Julian Richards Alexander

India's ad revenue projected to reach $18.5 billion by 2024: GroupM report https://ift.tt/sO1uoCa According to Group M's 2024 Global Midyear Forecast report, global advertising revenue is expected to grow 7.8% in 2024, reaching $989.8 billion. This growth trajectory is set to continue, with the industry forecasted to surpass one trillion in revenue by 2025, increasing by 6.8% to $1.1 trillion, a year earlier than initially forecasted in December 2023. Notably, the revised estimates for the U.S. predict ad revenue to reach $365.9 billion, marking a 5.8% increase over 2023's $345.9 billion. The report highlights the role played by the U.S. and China in driving global ad revenue, accounting for 57.1% of the total. These countries are set to add $44.5 billion to their revenue in 2024, nearly 1.5 times the combined $27.4 billion incremental revenue from all other markets. Moreover, they house 22 of the top 25 global media sellers and contribute over 40% to global GDP. India's ad revenue is projected to reach $18.5 billion in 2024, with an anticipated growth rate of 9.5% and 8.7% in 2024 and 2025 respectively. Political advertising in India is estimated to contribute 0.9% to the total ad revenue. "In the upcoming years, the marketing landscape is poised to encounter potential disruptions from global governments and regulatory bodies, which could significantly impact forecasts and alter predictions," according to the report.  The report estimates that 69.5% of ad revenue will be informed by AI in 2024 with the percentage reaching 94.1% by 2029, three years earlier than previously forecast. "It is important for advertisers to be experimenting, learning and developing talent in this space now, not in a year’s time," the report stated. Artificial Intelligence also has the potential to reshape the industry — as do regulations put in place to guide (or control) its growth. Those regulations, of course, depend on politicians, which in turn are determined by upcoming election cycles, as per the report. Additionally, digital pure-play advertising (excluding the digital extensions of TV, audio, print, and OOH) will grow 10.0% in 2024 and make up 70.6% of total revenue for the year, equaling $699.0 billion.  Total TV, including both linear or traditional TV and connected TV (CTV), is expected to grow 2.7% to $163.2 billion in 2024, following a decline of 0.4% in 2023.  The report also suggests that Search advertising revenue is expected to grow 5.3% in 2024 and accelerate to 6.3% in 2025. Search will account for 20.9% of total ad revenue in 2024, a share that we predict will remain fairly stable over the next five years. OOH advertising is expected to reach $49.7 billion, 41.0% ($20.4 billion) of which will be digital OOH. This represents an 11.5% increase over 2023 for total OOH.  The increasing interconnectedness of financial, commercial, and media systems globally can foster resilience akin to coral reefs, capable of recovering from va...

India's ad revenue projected to reach $18.5 billion by 2024: GroupM report https://ift.tt/1nFLq9C According to Group M's 2024 Global Midyear Forecast report, global advertising revenue is expected to grow 7.8% in 2024, reaching $989.8 billion. This growth trajectory is set to continue, with the industry forecasted to surpass one trillion in revenue by 2025, increasing by 6.8% to $1.1 trillion, a year earlier than initially forecasted in December 2023. Notably, the revised estimates for the U.S. predict ad revenue to reach $365.9 billion, marking a 5.8% increase over 2023's $345.9 billion. The report highlights the role played by the U.S. and China in driving global ad revenue, accounting for 57.1% of the total. These countries are set to add $44.5 billion to their revenue in 2024, nearly 1.5 times the combined $27.4 billion incremental revenue from all other markets. Moreover, they house 22 of the top 25 global media sellers and contribute over 40% to global GDP. India's ad revenue is projected to reach $18.5 billion in 2024, with an anticipated growth rate of 9.5% and 8.7% in 2024 and 2025 respectively. Political advertising in India is estimated to contribute 0.9% to the total ad revenue. "In the upcoming years, the marketing landscape is poised to encounter potential disruptions from global governments and regulatory bodies, which could significantly impact forecasts and alter predictions," according to the report.  The report estimates that 69.5% of ad revenue will be informed by AI in 2024 with the percentage reaching 94.1% by 2029, three years earlier than previously forecast. "It is important for advertisers to be experimenting, learning and developing talent in this space now, not in a year’s time," the report stated. Artificial Intelligence also has the potential to reshape the industry — as do regulations put in place to guide (or control) its growth. Those regulations, of course, depend on politicians, which in turn are determined by upcoming election cycles, as per the report. Additionally, digital pure-play advertising (excluding the digital extensions of TV, audio, print, and OOH) will grow 10.0% in 2024 and make up 70.6% of total revenue for the year, equaling $699.0 billion.  Total TV, including both linear or traditional TV and connected TV (CTV), is expected to grow 2.7% to $163.2 billion in 2024, following a decline of 0.4% in 2023.  The report also suggests that Search advertising revenue is expected to grow 5.3% in 2024 and accelerate to 6.3% in 2025. Search will account for 20.9% of total ad revenue in 2024, a share that we predict will remain fairly stable over the next five years. OOH advertising is expected to reach $49.7 billion, 41.0% ($20.4 billion) of which will be digital OOH. This represents an 11.5% increase over 2023 for total OOH.  The increasing interconnectedness of financial, commercial, and media systems globally can foster resilience akin to coral reefs, capable of recovering from va...

India's ad revenue projected to reach $18.5 billion by 2024: GroupM report https://ift.tt/1nFLq9C According to Group M's 2024 Global Midyear Forecast report, global advertising revenue is expected to grow 7.8% in 2024, reaching $989.8 billion. This growth trajectory is set to continue, with the industry forecasted to surpass one trillion in revenue by 2025, increasing by 6.8% to $1.1 trillion, a year earlier than initially forecasted in December 2023. Notably, the revised estimates for the U.S. predict ad revenue to reach $365.9 billion, marking a 5.8% increase over 2023's $345.9 billion. The report highlights the role played by the U.S. and China in driving global ad revenue, accounting for 57.1% of the total. These countries are set to add $44.5 billion to their revenue in 2024, nearly 1.5 times the combined $27.4 billion incremental revenue from all other markets. Moreover, they house 22 of the top 25 global media sellers and contribute over 40% to global GDP. India's ad revenue is projected to reach $18.5 billion in 2024, with an anticipated growth rate of 9.5% and 8.7% in 2024 and 2025 respectively. Political advertising in India is estimated to contribute 0.9% to the total ad revenue. "In the upcoming years, the marketing landscape is poised to encounter potential disruptions from global governments and regulatory bodies, which could significantly impact forecasts and alter predictions," according to the report.  The report estimates that 69.5% of ad revenue will be informed by AI in 2024 with the percentage reaching 94.1% by 2029, three years earlier than previously forecast. "It is important for advertisers to be experimenting, learning and developing talent in this space now, not in a year’s time," the report stated. Artificial Intelligence also has the potential to reshape the industry — as do regulations put in place to guide (or control) its growth. Those regulations, of course, depend on politicians, which in turn are determined by upcoming election cycles, as per the report. Additionally, digital pure-play advertising (excluding the digital extensions of TV, audio, print, and OOH) will grow 10.0% in 2024 and make up 70.6% of total revenue for the year, equaling $699.0 billion.  Total TV, including both linear or traditional TV and connected TV (CTV), is expected to grow 2.7% to $163.2 billion in 2024, following a decline of 0.4% in 2023.  The report also suggests that Search advertising revenue is expected to grow 5.3% in 2024 and accelerate to 6.3% in 2025. Search will account for 20.9% of total ad revenue in 2024, a share that we predict will remain fairly stable over the next five years. OOH advertising is expected to reach $49.7 billion, 41.0% ($20.4 billion) of which will be digital OOH. This represents an 11.5% increase over 2023 for total OOH.  The increasing interconnectedness of financial, commercial, and media systems globally can foster resilience akin to coral reefs, capable of recovering from va...

#IMPACTFeature: Mindshare and e4m Content Marketing Trends report explores the current state of content marketing, and presents plausible predictions for the coming year. Mindshare India | exchange4media #IMPACTMagazine #Mindshare #Content #MarketingTrends #Advertising

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MMA Global India & GroupM launch 4th Modern Marketing Reckoner’24 https://ift.tt/CWBREiU MMA Global India and GroupM, WPP’s media investment group, launched the fourth edition of the Modern Marketing Reckoner 2024: Winning with AI at the thirteenth edition of MMA IMPACT Delhi. The report explores how AI is not merely transforming the 4 key pillars or Ps of marketing (product, place, price and promotions) but is revolutionising organisations from the ground up, marking an irreversible change.   The report explores AI's potential to enhance marketing, from gaining consumer insights to transforming product design and the consumer journey. It discusses AI's dual role as both evolutionary and revolutionary, integrating tools like predictive text and chatbots across various marketing functions, including e-commerce and campaign execution, while emphasising the importance of measuring marketing ROI.  Prasanth Kumar, MMA Global India Co-Chair and CEO - GroupM South Asia, said, "The Modern Marketing Reckoner 2024 is a comprehensive guide for marketers who aim to succeed with AI. This report offers valuable insights, carefully researched data, and real-world examples of how AI can be leveraged in marketing. What sets it apart is the inclusion of perspectives from over 60 industry experts across diverse domains, whose human intelligence and experience in powering AI is truly invaluable.”   Marketers and agencies are swiftly delving into groundbreaking technology, discerning between superficial novelties and truly transformative tools, with key imperatives:  Marketers value high-quality, authentic internal data like brand essence, past communication, consumer insights, cohort responses, platform performance, packaging details, pricing, and customer reviews to ensure AI models are authentically trained for real-world application.  Organizational transformation is vital for maximizing AI's impact in marketing, involving integration across Finance, Technology, CMI, sales, and Talent Management, with rapid evolution in budgeting, talent management, and a "Test and Learn" approach. Investment in Data and MarTech is increasing, with shared ownership of implementation and utilization among Marketing, Finance, and Technology leaders.  AI is driving transformation in agencies, fostering new integrated models centered on AI-enabled platforms for seamless collaboration and co-creation.  Moneka Khurana, Country Head and BOD Member, MMA Global India, said, “The grand launch of the Modern Marketing Reckoner (MMR) at IMPACT Delhi marks a pivotal moment for the industry. The report provides actionable insights into AI's transformative impact on the 4 Ps of Marketing - Product, Place, Price, and Promotions. By compiling wisdom and foresight from over 60 industry leaders, it equips marketers with the strategies and frameworks needed to win with AI-driven marketing, fostering innovation and driving growth. At MMA, we are dedicated to empowering marketers to...

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MMA Global India & GroupM launch 4th Modern Marketing Reckoner’24 https://ift.tt/7kW8IfE MMA Global India and GroupM, WPP’s media investment group, launched the fourth edition of the Modern Marketing Reckoner 2024: Winning with AI at the thirteenth edition of MMA IMPACT Delhi. The report explores how AI is not merely transforming the 4 key pillars or Ps of marketing (product, place, price and promotions) but is revolutionising organisations from the ground up, marking an irreversible change.   The report explores AI's potential to enhance marketing, from gaining consumer insights to transforming product design and the consumer journey. It discusses AI's dual role as both evolutionary and revolutionary, integrating tools like predictive text and chatbots across various marketing functions, including e-commerce and campaign execution, while emphasising the importance of measuring marketing ROI.  Prasanth Kumar, MMA Global India Co-Chair and CEO - GroupM South Asia, said, "The Modern Marketing Reckoner 2024 is a comprehensive guide for marketers who aim to succeed with AI. This report offers valuable insights, carefully researched data, and real-world examples of how AI can be leveraged in marketing. What sets it apart is the inclusion of perspectives from over 60 industry experts across diverse domains, whose human intelligence and experience in powering AI is truly invaluable.”   Marketers and agencies are swiftly delving into groundbreaking technology, discerning between superficial novelties and truly transformative tools, with key imperatives:  Marketers value high-quality, authentic internal data like brand essence, past communication, consumer insights, cohort responses, platform performance, packaging details, pricing, and customer reviews to ensure AI models are authentically trained for real-world application.  Organizational transformation is vital for maximizing AI's impact in marketing, involving integration across Finance, Technology, CMI, sales, and Talent Management, with rapid evolution in budgeting, talent management, and a "Test and Learn" approach. Investment in Data and MarTech is increasing, with shared ownership of implementation and utilization among Marketing, Finance, and Technology leaders.  AI is driving transformation in agencies, fostering new integrated models centered on AI-enabled platforms for seamless collaboration and co-creation.  Moneka Khurana, Country Head and BOD Member, MMA Global India, said, “The grand launch of the Modern Marketing Reckoner (MMR) at IMPACT Delhi marks a pivotal moment for the industry. The report provides actionable insights into AI's transformative impact on the 4 Ps of Marketing - Product, Place, Price, and Promotions. By compiling wisdom and foresight from over 60 industry leaders, it equips marketers with the strategies and frameworks needed to win with AI-driven marketing, fostering innovation and driving growth. At MMA, we are dedicated to empowering marketers to...