Reem Saied

Maximize Media Impact: Learn to connect, pitch, and build trust with influencers in our guide. Start shaping your brand's story now! To read click ( https://lnkd.in/gS7j4wk4) #PR #pragency #branding #journalist #mediarelationship #publicrelation #publicrelationfirm

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That one word you hear with every M&A is synergy. It basically claims that when two entities combine, the effect will be beyond a mere addition of numbers and rather a greater effect. We have seen M&A bets win and fail. From Sun Pharma acquiring Ranbaxy to Mankind Pharma acquiring BSV, Indian pharma sector has quite the record in M&As. Here we discuss the story of Hyderabad-based Gland Pharma. They acquired a European company named Cenexi which has caused more harm than good. Cenexi has hit the profitability of the consolidated entity making the road difficult for Gland Pharma. They are all set to welcome a new CEO in January. A lot of Gland's good days hang on turning Cenexi profitable. Story for The Morning Context Subscribe and read https://lnkd.in/dk2-U3Mw #gland #glandpharma #cenexi #china #india #cdmo #injectable

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After all these years, and at the risk of being over-simplistic or over-reductive, I have come to the conclusion that irrespective of what brands want to affect ( buy, buy more, love more, pay more, advocate more, respect more, flaunt more.. etc ), brands have basically 4 stories to tell:   1. Of their Benefit 2. Of their User 3. Of their Purpose/POV 4. Of their Personality The brilliance is in figuring which one to go with. The genius however, is in being able to stay true to the other three as well. #BrandBuilding #Advertising #Storytelling

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So powerful. Hats off to copy person.

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In the realm of digital marketing, wherein manufacturers vie for purchaser interest amidst the ceaseless bulk of content material, one strategy stands out for its potential to captivate audiences and cultivate brand loyalty: user-generated content (UGC). At its core, UGC represents a symbiotic courting between brands and clients, where the latter actively make contributions to the logo narrative via their personal creations, be it snap shots, motion pictures, evaluations, or social media posts. This dynamic change now not handiest fosters authenticity but additionally empowers manufacturers to forge deeper connections with their audience, thereby driving significant engagement.  In this complete guide, we’re going to delve into the nuances of user-generated content and discover strategies for leveraging patron creativity to propel brand increase and success. 👉Follow me at ✅ Sanjeev Kumar for awesome tips & tricks related to Digital Marketing ✅To read quality articles on innovative Digital Marketing strategies, visit:- https://lnkd.in/gQaxq6-J ✅ DM me if you need any help with Digital Marketing & AI automation ✅Subscribe to Weekly newsletter for innovative tips and tricks on Digital Marketing: https://shorturl.at/cjor5 #entrepreneurs  #entrepreneur #entrepreneurship  #entrepreneurlife  #startuplife  #startupcompany  #business101 #business #entrepreneurlifestyle  #startup #businessawards #company  #ceolife #ceo  #founderstories #founderjourney  #ceo  #owner #founder  #digileap #Digileapmarketingservices #Startups  #VentureCapital  #LeanStartups  #Economy  #Economics  #iima  #iim #iimkozhikode #iimindore  #isbalumni  #usabusiness  #ukbusiness #ukbusinessowner  #usabusiness

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Huge shoutout to exchange4media for featuring us! We're super excited to connect and work with like-minded brands looking to supercharge their social media presence through: * Eye-catching visual storytelling that grabs consumer attention and keeps it. * Thriving community building to foster connection and brand loyalty. * Strategic social media plans that deliver real results. We're passionate about turning YOUR vision into a reality. Let's chat! Hit us up with a message to schedule a quick briefing and discuss how Anecdot can help you shine in the minds of your audiences. ✨ #Anecdot #SocialMediaMarketing #CommunityBuilding #VisualStorytelling

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How should the PR agency model evolve in India ? PRPOI Founder - Tarunjeet Rattan shares her insights on the various ways the agency model can and must evolve along with Rishi Seth and Aman Dhall. Paarul Chand steers the conversation through M & A in the PR industry and the opportunities and challenges that lie ahead. Hear the full episode on : https://lnkd.in/eA2XNNaU #pr #publicrelations #pragency #pragencyindia #industryinsight #podcast

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How should the PR agency model evolve in India ? Tarunjeet Rattan , Managing Partner Nucleus PR shares her insights on the various ways the agency model can and must evolve along with Rishi Seth and Aman Dhall. Hear the full episode on : https://lnkd.in/eA2XNNaU #pr #publicrelations #pragency #pragencyindia #industryinsight #podcast

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Launching a new product requires careful planning and execution, especially when it comes to PR. Anindita Gupta, founder of Scenic Communication explains how they can nail their go-to-market strategy with savvy PR, which encapsulates press releases, influencer buzz, and if needed, crisis control. #publicrelations #PR #PRprofessionals #PRmanagement #productlaunch

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Mega Influencers without viewership are just like cars without tyres. I just saw an influencer campaign for a big brand. They collaborated with a few mega influencers and achieved a CPV of 4-5 Rs. But this CPV resulted from unplanned scripts, ideas and understanding of the data. Creative storylines, Ideas and hooks can help you achieve significant viewership, which few brands like Cashify are already leveraging. How can you leverage such strategies? By understanding data New-age influencer Marketing unlocks this potential of getting high ROI with the help of creativity and data. Want to leverage the New-Age Influencer Marketing? DM or email at Kshitij@thepyromedia.com #Influencermarketing #NoBSonlyROI #ROI

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Still One of the most effective medium to advertise in Lucknow

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“There is a felt need for the presence of strong and independent agencies in the Indian advertising industry to drive innovation, creativity, and a competitive ecosystem. Smaller boutique agencies are more experimental and take bolder risks to make a mark. They are more agile and less bureaucratic . Young emerging talent,bringing fresh ideas and trends into story telling gets a better chance with such agencies. They are less vested in the status quo. As India is getting more prosperous, it’s celebrating it’s heterogeneous nature. Local languages and local contexts are important for audiences. Most crucially, creative freedom is a state of the mind. The independent agencies can offer cost-effective yet highly impactful campaigns, pushing the industry to balance quality with affordability. Independents prevent market monopolization and ensure a level playing field. The MSME sector is almost exclusively reliant on smaller independents as the large networks may not cater to their needs as well. Their ability to adapt quickly, take risks, and deliver culturally relevant work makes them indispensable to the growth and evolution of the industry.”

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In today’s fast-paced business environment, organizations face significant challenges. To drive sustainable growth, effective promotion strategies are crucial. Collaborating with a top-tier performance marketing agency is one of the most impactful ways to ensure that your advertising efforts deliver measurable results. For global businesses, selecting the right performance marketing agency is paramount. Stay tuned as we delve into the importance of choosing the best performance marketing agency for your business growth. 👉Follow me at ✅ Sanjeev Kumar for awesome tips & tricks related to Digital Marketing ✅To read quality articles on innovative Digital Marketing strategies, visit:- https://lnkd.in/gQaxq6-J ✅ DM me if you need any help with Digital Marketing & AI automation ✅Subscribe to Weekly newsletter for innovative tips and tricks on Digital Marketing: https://shorturl.at/cjor5 #entrepreneurs  #entrepreneur #entrepreneurship  #entrepreneurlife  #startuplife  #startupcompany  #business101 #business #entrepreneurlifestyle  #startup #businessawards #company  #ceolife #ceo  #founderstories #founderjourney  #ceo  #owner #founder  #digileap #Digileapmarketingservices #Startups  #VentureCapital  #LeanStartups  #Economy  #Economics  #iima  #iim #iimkozhikode #iimindore  #isbalumni  #usabusiness  #ukbusiness #ukbusinessowner  #usabusiness

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Good news for consumers? Bad news for Advertisers/Agencies? The self-declaration law is riddled with ambiguity. Read my views in the article on Medianews4u.com. Link in first comment below. Thanks to Neethu Mohan for publishing my take. 𝐈𝐬 𝐲𝐨𝐮𝐫 𝐁𝐫𝐚𝐧𝐝/𝐀𝐠𝐞𝐧𝐜𝐲/𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 𝐫𝐞𝐚𝐝𝐲 (𝐫𝐞𝐚𝐝: 𝐩𝐫𝐞𝐩𝐚𝐫𝐞𝐝) 𝐭𝐨 𝐜𝐨𝐦𝐩𝐥𝐲? #AdvertisingLaw #Advertising #Marketing #ASCI #Influencers

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10 Indian Ad Campaigns That Changed the Game (and What We Can Learn From Them) India's advertising landscape is a vibrant tapestry of creativity, emotion, and cultural relevance. These 10 campaigns have not only captured our attention but also left a lasting impact on our society: 1. Ariel - #ShareTheLoad: Challenged gender norms and sparked conversations about shared responsibility. 2. Cadbury Dairy Milk - "Kuch Meetha Ho Jaaye": Celebrated shared moments and made chocolate synonymous with happiness. 3. Amul - "Utterly Butterly Delicious": Showed the power of wit, topicality, and consistent messaging. 4. Fevicol - "Todo Nahi, Jodo": Proved that humor and unforgettable visuals can create a lasting brand image. 5. Happydent - "White Smile, White Teeth": Demonstrated how a catchy jingle and fun visuals can promote oral hygiene effectively. 6. Vodafone - ZooZoo Ads: Highlighted the impact of simplicity, creativity, and memorable characters in brand building. 7. Surf Excel - "Daag Achhe Hain": Celebrated childhood experiences and resonated with parents on an emotional level. 8. Tanishq - "Ekatvam": Showcased the power of inclusivity and diversity in advertising. 9. Dove - "Real Beauty": Challenged beauty standards and promoted self-acceptance among women. 10. Google India - "Reunion": Reminded us of the power of technology to connect people and evoke emotions. These campaigns remind us that great advertising is more than just selling products – it's about connecting with people, sparking conversations, and leaving a positive mark on society. As a production house owner, I'm constantly inspired by the creativity and ingenuity of these campaigns. They challenge us to push boundaries, tell compelling stories, and create content that resonates with our audiences. What are your favorite Indian advertising campaigns? Share your thoughts in the comments below! #advertising #marketing #India #creativity #production #inspiration

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🚀Exciting news for Brands & Marketers! Mindshare India has officially launched its much-anticipated "Content Marketing Report". 📈 In today's digital era, where "Content is King," staying ahead of the latest trends is key. Mindshare India's comprehensive report empowers brands & marketers with the knowledge and tools they need to elevate their content strategies to new heights. 📊 Interesting material for your next big presentation: 🔍 Trends & Insights 🏆 Best Practices 💡 Expert Advice & more This report is a must-read for anyone looking to enhance their content marketing game. Don't wait, get your copy today! 📖 Access the report here: https://shorturl.at/qM148 Amin Lakhani Ajay Mehta Ruchi Mathur Niraj Ruparel Vipasha Bhuptani Makarand N Nidhi Bakhru Aashita Jhamb Devanshi A. Yuvraj Rana Rishi Sharma #ContentMarketing #Mindshare #DigitalMarketing #ConsumerInsights #News #Trends #BrandSuccess

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Why is programmatic adoption moving so slowly in India? Are media owners right to worry that programmatic devalues their assets as it sells inventory at lower prices? Discover the truth behind these concerns and more in this video. #ooh #dooh #programmatic Glocal Bridge #adoption

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GenAI has been a hot topic and many use cases have been identified w.r.t content- text, audio, video, design- web, app. social, shopping experience- online and offline etc, making it justify the lifestyle of consumers. In other words, asset light sectors are well recognized, however the scope seems to be incomplete till asset heavy sectors also make smart use of GenAI further solving real business challenges. But is there a strategy behind using GenAI for industrial purposes? Transforming the headline of GenAI from just writing poems, essays, creating campaign ideas & methodologies to having the ability to build business logic, create competitive advantage, and render traditional competencies obsolete is what needs to be understood by brands. Imagine a game changer when LLMs(Large Language Models) get trained to understand reasons for machine failure, uncover previously hidden relationships between concepts, identify underlying root causes much more easily and finally recommend what to do in response, and how best to design the next machine. What I recently read about is this exactly.- "How Industrial Giants could conquer with AI at customer moments that matter". Step 1- Descriptive Analysis- Descriptively analyze what actually happened by data collection, analysis Step 2- Diagnostic Analysis- Perform a Diagnostics to know why it happened. Visualize it, find the root cause. Step 3- Predictive Analysis- Perform predictive analysis to define possibilities  Step 4- Prescriptive Analysis- Define the Way forward- Rectify problems, develop models to deliver efficiency, provide personalized value etc. Share your thoughts on the need for industrial giants fighting back to shift by being digitals of today.

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