Malay Harsha

🚀Exciting news for Brands & Marketers! Mindshare India has officially launched its much-anticipated "Content Marketing Report". 📈 In today's digital era, where "Content is King," staying ahead of the latest trends is key. Mindshare India's comprehensive report empowers brands & marketers with the knowledge and tools they need to elevate their content strategies to new heights. 📊 Interesting material for your next big presentation: 🔍 Trends & Insights 🏆 Best Practices 💡 Expert Advice & more This report is a must-read for anyone looking to enhance their content marketing game. Don't wait, get your copy today! 📖 Access the report here: https://shorturl.at/qM148 Amin Lakhani Ajay Mehta Ruchi Mathur Niraj Ruparel Vipasha Bhuptani Makarand N Nidhi Bakhru Aashita Jhamb Devanshi A. Yuvraj Rana Rishi Sharma #ContentMarketing #Mindshare #DigitalMarketing #ConsumerInsights #News #Trends #BrandSuccess

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Exciting times for the Indian advertising market! 🚀 According to IPG Mediabrands Magna Global Advertising Forecast 2024, the Indian ad market is set to grow by 11.8% to reach ₹1,22,155 Cr in 2024 driven primarily by digital media with strong growth also observed in traditional media. 📊Key highlights 1) Traditional media revenue will grow by 8.4% to ₹64,398 Cr.(TV ,Print, Radio and OOH) 2) Digital media is poised to grow faster at almost 16%, reaching ₹57,757 Cr due to the expansion of internet base. 3) Despite being outpaced by digital, traditional media may receive 53% of all ad spend with digital media taking up the remaining 47%. 4) India's traditional media market share is twice that of global (29%) and APAC(24%) size. 🔍Insights 1) As per the report, Social and search could garner 34% and 33% of the digital ad pie respectively. 2) Display and video will follow with 19% and 14% respectively. 3) TV ad revenues in 2024 are projected to grow by 8.7% to reach an estimated ₹39,333 Cr driven by election and cricket. Also said that TV reaches 778 million viewers and overall time spent increased to 230 minutes. 4)Print media (itself as a most trustworthy source of information) will grow at 6.1% (estimated ₹18,771 Cr) and digital print revenue is estimated to be ₹1,300 Cr. India's ad market is projected to enter the top 10 global markets by 2025, reflecting robust growth across all sectors from FMCG to e-commerce. 📺📰 Let's gear up for a transformative year ahead in advertising! #Advertising #DigitalMedia #TraditionalMedia #MarketGrowth #IndiaAdMarket2024

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This was one fab discussion! With many marketers around on the ET BrandEquity panel, a theme emerged: create meaningful nudges, not ads. Traditional ads can feel pushy and are increasingly being ignored. Many of us have seen a considerable drop in CTRs and conversion rates of our typical demand gen campaigns. This makes focusing on sending thoughtful, personalized messages that really connect with people super important. A timely message offering helpful advice or a special deal based on what someone likes can feel like a friendly nudge, not a hard sell. It shows that we understand and care about our customers’ needs. A paradigm shift like this can lead to better engagement, happier customers, and stronger relationships. A genuine conversation will convert and retain our audience better than anything else. #Marketing #CustomerEngagement

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Exciting Update For Advertisers! The government's decision to ease the mandate on self-declaration for advertisements brings much needed clarity and relief to the industry. No more confusion or uncertainty! It’s important to note that the SDC applies only to Ads related to health and food products. With this move, advertisers can focus more on strategy and creativity without worrying about cumbersome compliance issues. Kudos to the government for listening to our concerns and taking steps to simplify the process. #Advertising #BrandManagement #Marketing #GovernmentMandate #RegulatoryRelief #ClarityInAdvertising

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So powerful. Hats off to copy person.

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Google India Elevates Mansi Khanna To Director Of Ads, Brand & Reputation Marketing In her new role, Khanna will drive ads marketing for large businesses and SMBs while strengthening Google’s brand reputation in India Read full story on: https://lnkd.in/gXdVz7W6 #GoogleIndia Annurag Batra | Noor Fathima Warsia l Chetan Mehra

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Marketing meets psychology - 4 Celebrity endorsements have been a cornerstone of marketing strategies for decades. From Sachin Tendulkar endorsing Boost to Shah Rukh Khan championing luxury brands, the question isn’t whether it works it’s why it works. Let’s explore the psychology behind this and understand how it connects brands with consumers. Social Proof: Riding the Bandwagon Psychologist Robert Cialdini’s social proof principle explains how people are influenced by the actions and endorsements of others. Celebrities act as validators for products, giving them instant credibility. For instance, when Virat Kohli endorses Puma, fans associate his performance and reliability with the brand. This creates a domino effect where others want to emulate their favorite star’s choices. Halo Effect: Borrowing Stardom The halo effect is a cognitive bias where the positive traits of a celebrity (like talent or charm) extend to the brand they endorse. A classic example is Amitabh Bachchan endorsing everything from healthcare products to banking services. His reputation for trustworthiness often spills over to the brands he represents, making consumers feel confident in their purchase decisions. Identification and Aspirational Connection Carl Jung’s archetype theory suggests that humans connect with figures they aspire to be. Celebrities represent aspirational archetypes heroes (MS Dhoni for Sonata), rebels (Ranveer Singh for BoldCare), or achievers (PV Sindhu for Gatorade) and create a strong emotional link with consumers. Brands leverage these connections to make their products more desirable. Classical Conditioning: Building Associations According to Pavlov’s classical conditioning, pairing a brand with a positive stimulus leads to favorable associations over time. Take the example of Deepika Padukone endorsing Tanishq jewelry her elegance becomes synonymous with the brand’s image, fostering loyalty among consumers. Mirror Neuron Effect: Relatability and Emotion From neuroscience, the mirror neuron effect shows how seeing someone we admire using a product triggers a desire to replicate their experience. When Alia Bhatt shares a candid moment sipping Frooti, fans feel an emotional connection, associating the product with joy and relatability. Authenticity Matters While celebrity endorsements can elevate a brand, misalignment can backfire. Remember the backlash when a soft drink brand featuring a Bollywood star was criticized for being unhealthy? Authenticity is key, brands must align the celebrity’s persona with their core values. For example, Sachin Tendulkar endorsing a sports drink works because of his cricketing legacy, while his endorsement of a fairness cream might raise eyebrows. In the end, the psychology of celebrity endorsements boils down to one simple idea: People buy into people before they buy into brands. The right celebrity can bring credibility, emotion, and aspiration to a brand, making it stand out in a crowded marketplace.

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The diversity that defines us reflects in all walks of life, including how we search for home to buy, rent, a PG et all. From Mumbai's preference to stay higher up to Delhi's demand for 3+ parking spaces... from Kolkata's need for a South-East facing home to Ahmedabad's desire to stay close to commercial hubs ...we are full of diverse needs & wants. And that's the beauty of us, the India that we are proudly building. As a booming Real Estate market enters another year on a strong note, here's wishing everyone a happy property hunting. PS - Do watch the video, it's super fun. Magicbricks

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What is the process of Making Advertisements? Such an important topic, yet it isn't something you are likely to learn in B School. This is just one example of the many topics I cover in my book 'The Practical Marketer'. Thank you Dushyant Bhatt for sharing this fantastic conversation. The Practical Marketer: Your Ultimate Guide to Consumer Product Marketing is available on Amazon at https://amzn.in/d/0zRbvnR or at Crosswords Bookstore near you. #thepracticalmarketer #advertizing #brands #marketing

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In conversation with Arpan Biswas, Head to our YouTube Channel to listen to the full podcast #1 marketing podcast

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WPP appoints Deepa Jatkar of Wavemaker as head of its Amazon-focused unit in India. Read more - https://lnkd.in/gfiXAyfU #AdvertisingReporter #WPP #DeepaJatkar #Wavemaker #PeopleMovement #Medianews #Media #Agencynews #Agency

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This is a brilliant read and has massive stats on #directtocustomer #d2c #ecommerce around how #profitable it is :) my take is we need to take a deep dive into teh #profitandloss planning for #d2c before embarking for expensive #technology #infrastructure #deployment! Have a read ! Great article ! The debate is around #CLTV or short term 2-3 years #IRR :) the planning is critical ! Happy to help if you are interested to do this planning :)

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It's no secret that the cricket season brings along with it a frenzied excitement that remains pretty unbeatable, particularly when it comes to search. In the 2024 season alone, Microsoft Advertising witnessed a surge of 31% in search interest. In key categories, this surge is as staggering as 120%! While they are emblematic of the nation's love for the sport, dramatic changes in search behavior present a rare opportunity for brands in these categories to reach high intent audiences. Through robust digital marketing strategies that help maximize impact and a calibrated omni-channel approach to gain competitive edge, there are several game-changing opportunities for advertisers here. So, how are you staying ahead of the curve this season? Tell us more! #IPL2024 #IndianCricket #Microsoft #DigitalMarketing #IPLseason InMobi https://inmo.bi/49ZHtej

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Akila Jayaraman of JioAds believes this is the most exciting time in advertising, and predicts retail media will have a big impact on India's ad market next year. Listen to the next episode of Magnite's eMpower series now. https://magnite.smh.re/0_Y

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Indian consumers are stuck in the middle- From content fatigue to decision fatigue yet we hold the stature of COAT (Consumer market of all time). Check out my small contribution in today's The Economic Times ET BrandEquity #Consumer #Marketing #Digital

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Google India elevates Mansi Khanna to Director, Ads, Brand & Reputation Marketing. Khanna was earlier the head of ads marketing, large customers and SMBs. Read more: https://lnkd.in/gUmddAnQ #GoogleIndia #Leadership #AdsMarketing #BrandMarketing #ReputationMarketing #MansiKhanna #DigitalMarketing

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✴ 🎀 𝒩𝒾𝒸𝒽𝑒 𝒜𝒹𝓋𝑒𝓇𝓉𝒾𝓈𝒾𝓃𝑔: 𝒲𝒽𝑒𝓇𝑒 𝓆𝓊𝒶𝓁𝒾𝓉𝓎 🌞O𝓊𝓉𝓈𝒽𝒾𝓃𝑒𝓈 𝒬𝓊𝒶𝓃𝓉𝒾𝓉𝓎 🎀 ✴ 𝐀𝐛𝐬𝐨𝐥𝐮𝐭𝐞𝐥𝐲! When it comes to reaching the right audience, size matters in ways that go beyond mere numbers. Explurger, as a vertically segmented app, is making waves by delivering precision, engagement, and measurable impact for brands and agencies alike. Here’s how: 1) 𝐓𝐚𝐢𝐥𝐨𝐫𝐞𝐝 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐒𝐞𝐠𝐦𝐞𝐧𝐭𝐬 2) 𝐒𝐮𝐩𝐞𝐫𝐢𝐨𝐫 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐑𝐚𝐭𝐞𝐬 3) 𝐇𝐢𝐠𝐡 𝐕𝐚𝐥𝐮𝐞 𝐢𝐧 𝐓𝐎𝐅𝐔 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 4) 𝐀𝐜𝐭𝐢𝐨𝐧-𝐎𝐫𝐢𝐞𝐧𝐭𝐞𝐝 𝐌𝐎𝐅𝐔 𝐑𝐞𝐬𝐮𝐥𝐭𝐬 5) 𝐈𝐦𝐩𝐚𝐜𝐭𝐟𝐮𝐥 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧𝐬 6) 𝐄𝐱𝐩𝐥𝐮𝐫𝐠𝐞𝐫’𝐬 𝐆𝐥𝐨𝐛𝐚𝐥 𝐁𝐮𝐳𝐳 7) 𝗭𝗲𝗿𝗼-𝗡𝗼𝗶𝘀𝗲, 𝗤𝘂𝗮𝗹𝗶𝘁𝘆 𝗜𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝗼𝗻𝘀 8) 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 𝗚𝗿𝗼𝘄𝘁𝗵 𝗙𝗼𝗰𝘂𝘀 9) 𝗥𝗲𝗮𝗹-𝗧𝗶𝗺𝗲 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 10)𝗚𝗮𝗺𝗶𝗳𝗶𝗲𝗱 𝗨𝘀𝗲𝗿 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 It’s more than just a platform—it’s a movement that brands want to be part of! Brands that prioritize depth over breadth are already seeing the value Explurger delivers across their funnel strategies! Big impact on brands from - #Automobile #Travel #Lifestyle #Ecom #Hospitality #Sports #Fashion #Entertainment #Homedecor #FMCG #BFSI and many more. Explurger Sonu Sood Jitin Bhatia Thanks ADGULLY !!

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ET Retail’s study with GWI overall indicates an optimism in consumer sentiment for the festive season , with half of respondents planning on spending more than last year. But with newer modes of shopping like ‘ quick commerce’ ensuring easy availability, for a marketer getting the message where the customer is becomes a different challenge. This study tells us that festive shopping trends continue to see disruption with 96% of shoppers expecting their shopping pattern to change this year on the back of online shopping, e-Commerce penetration, and the rise of quick commerce. 25% of electronics buyers and 33% of personal care consumers are now using quick commerce services like BlinkIt or Big Basket. What does an advertiser need to look at in this scenario? 1. A key trend highlighted by the survey is the use of artificial intelligence in discovering new brands, deals and sales during the festive period. The study revealed that 80% of the festive shoppers discover deals and products on Meta, 2. While the media for advertising may be digital ,  it is important for the customer to see advertising in their local language during festive shopping . 3. Another important trend is that micro influencers with 10k to 100k followers are just as influential in driving festive shopping as macro influencers. These media trends are likely to influence where brands get seen in this festive season . #festive2024

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