Rashmica Rajendhran

Unlock insights on navigating the cookie-less future with practical steps and solutions. Learn to leverage first-party data effectively and create custom customer journeys for enhanced targeting and ROI. Stay ahead in the evolving digital landscape. #cookielessfuture #firstpartydata #customerjourneys #digitalmarketing Read full blog, link given in comment 👇

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Online webinars have become a crucial tool for sharing your brand’s message, showcasing thought leadership and nurturing leads. Traditionally, running webinars in Adobe Marketo required integrating with third-party platforms like Zoom, GoToWebinar or ON24. Now, with Adobe's integration of Adobe Connect into Marketo through the 'Interactive Webinars' feature, you can create and manage webinars directly within Marketo. This native integration offers a seamless experience, fostering deeper connections with your audience and enhancing your existing Marketo workflows. Plus, you can potentially reduce costs by eliminating the need for external webinar providers. Join Chris Fowler, our Head of Enablement & Marketo Architect and Head of Technical Delivery and fellow certified Marketo expert, Alex Seabrook, for a closer look at 𝗠𝗮𝗿𝗸𝗲𝘁𝗼'𝘀 𝗜𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝘃𝗲 𝗪𝗲𝗯𝗶𝗻𝗮𝗿 𝗳𝗲𝗮𝘁𝘂𝗿𝗲 and why you should consider using it over other webinar platforms. Register here: https://lnkd.in/eZCFsmAn

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Navigating the B2B Martech Maze? We've Got You Covered! With countless marketing vendors out there, finding the perfect one can feel overwhelming. But don't worry—we’re here to simplify it for you. Introducing 'B2B Marketing’s Martech Vendor Spotlight Report 2025'. Authored by industry expert Peter O’Neill, this report delivers comprehensive profiles of up to 54 ABM vendors, providing five-star ratings based on market momentum and project success. Our first ABM Ecosystem is a breakdown of ABM tech categories and vendor placements. If you're ready to take your ABM strategy to the next level, this report is your ultimate guide! Download the report now: https://lnkd.in/eRvTjgui #B2BMarketing #ABM #Accountbasedmarketing

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Driving Growth with SaaS Marketing High-quality content helps build trust and nurtures potential customers throughout their buying journey, especially in a competitive SaaS landscape. Read More : https://lnkd.in/gT8eYmJ4 #ContentMarketing #CustomerJourney #ContentStrategy #DigitalContent #CustomerNurturing #CompetitiveAdvantage #ContentCreation

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Struggling to find the right SEO partner in Bangalore? Don’t risk your business growth with the wrong choice! Discover the key factors to consider when selecting the best SEO agency for your business needs. 👉 Read our latest blog to find out how top SEO agencies in Bangalore can boost your online visibility and take your business to the next level- https://lnkd.in/gczqmcVK #SEOAgency #BangaloreSEO #DigitalMarketing #Clickseek #SEOExperts #BusinessGrowth #topseoagencyinbangalore #bestseoagency #digitalmarketingagency

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🚀 This man led GTM & Partnerships at HubSpot for the APAC market—here's his winning formula. 🚀 In the latest edition of the Maven Club newsletter, we spotlight Aditya Kumar, a seasoned GTM leader and former Head of GTM and Partnerships at HubSpot. With over a decade of experience scaling startups in APAC, including his leadership role at Practo, Aditya shares practical strategies to help early-stage founders navigate the complexities of growth in this competitive region. 🌏 🌟 Key Highlights: 🔷 The importance of defining your Ideal Customer Profile (ICP) early on for sustainable scaling 🔷 How transparent pricing builds trust and improves lead qualification 🔷 Unlocking nonlinear growth through strategic partnerships 🔷 Balancing paid and organic marketing to drive both short-term wins and long-term growth 🔷 Lessons from HubSpot’s content strategy on creating educational, trust-building content Curious how Aditya’s strategies can help your startup scale effectively in APAC? Dive into his insights here: https://lnkd.in/gNW9wd7J 💡 We hope Aditya’s expertise inspires your journey to scale! For more exclusive insights and strategies from top GTM leaders, subscribe to our newsletter: https://mavenclub.io/

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💡 Stay Ahead with the Latest MarTech Trends! 🚀 Automation & Workflows are transforming how marketing teams operate, allowing businesses to scale faster, optimize campaigns, and save time. From streamlining repetitive tasks to enhancing customer journeys, automation is your secret weapon for efficiency in 2024! 🌐Are you ready to leverage these game-changing tools? #AdRevenue #MarTechTrends #Automation #Workflows #MarketingTechnology #Efficiency #DigitalTransformation #MarketingAutomation #ProductivityHacks #GrowthTools

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🔔 Fresh Feature Drop! Xoxoday now provides organizations with the ability to reward channel partners via RuPay Prepaid Cards. This is intended to keep channel partners motivated to perform better and in high spirits! Here are the reasons why Indian growth leaders need to check this out.👇  🔗 Seamless Integration with sales, CRM, and other platforms that you already use.  📊 Get usage analytics in a single dashboard.  💸 Boost sales productivity with money transfers in the mode of their choice. If you are a sales leader reading this, what are you waiting for?    Talk to a rewards expert specializing in channel partner sales today. ⬇️  https://bit.ly/3RTKQx0  #Xoxoday #ChannelIncentives #NewFeature #SalesGrowth

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Read this article and learn how to overcome every challenge in the digital marketing landscape. 💪 #digitalmarketing #digitalmarketingcampaign #techindustry

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Read this article and learn how to overcome every challenge in the digital marketing landscape. 💪 #digitalmarketing #digitalmarketingcampaign #techindustry

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Krish Mantripragada, Chief Product Officer at Seismic chats about the latest trends in use by modern GTM teams while discussing more on the impact of AI across every marketing and sales process in this MarTech Series catch-up: https://ow.ly/MPEB50Tl3pY #marketing #martech #technology #Seismic

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"Cultivating the traits exhibited by top-performing ABM practitioners is crucial." Our MD of Customer Marketing talks on how to create traits of success in ABM practitioners: https://lnkd.in/em73PKHx #contentmarketing #contentcreation #contentplanning

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🛠️ 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗲 𝗬𝗼𝘂𝗿 𝗔𝗕𝗠 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝘄𝗶𝘁𝗵 𝗠𝗮𝗻𝗹𝗶𝘁𝗶𝗰𝘀 𝗕2𝗕 𝗜𝗧𝗘𝗦 🎯 Account-Based Marketing (ABM) is a powerful approach for targeting high-value accounts and driving meaningful engagements. At Manlitics B2B ITES, we excel in crafting and executing ABM strategies that deliver results. Here’s what we offer: 🔍 𝗧𝗮𝗿𝗴𝗲𝘁 𝗔𝗰𝗰𝗼𝘂𝗻𝘁 𝗦𝗲𝗹𝗲𝗰𝘁𝗶𝗼𝗻: We help you identify and prioritize key accounts that align with your business objectives, ensuring you focus your efforts where they matter most. 📈 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗲𝗱 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀: Our ABM strategies include personalized campaigns tailored to each target account’s unique needs and pain points, increasing the likelihood of engagement. 🔄 𝗠𝘂𝗹𝘁𝗶-𝗖𝗵𝗮𝗻𝗻𝗲𝗹 𝗢𝘂𝘁𝗿𝗲𝗮𝗰𝗵: We utilize various channels, including email, social media, and direct mail, to reach your target accounts through multiple touchpoints. 📊 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗧𝗿𝗮𝗰𝗸𝗶𝗻𝗴: We monitor and analyze ABM campaign performance, providing insights and recommendations to continuously improve your approach. 💡 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻: Our team works closely with your sales and marketing teams to ensure alignment and maximize the impact of your ABM efforts. Transform your ABM strategy with Manlitics B2B ITES and drive higher engagement with your most valuable accounts. 𝗖𝗼𝗻𝘁𝗮𝗰𝘁 𝘂𝘀 𝘁𝗼 𝗴𝗲𝘁 𝘀𝘁𝗮𝗿𝘁𝗲𝗱𝗅 #abm #accountbasedmarketing #personalization #multichannel #performance #b2bmarketing

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Choosing the right email marketing platform can make all the difference in campaign success! Discover the key factors every marketer should consider when selecting a platform, from automation and deliverability to CRM integration and personalization. 👉 Read more:https://lnkd.in/gNkVFDQc #EmailMarketing #EmailCampaigns #MarketingStrategy #EmailPlatform

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💡 Looking to connect the dots across fragmented data? Matchbook empowers marketers to turn a single audience identifier, like a location or MAID, into a complete omnichannel strategy 🔥 Drive deeper engagement and higher conversions with a seamless approach 🌐 🔗 https://lnkd.in/dZKFNNTm #OmnichannelMarketing #DataDriven #MarketingStrategy

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Customers ditching your brand at random points in the journey? 😩 Event-based journey analytics can map entry & exit points to personalize experiences & boost engagement. Mohit Palriwal's article from MarTech explains how to finally ditch the funnel & embrace the dynamic customer journey. 🚀 Check it out & level up your marketing game: https://lnkd.in/guMj3Wp8 #marketing #marketingoperations #customerexperience

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