Janhavi Nagarhalli 🌻

This landing page section is skyrocketing my conversions while everybody ignores it. You have a Hero section, a Profits & Benefits section, and a nice CTA yet… …your conversions are low. If someone stayed until this part, he is on the fence. If he bought it, he would convert; if he didn't, he would click away. But he is still here. Why? Because he wants it but has unanswered questions and objections. That's why the FAQ is not a generic space where you just answer commonly asked questions. It's also a space to bust the last objections the person has before he converts into a lead. So ask yourself: What doubts do people have that stop them from taking up the offer? And then turn those doubts into questions and answer them to clear them out. Most of the doubts fall into 3 categories: - Time  - Money - Trust Figure out which ones are neglected from your page narrative, and handle them here. This will make or break your conversions on your landing page so don’t ignore this section.

Majority of September is already complete. Here's a list of things you should be looking to tackle as you head into October: 1. Test new customer offers  2. Bigger creative swings that you can leverage during BFCM 3. Landing page test, listicles, advertorials etc 4. Bundles, very similar to offers but allows you to test concepts like "Buy more save more" and even "create your own packs"  5. Attribution - If your ad account is mostly on 7dc/1dv I'd recommend to switch to 7dc. Holiday season starts to see a lot of view through and overlap. Optimise on clean data. A lot of the big swings in October will come through testing what your BFCM can look like, test out a couple of different offers to see what lands.

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My Client Has 10x'd his Engagement. 4 months ago a client reached out for basic support. He Was Leaving Money on the Table Due to Ineffective Marketing. When we first started working together: → The client lacked a clear market analysis → Their content lacked SEO recommendations and platform strategy → Engagement was stagnant, and leads were scarce → They felt frustrated, and unsure how to optimize their marketing budget. We partnered to transform their approach: → Conducted thorough market analysis with tailored recommendations → Provided expert platform suggestions to reach their customer base → Delivered a professional report with actionable insights → Crafted a customized plan to achieve marketing and brand goals → Offered guidance on leveraging their unique value proposition If you're a founder looking to grow and monetize your business. Let's transform your business together!

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Most creators & founders lack clarity on their problems. - They spray content when their audience is undefined. - They blame the algorithm & never assess their brand. - They (re)write new headlines without clear messaging. - They design their profile for the 100th time in 30 days. Sound familiar? When results don’t show up, the blame often shifts to: → "My niche is too saturated." → "The algorithm is just against me." → "People just don’t engage my content." These are just external excuses masking internal problems. The real issue? Ignoring their Hierarchy of Problems. Branding struggles don’t start at the surface. They start deeper. Let’s break it down: 1. Surface-Level Problems: The Symptoms. Examples: - Low engagement on posts. - Low profile views & misty DMs. - Inconsistent branding visuals or tone. These result in shallow solutions like: - Tweaking designs. - Rewriting profile headlines. - Posting more frequently (7x/week). At the end, it all falls flat. Why? They’re treating symptoms, not the cause. 2. Mid-Level Problems: The Strategy Gaps. Examples: - Unclear messaging pillars. - Undefined audience targeting. - Lack of brand & content positioning. Again, some more shallow solutions: - Switch content formats (carousels → videos). - Follow trends without strategy in place. - Test random ideas to "see what works." Pathetically, that fails too. Because strategies without direction create inconsistency. Not results. 3. Core Problems: The Root Cause. Examples: - No clear offer or value proposition. - Lack of clear & purpose-driven messaging. - Unaligned positioning between brand & audience. These result in actions like: - Ignoring the foundation. - Focusing on getting quick fixes. - Skipping branding clarity altogether. Why It Fails: Clarity drives perception—and perception drives a successful business. The Solution: Fix the "core" first. Get clear on your offer—who you help and how. Define your positioning—how you want to be perceived. Build your content system—aligned with your core message. → Content can’t fix a branding problem. → But a strong brand makes content work. → Brand first. Content second. That’s the real fix. PS: Follow me → [Victor] for daily insights like this on branding and content.

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I spent the last 2 days reviewing  25 profile and content strategy for B2B 7-figure founders Their LinkedIn gets minimum views, engagement, and REVENUE This is why LinkedIn is a useless source of income for them: 1) They write what comes into their mind. ↪ICP-centric content should be your priority. 2)Their content is all about their business ↪People don’t care about your business, they care about YOU We follow Jeff Bezos, not Amazon 3) They have no position ↪They have the mindset and business mentality But, it doesn't reflect on their content 4) Talk about their business features ↪People buy values, benefits, and painkillers, not products/services 5) Their content is chaos ↪Your content should attract and convert clients 6) They are another fish in the sea ↪What differentiates you? why should I choose you? 7) They don't have an attractive personal brand ↪ Their content missed the human touch 8) Their ICP isn't clear ↪ Your ICP has to be clear and map out the buying journey to tailor an aligned content strategy your clients are sitting there waiting to attract them to your universe and solve their problem ✨ PS: If you're a B2B founder struggling to create content that attracts leads on LinkedIn, Let's talk

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I’ve (ghost)written over 95+ listicles in the 2.5 years. Some were cringe. Some were absolutely high-quality. Here are 6 learnings I am sharing from my top ones.   So you can write better + catchy listicles 1. Not every topic is a fit for a listicle.  ⤷ Ensure people are looking for lists.  ⤷ Analyze search intent deeply. 2. Sub/heading = Most powerful line.  ⤷  It should tell the key message  ⤷  It must be catchy & memorable 3. Make your lists scanable.  ⤷ Write short sentences  ⤷  Highlight imp words. 4. Make a logical hierarchy.  ⤷ Points have contextual relation ⤷  Use H2, H3 structure for subheadings  5. Decide a format and length.  Basic = Short lists (2-3 sentences) Detailed = Paragraphs (5-10 sentences)  And keep that format/length consistent throughout. 6. Select a winning angle as per search intent. ⤷ Do you need to add personal experiences? ⤷ Do you need to add more data + facts Everything boils down; - What your reader wants to read.   - Which format can better provide value A good writer is one who serves the reader with the BEST. PS. Do you love listicles? #Mrsaiqo --- You've tried GPTs; now try SAIQO.

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6 months back, I sucked at outreach. Today, 90% of my clients are outbound. Here's how you can crack it too. 1. Get clear - what problem do you solve? - what is your offer? - how do you help? - who do you help? 2. Research. Research. Research. There are 1000 creators offering the same service as you. How do you outshine? Research your niche. Study it like hell. Become so good at it and the best solution. 3. Know them. Do you know well about your ICP? That's important. No one gives a shit about your work, they care how you can help them. Focus on them, not you. 4. Outreach daily Reach out to your ICP through emails or DMs. Give them an irresistible offer. Tell them how your offer can be life changing for them. Outreach isn't tough. It's a game of strategy + patience. Struggling to generate leads for your business? Imagine this - you have 10 booked calls every week, sounds good? Drop me a DM and I will help you get your calendar booked every month! #linkedin #ghostwriting #personalbranding #founders

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This is how I generate 20 LinkedIn ideas every week (for FREE) 1. Explore Industry Contradictions When everyone says “Do X,” I ask, “What happens if we don’t?” Content thrives on counter-narratives. 2. Ask the “Dumb” Questions The best insights come from “Why do we do it this way?” Not enough people ask it. 3. Read Comments, Not Just Posts Posts are polished. Comments? They reveal real questions, frustrations, and desires. 4. Study Product Reviews in Your Niche You’d be surprised what a 3-star review can teach you. People vent about pain points that no one else is addressing. 5. Swipe from Outside Your Industry There’s brilliance in unexpected places. How can a technique from fitness or tech apply to content creation? 6. Turn Client FAQs into Content If they’re asking it, they want to know. Simple as that. 7. Revisit High-Performing Posts Success leaves clues. The posts that worked once often contain new angles waiting to be uncovered. 8. Capture Real-Life Analogies Content resonates more when it’s relatable. Think: “What does this complex concept look like in everyday life?” 9. Track What’s NOT Working Not every flop is a failure. Sometimes it’s a redirection. Digging into why a post missed the mark can spark fresh ideas. 10. Imagine Your Audience’s ‘Aha’ Moments What don’t they know yet? Or better yet—what haven’t they even thought about? — I’ll add you 2500+ followers on X and 2000+ followers on LinkedIn in the next 90 days or work for FREE until I do. Interested? Send me a connection request with “Leverage.”

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Cheating subscribers on Instagram — advantages and disadvantages. Let’s first understand how some marketing managers increase the number of subscribers on Instagram accounts via unfair methods. It works in this way: 1. A person chooses the number of followers 2. Write the account name 3. Pays the money 4. Gets the followers Done! Yes, it is so easy, but, is it worth it? I work with different clients, and according to my research, many of them want to see in the beginning their accounts with a big amount of subscribers, by this they want others to believe that their service is popular among people. Let’s see the risks of it and how Instagram finds out the cheaters. Creators of social media are not stupid, they are smart enough and they have a lot of technologies that can control our activities on their apps or webpages. When account holders use fake methods, they can easily see this, here is how it works: 1. After the process of manipulation, tons of bots will follow the profile at the same moment, let’s for example take just 1.000 bots. 2. Instagram sees this activity and understands that without paying for any ads, this accaunt gained 1.000 bots on their page. 3. After there is a risk of getting a “Shadow Ban” from them Shadow Ban — it is when subscribers can not see the page itself in their feed, the profile will not appear there and posts will not be recommended to other people, followers only can see the page by searching it in the “Search Bar”. 4. All in all, there is a big risk that customers of the brand may lose their trust in the company. What accounts can do alternatively? Work with bloggers and buy ads from them Use Meta Ads for advertisement Make interesting posts on Social Media so people can share them and increase the activity of the profile. Finally, I would recommend not using cheating methods, it is always better to make original content and grow up step by step, it will be easier in the process to analyze the customers and make posts that they like and want to see. Have any recommendations or questions? Contact me at abdullokhy@outlook.com

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Blocked from commenting on Instagram? Here's how to fix it 👇 So recently a lot of creators on Spur are asking their audience to comment on an Instagram post/reel, and then using our automation they reply to their comment and send something valuable like a course/guide in their DMs. Spur is a verified Meta partner, and we are listed in Meta's partner directory as well. We are legit, just using their API, and following all the rules to make sure no exploitation is done. Now what is happening is, while setting up the automation, the creator will only add 1 comment reply, meaning everyone who will comment will get the same comment reply. So creators with high subscribers or creators whose reels go viral, they are getting 1000s of comments and all of those comments are getting the same reply. Even though it is sent via the Instagram API, and it is well within their guidelines, still Instagram is marking it as spam and blocking the creator's ability to comment. But interestingly, the DMs still go, so that is not affected. Now here's the Solution: Edit all of your active Comment Automation flows and - 1. Remove all the comment replies. (Preferable) 2. Add 100s of unique comment replies and we'll pick one by random. Even though removing the comment replies is a solution but nobody wants that as it will feel the creator is not replying to people who are commenting and no one will comment. So as an experiment we will be adding 200 unique comment replies for every new comment automation flow that will be created by anyone using Spur, and hopefully it should resolve the issue to some extent until Meta fixes it. This issue has been there since months, we've been in talks with Meta, and they've accepted that it should not happen, but I don't see any sign of it fixed anytime soon. And you know what's even better? Our customers blame us when they get blocked from commenting, when it is not even our fault :/ Moral of the story: Never rely on Meta, communicate well with your customers, keep on trying and sharing hacks to solve it from your side.

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My intern took my website from ~0 to 100k monthly visits follow the basic strategy I created. Here's what we learned: 1. SEO is about giving the user what it wants. As the search engine improves, you can get traffic simply by meeting the searcher's intent. There are still many 100 monthly search volume keywords that are easy to rank for. 2. You can use AI to write these articles, but please improve them. Check your facts. Add experience, expertise and entertainment. 3. To grow traffic fast, write a lot of articles. Write 10 articles per day for 100 days and you have 1000 articles. You don't get traffic if you have no content. The 80/20 of SEO is writing a lot of articles first and then improving those that are already getting traffic. 4. If you content is great, you get organic backlinks over time. You can invest a bit in backlinks for competitive keywords, but there are so many long-tail keywords you can rank for without needing DR or backlinks. For best value for time, work on being the topical authority in one topic and internal link your articles to each other. You win when you're useful to people. P.S. I designed a new SEO strategy for my own personal site and how we'll go from 0 to 100k ASAP. Two weeks and we’re already getting traffic!! If you want the quick, dirty and unedited version, comment “SEO” and I’ll send you the PDF.

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How I create 5x content a week while running a full time business: (~100k impressions per month) 1/ Keep a swipe file for ideas → your best content ideas are often fleeting thoughts → jot them down so you won't forget → if your hands are full, record a voice note 2/ AI for first drafts and last edits → don't start with a blank screen → unstuck yourself with an AI first draft, edit from there → best to pick an AI tool that also has quick editing tools 3/ Batch create OR create daily → have longer free time on some days ➡️ batch create → have shorter free time daily ➡️ create when you can → recommend to write regularly to practice your delivery 4/ Tell the same message 100 ways → people love predictability → stick to a few core ideas, but change your delivery regularly → also saves you from needing more content ideas (sounds counter-intuitive, but really works) 5/ Organise and tag content → the most boring part, but v important → makes it easy to repurpose your content in future → can now be done by AI Most importantly, remember who you're writing for. 1 well targeted post beats 10 that targets "everyone." Focus on understanding your audience and solving their problems. If you're looking for an AI content tool, I currently use Cleve.ai for: > swipe file for ideas > transcribing my voice notes > AI first drafts > AI quick editing tools > content auto-tagging and sorting What's been tough in your content journey? 💌

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IF you're a content writer, you may want to know this today: - Not every Content is a blog - Not every content needs keywords - Not every content has the same audience - No content has to be written without a purpose - Not every content has the same purpose - Not every piece of content needs to be long - Not every content needs to be coming from competitors - Every content's success will also be defined by how it's represented - Not every content needs to be entirely ChatGPT - Not every content title should come from ChatGPT - Not every introduction needs "today's competitive landscape" or stats. - Not every content concluding headline needs to be "The Bottom Line," "Conclusion," "Final Thoughts," and "Wrapping Up." - Every content needs to be considered unique. What else would you want to add?

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if you're a founder/brand manager hiring for a social media prodigy: don't put: "need 4-6 years experience" in your JD. - because reels were launched 4 years ago. - youtube shorts were launched 3.5 years ago. look for someone who has delivered results (like marty martin, sorry not sorry for the shameless plug); or add "needs to have 10m organic views to their name" in your JD instead. outcomes > experience

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I have written 400+ social media posts and have generated 50 Million+ views for our clients in the last 2 years at Koffee Media. The content types were: - Carousels - Reels, YouTube scripts, and - LinkedIn (long and short-form content) During these 2 years, I have realized that creating valuable content is more than just putting words on a page. It’s about crafting a message that resonates, engages, and drives results.  Today I am sharing my go-to checklist for writing potentially viral social media posts. 1. Write in a tone that even an IDIOT can understand. Step 1: Finish your first draft - Once you’re done writing your first draft, let it sit for 2-3 hours then edit it with a clear head and fresh eyes. Step 2: Remove the fluff - Edit out jargon and unnecessary sentences that don't add value. (Use Hemmingway Editor) 2. Avoid content repetition Step 1: Analyze what's already out there Make a list of top-performing posts (based on engagement) that are already available. Step 2: Create a unique angle Find a different approach to writing the topics to make your post more valuable than others. Pro tip: Use the negative or benefit-centric hook, add well-researched DATA, and use storytelling. 3. Constantly keep readers curious Step 1: Build interest from the start Begin by highlighting the value of what you’re sharing. Why? When you focus on how something can help or improve a situation or solve a problem, you naturally pique curiosity. Step 2: Keep the flow smooth Use transition phrases like "Here's what to know," "And there's more to it," to guide readers through the content. It helps to keep them engaged and curious to read on. That’s it. I hope you find this helpful and learned something new today. Also, I would to know about your content writing process, drop them in the comment section below. Note: I have challenged myself to show up daily for 30 days and share value-added content. ( I missed posting yesterday, won't happen again. 😭) Today is day 04 of 30 days. Wish me luck. 😥 #contentmarketing #contentwriting #socialmediacontent

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Building a business is 10x easier once you understand this: 🔥 product + 💩 marketing → 🦗 💩 product + 🔥 marketing → 🥴 🔥 product + 🔥 marketing → 🚀

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Writing helps creators connect to their audience. Here's how: 1. Clarity of Thought: Writing allows you to organize your thoughts and present them in a clear, structured manner. This clarity helps your audience easily grasp your message and understand your perspective. 2. Emotional Engagement: Well-crafted writing can evoke emotions, making your audience feel connected to your story, message, or content. Whether it’s joy, sadness, excitement, or inspiration, tapping into emotions creates a lasting bond. 3. Personal Voice: Your unique writing style and voice can resonate with readers, making them feel like they’re getting to know you personally. This personal touch fosters a sense of intimacy and trust. 4. Depth of Information: Writing allows you to dive deep into topics, providing comprehensive insights and details that other formats might not accommodate. This depth can educate and inform your audience, positioning you as a knowledgeable and reliable source. 5. Interactive Experience: Through comments, feedback, and discussions, writing can create an interactive experience. Responding to readers' comments and engaging in dialogues can strengthen the connection and build a community around your content. 6. Storytelling: Sharing stories through writing can captivate your audience, drawing them into your narrative. A well-told story can make your message more relatable and memorable. 7. Accessibility: Written content can be easily accessed and revisited. Readers can bookmark, share, and refer back to your writing, extending its reach and impact over time. 8. Empathy and Understanding: Writing allows you to explore and express diverse viewpoints and experiences, fostering empathy and understanding. By addressing your audience's needs, concerns, and interests, you create a meaningful connection. Let me do this engagement for you

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If your goal is to “build an audience” on X in 2025. Here are 24 lessons I learned after going from 0 followers to 22k followers in 20 months, added for clients: 1. A thread isn’t a blog post. 2. Your vibe attracts your tribe. 3. Stop obsessing over metrics. 4. Don’t overcomplicate growth. 5. You can’t “game” engagement. 6. Perfectionism kills momentum. 7. Retweets are earned, not asked for. 8. The more you give, the more you get. 9. Followers aren’t leads; relationships are. 10. Don't try to sound smart—try to be clear. 11. Building an audience isn’t rocket science. 12. Don’t post to go viral—post to get shared. 13. Share one idea per tweet. Simplicity wins. 14. Teach what you know, not what you Googled. 15. Your audience grows as fast as your ideas do. 16. Threads should read like popcorn, not a textbook. 17. A bad tweet is better than no tweet. Post and learn. 18. Engagement is a cheat code. Reply like it’s your job. 19. Your best content will always come from your DMs. 20. Nobody cares about your bio. They care about your value. 21. Your first 10k followers will come from relations, not tweets. 22. Consistency matters, but context wins. Know your audience. 23. If your content isn’t useful, funny, or inspiring, it’s forgettable. 24. The best hooks are questions your audience is already asking. Liked what you read? Follow me for more such tips to build your brand on X.

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