Sanjay Mudnaney

Here is the first blog from FeelGreet that talks about the significance of Wedding. #weddingguide #feelgreet #weddingimportance https://lnkd.in/dcPpQNe7

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👨‍💼 Digital marketer, 10+ years helping businesses sharpen online presence 💻 🏆 Named 'Top 100 digital marketers of India' by Adobe 🇮🇳 🧘‍♂️ Our mantra: Client peace of mind through guaranteed results or refund 💯 🎓 ICF US accredited business coach, 28+ years experience 🌟 🌍 Global clientele, serving businesses worldwide 🤝 #digitalmarketing #digitalmarketingagency #digitalfootprints #digitaldrgajendersharrma #topdigitialmarketingagencyinDelhi

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Carving out time for creative thinking can be difficult when you are immersed in all the day to day deliverables and tactical execution. But as Marketers, it’s so important that we take time to ideate, create and collaborate. One way we’re doing this at Alloy is a monthly Bagels & Brainstorm session where our Marketing Team comes together for an hour to brainstorm a couple of topics suggested by Team members — could be a new campaign idea, an upcoming event or the latest social media trend. I love hearing our Team’s thinking, watching them get on the whiteboard, and listening to them bounce ideas off each other. And of course, nothing beats a fresh NY bagel 🥯 How are you all carving out time during this busy season for creative thinking? #marketing

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Now-a-days, for every successful marketing strategy, influencer marketing has become an important part. Explore the impact of influencer marketing on PR strategies. Learn how influencers are reshaping brand communication and engagement tactics. Discover key insights to integrate influencers effectively into your PR campaigns. Read the Article Here: https://lnkd.in/gyMX2zwa . . . . #influencermarketing #prstrategies #brandcommunication #brands #digitalpr #digitalmarketing #socialmediainfluence #prinsights #influencerimpact #marketingstrategy #publicrelations #leaders #digitalinfluencers #prcampaigns #brandengagement #success #influencercollaboration #socialmediamarketing #marketingtactics #influencerrelations #contentmarketing #businessconnectindia

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As we gear up for the release of Brand Momentum just weeks away, here’s your action-packed guide to mastering this powerful force, which we hope will sufficiently pique your interest to pre-order this must-read new book ahead of publication on 3rd October 2024! 1. 𝐔𝐬𝐞 𝐭𝐡𝐞 𝐁𝐫𝐚𝐧𝐝 𝐕𝐞𝐥𝐨𝐜𝐢𝐭𝐲 𝐒𝐜𝐨𝐫𝐞 𝐚𝐬 𝐘𝐨𝐮𝐫 𝐍𝐨𝐫𝐭𝐡 𝐒𝐭𝐚𝐫 “Unlike other metrics, the BVS has genuine predictive power. It’s essential for marketers aiming for ongoing growth and longevity.” Why it matters: The BVS is momentum theory’s most interesting and exciting aspect. It provides a straightforward, understandable measure of your brand’s growth trajectory. It’s more than just sales numbers; it’s about how your brand is viewed in the marketplace. Action: Use your Brand Velocity Score to inform strategic decisions and predict future brand performance. Most brand metrics change slowly, so don’t be hoodwinked into continuous or regular tracking—you only need to do it once a year to make sure you’re up to speed and have your finger on the pulse. 2. 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 𝐭𝐡𝐞 𝐁𝐚𝐥𝐚𝐧𝐜𝐞 𝐁𝐞𝐭𝐰𝐞𝐞𝐧 𝐒𝐢𝐳𝐞 𝐚𝐧𝐝 𝐒𝐩𝐞𝐞𝐝 “To understand momentum, you need to track two things: how big your ship is (brand mass) and whether people think it’s gaining speed or slowing down (brand velocity).” Why it matters: Bigger brands may naturally slow down, but that doesn’t mean losing momentum. Focus on maintaining a positive velocity score. Many boardrooms focus on short-term gains. Educate them on the value of sustained brand momentum for long-term success. Overcome external challenges with a strong momentum strategy – recognise the challenges posed by competition, societal trends, and economic and political pressures. A high BVS will make you more resilient to these challenges. Action: Through consumer market research, monitor both the size of your customer base and their perception of your brand’s growth. Present data and case studies from the Brand Momentum Book to illustrate the benefits of investing in long-term brand building. Advocate for strategies that prioritise sustained growth. 3. 𝐋𝐞𝐯𝐞𝐫𝐚𝐠𝐞 𝐌𝐨𝐦𝐞𝐧𝐭𝐮𝐦 𝐟𝐨𝐫 𝐋𝐨𝐧𝐠-𝐓𝐞𝐫𝐦 𝐆𝐫𝐨𝐰𝐭𝐡 “Think less about being the biggest and more about being unstoppable!” Why it matters: Short-term wins are important, but sustained momentum ensures long-term success and resilience in the market. Building momentum isn’t a one-time effort. It’s a continuous process that requires consistent actions aligned with your brand’s long-term vision. We can help you focus on the actions that will drive growth. Your marketing efforts should be geared towards building energy and momentum around your brand. Action: Invest in high-impact marketing campaigns that not only attract new customers but also reinforce brand loyalty and growth perception. Join my mailing list to be first to hear when pre-orders are live: https://buff.ly/4dPRKwk #Branding #Marketing #BusinessBook

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Crisis Happens. How You Manage It Defines Your Brand. Welcome back to Day 9 of 90 days 90 stories from the world of Marketing by Annanya V Joshi. Hope the Small Initiative I took keeps you learning something new each day . To tweak thing up a little something new is on the way! So stay Tuned! Just like , In the digital age, news spreads faster than ever—both good and bad. One tweet, one viral video, or one negative review can escalate into a full-blown crisis. That’s why mastering crisis management is critical for any business operating online. Here’s what I’ve learned about handling crises in today’s hyperconnected world: 1. Speed is Everything: The first 24 hours are crucial. Acknowledge the issue, even if you’re still gathering facts. Silence often leads to speculation, which can worsen the situation. 2. Transparency Builds Trust: Be honest. Admit mistakes when necessary and communicate your actions to resolve the issue. People value accountability. 3. Monitor the Digital Pulse: Stay on top of trending conversations using tools like Google Alerts, Hootsuite, or Meltwater. Understand public sentiment to tailor your responses. 4. Engage, Don’t Argue: Address concerns professionally and empathetically on digital platforms. Arguing or deleting comments can backfire. 5. Have a Crisis Plan in Place: A well-prepared crisis response team can turn a PR disaster into an opportunity to demonstrate your values and resilience. The Takeaway? In the digital age, crisis management isn’t just damage control—it’s an opportunity to rebuild trust, strengthen your brand, and show your audience who you really are. Have you faced a digital crisis before? How did you handle it? Let’s learn from each other—share your experiences below or DM me if you need help crafting a crisis response strategy! #CrisisManagement #DigitalMarketing #BrandReputation #MarketingTips #CrisisResponse

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So powerful. Hats off to copy person.

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Quantity vs Quality. As a marketeer, I think a lot about protecting consumers’ mental health. I ask myself and my Full Fat Agency | Certified BCorp team - "How will this campaign or piece of content mentally impact its consumer?" Firstly, because I have depression and consuming media is wildly impactful for me And secondly, because my life's important work is leading me to think about how we can, as a marketing community, change the downward spiral of the world's mental health. Yes, I believe we, the marketing community, have a BIG part to play in that. That drive for positive change has propelled the Cultural Resonance Index ® Thinking about audience mental health brings with it questions around quantity. Not the number of people you reach, but the quantity of content you produce…. As marketers, we know the premise of Content Overwhelm and the need to ‘cut through the noise’ (how often have you said that phrase this week…?) But have you ever considered your ‘content footprint’, as in the amount of content you've produced for a client.... I did a little experiment, I looked at the quantity of content posted on Instagram by three brands over three days, SHEIN, Nike and Ben & Jerry's. This is an extremely arbitrary experiment but it does illustrate my point - On Instagram over three days - Shein posted 16 pieces of content Ben & Jerry’s posted 5 Nike posted 1 As to be expected, the engagement rate also aligned - Shein’s engagement rate is wildly less than Ben & Jerry’s, and Nike’s is greater than both of them combined. Now I’ve finished with the maths lesson, what am I saying here… Marketers, myself included, have been obsessed with the consistency of content for so long…  ➕ Frequency of posting ➕ Quantity of posts ➕ Quantity of pieces of content But, the current content landscape is overwhelmed and saturated - we need to reframe and consider our content footprint. We need to think about the mental impact our quantitive mindset is having on the consumer and brand value. We know that brands with high cultural relevance grow significantly more than those that do not—up to six times faster—our Cultural Resonance Index ® delivers this.* So why the obsession with quantity? When the SCIENCE backs quality. Be brave and guide your clients to quality vs quantity. #cultureagency #creativeagency #commsagency #marketing *Kantar

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It's weekend time, right? Relaxing and rejuvenating yourself for the new week. How about reading this blog which talks about the importance of weddings? #feelgreet #weddingsignificance #weddingblog #SaturdayThoughts https://lnkd.in/dcPpQNe7

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🤔Is the age-old debate of quantity versus quality in leads finally settled? In my numerous conversations with B2B CMOs👥, there's a palpable shift in how success is measured in marketing efforts📏. Gone are the days when the sheer volume of leads was a badge of honour🎖️. Now, savvy CMOs are discarding what they term as vanity metrics like website traffic🌐 and unqualified leads. The new gold standard 🥇? Sales Qualified Opportunities (SQOs) or what many refer to as “pipeline”. This shift signifies not just a change in metric preference but heralds a deeper strategic pivot towards more meaningful engagement🤝, nurturing stages, and ultimately, closing deals💼. So, where does this leave us? It leaves us at a pivotal moment where aligning marketing strategies directly with revenue outcomes is not just preferable; it's essential💡. The focus must be on generating not just any leads, but the right leads. This means deploying targeted content strategies🎯, refining outreach programs, and leveraging analytics to ensure that every marketing dollar spent💰 is an investment towards generating sales-ready opportunities. In essence, we're witnessing the evolution of B2B marketing from a numbers game to a value game. The question now isn't how many leads you can generate but how many of those leads can transform into genuine business opportunities. The solution? A rigorous reassessment of our marketing strategies with an unwavering focus on quality over quantity✔️. Let's discuss: How are you ensuring your marketing efforts are aligned with generating SQOs?

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'In the week that NCA sells to Ogilvy, it's clear that agencies need to invest in their own brands to attract clients and talent'. A handful of newly launched agency brands from India have mastered this art. Good wishes to all of them. But cannot help detect an element of 'gaming the system' in garnering visibility. A certain kind of work that attracts global jury attention, the awards which follow and so on. Of course, work that makes business sense and help build brands happen too. #advertising https://lnkd.in/gQtMStAM

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🔍 Beat the statistics with Marvel BGS by your side. Focus on comprehensive market research and robust financial planning to thrive beyond your first year. #MarvelBGS #FinancialPlanning #BusinessLongevity #BusinessGrowth #FundingStrategy #MarketResearch #FinancialSuccess #StartupSuccess #Entrepreneurship #BusinessCoaching #FinancialPlanning #InvestmentTips #EconomicDevelopment

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The Surprising Truth About Parenting Knowledge Join us in this insightful journey of fatherhood as Will Mosley explores the importance of knowledge in parenting. Discover how instincts and the right information can shape your approach to raising children in this enlightening discussion. Perfect for new and seasoned parents alike! #Fatherhood #ParentingTips #KnowledgeIsKey #ParentingJourney #FatherhoodJourney #RaisingKids #ParentingAdvice #NewParents #FamilyValues #ChildDevelopment

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💡 In a world brimming with challenges, it's the solutions that propel us forward. 📍Emphasizing problem-solving over problem-spotting can transform the way we approach our professional lives. 📍By fostering a solution-oriented mindset, we invite innovation and collaboration, turning obstacles into stepping stones. 📍This positive shift not only enhances our individual performance but also contributes to a more dynamic and resilient work environment. 🚀Let's champion the art of solution-finding and lead the charge toward a more efficient and optimistic future. Who's with me? 🌟Kindly Follow ➡ Lisa A. Jones, GGAF CEO, PMHA for more thought-provoking posts and positive impact on other people's lives. #socialimpact #leadership #creativity

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B2B earns trust, B2C wins hearts—two worlds, both fascinating. Wrote this for The Economic Times Brand Equity because branding doesn’t come with a one-size-fits-all manual. And honestly, where’s the fun in that? #ABND #Branding #BrandStrategy #BrandingInsights #B2BvsB2C ABND ET BrandEquity

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𝑩𝒐𝒐𝒌 𝑹𝒆𝒗𝒊𝒆𝒘: 𝑻𝒉𝒆 𝑭𝒖𝒕𝒖𝒓𝒆 𝒐𝒇 𝑷𝒖𝒓𝒑𝒐𝒔𝒆-𝑫𝒓𝒊𝒗𝒆𝒏 𝑩𝒓𝒂𝒏𝒅𝒊𝒏𝒈: 𝑺𝒊𝒈𝒏𝒂𝒕𝒖𝒓𝒆 𝑷𝒓𝒐𝒈𝒓𝒂𝒎𝒔 𝒕𝒉𝒂𝒕 𝑰𝒎𝒑𝒂𝒄𝒕 & 𝑰𝒏𝒔𝒑𝒊𝒓𝒆 𝑩𝒐𝒕𝒉 𝑩𝒖𝒔𝒊𝒏𝒆𝒔𝒔 𝒂𝒏𝒅 𝑺𝒐𝒄𝒊𝒆𝒕𝒚 𝒃𝒚 𝑷𝒓𝒐𝒇. 𝑽𝒂𝒓𝒔𝒉𝒂 𝑱𝒂𝒊𝒏 & 𝑫𝒂𝒗𝒊𝒅 𝑨𝒂𝒌𝒆𝒓 Discover a profound exploration into the evolving landscape of branding with "The Future of Purpose-Driven Branding" by Prof. Varsha Jain and Prof. David Aaker. This essential read guides businesses in integrating purpose into their core strategies, transcending traditional CSR to embed a deeper mission at the heart of their operations. Prof. Varsha Jain and David Aaker provide a roadmap for businesses to create brands that do well by doing good. Their vision for purpose-driven branding is both inspiring and practical, offering valuable insights in an era where authenticity and social impact are paramount. For business leaders and marketers, this book is a must-read to navigate the future of branding. 𝑪𝒍𝒊𝒄𝒌 𝒉𝒆𝒓𝒆 𝒕𝒐 𝒓𝒆𝒂𝒅: https://lnkd.in/dMQ2b9zT #Branding #BusinessStrategy #PurposeDriven #Marketing #DavidAaker #VarshaJain #Business #CSR #Sustainability #Leadership #CustomerLoyalty #EmployeeEngagement #BookRecommendation American Marketing Association University of California, Berkeley, University of California, Berkeley, Haas School of Business MICA | The School of Ideas

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