi Globe. A sudden change can trigger negative reactions, making it hard for consumers to accept the new identity. That being said, if done right, it can bring big dividends. A case in point is McDonald's bringing back Uncle O'Grimacey this year after decades, reviving nostalgia for the Shamrock Shake. The revival turned a forgotten mascot into a viral sensation, which worked in favour of the brand. What do you think? Would you welcome a mascot change or resist it? Amul India | PepsiCo #BrandingStrategy #MarketingTrends #ConsumerBehaviour #Rebranding