Samisht Sehgal

From Seed to Series B in less than 3 years Foxtale, an Indian D2C skincare brand, recently announced its $15M (Rs 125 Cr) Series B funding round. It raised $18M (Rs 150 Cr) in this round, but $3M out of this $18M were secondaries where existing shareholders sold their equity to new investors. The firm raised Rs 125 Cr ($12M) in fresh capital at a Rs 790 Cr ($96M) post-money valuation. This translates into a 12.5% dilution which is low for Series B rounds. The founders didn't have to dilute 20–25% equity because they got a high valuation. While the round size of Rs 125 Cr is average (neither large nor small) for a Series B startup in #India, the company's growth is spectacular. It was founded just 3 years ago in 2021. It raised its Seed of Rs 5.5 Cr in December 2021 and Rs 35 Cr Series A in June 2022. Skincare is a crowded category in India. Foxtale sells sunscreens and moisturisers where the competition from Indian and foreign brands is intense. So, how did Foxtale raise so much #money so quickly? The answer lies in Growth. VCs love fast-growing companies. Within 3 years, Foxtale's gross revenue run rate (Current Month's Revenue x 12) touched Rs 250 Cr. This gives us a valuation multiple of 2.7x which falls in the current market range of D2C valuations In India. Post-Money Valuation = Rs 790 Cr Fresh Capital Raised = Rs 125 Cr Pre-Money Valuation = 790 –125 = Rs 665 Cr Gross Revenue Run Rate = Rs 250 Cr Current Monthly Revenue = 250 / 12 = Rs 20Cr Valuation Multiple = 665 / 250 = 2.7 Its FY24 revenue was Rs 172Cr, more than 12 times its FY23 revenue. While the company burnt a lot of capital to achieve this, a Rs 172Cr revenue in its third financial year and Rs 20 Cr monthly revenue within 3 years is excellent #growth. The management also claims it's closer to EBITDA profitability, but I don't usually read too much into such claims because all #founders claim it. Nevertheless, the investors must be fine with the current burn to invest more money at an attractive valuation. Foxtale's high retention rate (More than 50% of orders are from existing customers) and a high share of website sales (More than 50%) convinced the investors that it's a good company to back. Most D2C brands rely on marketplaces for a majority of their sales. I agree with their hypothesis because skincare and body care are a crowded category in India. Dozens of #startups and FMCG companies sell hundreds of products. It's challenging for a new D2C brand to grow quickly even through cash burn. IMO, Foxtale has found its PMF for its existing products (Sunscreem and Moisturiser) in its current market. Its growth will depend upon how well it takes its existing products to newer markets and sells new products (Body care). It seems like an interesting company to follow. P.S. We are doing our next Founder Fundraising Workshop on the 22nd & 23rd of June. It's an 8-hour programme for first-time founders who want to raise #venturecapital.

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🚀 Swiggy Set to Make Waves with ₹11,300 Crore IPO: Key Details and Market Implications 🌐 Swiggy, India's food delivery giant, is set to go public with an IPO launching on November 6, 2024, aiming to raise around ₹11,327 crore (~$1.35B). Shares will be priced at ₹371-₹390 each (around $4.64), with trading expected to start on November 13, 2024. IPO Highlights: Price Range: ₹371-₹390 per share Funds Allocation: Expanding logistics and quick commerce operations This IPO is launching amidst rising tech-driven competition in India’s market. By securing capital, Swiggy plans to advance its quick commerce capabilities, aiming to gain a strategic edge over competitors like Zomato. Market Impact: Swiggy’s IPO offers a unique investment opportunity with strong growth potential, balancing between established dominance in food delivery and quick commerce expansion. Investor Insight: With a grey market premium around ₹25, sentiment is optimistic. As Swiggy steps into the public sphere, it's poised to redefine India's fast-paced delivery ecosystem. #IPO #SwiggyIPO #Investment https://lnkd.in/eyHRRPXh

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This is going to be a super tight-knit all-girlies coffee chat on investing tomorrow evening in Gurgaon between 5-7:30 pm. Happy to see new faces sign up already, we have the *last 2 spots left!* RSVP before the form closes: https://shorturl.at/ehrK3 <Location will be shared once you fill out the form> #women #womenininvesting #femaleinvestors #womeninVC #startupinvesting #funding #startups #venturecapital

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From near bankruptcy to one of India’s hottest consumer brands. Meet Wakefit, a brand launched by Chaitanya Ramalingegowda and Ankit Garg in 2015. Wakefit aims to improve sleep health with sleep-efficient products. The challenge like any other business was to capture attention & retain customers. But despite the pandemic hitting the business hard, how did Wakefit’s marketing become a success? → Wakefit understood the customers’ pain points, focused on educating them about sleep, and empowered them to research and decide. → They launched the Sleep Internship campaign, where interns will sleep 9 hours a night for 100 days on a Wakefit mattress and earn Rs. 1 Lakh as an internship stipend. → Wakefit focused on D2C sales and offered high-quality products at competitive prices. This attracted cost-conscious customers who want quality products within their budget. → Wakefit's presence across digital platforms helped them reach a wider audience. Their engaging and relatable content resonated and drove growth. While traffic was good with these strategies, new users and re-engagement for the existing users were not up to the mark. That's when they implemented the 3-point strategy & used an engagement platform, MoEngage, to enhance engagement. The 3-point strategy has three digital goals: 1️⃣ Acquiring new customers Wakefit launched survey campaigns and segmented visitors into buyers and non-buyers with MoEngage’s Custom Segmentation feature. Non-buyers received product-focused notifications through on-site messaging, emails, and push alerts. Using a content-first approach, buyers received product-related messages mostly through emails. 2️⃣ Re-engaging with existing users After a 100-day wait post-purchase, Wakefit re-engaged with existing customers, based on their purchase history and wishlist. It created campaigns to drive customers to the next purchase. Users who searched but didn’t buy were prompted to complete the purchase. 3️⃣ Product awareness Using a content-first approach, Wakefit launched targeted email campaigns to both buyers and non-buyers, highlighting sleep tips, home decor ideas, and product-line awareness. The continuous and relevant communication helped them reach more customers and improve digital growth. The results were impressive: ↳ 80% adoption rate ↳ Overall daily order volume jumped by over 40% ↳ On-site messaging led to a 20% conversion rate ↳ Over 4M personalized emails were sent with an average CTR of 11.79% ↳ Push notifications reached 700k users with a delivery rate exceeding industry benchmarks Key takeaway? Understand user intent and tailor communication consequently to foster stronger relationships and more sales. In this ever-evolving digital world, business growth is driven more by passionate and personalized engagement. ✨ Which brand would you like me to talk about next? 🔁 Repost this if it is useful. 🙎‍♂️ Follow ADITYA DAS for more such useful content. #wakefit #marketing #D2C

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Announcing: Antler Fastrack to Residency - MUMBAI Edition (for founders in Mumbai / Pune / Ahmedabad / Surat) 2 weeks back we announced the first version of Fastrack to Residency through a warm intro to stay true to our promise on delivering faster to the most exceptional founders in Bangalore! We had an overwhelming response of 250+ warm referrals from other VCs, operators, serial founders and were introduced to a vibrant bunch of founders building across bath fittings, offline senior care clubs to CBDCs powered international payments. Of this, we met with 22 founders (and have 30+ we are speaking to virtually given limitation of slots) and offered the residency to 5 teams and individuals within 48 hours! Seeing such a promising response from the ecosystem, we are now coming to Mumbai and hope to see an even bigger outcome! If you are an exceptional founder (individual or team) that’s just starting up, Nitin Sharma & I will spend a full day in Bombay on the 27th of August to talk to you! The only twist - you need to reach us through someone who knows you - and knows us too! Why are we doing this - we announced last month that we are investing $500k in 20 companies (amounting to $10Mn). This is our endeavor to deliver faster and bigger on this promise! What we promise - is a decision into the Residency within 24 hours of us meeting you. Here’s how it will work - (1) Find someone in our networks (cue: some of them would have shared this post on their LinkedIn / Twitter) or would have engaged with us in the past. (2) Show us you are super resourceful :) Ask them to email us / tweet to us / message us on LI / Whatsapp us - any of the Antler team members that they know (there’s 18 of us!) - to give a warm intro to you. Convince them to write a good line or two :)  (3) All shortlisted individuals and teams will get a direct slot with Antler India on Aug 27th meet us IRL in Mumbai. (If you are not shortlisted post the above process, you will hear from us by Aug 24th) (4) You will get a decision to get into the Antler India Residency by Aug 28th Please note that the last date for being referred to this is 21st of August. Do refer great folks our way! Next on the list - NCR in September!

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Very often, early stage founders talk about "shortly launching our app". During a convo with Vikul Goyal of Bimaplan, we discussed better options to "launching an app" Indian consumer behaviour suggests that unless your app delivers your core business proposition (game, content streaming, ecomm catalogue, etc), or customers open 2+ times EVERY week, the use case for an app is weak. An app isn't just about compiling the .apk file or getting it approved on the play store. The real cost of an app is getting users to download it, install it, update it, and make sure they don't uninstall it. What's the alternative? Unless your customer *needs* to open your app more than twice a week, you should be making a WhatsApp bot as your first customer facing UI. Indians have taken to chat (like most other consumers globally), and taking advantage of consumer behaviour shifts is the path of least resistance and lowest CAC for startups. 1) Buying Metro tickets in India on whatsapp is seamless 2) ICICI support on whatsapp is fast Can you think of at least a few apps that should have instead been a WhatsApp bot? #startups #entrepreneurship #venturecapital

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📈 Elevation Capital's report unveils some staggering statistics: 💰 𝐑𝐞𝐯𝐞𝐧𝐮𝐞 𝐌𝐢𝐥𝐞𝐬𝐭𝐨𝐧𝐞: The combined revenue of new-age brands tracked by Elevation Capital has already surpassed $5B/₹40,000 crore. 🚀 𝐁𝐫𝐚𝐧𝐝 𝐆𝐫𝐨𝐰𝐭𝐡: It is anticipated that 100+ new-age brands will each generate ₹500 Cr+ in annual revenue in the coming years. 💻 𝐎𝐧𝐥𝐢𝐧𝐞 𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐒𝐩𝐞𝐧𝐝𝐢𝐧𝐠: The report projects that online consumer spending in India will reach $300 billion by 2030. 📈 𝐆𝐫𝐨𝐰𝐭𝐡 𝐒𝐞𝐜𝐭𝐨𝐫𝐬: Sectors such as 𝐛𝐞𝐚𝐮𝐭𝐲 𝐚𝐧𝐝 𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐥 𝐜𝐚𝐫𝐞, 𝐡𝐨𝐦𝐞 𝐚𝐧𝐝 𝐥𝐢𝐯𝐢𝐧𝐠, 𝐟𝐨𝐨𝐝 𝐚𝐧𝐝 𝐛𝐞𝐯𝐞𝐫𝐚𝐠𝐞𝐬, 𝐟𝐚𝐬𝐡𝐢𝐨𝐧, 𝐡𝐞𝐚𝐥𝐭𝐡 𝐚𝐧𝐝 𝐰𝐞𝐥𝐥𝐧𝐞𝐬𝐬, 𝐚𝐧𝐝 𝐞𝐥𝐞𝐜𝐭𝐫𝐨𝐧𝐢𝐜𝐬 are expected to see significant growth 🔍 Yesterday had the fortune of listening to Gurudev Prasad's insights which validated the same and highlighted ways to cope up with these trends: 🛍️ Consumers' lives are increasingly dominated by Indian brands particularly startups right from waking up to sleeping back from ordering food to cabs, from booking flights to hotels, everything is being done via their smartphones. This calls for understanding the consumer motivations better.    📈 High demands and rising expectations are shaping consumer behavior as they don't want to settle for anything but the best    🤝 Sharing becoming the new currency in brand-consumer relationships as everything is being shared on social media ⏰ Convenience is going to be the key as customers see value only through rising convenience   👥 Brands need to humanize more with founders' stories on the front as a way to connect with the consumers 🛠️ Sahil Gupta's Amazon-inspired methodology weaved it together through the 5 key questions which paves the way to build a sustainable brand:   1. 🎯 Who is the customer? 2. 💡 What is the pain point/problem? 3. 🛠️ What is the solution? 4. 🌟 How will the end-to-end CX look like? 5. 📊 What is the metric to measure the same?  Interested in knowing more about the brands of India? Starting an upcoming Brand Series for the same #BrandInsights #ConsumerBehavior #InnovationGoals #BrandswithNeha #IndianStartups 🌟

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What if the answer to a massive healthcare problem was hidden in plain sight? In this week's The Lobster Talks, we follow Ankur Rustagi of Saatvy Health (YC S23) a YC founder who pivoted from AI to delve into the untapped potential of Ayurveda for chronic conditions. Ankur's curiosity was piqued by a startling statistic: the U.S. spends trillions on healthcare, yet a significant portion of the population suffers from chronic illnesses. Driven by personal experience and a thirst for solutions beyond conventional medicine, Ankur turned to Ayurveda. This episode uncovers: -The eye-opening data that revealed the scale of the chronic illness problem in the U.S. -Ankur's personal journey with rheumatoid arthritis and his exploration of alternative treatments -The discovery of Ayurveda's potential to manage symptoms and address root causes -The initial skepticism surrounding Ayurveda's ancient wisdom and its relevance in the modern world -Ankur's decision to dive deeper, connecting with practitioners, experimenting, and witnessing the benefits firsthand Listen to the full episode to hear Ankur's story and gain valuable insights into: -The power of questioning conventional wisdom and seeking alternative solutions -The importance of personal experiences in shaping entrepreneurial journeys -The potential of ancient healing traditions like Ayurveda to address modern health challenges -The courage to embrace unconventional ideas and explore uncharted territories 🎧 Listen to this episode on your fave pod platform or watch on YouTube -https://lnkd.in/e6_hUq_6 . . . . . #ayurveda #chronicillness #healthcaresolutions #founderstory #YCstartup #thelobstertalks

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Game On, India: A VC Perspective on the Untapped Potential in Sportswear (Beyond Jerseys) 🇮🇳 The Indian sportswear market is poised for a major leap, fuelled by a growing passion for fitness and exploring the great outdoors. But let's talk beyond the ubiquitous cricket jerseys for a moment and delve into a hidden gem – the booming market for outdoor gear! 💸 A VC's Perspective: Why I am Bullish on Outdoor Sportswear in India As a Venture Capitalist, the Indian outdoor sportswear market presents a compelling investment opportunity for several reasons: 💹 High-Growth Market: The market is projected to reach a staggering USD 1.93 billion by 2029, with a growth rate exceeding 16% annually (source: Maximize Market Research). This significant growth trajectory signifies a large and rapidly expanding consumer base. 🥇 Untapped Potential: Unlike cricket jerseys, the outdoor segment lacks a centralized and organized retail experience. This fragmentation creates a prime opportunity for innovative brands and platforms to capture market share. 📯 Shifting Consumer Preferences: Growing participation in activities like running, cycling, trekking, and adventure travel is driving demand for specialized outdoor gear. Consumers are increasingly seeking high-quality, functional products that enhance their outdoor experiences. 🇮🇳 Rise of Domestic Brands: This market shift presents a golden opportunity for Indian brands to offer high-quality, affordable options alongside established international players. This approach can resonate with cost-conscious Indian consumers while fostering domestic innovation. 🦋 Experience-Driven Retail: The rise of experience-based travel and adventure sports opens doors for brands to connect with customers beyond just products. VCs are looking to invest in companies that curate a holistic outdoor experience, fostering brand loyalty and customer engagement. 🚵‍♂️ The REI Model for India? The current market lacks a comprehensive online or physical store similar to REI in the US or Outdoor Goat internationally. A platform that curates a selection of established international brands alongside promising domestic ones, offering expert advice and a focus on the entire outdoor experience, could revolutionize the Indian market. 🔊 Calling All Outdoor Enthusiasts and Industry Leaders! Share your thoughts in the comments. What exciting possibilities do you see in the Indian outdoor sportswear market? #sportswear #india #outdoors #entrepreneurship #marketresearch Khyati V Bhinde Joanne Kiara Fernandez Lakshmi Naga Potluri Abhay Vashistha Amisha Vashistha Garima Vashistha

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📢 Hiring alert: We are hiring multiple Venture Fellows for our Bangalore and Delhi offices at DeVC.   The Venture Fellow role is full time, on-site & offers best in class pay (check below for more details). Start date: On or before June 2025.   DeVC made its first investment in January 2022 and has built a portfolio of 100+ companies across sectors (SaaS, FinTech, AI, Brands, Marketplaces etc) and geographies (India, USA, UAE, SEA etc).   1️⃣DeVC is truly ‘Founders First’ - our team comprises of ex-founders turned VCs (after spending time as Angel investors). The 40 member DeVC Collective (i.e. our Venture Partners) are all active or ex-founders.   2️⃣With our growing portfolio and even faster growing list of ambitious bets that we want to take, we are looking for candidates to come shape DeVC into India's most influential early stage investing institution. Early career professionals (1 to 3 YOE) will join our team via our Fellowship program (2 year stint), and Fellows would be expected to support across the entire lifecycle: sourcing, evaluation, underwriting, portfolio management & fund management.   3️⃣Our team is a bit ‘different’ , quirky in our own ways — you’ll see this during the interviews! What binds us ? we work (very) hard (& smart), we’re intellectually honest and curious, we place our founders first, we put the Firm above ourselves and are insanely mission driven.    👊When we say we invest in the team, we really mean best in class pay (₹16L to ₹30L CTC) to make our offer attractive to candidates who may have many options, with hands-on learning seeing the early stages of build-out of a VC firm up-close.   ➡️Work as a Venture Capital investor is not all glamorous (our MDs also do ‘grunt work’) — please do read the JD linked in the comments below ⤵️   Happy to answer any Qs || referral / warm intro won’t increase your odds of success (in this case) Rahul Mathur Aakash Kumar Divyanshi Chowdhary

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Should You Focus on an "Indirect GTM Strategy"? Firstly, a huge shout-out to Anuj for the session. Your insights were invaluable and inspiring. Some key (among many) takeaways - - 70% of global IT/Tech spending is partner-delivered. This data point alone highlights the importance of an indirect GTM strategy. - Is this channel worth your time? Yes, and sooner than you might expect. Mature companies often generate 50-60% of their revenue from indirect channels. - When to start? Post Series-A is the ideal time to consider. Building relationships with channel partners typically takes 6-12 months, so it’s crucial to plan ahead. Founder commitment and a well-supported infrastructure are non-negotiable. - How to execute? Define your ICP and target geographies. Identify partners with the requisite skills and infrastructure. Ensure your support systems are robust to complement partner efforts. P.S. These are broad/general guidelines — approaches and channel strategies will differ based on your product. #gtm #growth #saas

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The common narrative in the Media is always around the "Rich List" and how much Founders make when they build companies. It's not sexy to talk about the 99.9% cases where founders don't make any money ; even in large outcomes due to something called "Liquidation Preference" Shantanu Deshpande covers that and more in Episode 5 of Asymmetric ! Have a watch - https://lnkd.in/d2sF5KFs

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In our recent episode of the *Sign Up Startup* podcast, I had the privilege of diving deep into Mohish Jain's journey. Coming from a Marwadi family, Mohish initially had his eyes set on the glitz and glamour of the acting world. But life had other plans. His entrepreneurial spirit led him to create something truly remarkable Picasso Parri Pens, India's first premium pen brand. Here are 3 key lessons that stood out: 1️⃣ Communication is Key: Whether in acting or business, the ability to communicate effectively can make or break your success. 2️⃣ Persistence Pays Off: Mohish's journey is a testament to the power of perseverance. Even when the path is uncertain, keep pushing forward. 3️⃣ Branding is a Challenge, But It's Achievable: Building a brand from the ground up isn’t easy, but with the right strategy, it’s possible to create something iconic. 👉 Watch the full video to get inspired by Mohish's story and learn valuable insights for your entrepreneurial journey. Full Video Link: https://lnkd.in/deFM5uvY Don’t forget to subscribe to *Sign Up Startup* for more such stories! #Entrepreneurship #Startup #Branding #Communication #Persistence #Podcast #SignUpStartup #PicassoParri

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#StartupUpdates: Big Moves in the Startup World!  Navi : Sachin Bansal's Navi surpasses Amazon Pay, now the 5th largest UPI player! #Fintech #UPI Redcliffelabs Hauzrani: Redcliffe Labs raises a whopping $42M in its Series C round! #HealthTech #Funding DailyObjects: DailyObjects secures ₹86 Cr in funding from 360 One Ventures! #Ecommerce #Investment Centricity WealthTech : Centricity raises $20M in a seed round led by Lightspeed, now valued at $125M! #Tech #VentureCapital Zivy :  Zivy secures $1.2M in a pre-seed round to boost AI-driven workplace productivity! #AI #Innovation Stay tuned with #papswapcentre for more updates on the latest in public policy and startup news! Startup Story® MeitY Startup Hub #startupindia Start in UP (Official) Startup.Flanders #StartupFunding #TechNews #Innovation #VentureFunding #InvestmentNews

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Sharing my thoughts on Angel Tax abolishment in the budget yesterday - thank you Business Today and Palak Agarwal for covering my thoughts A Gold medal win for Indian #startup ecosystem at the time of Olympics by abolishing the Angel Tax, a pain point for last 12 years and now a big boon which I believe will make more investments flow in the #startups ecosystem. Onwards as we aim to become a $10 trillion economy by 2030 AND march to becoming the #1 startup ecosystem in the world! https://lnkd.in/gdqKwBEX #Indiarising #entrepreneurship #Budget2024

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I am looking to invest in Nanotechnology startups. Will be happy to introduce it to Bolstart investors community as well! Eligibility Criteria: - Possess a DPIIT StartupIndia certificate - Demonstrate Monthly Recurring Revenue (MRR) Feel free to drop your comments, and I will reach out to connect personally. DM me if you are looking to co-invest. #Venture #Capital #Angel #Investor #InvestmentOpportunity #Nanotechnology #Startups

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237 days, 460 micro startup deals reviewed, 70 seller meetings, and 25 buyers mentored. 2024 has been a wild ride Here’s the story of how a 20-year-old from Delhi broke into PE and learnings along the way: — April: Coming across Pocket Fund While researching how to buy a business even with limited funds and resources, I came across acquire.com. So, I created a free account and began exploring all the listings, and immediately fell in love with the platform. My curiosity landed me at Pocket Fund which was the only student-run micro PE at that time so I reached out to Dev Shah (who had already bought his very first business for $4,000 and scaled it from $ 400 MRR to $ 4,000 MRR) to learn the tricks of the trade and joined as an intern. Within a month, I was the Head Analyst, and most of my time was spent reviewing deals from acquire.com, Flippa.com, Microns, and other marketplaces May: Launching a Cohort Program While growing Pocket Fund, one of our core beliefs was to share our learnings with the community, especially college students who wanted to start a business but couldn't due to lack of time and resources so within a week we mapped out the structure of the cohort and released the form Honestly, we didn’t know what to expect, but the response blew us away—120+ team applications from a single Instagram story. We had 100 applicants from 8 countries, from NYU, UT Austin, UC Berkeley, etc. After reviewing all applications we narrowed it down to 5 teams. After meeting them all we chose 3 teams. June: Running the Cohort We kicked off in June with 4 weeks of sessions - 2 per week - covering how to buy a business, due diligence, and negotiations. By week 3, one team sent their first LoI. July: Experimenting with AI - Acquisition AI, a free chatbot with buyer/seller personas. - Finance Prep, an AI tool to help students prep for high-finance interviews August: Working on LinkedIn and X I started a 50-day series of writing about interesting deals on X but they didn't do quite well. I ended up gaining 60 followers Building Communities: During the latter half of the year, community-building became a big focus for us. In the process, we launched: - Pocket Deals, a paid newsletter curating niche deals. - Acquisition Accelerator, a Skool community teaching how to buy/sell businesses. We hit 30 paying members by December. 5 members acquired a business in 1 month after joining us. - r/microacquisitions,a subreddit where buyers and sellers connect. In just 28 days, it crossed 1k followers. Not everything we planned played out as we planned and we had a few setbacks as well. One of our deals, which we were pursuing for 2 months (a VC-backed WhatsApp bot), fell apart. The business seemed interesting to us cuz it had found a niche among lawyers for storing voice notes and docs on Google Drive. But in the end, the deal fell apart. 2024 was a year of experiments, wins, and lessons. Here’s to doubling down in 2025!

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