Omprakash Karuppanan

🚀 Elevate Your SaaS Content Game: Advanced Tactics 🚀 Why Content Matters: ✨ Did you know? 89% of B2B decisions start with content! (Source: LinkedIn) ✨ Your Advanced Content Checklist 📋 Feature Announcement Templates Competitor Comparison Matrix Industry Benchmark Reports User-Generated Content Gallery Interactive Assessment Tools Power Moves to Maximize Content ROI 💪 Transform Customer Support Tickets into FAQs Create Feature Comparison Matrices Build Interactive Product Tours Develop Industry Benchmark Reports Strategy Tip: 🎯 Transform One Pillar Piece into 8 Micro-Content Pieces for 3x Reach! For a detailed breakdown, check out my article here: 3M Content Playbook https://lnkd.in/g5q3vx5Z What’s your best-performing content format? Share below! 👇 Let’s learn from each other! #B2BSaaS #ContentStrategy #GrowthHacking #SaaSMarketing

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🚀 Elevate Your SaaS Content Game: Advanced Tactics 🚀 The Numbers Don't Lie: ✨ 89% of B2B decisions start with content (Source: LinkedIn) Advanced Content Checklist 📋 Feature announcement templates Competitor comparison matrix Industry benchmark reports User-generated content gallery Interactive assessment tools Power Moves to Maximize Content ROI 💪 ✨ Transform customer support tickets into FAQs ✨ Create feature comparison matrices ✨ Build interactive product tours ✨ Develop industry benchmark reports Strategy Tip: 🎯 One pillar piece of content can lead to 8 micro-content pieces, resulting in 3x the reach! Detailed Breakdown: https://lnkd.in/g5q3vx5Z What's your best-performing content format? Share your insights below! 👇 #B2BSaaS #ContentStrategy #GrowthHacking #SaaSMarketing

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You've probably come across those master templates, GTM strategies, and “𝘂𝗹𝘁𝗶𝗺𝗮𝘁𝗲 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗵𝗮𝗰𝗸𝘀” that get shared here. There have been many occasions where I have been there- commenting on LinkedIn posts and downloading those templates to use them sometime. The truth? They rarely work as promised. Like most of us, those downloads end up unused. One of the major reasons? 𝘉𝘦𝘤𝘢𝘶𝘴𝘦 𝘺𝘰𝘶 𝘰𝘱𝘦𝘯 𝘢𝘯𝘥 𝘳𝘦𝘢𝘥 𝘵𝘩𝘦𝘮, 𝘫𝘶𝘴𝘵 𝘵𝘰 𝘨𝘦𝘵 𝘣𝘶𝘴𝘺 𝘸𝘪𝘵𝘩 𝘶𝘴𝘶𝘢𝘭 𝘸𝘰𝘳𝘬. 𝘛𝘩𝘦 𝘶𝘯𝘥𝘦𝘳𝘭𝘺𝘪𝘯𝘨 𝘳𝘦𝘢𝘴𝘰𝘯 𝘪𝘴 𝘴𝘰𝘮𝘦𝘰𝘯𝘦 𝘦𝘭𝘴𝘦’𝘴 𝘱𝘭𝘢𝘺𝘣𝘰𝘰𝘬 𝘪𝘴𝘯’𝘵 𝘮𝘢𝘥𝘦 𝘧𝘰𝘳 𝘺𝘰𝘶𝘳 𝘶𝘯𝘪𝘲𝘶𝘦 𝘢𝘶𝘥𝘪𝘦𝘯𝘤𝘦 𝘰𝘳 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘴𝘵𝘢𝘨𝘦 𝘰𝘳 𝘫𝘰𝘶𝘳𝘯𝘦𝘺. So, what actually works? It’s understanding your customers deeply, their pain points, desires, behaviors, and motivations. This is the boring BUT important ground work to do. 𝘐𝘵’𝘴 𝘢𝘣𝘰𝘶𝘵 𝘢𝘴𝘬𝘪𝘯𝘨 𝘵𝘰𝘶𝘨𝘩 𝘲𝘶𝘦𝘴𝘵𝘪𝘰𝘯𝘴, 𝘥𝘪𝘨𝘨𝘪𝘯𝘨 𝘪𝘯, 𝘢𝘯𝘥 𝘳𝘦𝘢𝘭𝘭𝘺 𝘭𝘪𝘴𝘵𝘦𝘯𝘪𝘯𝘨. 𝘛𝘩𝘢𝘵’𝘴 𝘵𝘩𝘦 𝘧𝘰𝘶𝘯𝘥𝘢𝘵𝘪𝘰𝘯 𝘰𝘧 𝘢𝘯𝘺 𝘴𝘰𝘭𝘪𝘥 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘺. Work on creating your own templates, cheat sheets, and workflows that are made for your goals and your customers. 𝗧𝗵𝗶𝘀 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗲𝗱 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵 𝘄𝗶𝗹𝗹 𝗮𝗹𝘄𝗮𝘆𝘀 𝗯𝗲𝗮𝘁 𝗮 𝗴𝗲𝗻𝗲𝗿𝗶𝗰, 𝗼𝗻𝗲-𝘀𝗶𝘇𝗲-𝗳𝗶𝘁𝘀-𝗮𝗹𝗹 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻. Has these "Ultimate Conversion Hacks" worked for you?

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What is the point of running ads, writing blogs, posting on LinkedIn, partnerships …. when conversions are actually not happening. I asked this question atleast 20 times in the last 4 years. Here’s the thing i realized:  The channels might not align with the GTM funnel. Here is how channels are typically aligned with different stages of funnel... Step 1: Top of Funnel (TOFU) It’s about awareness—shouting, “Hey, we exist!” Best channels: LinkedIn Ads, SEO blogs, webinars, Newsletters, Influencers Step 2: Middle of Funnel (MOFU) MOFU is the “getting-to-know-you” phase. Buyers are exploring. Best channels: Email drip campaigns, LinkedIn retargeting ads, case studies. Step 3: Bottom of Funnel (BOFU) BOFU is where the discussions happen on commercial levels. It’s decision time. Best channels: Personalized LinkedIn messages, free trials, ABM campaigns, exclusive webinars. I have written more about the marketing distribution channels and the funnels in my latest newsletter. Link in the comments 👇

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Online webinars have become a crucial tool for sharing your brand’s message, showcasing thought leadership and nurturing leads. Traditionally, running webinars in Adobe Marketo required integrating with third-party platforms like Zoom, GoToWebinar or ON24. Now, with Adobe's integration of Adobe Connect into Marketo through the 'Interactive Webinars' feature, you can create and manage webinars directly within Marketo. This native integration offers a seamless experience, fostering deeper connections with your audience and enhancing your existing Marketo workflows. Plus, you can potentially reduce costs by eliminating the need for external webinar providers. Join Chris Fowler, our Head of Enablement & Marketo Architect and Head of Technical Delivery and fellow certified Marketo expert, Alex Seabrook, for a closer look at 𝗠𝗮𝗿𝗸𝗲𝘁𝗼'𝘀 𝗜𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝘃𝗲 𝗪𝗲𝗯𝗶𝗻𝗮𝗿 𝗳𝗲𝗮𝘁𝘂𝗿𝗲 and why you should consider using it over other webinar platforms. Register here: https://lnkd.in/eZCFsmAn

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Coming Soon Case Study :- Stay tunned Understanding How #aiagent and #AgenticAI Driving Productivity and Efficieny with Large Publishing and Event Management Company with More than 100+ Websites and Community Portals Key Challenges 1. Customer Support for Multiple Portals 2. Content Management and Upgradation 3. Cognitve Search and Knowledge Graph 4. Event Management with Mulitple Users and Vendors https://www.agentsearch.ai ( Coming Soon ) Akira AI Dr. Jagreet Kaur

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Mastering Martech: Navigating Trends, Powering Growth, and Amplifying with AI The Martech Excellence Awards 2024 is underway, filled with vibrant energy and excitement! Join us for an engaging journey through our second panel discussion, where visionary leaders explore the future of marketing. Learn how organizations evaluate Martech tools to meet their growth needs, tackle integration challenges, and seamlessly incorporate them into their strategies through effective solutions. Panel 2: Growth Blueprint: Martech's ROI Roadmap Our Expert Moderator for the panel: Mahip Dwivedi ↗️ : Vice President & Head of Marketing, Pepperfry Our Eminent Panelists for the panel are : Arpit Gupta : Associate Director - Subscriptions, JioSaavn Amit Sethiya : Head Of Marketing , Syska Group Shubhi Sharma Ganesh: Executive Director & Head of Marketing, Standard Chartered Bank Shreyas Shevade : Head of Creative & Content Marketing, India, upGrad Anurag N. : Product Head - CPaaS, Smartping Shanti Narayanaswamy : Head IT Applications, ManipalCigna Health Insurance Company Ltd. Brace yourself for an exciting day ahead, featuring thrilling solution showcases and a prestigious awards ceremony! Stay tuned for an amazing experience! If you are here, do tag us in your posts and mention #quanticawards #quanticmartech2024 We’re excited to welcome you, come join us #quanticawards #quanticmartech2024 #marketing #technology #martech #tech #cmo #growth #strategy #leaders #insights #staytuned #mumbai #event #live #wearelive #livesession

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One of the biggest requests with PDFs is to change the file type for specific uses. See how many options you have! #PDFManagement

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CRO trend #16 🚀: Never sell subscriptions, sell VIP benefits. The majority of D2C brands push their subscription plans in the faces of their customers Which overwhelms visitors, causing them to leave without taking any action. When you're selling a subscription, it's critical key to make sure customers know exactly what benefits they're getting: → Exclusive Discounts. → Priority access to new drop. → Dedicated customer support & handling. Don't sleep on these.

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Nearly 70% of sales professionals are considering a job switch due to administrative overload. Don’t risk losing your top talent! Empower your sales teams to focus on selling with our free e-book, "5 Sales Productivity Hacks for Indian Businesses." Learn how to optimize workflows, reduce admin time, and keep your sales team happy and motivated. Download it here: https://lnkd.in/gmj5kfDn

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Navigating the B2B Martech Maze? We've Got You Covered! With countless marketing vendors out there, finding the perfect one can feel overwhelming. But don't worry—we’re here to simplify it for you. Introducing 'B2B Marketing’s Martech Vendor Spotlight Report 2025'. Authored by industry expert Peter O’Neill, this report delivers comprehensive profiles of up to 54 ABM vendors, providing five-star ratings based on market momentum and project success. Our first ABM Ecosystem is a breakdown of ABM tech categories and vendor placements. If you're ready to take your ABM strategy to the next level, this report is your ultimate guide! Download the report now: https://lnkd.in/eRvTjgui #B2BMarketing #ABM #Accountbasedmarketing

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🛠️ 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗲 𝗬𝗼𝘂𝗿 𝗔𝗕𝗠 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝘄𝗶𝘁𝗵 𝗠𝗮𝗻𝗹𝗶𝘁𝗶𝗰𝘀 𝗕2𝗕 𝗜𝗧𝗘𝗦 🎯 Account-Based Marketing (ABM) is a powerful approach for targeting high-value accounts and driving meaningful engagements. At Manlitics B2B ITES, we excel in crafting and executing ABM strategies that deliver results. Here’s what we offer: 🔍 𝗧𝗮𝗿𝗴𝗲𝘁 𝗔𝗰𝗰𝗼𝘂𝗻𝘁 𝗦𝗲𝗹𝗲𝗰𝘁𝗶𝗼𝗻: We help you identify and prioritize key accounts that align with your business objectives, ensuring you focus your efforts where they matter most. 📈 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗲𝗱 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀: Our ABM strategies include personalized campaigns tailored to each target account’s unique needs and pain points, increasing the likelihood of engagement. 🔄 𝗠𝘂𝗹𝘁𝗶-𝗖𝗵𝗮𝗻𝗻𝗲𝗹 𝗢𝘂𝘁𝗿𝗲𝗮𝗰𝗵: We utilize various channels, including email, social media, and direct mail, to reach your target accounts through multiple touchpoints. 📊 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗧𝗿𝗮𝗰𝗸𝗶𝗻𝗴: We monitor and analyze ABM campaign performance, providing insights and recommendations to continuously improve your approach. 💡 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻: Our team works closely with your sales and marketing teams to ensure alignment and maximize the impact of your ABM efforts. Transform your ABM strategy with Manlitics B2B ITES and drive higher engagement with your most valuable accounts. 𝗖𝗼𝗻𝘁𝗮𝗰𝘁 𝘂𝘀 𝘁𝗼 𝗴𝗲𝘁 𝘀𝘁𝗮𝗿𝘁𝗲𝗱𝗅 #abm #accountbasedmarketing #personalization #multichannel #performance #b2bmarketing

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New Episode Alert: The BS Podcast! https://lnkd.in/grKiVEN7 Is SEO still the powerhouse it once was, or has AI taken over? This week on the BS Podcast, Ankur Sharma and I explore the relevance of SEO in the age of ChatGPT, Gemini, and Perplexity. We discussed: - Real-life examples of achieving SEO wins that ads simply couldn't. - The hidden risks of relying solely on ads for traffic and sales. - How AI is changing search behavior: Google vs. ChatGPT. SEO remains the cheapest long-term traffic source—ads may give you spikes, but SEO keeps you steady. Whether you're a marketer, entrepreneur, or just curious about SEO, this episode is packed with insights you don't want to miss! Tune in now and share your thoughts! Brandshark #SEO #DigitalMarketing #Podcast #GoogleSearch #OrganicTraffic

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Shift from last-click to multi-touch attribution to unlock smarter, data-driven marketing decisions. Embrace insightful strategies to amplify ROI and gain a deeper understanding of customer behaviors. Together, let’s redefine your approach and achieve greater marketing success. Ready to take it to the next level? 📊✨🚀 #Attribution #MarketingInsights #Advertising #AnalyticsStrategy #MarketingOptimization #Provalytics #DataDrivenMarketing

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Something I have been following while designing GTM funnels… 1/ Build trust 2/ Build credibility  3/ Build word of mouth 4/ Make it easy and simple to try 5/ Make a no-brainer offer to purchase These can be expanded to different complexity layers as per  - audience type,  - industry,  - stage,  - maturity of product / service offering - number of touchpoints required for action - number of action points required for purchase decision Let me know your approach…

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[Webinar Alert] Understanding the impact of both organic and paid search performance is crucial for driving effective digital marketing strategies. Join Shaubhik Ray (Sr. Director, Digital Analytics Solutions at iQuanti) for this Search Engine Journal (SEJ) webinar to learn to track key metrics, understand customer journeys, and optimize your search campaigns for better ROI. Register Now - https://bit.ly/3Wmuhwo #Webinar #DigitalMarketing #SEO #PPC #HolisticSearch #MarketingStrategy #Analytics #SearchMarketing #SearchEngineMarketing #SEM

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ABM starts from the list.  A list of special accounts, not a wish list.  Those who showed intent and matched the criteria. In our case by clicking on a paid search ad. Clicked, and visited a few pages but didn’t convert. And now we have to find out which one of them matches the criteria. What do we do next so as not to lose them? Here’s where traffic de-anon tools like Albacross come into play.  First of, we need to track those who passed a certain threshold like visiting a few pages – high intent pages, and /pricing is one of them. Now we know a company name, campaign interaction, and site engagement level. How to properly track and score those visitors so as not to lose precious pearls? Here’s where HubSpot RevOps comes in as a fundamental process.   HubSpot allows capture and score company's visits without breaching privacy. Also, it allows to set personas as buying group members with the most detailed characteristics, job titles, seniority. Now we know what exact company had passed a certain threshold,  and with what given score.  But are these accounts a true ICP match? Here’s where company firmo- and technographic data enrichment come into play.  The killer feature of Clay is not the data enrichment itself but the enrichment from a few sources simultaneously to fact-check right here. Not to burn all the credits right away you’d better filter out non-matching companies utilizing step-by-step verification. Now, we have a magic shortlist 🪄 of enriched accounts. But this list has an expiry date so we need to hurry up! First of, to find buying committee members among company employees. Using Sales Navigator, we map out the decision-makers by job titles and seniority. Champify can help identify any possible connections, Champions, and referrals to make an intro. Social engagement with upcell or any buying signals like hiring, funding, job join with Lusha or make it all together with Warmly, The next step stands for the first touch — a non-sales message. Options include a friendly intro from a mutual connection, an invite to a webinar with industry experts, content co-creation opportunities, or a market research chat. And, don’t forget the air cover! Retargeting campaigns with BOFU content tailored to persona pain points can help ensure you stay on top of mind with key stakeholders. P.S. This case belongs to Romeo Mann and MAN.Digital agency.  P.P.S. Kudos to Yurii Veremchuk and Social Selling as his top-performing warm-up strategy. 

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Without effective SEO, your brand remains invisible to your target audience—no one can find, hear, or talk about your business. SEO is essential for driving visibility, engagement, and growth online. 🚀 Let Digilogy elevate your brand and ensure you stand out in the digital world. Reach out today to get started! #digilogy #SEO #branding #digitalmarketingtips

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TechDogs brings you the Top 5 Enterprise Marketing Management Software Of 2024 to leverage actionable insights,💡 robust analytics and data-driven decisions to boost your campaigns!🎯 Explore now! https://lnkd.in/dExCWR8D ClickUp Brandwatch Brevo Uptempo Adobe Marketo Engage #EnterpriseMarketingManagement #TechDogs #TDArticleAlert #Technology #TechTrends #TechDogsInsights

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