Pranalika Mahanta

Ever wondered how metadata can transform your publishing game globally?   Join us as we decode its impact on content marketing and accessibility in diverse markets like India. Let's navigate the digital landscape together for better publishing outcomes! #thefederationofindianpublishers #indianpublishersconference2024 #digitalpotential #session6 #metadata #publishing

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We are here with our session number 6! Join us as we explore metadata and its impacts on the publishing industry! 

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Are you navigating the intricate world of content marketing amidst growing privacy concerns? Discover effective strategies to balance personalization and data protection while staying compliant with GDPR and CCPA. Dive into our latest blog: "Navigating Privacy Concerns in Content Marketing" to learn about: ✅ Prioritizing transparency and consent ✅ Using anonymized data for targeted content ✅ Implementing privacy-preserving technologies ✅ Adopting a privacy-by-design approach Stay ahead in the digital landscape and build trust with your audience. Read the full article here: https://lnkd.in/gUpnDyqY #ContentMarketing #DataPrivacy #GDPR #CCPA #MarketingStrategy #DataProtection #PrivacyByDesign #AnonymizedData

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Impact gauging tools and metric analysis have been progressively transforming alongside PR strategies in this digitally adept industry. Metric systems of the past are being challenged by newer and more nuanced approaches. Archana Ramesh, our Senior Vice President, further elaborates on what these new tools bring to the table and why they must be embraced. Click on the link to read the article: https://bit.ly/3ZT9OS8 #Commsights #WednesdayInsights #CommunicationIndustry #Communciation #MediaImpact #MediaMetric #StrategyAnalysis

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We are what our thoughts have made us; so take care about what you think. Words are secondary. Thoughts live; they travel far. - Swami Vivekananda #publishing #journals #stm #openaccess #universities #publishingservices #copyediting #selfpublishing

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'In the week that NCA sells to Ogilvy, it's clear that agencies need to invest in their own brands to attract clients and talent'. A handful of newly launched agency brands from India have mastered this art. Good wishes to all of them. But cannot help detect an element of 'gaming the system' in garnering visibility. A certain kind of work that attracts global jury attention, the awards which follow and so on. Of course, work that makes business sense and help build brands happen too. #advertising https://lnkd.in/gQtMStAM

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In a recent conversation with Social Samosa, Anshuman Misra ,SVP-HR,LS Digital, shares insights on the company's approach to mental health. He emphasizes the importance of prioritizing employee well-being and highlights various initiatives designed to foster a positive work environment. Read the full article: https://lnkd.in/gBNmcEPv

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Read our latest article in Campaign India on "Navigating Gen Z: Balancing tech, tradition, and identity in a connected world," where Himani Pundir discusses how brands can cultivate familiarity and rapport with Gen Z by incorporating cultural elements into their communication and offerings. https://bit.ly/3QynXyI #bravenewthinking

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#special5 #fivethings Content writers craft compelling narratives and informative pieces, shaping the digital landscape with their words. Here are the 5 words that Manav Jain loves to use as a marketing professional. Swipe to see what they are!

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Framed In Impact in 2012 Do you recognize these faces? Identify them in the caption below Check out- https://impactonnet.com #recognize #impact #impactthisweek #impact20 #topfaces #indiandigitalmediaawards

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Harnessing the power of social media for real-time PR engagement is crucial for building a dynamic brand presence. Dive into the techniques and strategies that allow brands to connect with their audience and address PR challenges promptly. Join Dr. Suresh Gaur P R Guru and Shutapa Paul, Founder, Dharma Media Consultants, as they explore these topics and more. Learn how to measure success through digital analytics and key performance indicators, and gain insights into effective brand management. Date: 19th December 2024 Time: 12 PM Click here to join: https://lnkd.in/djpp8Frx #SocialMedia #PREngagement #BrandManagement #DigitalAnalytics

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In a world where brands often speak without listening, Shruti Maheshwary envisioned a revolutionary approach to digital marketing—one that turns data into dialogue and creativity into connection. Her brainchild, String Digital isn’t just an agency; it’s a bridge between brands and their audiences, built with artistry, innovation, and technology. The journey of String began with a simple observation: many brands were shouting into the void, hoping their messages would stick. Shruti, a former Procter & Gamble brand manager, and her co-founder Parth Bansal a tech genius from Barclays, shared a vision of transforming this dynamic. Though their initial conversations seemed worlds apart—one rooted in creativity, the other in machine learning—they realized the power of uniting their strengths. Together, they created a unique synergy that redefined the digital marketing playbook. String Digital operates on the mantra: “Creativity first. Data always.”With a team oftech wizards, mad creatives, and avid problem-solvers, they’ve helped over 20 global brands across 15+ countries own their digital presence. From social media marketing to storytelling, influencer strategies, and SEO, String crafts tailored, data-driven solutions that don’t just follow trends—they set them. What sets String apart is its knack for demystifying the digital maze. Shruti’s team leverages cutting-edge tools and consumer insights to decode algorithms, predict market shifts, and design campaigns that resonate deeply with audiences. Whether it’s turbocharging a brand’s reach or delivering measurable KPIs, String ensures every client goes from confused to confident—and from unnoticed to unforgettable. But Shruti’s mission doesn’t stop at driving numbers; it’s about fostering meaningful engagement. String’s campaigns are powered by empathy, precision, and a sprinkle of audacity, ensuring that every brand speaks the language of its audience. As Shruti puts it, “You don’t need magic beans to succeed online; you need metrics, creativity, and a team that knows how to connect the dots.” Today, String Digital is more than an agency—it’s a movement. A movement that helps brands not just navigate but own the digital realm. With Shruti at the helm, the future of digital marketing is brighter, bolder, and brilliantly human.Madhuri Awande Visit our website: https://lnkd.in/dwVWAA33 #womenfounder #startup #digitalmarketing #Al #technology #innovation

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eSakal continues to rise as the go-to destination for Marathi readers, delivering trusted news and unparalleled insights. Our audience trusts us for credible reporting and engaging content that keeps them informed and connected. Looking to make an impact? Partner with eSakal to connect with an active and loyal audience, and elevate your brand’s visibility in the Marathi-speaking community. #Sakal #MarathiNews #DigitalLeadership #TrustedByMillions #DigitalAdvertising

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Stress & pressure are sometimes part of corporate life...but there are ways to hold onto your power, lock in on the things you can control, and navigate challenging tides with grace. Senior Technical Project Manager, Ogilvy India, Ramya Kaveri, shares how she handles moments of high pressure in our newest Modern Exchange episode. Full Episode 👉 https://okt.to/97ipVw

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Stress & pressure are sometimes part of corporate life...but there are ways to hold onto your power, lock in on the things you can control, and navigate challenging tides with grace. Senior Technical Project Manager, Ogilvy India, Ramya Kaveri, shares how she handles moments of high pressure in our newest Modern Exchange episode. Full Episode 👉 https://okt.to/97ipVw

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Dentsu India clarifies ED's visit to its Mumbai office was related to the now-defunct InDeed CSR practice.  More here: https://lnkd.in/gp5rJB9x Get the hottest news updates instantly! Follow afaqs! Channel on WhatsApp now: https://bit.ly/3z3M5mI #advertising | #marketing | #camapign | #news | #dentsu | #dentsuindia | #ED | #EDvisit

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