Amit Kapoor

Amit Kapoor

Bengaluru, Karnataka, India
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Yagyavalkya Institute of Technology

About

Manage all phases of quantitative and qualitative research projects, including research…

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Activity

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Experience

  • Redseer Strategy Consultants Graphic

    Redseer Strategy Consultants

    Bengaluru, Karnataka, India

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    Bangalore Urban, Karnataka, India

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    Bengaluru Area, India

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    Bangalore

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    Mahaveer Nagar ,Jaipur

Education

  • Yagyavalkya Institute of Technology

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    Activities and Societies: Active member of Robotics club.

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Volunteer Experience

  • President

    Robotics Club

Projects

  • Customer purchase journey

    - Present

    Sector: Consumer Internet

    Sub Sector: Food tech, Mobility, Content, E tailing, Fin tech

    Customer sample: 5000+ across multiple tiers

    Understanding Awareness, Interest, Consideration, Intent, Evaluation, Purchase behavior of customer for each of the below mentioned players
    a) Tracking NPS of Food tech players: Swiggy, Zomato, Ubereat Customer
    b) Tracking NPS of Mobility players: Ola & Uber Customer
    c) Tracking NPS of Content players: Amazon prime, Hotstar, Zee…

    Sector: Consumer Internet

    Sub Sector: Food tech, Mobility, Content, E tailing, Fin tech

    Customer sample: 5000+ across multiple tiers

    Understanding Awareness, Interest, Consideration, Intent, Evaluation, Purchase behavior of customer for each of the below mentioned players
    a) Tracking NPS of Food tech players: Swiggy, Zomato, Ubereat Customer
    b) Tracking NPS of Mobility players: Ola & Uber Customer
    c) Tracking NPS of Content players: Amazon prime, Hotstar, Zee, Netflix, MX Player Customer
    d) Tracking NPS of E tailing players: Amazon, Flipkart, Snapdeal, PayTm Customer
    e) Tracking NPS of Fin tech players: PayTm, Amazon Pay, Google Pay, phonePe Customer

    Output: Excel modular with slicers

  • Customer study for a visa outsourcing target (Consumer Due diligence)

    Client is a leading investor (Offsite)

    Duration: Apr 2019 to Apr 2019 (Full Time)

    Sample: 500 (Metro cities)

    Targeted Audience: HNI

    The scope of research for this engagement covers:
    1. Questionnaire design & digitization (based on key hypotheses)
    2. Project management
    3. Survey administration and field operations
    4. Data collation and quality control
    5. Reporting of findings in PowerPoint format & Excel modeler Methodology and Coverage Data…

    Client is a leading investor (Offsite)

    Duration: Apr 2019 to Apr 2019 (Full Time)

    Sample: 500 (Metro cities)

    Targeted Audience: HNI

    The scope of research for this engagement covers:
    1. Questionnaire design & digitization (based on key hypotheses)
    2. Project management
    3. Survey administration and field operations
    4. Data collation and quality control
    5. Reporting of findings in PowerPoint format & Excel modeler Methodology and Coverage Data Capture

    Methodology: Exit interview- Face to face interviews of HNI outside the VFS centres

  • Study on Organic cotton farming

    Objectives :

    1. Understand the market size of organic cotton farming in India.
    2. Understand the market penetrating from Conventional farming to Organic farming(Green alternative).
    3. Pros and cons of organic cotton farming.
    4. If the training provided to the farmers are effective.

    Conducted primary and secondary research to understand the above points in West India (Maharashtra, Gujarat and Rajasthan)

  • Bench-marking of Bank Software

    We did competitive intelligence study for one of our client in Banking software to understand " What competitors banks are using in the market ?"

    We approached 12 nationalized and non-nationalized Banks to determine from where they procure the software and the procurement cost involved .

    Software segments were:
    1. Core banking software
    2. Workflow management system
    3. Document management system
    4. Digital channel- Hardware like ATM, Cash deposit machine, Cheque…

    We did competitive intelligence study for one of our client in Banking software to understand " What competitors banks are using in the market ?"

    We approached 12 nationalized and non-nationalized Banks to determine from where they procure the software and the procurement cost involved .

    Software segments were:
    1. Core banking software
    2. Workflow management system
    3. Document management system
    4. Digital channel- Hardware like ATM, Cash deposit machine, Cheque deposit machine etc
    5. Digital channel- Software like Internet banking, mobile banking etc
    6. Specialized system like Loan management and cash management.

  • Mystery Shopping

    Mystery Shopping/ Mystery Consumers/ Secret Shopper.

    It is done to measure "Employee integrity" , "Quality of service" , "Compliance with regulation" , "To gather specific information about product and services".

    Tool Used - Simple Questionnaire, Audio and Video device.
    Mystery Shopping can be done by any Industry, Mostly it is done in Banks, Retail Stores, Automobile Dealership, Hotel etc

  • Engineering Graduate - Employer Satisfaction Study

    This project was to understand the following things:-

    1. Hiring process
    2. Important skills considered during hiring
    3. Satisfaction level with the skills of these Engineering graduates.



  • Competitive Benchmarking

    Competitive Bench marking for Some Modern Trade Stores & Non Modern Trades Stores at Bangalore,Chennai ,Hyderabad.
    This was a very amazing Project given to me which i have completed in given period of time.As this was little Challenging project for me but due to my Team mate and Team leader this project was finished very easily and i have not faced any difficulties doing that.
    In Competitive Bench marking we perform SKU (Stoke per unit) level marking,By this we can assume that which…

    Competitive Bench marking for Some Modern Trade Stores & Non Modern Trades Stores at Bangalore,Chennai ,Hyderabad.
    This was a very amazing Project given to me which i have completed in given period of time.As this was little Challenging project for me but due to my Team mate and Team leader this project was finished very easily and i have not faced any difficulties doing that.
    In Competitive Bench marking we perform SKU (Stoke per unit) level marking,By this we can assume that which products Market Demand is high at market.
    We can also Assume which Store has more number of Sku's per Square-feet.
    Nos of Brands at that store.
    Selling Strategy of that store.
    Income of that store per square-feet.

  • Parent & Students Experience & Satisfaction

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    With education, the student is the Consumer (of content), but not necessarily the Customer (paying the bill). When students are unable to pay – K-12 – the parents' foot the expenses. Consequently, the two have different needs and satisfaction levels.

    In a recent study with 1000+ (K-12 students and their parents)

    Parents need to be educated about the merits of online more than children.
    Since parents join and drop at various points along the journey, differentiated communication…

    With education, the student is the Consumer (of content), but not necessarily the Customer (paying the bill). When students are unable to pay – K-12 – the parents' foot the expenses. Consequently, the two have different needs and satisfaction levels.

    In a recent study with 1000+ (K-12 students and their parents)

    Parents need to be educated about the merits of online more than children.
    Since parents join and drop at various points along the journey, differentiated communication is required at each stage.

    There are multiple reasons for this variation:
    (a) different perception of technology and its “invasiveness” into daily life,
    (b) parents want outcomes, students value the journey, and
    (c) influence on feedback from colleagues and teachers on peer results

  • Some facts about how patients choose, and doctors recommend hospitals

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    Context: The client wanted to understand what it takes to create a hospital that “pulls” demand.

    Redseer talked to patients, ophthalmologists, and optometrists across multiple cities in India.

    Patient question: If you had to get a eye surgery done, which hospital would you go to? (unaided recall by patients/friends and family at eye clinics)

    Doctor question: If you had to recommend a hospital for an eye surgery, which one would you recommend? (unaided recall by specialists…

    Context: The client wanted to understand what it takes to create a hospital that “pulls” demand.

    Redseer talked to patients, ophthalmologists, and optometrists across multiple cities in India.

    Patient question: If you had to get a eye surgery done, which hospital would you go to? (unaided recall by patients/friends and family at eye clinics)

    Doctor question: If you had to recommend a hospital for an eye surgery, which one would you recommend? (unaided recall by specialists and GPs)

    Vasan eye care: Patient 24%, Doctor 26%
    Dr Agarwal's: Patient 17%, Doctor 19%
    Sankara Netralaya: Patient 13%, Doctor 15%
    Aravind eye care: Patient 11%, Doctor 12%
    Unbranded: Patient 35%, Doctor 28%

  • Retail Census: Mapping/ Geo tagging of Retailers and Distributors

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    The client is a leading management consulting firm with a global presence across various sectors (All Metro cities : Onsite)

    Duration: May 2018 to Mar 2019 (Full Time)

    Client senior partners looking into the Retail/Consumer goods division are looking to create an internal database of covering most of the retail outlets in the country across product segments. The focus is on stores that sell Home building materials focused on three anchor categories: Bathroom Fittings & Sanitary…

    The client is a leading management consulting firm with a global presence across various sectors (All Metro cities : Onsite)

    Duration: May 2018 to Mar 2019 (Full Time)

    Client senior partners looking into the Retail/Consumer goods division are looking to create an internal database of covering most of the retail outlets in the country across product segments. The focus is on stores that sell Home building materials focused on three anchor categories: Bathroom Fittings & Sanitary ware, Tiles, and Laminates / Plywood.

    The scope of research for this engagement covers:
    1. Designing a field execution plan for covering ~20,000 stores across 5-8 cities
    2. Field planning and validation with Client team (through primary and secondary sources)
    3. Executing field data collection and collating the collected data
    4. Quality checks through random sampling on the master data (10% of the collected data on an ongoing basis)
    5. Sharing scrubbed Excel output to the client

    Methodology and Coverage Data Capture Methodology: Face to face through GPS enabled electronic device (smartphone / tablet)

  • Consumer Study: To identify the willingness of the customer to put a dollar value to the brand premium for the product / service

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    Context:
    Typically, there are three methods to price a product / service:
    1. Cost + margin
    2. Competitive benchmarking
    3. Customer acceptance
    A lot of new (and mature) businesses end up leaving money on the table when they adopt the first two approaches. Demand testing models allow a business to identify the willingness of the customer to put a dollar value to the brand premium for the product / service. One of the easiest methods to test this is the Van…

    Context:
    Typically, there are three methods to price a product / service:
    1. Cost + margin
    2. Competitive benchmarking
    3. Customer acceptance
    A lot of new (and mature) businesses end up leaving money on the table when they adopt the first two approaches. Demand testing models allow a business to identify the willingness of the customer to put a dollar value to the brand premium for the product / service. One of the easiest methods to test this is the Van Westendorp Price Sensitivity Meter, which relies on four “easy to answer” questions

    At what price do you think the product/service …

    “is priced so low that it makes you question its quality?” (Too cheap)

    “is a bargain?” (Good value)

    “begins to seem expensive?” (Expensive but would consider)

    “is too expensive?” (Too expensive)

    This leads to a range of price minimum and maximum price that can be charged from the customer.

  • Data basing of Truck & Bus Dealer & Fleet owner in India Market

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    1. Context and background
    Mapping commercial vehicle tyre dealer (B2C) and transporters with fleet size more than 50 in India. Overall, the objective of the study is to create a database of the dealers and fleet owners in India.

    2. Scope and approach
    The complete research exercise is split into 2 broad phases:

    Phase I. Mapping exercise of Pan India dealer network of tires for commercial vehicles
    This phase of the exercise involved making a Pan India database of B2C…

    1. Context and background
    Mapping commercial vehicle tyre dealer (B2C) and transporters with fleet size more than 50 in India. Overall, the objective of the study is to create a database of the dealers and fleet owners in India.

    2. Scope and approach
    The complete research exercise is split into 2 broad phases:

    Phase I. Mapping exercise of Pan India dealer network of tires for commercial vehicles
    This phase of the exercise involved making a Pan India database of B2C dealers.
    Details captured will be profiling of the dealer (both exclusive and multi-brand).

     Target respondents: Existing commercial vehicle tyre dealers (more than 9000+) in India
     Geography: Pan India
     Approach: Telephonic and face-to-face interviews
     Optimum sample size: 9000

    Phase II. Mapping of fleet owners with more than 50 fleet size
    This phase of the exercise will be involved in making the database of fleet owners with fleet size
    more than 50.
     Geography: PAN India
     Target respondents: Transporters with more than 50 fleet size
     Approach: Interviews of owner/manager of the transporter
     Optimum sample size: ~2,400

Languages

  • Hindi

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  • English

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  • Assamese

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