Happy World Protein Day! That’s right– this day exists. Although for us, it’s protein day everyday. And for a brand that advocates for clean food, we often get this question: why do you sell whey protein? How can it be “natural”? Well, it is. And understanding that needs a short history lesson. Watch the story of whey protein unfold: from its healing properties mentioned in ancient scriptures, to 17th century European whey houses where people gathered for leisure drinking, to its status as a waste product in the 1900s, and finally to the protein supplement we know today. The key is understanding how whey protein is made. It’s simply a physical separation of protein molecules from leftover cheese water—like a sieving process. Modern industrial methods just help concentrate the protein more efficiently. Unlike big corporations that add unnecessary chemicals for extra profit, we keep it pure. Always have, always will.
The Whole Truth Foods
Food & Beverages
Mumbai, Maharashtra 46,976 followers
Rebuilding the 🌎’s trust in its food.
About us
Good food is made of good ingredients. This is the simple philosophy with which we make our products. We believe simple, homely ingredients, minimally processed, are the secret to nutritious, tasty food. So we take premium dry fruits like cashews, almonds and dates, mix them with pure cocoa for taste, and add raw, unadulterated whey for that extra boost of protein - to make these bars. These 5-6 ingredients are, literally, the only things that go into these bars. Anything else, is a strict no. no added sugar no sugar alcohols no artificial sweeteners no preservatives no added color no added flavor no gluten. no soy. no false claims no half truths no * marks Just simple, nutritionally balanced, wholesome food - that tastes yum. and nothing else.
- Website
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https://thewholetruthfoods.com
External link for The Whole Truth Foods
- Industry
- Food & Beverages
- Company size
- 51-200 employees
- Headquarters
- Mumbai, Maharashtra
- Type
- Privately Held
- Founded
- 2019
Locations
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Primary
Mumbai, Maharashtra 400072, IN
Employees at The Whole Truth Foods
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🌀 Arjun Purkayastha (普艾君)
SVP & Managing Director, Reckitt Greater China & North Asia • Board member & advisor • Early stage equity seeker • eCommerce & brand building…
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Shashank Mehta
re-building the world's trust in its food.
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Varun Varma
Building "The Whole Truth" Foods | Seasoned Sales Leader | Expert in Distribution, Modern Trade & Retail Operations | Driving Revenue Growth, P&L…
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Sarah Perugia (she/her)
Whole-Person Leadership Transformation Specialist | Expert Women in Leadership Coach | Global speaker, coach & facilitator | Empowering leaders to…
Updates
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We have a mission. A mission to educate children about food. Why wait till adulthood to make informed choices when we can start them young? The Whole Truth’s FBI (Food & Beverage Investigator) Program does precisely this. Your child will decipher chemicals, learn how to read food labels, and validate claims made on packaging, using interactive, engaging play with activities mimicking real-life scenarios. Telling the real from the fake, all on their own. Empower your child to catch the jhoot & tell the whoooole truth. For themselves. By themselves. Sometimes, the real villain is the food & the lies. Parents are saying no to junk food, but why? Let us be the ones to break it to them. Mumbai! Join us for our next FBI on the 22nd of February, Saturday, 3 - 5 PM at The Whole Truth Head Office. To register, find the link in the comments below! To find out when the FBI’s next mission comes to your city: Click the same link!
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We’re BERRRYYYYY excited to tell you that… ***DRUMROLL*** Introducing our Winter Special Edition: Strawberry Shake Protein Powder! Your cleanest, lightest 24g protein - now in strawberry! And we mean REAL strawberries. No artificial flavours (you know, those synthetic chemicals designed in labs to mimic specific taste notes). That's what you'll find in most packaged food: it’s cheap, consistent and shelf-stable, but lacks the natural complexity. And that's just not our (strawberry) jam. (Never used. Never will.) So how do we get the strawberry in? Through freeze-dried fruit - real strawberries with just the water removed. This preserves all the nutrients, fibre, and those mouth-watering natural flavours. Yes, it's pricier than the artificial stuff, but that's because you're getting real food (and not some wannabe impostor!) The best part? The taste! Mix it with cold milk for a ridiculously delicious, 100% clean protein shake. It will almost feel as if you bought ripe, red strawberries from the market and made a fresh shake in your kitchen. Yummmm. (Why else would we make it?) 😋 ‘Tis the season to be berry, falalalalala! Use coupon code BERRYEXCITED and get 10% off. Order now! Get your packs here: https://lnkd.in/d5zCA7GC
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The Whole Truth Foods reposted this
Hey The Whole Truth Foods, Happy Birthday! 🎉 Just wanted to drop a quick note because I’m feeling all the feels today. Y’all have seriously been a lifesaver. No jokes. I was about to throw in the towel on protein powder and bars after they turned my stomach into a circus act (Seriously, who needs to go through that in the name of protein, amiright?!) Anyways… I’ve been a fan since the Nothing Else days, when an article on the best and worst protein bars in India led me straight to you guys (thanks, FitShit!). Since then, it’s been smooth sailing. Every *halt in regular programming* keeping me on my toes, frantically hoping I’d guessed it right, and be lucky enough to sample some goodies. It’s been fantastic to have products (and the amazing people behind them) that actually get me. I can’t thank you enough for doing what you do. So here’s to you—keep doing your thing, and I’ll keep spreading the truth! #IKnowYouKnow #TruthSeeker Much love 🫶 Anahita
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Read this within ten minutes if you're interested. Chance to work with the future-of-retail customers at the future-of-food brand 🤑
The big CPG brands of the 90s and earlier were built on strong retail distribution coupled with stellar mass media execution. The big CPG brands of the 2000s and 2010s were built on the back of a burgeoning e-commerce channel coupled with Performance Marketing. The big CPG brands of the 2020s are being built on the back of Quick Commerce. At The Whole Truth Foods, we have consciously over-invested in Quick Commerce from day one. It was our first level playing field, and it burnt through the barriers to consumer access (channel infra, price points and delivery times) to unlock scale we had not imagined before. We are writing the book on profitably growing challenger brands, and we are looking for a co-author to help us write the Q-Comm chapter. As they scale and expand their presence to more Indian cities, Quick Commerce Partners are all over the news and also - all over our growth plans. If you enjoy a role that straddles the world of offline account management and online performance marketing, this is the role for you. If you can balance the logic of a P&L with the magic of a campaign, this is the role for you. If you would like to experience the thrill of scaling one of India's fastest-growing food startups on India's fastest-growing sales channel, this is the role for you. Oh, and also - you will work with a bunch of absolute legends. And, and... we are also very, very nice people, too. Check out the JD below, and hit apply if you see a 'phrase match' on the keywords. 😅
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You: I miss maa ke haath ka pista-badam shake TWT: We gotchu! Yeh lo shake, aur saath mei 24g protein!!! ***drumroll*** Introducing our Special Edition Pista Badaam Protein Powder! Your cleanest, lightest 24g protein, now in Pista-Badam! Exclusively available on Amazon! You know what the best part about this is? You will be chewing your protein powder while you also drink it. You read that right (we haven’t gone sooooo nuts. Yet :P). Your 24g Pista Badaam Protein Powder has real pista-badaam flakes. And it’s not just floating on the top like icing on cake.You’ll find them in every scoop and every sip. And your sips will last longer because trust us, you’re going to want to savour every bit of your protein shake. Now, we could’ve named it Nutty Pistachio Almond with a dash of curcumin and a hint of cardamom. But the one and only, the maker of the best shakes, the creator of the cleanest food and the greatest detective of all time, mom, said that it tastes like a pista badaam shake. And we want this shake to be mom-approved. So that’s what we’re calling it. We also made this in the mom-est way possible. Real pista badaam flakes. No nasties (none of the artificial sweeteners and flavours). This has been one of the most difficult variants to make. We know that pista-badaam is a loved flavour. It makes you feel warm and nostalgic. But we also knew we couldn’t just add a fake flavour to it. That’s just not us. So we’re giving you the first ever protein powder with real pista & badaam flakes that you can chew while you drink your shake. It’s realllyyyyy nuts, isn’t it? One sip, and you’ll say “pista-ba-DAAAMMMNNN” ;) PS. The Pista Badaam Protein Powder is launching exclusively only on Amazon! Order now and get 30% off! https://lnkd.in/dMJsCfQh PPS. Nudge your parents to give this a shot? We promise, this is unlike your regular protein powder. Maybe this can be the start of their protein journey, cause protein is for everyone :)
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You: Humari Mango poori karo! TWT: Jo Mango milega **DRUMROLL** Introducing, Our Summer Special Edition: Mango Milkshake Protein Powder! Your cleanest, lightest 24g protein. Now in Mango! Oh and when we say mango, we mean real alphonso mangoes. Not some cheap, artificial mango flavor. Which is what you’ll find in most ‘mango protein powders’ on the market. Sigh. Not our jam. Here’s our super secret process (shhh). We get actual mangoes (who’d have thought!). Cut ‘em (have to). Freeze Dry ‘em (expensive, but important because it locks in all the nutrition). Churn ‘em into a powder (because it’s protein…powder). And … done (still waiting for someone to copy the ‘get actual mangoes’ bit). Combine this with our 100% clean, super light protein, and what you get is mom’s wholesome, nutritious, oh-so-yummy mango milkshake (without any of the nasties that mom would never approve of). Make it in cold milk and it’s summer holidays all over again! Simple right? Which is how food should be. But simple isn’t easy. Took us a while to make a Mango Protein that lives up to our standards. Now that we have it, we can tell you - ye koi aam baat nai hai! And oh, aam tellin ya - this will blow your mind! Use coupon code AAMFEELINIT and get 15% off….get it now now now!! https://lnkd.in/dWkpc6nh
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Ever wonder how those calorie counts on food labels appear? This short explains it ALL in 60 seconds! Curious about how calorie counting works and is it really effective? Watch our full episode here: https://lnkd.in/dD3254Fy