Eshita Anil

They say finding the right guy is hard, but for your VM installation we’re the green flag you’ve been waiting for 🥰 Look who jumped in the trend wagon too! 👀 Zepto Shaadi.com #Brandola #zepto #offlinemarketing #brandelevation #eventmarketing #retailmarketing #localmarketing #brandingagency #brandingdoneright #signage #visualmerchandising #creativedisplays #posm #smartbranding

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Over the past 15 days, we’ve witnessed a new definition of "richness" emerge: - Diljit Dosanjh’s Delhi concert 🎧 : Tickets starting at INR 12,999 (Gold) sold out within 20-30 minutes of going live. - iPhone 16/16 Pro: Despite minimal changes from the previous version, prices start at INR 79,900 on platforms like Blinkit, Zepto, and various marketplaces. Some variants and colors were sold out within a day! Surprisingly, iPhone sales outpaced the sales of organic apples 🍎 and tomatoes 🍅 on Blinkit, and fans queued for 4-5 hours at offline stores to purchase the phone. For those planning to buy an iPhone 16, it might be worth comparing it with our #Honor 200 series 😘 and waiting until the Great India Festival Sale on 26th September. Coldplay 🎤 : The band has been trending for the past two days, and once again, tickets sold out in no time. Those lucky enough to secure tickets feel like they've achieved a major life milestone. It seems the definition of consumerism has shifted from traditional NCCS classifications (A, B, C) to a YOLO (You Only Live Once) and JOMO (Joy of Missing Out) mindset consumer. Brands now need to rethink 🤔 their media strategies to effectively reach this evolving consumer base. What do you think?? #Daljitdosanjh #Coldplay #Honor200series

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DoubleVerify launches a guide for APAC marketers to enhance advertising ROI through improved media quality strategies. read more: https://lnkd.in/d58zmJJp Nachiket Deole #MediaQuality #APACMarket #ROI #AdFraud #Marketing #Advertising #Adtechtoday

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LP 103 | OOH has surprised me as a medium that helps advertisers stand out in the digital advertising age. A recent Social Samosa article by Pranali Tawde highlighted the state of OOH advertising in India. Junaid Shaikh and Rupali Chavan shared some key points, while Chandan Mendiratta and Samyu Murali discussed their celebrated OOH campaigns. Brands have been attracted to OOH since dinosaur days due to its unique ability to reach consumers during their daily routines. It offers unparalleled visibility in physical spaces where digital distractions are minimal. Unlike the cluttered online advertising landscape, OOH provides a refreshing way for brands to cut through the noise. And DOOH is taking it to the next level with hyper-targeted advertising through advanced data segmentation and dynamic messaging. In the recent past, we've seen some incredible OOH campaigns like Swiggy's #WhyIsThisASwiggyAd made by Talented.Agency and AMAZON PRIME's Panchayat Lauki billboards created by Kulfi Collective, SoCheers, Initiative (IPG) and Trzy Innovationz. These not only boosted brand visibility but also sparked social and offline conversations. While the bigger agencies will undoubtedly explore this medium, indie agencies like mine won't be left behind. We're looking forward to 2025, ready to create unboring outdoor campaigns that blur the lines between traditional advertising and interactive, tech-driven storytelling. Motley is going OOOOOOOOOOOOHHHHH! #IndieAdAgencies #OOHAdvertising #MotleyIsUnboringAF #MeJasonMenezes

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Which was the most creative or impactful ad during the IPL..unable to spot any..is main line advertising getting more transactional due to the pressure for instant leads/conversion or creative heads are unable to convince the clients to take more creative route with few layers of communication/messaging... #ipl #advertising #marketing .. people can share their thoughts for various perspectives

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Exciting Update For Advertisers! The government's decision to ease the mandate on self-declaration for advertisements brings much needed clarity and relief to the industry. No more confusion or uncertainty! It’s important to note that the SDC applies only to Ads related to health and food products. With this move, advertisers can focus more on strategy and creativity without worrying about cumbersome compliance issues. Kudos to the government for listening to our concerns and taking steps to simplify the process. #Advertising #BrandManagement #Marketing #GovernmentMandate #RegulatoryRelief #ClarityInAdvertising

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FYI: India’s DOOH ad market is growing fast but it still represents only 10% of OOH advertising: OAC 2024 panel (Media4Growth): Nabendu highlighted the fact that India had seen a significant increase in digital screens, from 70,000 to 200,000 within a year. Despite this growth, DOOH still represents only about 10% of the country's out-of-home (OOH) advertising market, a stark contrast to the 40% in the United States and up to 90% in China. The panelists […] #DOOH #digitalbillboards #digitalsignage

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"Indian consumers are lapping up Chinese electronics brands as they offer value for money and don't suffer from the perception of poor quality anymore, giving them a strong market share across segments, said industry executives. This is despite Chinese electronic product companies coming under intense regulatory scrutiny in India amid a heightening of border tensions. As per market trackers Counterpoint Research and IDC, four Chinese brands-Xiaomi, Vivo, Realme and Oppo-are ranked in the top five for smartphones. The only one not from that country is South Korea's Samsung. Industry executives estimate this will translate into combined sales of almost Rs 90,000-95,000 crore. China's Xiaomi was examined by Indian government agencies over alleged foreign exchange violations in 2022, which coincided with a large proportion of its top leadership changing. The company ceded its No. 1 spot in the December quarter of 2022 to Samsung, eventually sliding to fourth. But by the June quarter this year, Xiaomi was back at the top on the back of an aggressive expansion in offline retail. Vivo is another Chinese company that has faced investigations over allegations of tax violations and money laundering. The Chinese have also gained ground in the fiercely competitive home appliances and TV segments, where the number of popular brands exceeds that of smartphones-as much as 40 in ACs to 15 in TVs. Qingdao-based Haier ranks fourth in refrigerators after LG, Samsung and Whirlpool, and also fourth in TVs after LG, Samsung and Sony, industry executives said, citing sales researcher GfK's figures for January to June of this year. "Indians no longer perceive these brands as Chinese and consider them international brands," said Nilesh Gupta, director at Vijay Sales, a leading consumer electronics retail chain present in Mumbai, Delhi-NCR, Ahmedabad and Hyderabad. "They have created brand equity for themselves in India through the years." They have also burnished their image through ads at global sporting events, the executives said. For instance, Vivo and Hisense were official sponsors of the just-concluded Euro football championship. In smartphones, the combined share of Xiaomi, Vivo, Realme and Oppo went up to 61.6% in the April-June period. This was compared to a 55% share in the same period a year ago. The only significant non-Chinese brands in smartphones are Samsung and Apple, Gupta said. Chinese brands have an edge, given their compelling prices, Gupta said. In appliances, Haier has found gaps in the market and filled them with innovative products such as bottom-mount refrigerators, thereby gaining share, he said. These are units that have the freezer compartments at the bottom." Full report: https://lnkd.in/gYEHCAQa

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Selflessness and kindness can have a profound impact on others! I recently watched an inspiring episode of Kaun Banega Crorepati where Dr. Neeraj Saxena quit the game midway to give others a chance. In a surprising turn of events, Dr. Neeraj Saxena made an unprecedented decision during the show. He requested a favor from host Mr Amitabh Bachchan, stating, “Sir, I would like to quit at this stage. I want to give the remaining contestants, who are younger than me, a chance... What I have gained is enough." His heartfelt gesture reminded me of the importance of putting others first and creating opportunities for those around us. Key Takeaways: 📌 Selflessness leads to growth: By putting others first, we can create a ripple effect of kindness and inspire others to do the same. 📌 Empowerment through sacrifice: Sometimes, giving up our own desires can lead to greater benefits for those around us. 📌 The value of kindness: Small acts of kindness can have a lasting impact on others and create a more supportive community. What made this episode even more remarkable was the struggles of the very next contestant, Soniya Rijwani. Her emotional story about her mother's struggles moved everyone into tears. Soniya takes online tuitions and they stay at an ashram. She revealed their father abandoned them as he did not want daughters, who despite facing financial hardships and personal struggles, displayed incredible resilience and determination. It was a poignant reminder that: 📌 Adversity can fuel determination: Challenges can drive us to push beyond our limits. 📌 Resilience is key: Life's obstacles can be overcome with perseverance and grit. Dr. Saxena's selfless act and the next contestant's courage demonstrate that true strength lies not just in achieving success, but also in uplifting others and persevering through adversity. Let's strive to incorporate selflessness, kindness, and resilience into our daily lives! What are some ways you've seen selflessness impact your community or workplace? How have you overcome adversity in your personal or professional journey? Share your stories in the comments below! #Selflessness #Kindness #Resilience #Leadership #Inspiration #Perseverance

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(Just)Performance Marketing gives (bad) performance! A very relevant piece in today's Mint by Yesudas S Pillai on mindless spends on performance marketing or belief in that vs balanced approach incl. of Brand Marketing by D2C brands. In a smartphone industry, every new product launch requires us to work on creating a new/differentiated identity from the competition. This can only happen, if we mindfully create a journey through the purchase funnel where we give appropriate weightage to Top & Mid-Funnel too. Top & Mid-Funnel supported with Bottom-Funnel or vice-versa is like starting a journey of friendship on every step with your audience ending or even continuing after that even once the purhcase is made. #PerformanceMarketing #Marketing #D2C #Brand #BrandMarketing

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In conversation with Arpan Biswas, Head to our YouTube Channel to listen to the full podcast #1 marketing podcast

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Wah Marketers! In a market as diverse and vibrant as India, one thing remains constant: consumers know they have needs, but often, they may not fully understand what those needs are until brands step in and show them the way. It’s our responsibility as marketers to simplify the complexity for consumers, guiding them toward what truly enhances their lives. It’s not just about creating products; it’s about showing consumers why they need them. In India, where the choice of products is vast and the preferences vary by region, culture, and lifestyle, this becomes even more critical. If brands don’t communicate clearly, how will consumers know the difference between a product that meets their needs and one that changes the way they live? This is where India’s marketing professionals step in as key drivers of growth. India doesn’t just need marketers; we need great marketing minds who can decode the intricacies of consumer behavior and speak the language of the people. A brand’s message must be simple, relatable, and powerful enough to cut through the noise. It’s this clarity that builds trust, and trust is what keeps a brand alive in the hearts and minds of consumers. Brand building isn’t just an art - it’s the holy grail of business. In a country where emotional connections influence buying decisions, a strong brand can make all the difference. It’s not just about selling a product; it’s about creating an experience that stays with the consumer long after the purchase. As CMOs, CXOs, let's go beyond just building products - let's build stories, build trust, build brands. As we navigate the ever-evolving landscape of Indian consumerism, one thing is certain: brands that know how to connect, communicate, and care will lead the way. And that’s the essence of why brand building is the ultimate key to success in India.

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Planning to step out for your morning run but missing a smartwatch to track your distance or missed carrying your audio device on the run. Now get your favorite Noise device in under 10 mins on Zepto! #Noise #Zepto #Noisein10mins #Quickcommerce

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WPP appoints Deepa Jatkar of Wavemaker as head of its Amazon-focused unit in India. Read more - https://lnkd.in/gfiXAyfU #AdvertisingReporter #WPP #DeepaJatkar #Wavemaker #PeopleMovement #Medianews #Media #Agencynews #Agency

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'Marketers aiming to create good campaigns must understand audience on hyperlocal level' - At #e4mScreenAge Mobile Marketing Summit 2024, Abhishek Jaggi, National Head - Digital Sales at Way2News talked about the growing complexity of India's media landscape. Read the full story :- https://lnkd.in/gUHvg5SM #e4m #HyperlocalMarketing #AudienceEngagement #MarketingStrategy #TargetAudience

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Irrespective of what the numbers say( BARC data for TV, OTT claimed data etc), the cost of building brand awareness is increasing year on year For example: 15 years back when there was no CTV, no Hotstar, no Jio Cinemas, a certain marquee cricket sponsorship on TV would have cost X crores and helped you reach every cricket viewer Today the same sponsorship on TV will cost approximately 4-5X(adjusted for claimed higher viewership and inflation ), but you don’t reach all cricket viewers because top 1-5 percent households at least in metroes have moved to CTV and OTT for sports consumption. So you need to spend approximately another 3X on those channels there to be able to reach all cricket viewers with same reach and frequency as 15 years back So what ideally should have been 3X( adjusted for inflation) is now 7-8X to reach the same consumer base Cricket was one example. Same is true for most things. KBC, Big Boss etc. TV ad expenditure has been growing for last 10 years and digital has also grown independently. While I don’t know the exact rate of growth of ad expenditure, definitely it has been much higher than GDP growth in last 10-15 years So, cost of reach has gone up and ad efficiency is definitely down Brands who are now starting their journey will have to spend much more than brands who started 20 years back And the biggest beneficiaries of this phenomena will be legacy brands with already high brand awareness

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When it comes to content integration, Anuja Mishra, EVP & CMO of Honasa Consumer Ltd., believes in making the brand feel like a character in the storyline, not just a product placement. 👉 “Our first step is to ensure the core values of the show align with our core audience. Secondly, meaningful integration is key,” says Anuja. Curious about how Mamaearth leverages content integration to connect authentically with today’s conscious consumers? 👇 🔗Watch the video to learn more https://lnkd.in/d3-vYjPX hashtag #ContentIntegration hashtag #BrandBuilding hashtag #VideoMarketing hashtag #mamaearth hashtag #ThoughtLeadership hashtag #MarketingTrends hashtag #AmazonMXplayer

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